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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Manajemen Bisnis Eka Prasetya Jurnal Ekonomi, Bisnis dan Manajemen Outline Journal of Management and Accounting Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Riset Inovasi (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Moneter : Jurnal Ekonomi dan Keuangan Jurnal Intelek Dan Cendikiawan Nusantara JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Intelek Insan Cendikia Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Botani: Publikasi Ilmu Tanaman dan Agribisnis Jurnal Manajemen Bisnis Digital Terkini
Lokot Muda Harahap
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Outline Journal of Management and Accounting

 1 
Pengaruh Harga Dan Segmentasi Pasar Terhadap Penjualan Hasil Laut Pada PT. Yasuriang Samudera Rezeki Agus Vianus; Agus Rahmadsyah; Lokot Muda Harahap
Outline Journal of Management and Accounting Vol. 1 No. 2 (2022): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.653 KB) | DOI: 10.61730/ojma.v1i2.27

Abstract

This study aims to determine the effect of partially or simultaneously price and market segmentation on the sale of seafood at PT. Yasuriang Samudera Rezeki. The population in this study are customers of PT. Yasuriang Samudera Rezeki for 52 customers. The sampling technique in this study used saturated samples, which amounted to 52 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that the price of a positive and significant effect on the sale of marine products at PT. Yasuriang Samudera Rezeki and Market Segmentation has a positive and significant effect on the sale of seafood at PT. Yasuriang Samudera Rezeki. F test results indicate that the price and market segmentation has a positive and significant effect on the sale of seafood at PT. Yasuriang Samudera Rezeki. The coefficient of determination test results (R2) shows that 68% of the Sales variable is influenced by the Price and Market Segmentation variable, while the remaining 32% is influenced by other variables outside of this study such as service quality, distribution channels, and personal selling.
Pengaruh Harga Dan Segmentasi Pasar Terhadap Penjualan Hasil Laut Pada PT. Yasuriang Samudera Rezeki Agus Vianus; Agus Rahmadsyah; Lokot Muda Harahap
Outline Journal of Management and Accounting Vol. 1 No. 2 (2022): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v1i2.27

Abstract

This study aims to determine the effect of partially or simultaneously price and market segmentation on the sale of seafood at PT. Yasuriang Samudera Rezeki. The population in this study are customers of PT. Yasuriang Samudera Rezeki for 52 customers. The sampling technique in this study used saturated samples, which amounted to 52 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that the price of a positive and significant effect on the sale of marine products at PT. Yasuriang Samudera Rezeki and Market Segmentation has a positive and significant effect on the sale of seafood at PT. Yasuriang Samudera Rezeki. F test results indicate that the price and market segmentation has a positive and significant effect on the sale of seafood at PT. Yasuriang Samudera Rezeki. The coefficient of determination test results (R2) shows that 68% of the Sales variable is influenced by the Price and Market Segmentation variable, while the remaining 32% is influenced by other variables outside of this study such as service quality, distribution channels, and personal selling.
Co-Authors Adnan Nirwanda Sitompul Afifah Nida Suhailah Boru Dalimunthe Afifah Nida Suhailah Br. Dalimunthe Agil Badawi Agung Benedictus Kurniawan Marpaung Agung Kurniawan Benedictus Marpaung Agus Rahmad Hidayat Agus Rahmadsyah Agus Vianus Ahmad Hafiz Nasution Ahmad Zacky Nasution Alya Febrina Harahap Anastasia Boru Hasugian Andri R Tampubolon Anita Br Saragih Anita Saragih Arief Putra Johavi Damanik Arkhan Hafidz Purba Atika Zahra Austin bein Beryl Jahran Saragih Austin Beyn Beril Jahran Saragih Bella Amelia Bintang Pajar Ramadhan Cecillia Miranda Br Lumban Gaol Christin Yesikha Napitu Cindy B. Sitanggang Cindy Husin Cipta Kurnia Della Agaveni Butarbutar Desi Fitriani Hsb Desi Irawan Lestari Dhaet Fretty Napitupulu Dhea Ananda Pinem Diana Dongoran Dicky M.C. Sinulingga Dilla Amelia Ramadhani Dina Aulia Dinda Rachel Minado Purba Dini Maharani Tambunan Diouf Evarous El Qadri Dita Marsela Saragih Dora Pitaloka Endang Sriwahyuni Sitompul Ester Carolina Simanihuruk Fadia Aprillia Farel Akbar Aditya Saragih Farhan Farhan Fatio D situmorang Fikri Al Kautsar Frans Andreas Purba Gaby Putri Fenita Simbolon Gevy Ketia Ginting Grace Silvia Manurung Gracenda Febina Br Purba Hasiandra Simanjuntak Hendriadi Hasibuan Hera Wati Idrus Hamonangan Pane Indah Permatasari Indah Permatasari Tambunan Iren Moulina Samosir Irfan Hafizi Nasution Irvan Affandi Isna Firdasari Ajwa Jekky Ginting Jekson Sihombing Jenni Br Situngkir Jesavael Nico Voellers Silaban Jonatan Gerald Josua Togatorop Julius Wisesha Simanjuntak Junita Cantika Manulang Kelvin Klementin Kevin Valensius Siahaan khafi puddin Kharisma Nurbani Lenny Kartika Saragih Marisa Angelica Marsela Natalie Hutapea Marsela Nathalie Hutapea Maya Martiza Sari Meisya Safa Veliza Melani Catherine M Lubis Melani Catherine Margreth Lubis Melissa Angelina Multi Silalahi Miftahussaidah Muhammad Ikrom Muhammad Luthfi Nabila Khairunnisa Nadya Viska Harahap Najwa Aulia Putri Hasibuan Nanda Aprodita Saragih Nike Tindaon Novli Agustinus Sibuea Nurul Amalyiah Simanungkalit Oscar Majeovan Basieta Surbakti Oscar Majeovan Surbakti Ovan Krisadelman Zebua Parid Alfarizi Putri Elma Putri Najwa Safitri Putri Sandrina Sitompul Radhika Narwastu Rama Ardiansiah Tumangger Ramadani, Suci Ratri Aulia Wijaya Raysa Putri Nabila Hasibuan Ricce Sukmawati Br Rajagukguk Richard Josua Simanullang Riris Amigo Simatupang Risya Nabila Fitri Rizky Alhaq Nasution Rizky Idaman Telaumbanua Rizky Mardewina Rizky Nur Ramadhan Sitorus Rizky Ramadhan Ryan Alfandi Sebrina Intan Aulia Simon Herbeth Beekham Saragih Sondang Lamsarina Br Hutagalung Suci Destiyani Susilo Susilo syafika Syarifah Khalisa Adila Tasya Chintain Simanjuntak Tasya Novi Ardana Tiarasi Gloria Pakpahan Tsaqifa 'Aziza Siregar Yayang Fariana Togotoro Yeni Indriani Br Manurung Yeny Elfina Siagian Yesayas Roganda Rumapea Yulan Aisah Manalu Yulia Rahma Zsevta Samuel