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Journal : Jurnal bintang manajemen

Evaluasi Kinerja Layanan dan Produk pada UMKM Mie Endes Berbasis Kepuasan Konsumen Andiniatul Maulidia; Resa Ummami; Hanum Hanafia; Ifa Khoirun Nasiroh; Desya Ladyana Lestari; Mochamad Reza Adiyanto
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3442

Abstract

customer satisfaction. Using survey method and questionnaires distributed online, data were collected from 37 respondents who are customers of Mie Endes. The results of the analysis show that most customers are satisfied with the services provided, especially in terms of friendly staff attitudes and responsiveness to complaints. However, there are some aspects that need improvement, such as the speed of response to problems and detailed product information. This study emphasizes the importance of service quality in increasing customer satisfaction and loyalty, and recommends further training for staff and periodic satisfaction surveys to continuously improve MSME performance. Thus, Mie Endes is expected to maintain growth and competitiveness in an increasingly competitive market.
Penerapan Akuntansi Manajemen dalam Optimalisasi Pengelolaan Keuangan UMKM Es Teh Poci Labang Fajri Anggy Efendi; Muhammad Maulana Ardiansyah; Eka Wahyu Purwatiningsih; Alung Febri Permadani; Anisah Choirunnisa; Afiatus Syifa; Mochamad Reza Adiyanto
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3468

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the Indonesian economy, but often face challenges in effective financial management. often face challenges in effective financial management. This research This study aims to analyse the application of management accounting in increasing turnover, net profit, and cash management in Labang Iced Tea Pot MSMEs in Bangkalan Regency, East Java. Bangkalan Regency, East Java. The research method used is descriptive qualitative, with data obtained through interviews, observation, and documentation. documentation. The results showed that the application of management accounting helps Labang Iced Tea Poci in determining the optimal selling price, managing cash flow, and increasing the efficiency of operational costs. cash flow, and improve operational cost efficiency. By analysing the break-even point, budget management, and recording break-even analysis, budget management, and systematic financial recording, this MSME is able to increase net profit to Rp 254,000 per day on the able to increase net profit up to IDR 254,000 per day at certain pricing strategies. pricing strategy. In addition, structured cash management allows the business to maintain liquidity and avoid deficits. maintain liquidity and avoid operational deficits. This research concluded that management accounting plays an important role in improving financial performance and support the sustainability of MSME businesses. The implementation of management accounting not only improves the efficiency of financial management, but also serves as a foundation for better strategic decision-making. the foundation for better strategic decision-making.
Co-Authors Achamad Faisal Al Farizy Aditya Romansyah Afiatus Syifa Agustin Pratiwi Ahmad Ahmad Ahmad Hasinul Adabi Aini Alkamalat ALFI MANZILATUR ROHMAH Alung Febri Permadani Amanda Putri Azkia Amelia Farah Ameyla Nadhira Tsurayya Anastasia Br Surbakti Andini Cristina Santoso Andiniatul Maulidia Anggita Eka Syahrani Putri Anggun Sesqi Aspuri Anisa Nur Maulidiyah Anisah Choirunnisa Annisa Herawati aprilina susandini Aria Eka Agustina Arie Setyo Dwi Purnomo Asyam Alif Rabbani Aura Divatiara Ayrofal Anam Bernardus Sinurat Briyan Yusuf Maulana Bunga Maulidta Nabila Desya Ladyana Lestari Dia Nur Aini Dimas Sena Putra Dina Maulidia Diva Fanesintya Djamaliyah Eka Damayanti Eka Faricha Bachrie Eka Wahyu Purwatiningsih Elina Zahrotul Firdaus Elysa Puji Nur Rochmah Eny Dariyati Eva Fauziyah Fadjar Maulana Fajri Anggy Efendi Farid Al Farizi Fibriyanti Anjali Fifin Kurniawati Filsa Soraya Fina Silviyah Halimatus Sa’diya Hanum Hanafia Hasma Diana Yulia Hidayatus Nisa Hoirul Anam Hoitul Anam Ifa Khoirun Nasiroh Imro’atul Mardiyah Indra Lukmanul Khakim Ismi Millah Tibyana Izzatul Masruroh Jamilatul Qomariyah Jumria Khoirul Anam Kinanti Arifandyta Wardilla Lukmanul Hakim Malika Risq Mardiana Mardiana Mariska Iva Liana Moh. Hafis Xafier Moh. Zeinor Ridho Moh. Zidan Rikza Mohammad Baitur Rahman Muhammad Akzail Ilham S Muhammad Maulana Ardiansyah Muhammad Rizky Firmansyah Musriah Mutiara Cantika Kamila Putri Nadia Rachmawati Nadiatul Ayu Ananda Nirma Kurriwati Nova Safitri Nur Fina Dewi Nur Laili Rahmawati Nurul Maisyaroh Rahma Suro Anjani Refina Dyah Pramesti Renda Febriana Resa Ummami Rheinhat Surya Negara Rizza Alvia Rosanti Maulina Rudi Adham Maulna Salsabilah Al Fitri Santiayu Wulan Sari Savina Nur Lailiyah Sefi Rahmawati Septiana Devita Nurfadela Septy Nurmala Alvianti Soraya Dwi Valentina Sulfa Sufia Supardi Syairabilla Elmasa Eyatena Sylva Enggelina Elysabeth Kafiar Taufiqurrahman Tria Nurul Arofah Triana Setiyarini Uci Monalissa Umroatus Soleha Urmila Wanti Mustika Rini Winda Oktavia Ramadhina Yulia Wulandari Yunita Agustini Yunita Putriani