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Vina Islami
Universitas BIna Sarana Informatika
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Journal : Dynamic Management Journal

 1 
STRATEGIC LEADERSHIP, INTELLECTUAL CAPITAL, MARKETING ORIENTATION, INNOVATION AND CORPORATE PERFORMANCE: A COMPREHENSIVE MODEL FOR AIRLINES INDUSTRY Rifandi, Yandri Ahmad; Sazly, Syukron; Islami, Vina; Heirunissa, Heirunissa
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12719

Abstract

This study explores the interconnections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance within the airline industry, focusing on PT Garuda Indonesia and PT AirAsia Indonesia. Both airlines demonstrated remarkable recovery from the COVID-19 pandemic, evidenced by significant revenue growth and increased passenger numbers in 2023. Garuda Indonesia's revenue surged to USD 2.93 billion, while AirAsia reported a 75.24% revenue increase to Rp 6.62 trillion. Despite these gains, both airlines faced challenges in aligning aggressive marketing initiatives with operational efficiency, emphasizing the importance of strategic leadership in fostering innovation and managing costs. The research highlights the critical role of human capital in driving innovation and organizational effectiveness. It argues that a strong marketing orientation is essential for meeting customer needs and gaining competitive advantage. To optimize performance, the study recommends that airline executives invest in employee training, adopt a customer-centric approach, and encourage interdepartmental collaboration. Furthermore, leveraging data analytics and monitoring market trends will enable proactive decision-making, ensuring that airlines remain responsive to industry dynamics. In conclusion, this research underscores the intricate connections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance in the airline industry. It highlights that prioritizing human capital development fosters a culture of continuous improvement and creativity, which is essential for adapting to market fluctuations and achieving sustainable growth. A strong marketing orientation allows airlines to align their services with customer demands, enhancing satisfaction and loyalty, which in turn drives corporate performance.
REBRANDING WEST JAVA: INTEGRATING VISIONARY LEADERSHIP, SOCIAL TRANSFORMATION, AND PLACE IDENTITY TO ACHIEVE COMPETITIVE ADVANTAGE AND INVESTMENT READINESS Islami, Vina; Andriani, Ria; Heirunissa, Heirunissa; Harun, Muhamad
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.15130

Abstract

This study focuses on regional marketing strategies in West Java to address suboptimal economic development and to leverage local cultural potential in regional branding. The purpose of the research is to develop a conceptual model integrating visionary leadership, social transformation, and place identity to enhance investment readiness through the mediation of Sustainable Competitive Advantage (SCA), with environmental sustainability and infrastructure support as moderating variables. The method employed is qualitative conceptual analysis and a review of literature and reliable documentary sources. The findings produce a conceptual model showing that successful regional marketing strategies require a holistic synergy of leadership, Sundanese cultural values, and social innovation supported by sustainable practices. The study’s contribution and novelty lie in the multidimensional integration of regional branding strategies, focusing on SCA and investment readiness. The study’s limitation is its conceptual nature, necessitating empirical validation and gradual policy implementation.
Co-Authors Anak Agung Istri Sri Wiadnyani Andi Rosano ARIF NUGROHO Arifka Nurul Auria ARIS KURNIAWAN Aris Kurniawan Desri Yani Desri Yani, Desri Eka Dyah Setyaningsih Elmira Siska Hasanudin Hasanudin Heirunissa Heirunissa, Heirunissa Hibban, Ibnu Humairah, Zahroh Khoirunnisa, Rossa Kusumaningrum, Aliffah Laila, Fahrun Nisa'Nur Lauren Rizky Marthanthy Lili Marlinah Maharani, Selvi Melinda Puspitasari Muhamad Harun Mulyani, Puja Dwi Nadzri, Suhaila binti Nariswari, Sherly Arsanti Noverha, Yosie Oktaviani, Rima Rani - Rani Rani Resti Yulistria Ria Andriani Rima Oktaviani Rio Sebastian, Dante Rosento Sebastian, Dante Rio Setyaningsih , Eka Dyah Shaila, Syarifah Siti Mabrur Rachmah Sri Indah Nikensari Suca Rusdian Sukayat, Harmoko Susilawati Susilawati Syahrir Syahrir Syahrir Syahrir Syukron Sazly To, Yuliana Vera Agustina Yanti Wangsit Supeno wiwik widiyanti Wiwik Widiyanti, Wiwik Yandri Ahmad Rifandi Yosie Noverha