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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Manajemen Bisnis Eka Prasetya Jurnal Ekonomi, Bisnis dan Manajemen Outline Journal of Management and Accounting Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Riset Inovasi (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Moneter : Jurnal Ekonomi dan Keuangan Jurnal Intelek Dan Cendikiawan Nusantara JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Intelek Insan Cendikia Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Botani: Publikasi Ilmu Tanaman dan Agribisnis Jurnal Manajemen Bisnis Digital Terkini
Lokot Muda Harahap
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Manajemen Bisnis Eka Prasetya

 1 
The Influence of Location and Marketing Strategy on Purchase Decisions Lokot Muda Harahap; Khafi Puddin
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.243

Abstract

This study aims to determine the effect of Location and Marketing Strategies on Purchasing Decisions on Pizza Boy Adam Malik Medan. The population in this study are all consumers who have made purchases at Pizza Boy Adam Malik Medan in 2019. Using the Slovin formula with an error rate of 10%, a total sample of 99 respondents was obtained. The results of the research analysis showed that Location and Marketing Strategies partially and simultaneously have a positive and significant effect on Purchasing Decisions at Pizza Boy Adam Malik Medan. The results of this study are supported by the value of R square (R2) which means that the Location and Marketing Strategy has an effect on the Purchasing Decision at Pizza Boy Adam Malik Medan. While the remaining is effected by other factors originating from outside this research model such as taste quality, service quality, price discounts, advertising, product variations, pricing, consumer behavior, consumer perceptions and product trust.
Co-Authors Adnan Nirwanda Sitompul Afifah Nida Suhailah Boru Dalimunthe Afifah Nida Suhailah Br. Dalimunthe Agil Badawi Agung Benedictus Kurniawan Marpaung Agung Kurniawan Benedictus Marpaung Agus Rahmad Hidayat Agus Rahmadsyah Agus Vianus Ahmad Hafiz Nasution Ahmad Zacky Nasution Alya Febrina Harahap Anastasia Boru Hasugian Andri R Tampubolon Anita Br Saragih Anita Saragih Arief Putra Johavi Damanik Arkhan Hafidz Purba Atika Zahra Austin bein Beryl Jahran Saragih Austin Beyn Beril Jahran Saragih Bella Amelia Bintang Pajar Ramadhan Cecillia Miranda Br Lumban Gaol Christin Yesikha Napitu Cindy B. Sitanggang Cindy Husin Cipta Kurnia Della Agaveni Butarbutar Desi Fitriani Hsb Desi Irawan Lestari Dhaet Fretty Napitupulu Dhea Ananda Pinem Diana Dongoran Dicky M.C. Sinulingga Dilla Amelia Ramadhani Dina Aulia Dinda Rachel Minado Purba Dini Maharani Tambunan Diouf Evarous El Qadri Dita Marsela Saragih Dora Pitaloka Endang Sriwahyuni Sitompul Fadia Aprillia Farel Akbar Aditya Saragih Farhan Farhan Fatio D situmorang Fikri Al Kautsar Frans Andreas Purba Gaby Putri Fenita Simbolon Gevy Ketia Ginting Grace Silvia Manurung Gracenda Febina Br Purba Hasiandra Simanjuntak Hendriadi Hasibuan Hera Wati Idrus Hamonangan Pane Indah Permatasari Indah Permatasari Tambunan Iren Moulina Samosir Irfan Hafizi Nasution Irvan Affandi Irwansyah Putra Isna Firdasari Ajwa Jekky Ginting Jekson Sihombing Jenni Br Situngkir Jesavael Nico Voellers Silaban Jonatan Gerald Josua Togatorop Julius Wisesha Simanjuntak Junita Cantika Manulang Kelvin Klementin Kevin Valensius Siahaan khafi puddin Kharisma Nurbani Lenny Kartika Saragih Marisa Angelica Marsela Natalie Hutapea Marsela Nathalie Hutapea Maya Martiza Sari Meisya Safa Veliza Melani Catherine M Lubis Melani Catherine Margreth Lubis Miftahussaidah Muhammad Ikrom Nabila Khairunnisa Nadya Viska Harahap Najwa Aulia Putri Hasibuan Nanda Aprodita Saragih Nike Tindaon Novli Agustinus Sibuea Nurul Amalyiah Simanungkalit Oscar Majeovan Basieta Surbakti Oscar Majeovan Surbakti Ovan Krisadelman Zebua Parid Alfarizi Putri Elma Putri Najwa Safitri Putri Sandrina Sitompul Radhika Narwastu Rama Ardiansiah Tumangger Ramadani, Suci Ratri Aulia Wijaya Ricce Sukmawati Br Rajagukguk Richard Josua Simanullang Riris Amigo Simatupang Rizky Alhaq Nasution Rizky Idaman Telaumbanua Rizky Mardewina Rizky Nur Ramadhan Sitorus Rizky Ramadhan Ryan Alfandi Sebrina Intan Aulia Simon Herbeth Beekham Saragih Sondang Lamsarina Br Hutagalung Suci Destiyani Susilo Susilo syafika Syarifah Khalisa Adila Tasya Chintain Simanjuntak Tasya Novi Ardana Tiarasi Gloria Pakpahan Yayang Fariana Togotoro Yeni Indriani Br Manurung Yeny Elfina Siagian Yesayas Roganda Rumapea Yulan Aisah Manalu Yulia Rahma Zsevta Samuel