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All Journal Majalah Komunikasi Massa J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Ilmiah Edunomika (JIE) Komversal: Jurnal Komunikasi Universal Jurnal Oratio Directa (Prodi Ilmu Komunikasi) Jurnal Ilmu Komunikasi Andalan Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science At-Tasyrih: Jurnal Pendidikan dan Hukum Islam West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Social and Humanities Studies Jurnal Cakrawala Akademika
Hayu Lusianawati
Universitas Sahid
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Sustainability and Corporate Social Responsibility in Digital Platform Companies Hendri Khuan; Asri Ady Bakri; Hayu Lusianawati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 08 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.152

Abstract

This research study conducts a comprehensive bibliometric analysis of the literature on sustainability and corporate social responsibility (CSR) within the context of digital platform companies. The analysis aims to uncover trends, gaps, and key contributors in this evolving intersection. By employing VOSviewer, a specialized bibliometric analysis tool, the study examines co-authorship networks, keyword co-occurrence, citation patterns, and publication trends. The findings shed light on the collaborative landscape, prevalent themes, influential works, and evolving research activity. The study's implications extend to academia, industry, and policy, guiding further research, informing business strategies, and fostering responsible practices in the digital economy.
Development of Women's Entrepreneurship and the Role of Women in SMEs Hayu Lusianawati; Tanti Widia Nurdiani; Feb Amni Hayati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 02 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i02.267

Abstract

This research delves into the intricate landscape of women's entrepreneurship within Small and Medium Enterprises (SMEs) in Indonesia, examining the challenges, opportunities, and the broader societal implications. Employing a mixed-methods approach, we surveyed 500 women entrepreneurs and conducted in-depth interviews and case studies to provide a comprehensive understanding. The quantitative analysis illuminates the demographic profile, business characteristics, and challenges faced, while qualitative insights offer depth and context. Thematic analysis captures the narratives of resilience, determination, and community impact. The findings contribute to the discourse on women's entrepreneurship, guiding policymakers, businesses, and support organizations toward fostering a more inclusive entrepreneurial environment in Indonesia.
The Impact of Digital Lifestyles on Young People's Health: Social Media Abuse, Physical Inactivity and Psychological Impacts Hayu Lusianawati; Sulaeman Sulaeman; Godlif Sianipar; Dina Rasmita
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.211

Abstract

In the digital age, adolescents in DKI Jakarta Province, Indonesia, are experiencing a transformative shift in their lifestyles, characterized by the pervasive influence of digital technologies. This research aimed to comprehensively investigate the multifaceted impact of digital lifestyles on the health of adolescents, with a specific focus on social media abuse, physical inactivity, and psychological well-being. Through a mixed-methods approach encompassing surveys and interviews, data from 500 adolescents were collected and analyzed. The findings revealed that digital lifestyles have become integral to the lives of adolescents, with social media use averaging 3.5 hours per day. However, this extensive use has led to concerning issues, including cyberbullying experiences among 18% of participants and feelings of inadequacy in 42% due to social comparison. Additionally, physical inactivity was prevalent, with only 38% meeting the recommended daily physical activity guidelines. These behaviors were associated with various health implications, such as poor sleep quality and eye strain. Psychological well-being also bore the brunt of digital lifestyles, with 32% of adolescents reporting symptoms of anxiety and 28% experiencing symptoms of depression. Despite these challenges, self-esteem levels remained moderate to high for most participants.
Analisis Gaya Komunikasi dan Gaya Kepemimpinan Dua Presiden Legendaris Indonesia Bambang Mudjiyanto; Galuh Sukmaranti; Hayu Lusianawati; Launa
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Abstract

ABSTRACT Each country leader has a different communication style and leadership style. These two styles certainly do not just aim to meet the effectiveness targets of a president's communication with his people. However, these two styles must be used as indicators of the communication capacity and leadership ability of a president who is able to maintain the existence of the country and the continuity of the nation's development. This qualitative study using descriptive analysis methods based on literature and document studies tries to analyze the communication and leadership styles of President Soekarno and President Soeharto. Through searching a number of literature related to the communication styles and leadership styles of the two legendary national figures, the results of the study show: Soekarno's communication style was characterized by low-context, rhetorical, inspirational, optimistic, innovative, transformational, daring to take risks and his leadership character was characterized as charismatic, authoritative, visionary, imaginative, open, and diplomatic. Meanwhile, Soeharto's communication style is characterized by high-context, implicit, connotative, vague (even hidden), unpredictable, difficult to understand, not to the point, wordless with a leadership character that is charismatic, authoritative, dominant, delegative, transformational, visionary, transactional, situational, authoritarian, relatively closed, and anti-criticism. Keywords: Communication style, leadership style, Soekarno, Soeharto
Tracking the Impact of Local Wisdom in Sustainable Cultural Heritage Conservation: A Bibliometric Approach Hayu Lusianawati; Sabil Mokodenseho; Dedi Gunawan Saputra; Yenik Pujowati
West Science Social and Humanities Studies Vol. 1 No. 03 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i03.251

Abstract

In order to track the contribution of local wisdom to sustainable cultural heritage preservation, this study uses a bibliometric approach. A vast range of literature is covered by the analysis, including foundational works on political ecology, institutional ecology, ecological footprint, sustainable rural lifestyles, and systems thinking. Through the identification of clusters within the literature, the study reveals important topics including the preservation of biodiversity, sustainable tourism, and the incorporation of indigenous knowledge. The Brundtland Report and "Braiding Sweetgrass," among other notable publications, are recognized for having shaped the conversation on sustainability and the fusion of traditional knowledge with scientific understanding. A keyword analysis also indicates the prominence of terms like "Impact," "Local Wisdom," and "Tourism," indicating their importance in the industry. The results present a thorough summary of the field and are a useful resource for academics, decision-makers, and practitioners involved in the sustainable protection of cultural assets.
The Effect of Digital Marketing Strategy, Social Media Use, and Service Quality on Customer Loyalty at E-commerce Companies in Jakarta Deysyelin Y.T.J. Wongkar; Dhety Chusumastuti; Hayu Lusianawati; Eva Yuniarti Utami; Widyatmoko Widyatmoko
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.955

Abstract

This research investigates the effect of digital marketing strategy, social media use, and service quality on customer loyalty within the context of e-commerce companies operating in Jakarta. A quantitative analysis was conducted with a sample of 150 participants, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS 4). Descriptive statistics, measurement model evaluation, structural model results, and mediation analysis were employed to examine the interrelationships among the variables. The findings reveal significant positive relationships between digital marketing strategy, social media use, service quality, and customer loyalty. Furthermore, customer satisfaction was identified as a partial mediator between digital marketing strategy and customer loyalty. The model fit assessment indicates a robust fit, supporting the validity of the proposed structural model. The study provides practical implications for e-commerce companies in Jakarta, emphasizing the importance of holistic strategies that integrate digital marketing, social media, and service quality to enhance customer loyalty.
Analysis of Generation Z Consumer Behavior in the Food and Beverage Industry in Indonesia: The Influence of Product Personalization, Social Media Engagement, and Brand Experience Dyah Ayu Suryaningrum; Eva Yuniarti Utami; Hayu Lusianawati; Najdah Thalib
West Science Journal Economic and Entrepreneurship Vol. 1 No. 07 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i07.461

Abstract

In the Indonesian food and beverage sector, this study examines how brand experience, social media interaction, and product customisation affect Generation Z customer behavior. Data gathered from 150 Generation Z customers was analyzed using a quantitative method that made use of structural equation modeling with partial least squares (SEM-PLS). The results of the study show a strong positive correlation between the behavior of Generation Z consumers and each independent variable, including social media participation, brand experience, and product customisation. The findings highlight how crucial strategic customisation, a strong social media presence, and improved brand experiences are in influencing Generation Z customers' preferences and decisions. These observations have important ramifications for companies who want to modify their marketing plans in order to successfully connect this ever-changing group of consumers in the Indonesian market.
Implications of Social Change in the Development of Information and Communication Technology in Asian Countries Nisa Miftachurohmah; Meisuri Meisuri; Loso Judijanto; Hayu Lusianawati
West Science Social and Humanities Studies Vol. 1 No. 06 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i06.518

Abstract

This research explores the implications of social change in the development of Information and Communication Technology (ICT) within Asian countries through a comprehensive analysis of academic literature. Utilizing a bibliometric approach and thematic analysis, the study examines 980 papers published between 1922 and 2023. The thematic analysis reveals recurring terms, with "Social Change" emerging as the central focus, emphasizing the transformative impact of ICT on diverse aspects of society. Other prominent themes include "Communication," "Economic Growth," and "Social Transformation." Notably, the less occurring themes, such as "Information Society" and "Sustainable Development," signify a conceptual depth in understanding the broader societal implications of ICT. The interconnections between themes highlight the complex dynamics shaping the technological landscape in Asia. The findings provide valuable insights for researchers, policymakers, and practitioners navigating the intersection of technology and society, informing future investigations and interventions.
The Influence of Local Culture and Cultural Tourism Activities on the Quality and Reputation of Tourism Destinations in Bandung Machzumy Machzumy; Hayu Lusianawati; Muhamad Ammar Muhtadi
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.907

Abstract

This research investigates the influence of local culture and cultural tourism activities on the quality and reputation of tourism destinations in Bandung. A quantitative approach was employed, utilizing survey data collected from 180 tourists visiting cultural attractions in Bandung. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was conducted to examine the relationships between cultural variables and destination outcomes. The findings reveal significant positive associations between engagement with local culture, participation in cultural tourism activities, and tourists' perceptions of destination quality and reputation. Cultural tourism activities emerge as key drivers of destination quality, while engagement with local culture positively influences destination reputation. These results underscore the importance of cultural assets in enhancing destination attractiveness and visitor satisfaction and highlight opportunities for destination management and tourism development in Bandung and similar cultural destinations.
Hubungan antara Kompetensi Kewirausahaan dan Kinerja Usaha Mikro dan Kecil di Sektor Pariwisata di Indonesia Heni Widyaningsih; Acep Fatchuroji; Sabalius Uhai; Hayu Lusianawati
Sanskara Ekonomi dan Kewirausahaan Vol. 2 No. 02 (2024): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v2i02.358

Abstract

Penelitian ini mengeksplorasi hubungan antara kompetensi kewirausahaan dan kinerja Usaha Mikro dan Kecil (UMK) di sektor pariwisata yang dinamis di Indonesia. Penelitian ini menggunakan desain penelitian kuantitatif, dengan menyurvei 150 UMK di berbagai sub-sektor. Confirmatory Factor Analysis (CFA) memvalidasi model pengukuran, menunjukkan muatan faktor yang kuat dan konsistensi internal yang tinggi. Pemodelan Persamaan Struktural dengan Kuadrat Terkecil Parsial (SEM-PLS) menjelaskan hubungan positif yang signifikan antara dimensi kompetensi kewirausahaan (inovasi, manajemen risiko, manajemen keuangan, jaringan) dan indikator kinerja UMK (pertumbuhan pendapatan, profitabilitas, pangsa pasar). Analisis moderasi menyoroti variasi sub-sektor, dengan bisnis akomodasi menunjukkan pola yang berbeda. Analisis mediasi menggarisbawahi peran manajemen keuangan dalam meningkatkan kinerja UMK. Studi ini menawarkan implikasi praktis bagi para pembuat kebijakan, pengusaha, dan pemangku kepentingan industri, dengan menekankan pada program dukungan yang disesuaikan dan intervensi strategis. Keterbatasan-keterbatasan yang ada diakui, dan jalan untuk penelitian di masa depan diusulkan.
Co-Authors Acep Fatchuroji Aska Leonardi Asri Ady Bakri Bambang Mudjiyanto Bambang Mudjiyanto Bambang Mudjiyanto Bambang Mudjiyanto Christopher Yudha Erlangga Dedi Gunawan Saputra Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Dyah Ayu Suryaningrum Eva Yuniarti Utami Evi Sirait Faisyal Fauziatul Halim Feb Amni Hayati Fit Yanuar Galuh Sukmaranti Gan Gan Giantika, Gan Gan Godlif Sianipar Hafzotillah Hendri Khuan Heni Widyaningsih, Heni Husen Mony Indra Iryanto Nur Hidayat Intan Leliana Launa Launa Launa Launa Loso Judijanto Machzumy Machzumy Marlinda Irwanti, Marlinda Meisuri, Sri Apulina br Ginting and Muhamad Ammar Muhtadi Mumammad Kharizmi Najdah Thalib Nisa Miftachurohmah Rahayunianto, Arry Rasmita, Dina Ronda, Mirza Sabalius Uhai Sabil Mokodenseho Salwa Aulia Novitasari Sulaeman Sulaeman Sunday Ade Sitorus Syahrianti Syam Tanti Widia Nurdiani Themotia Titi Widaningsih Venessa Agusta Gogali Widiharto Purnomo Widyatmoko Widyatmoko Yenik Pujowati Zunan Setiawan