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All Journal AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM NISBAH: JURNAL PERBANKAN SYARIAH Kajian Bisnis STIE Widya Wiwaha El-Barka: Journal of Islamic Economics and Business JURNAL EKOBIS DEWANTARA Attractive : Innovative Education Journal Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Abdimas Bina Bangsa Bulletin of Community Engagement Jurnal Perspektif Bisnis Berkala Ilmiah Pendidikan Jurnal Al-Qiyam Wisanggeni : Jurnal Pengabdian Masyarakat Indonesian Journal of Economics and Management Journal of Childhood Development Falah: Jurnal Hukum Ekonomi Syariah Margin : Jurnal Bisnis Islam dan Perbankan Syariah Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis Falah: Jurnal Hukum Ekonomi Syariah International Journal of Economics, Business and Innovation Research Jurnal Bisnisman: Riset Bisnis dan Manajemen
May Roni
Unknown Affiliation
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PERAN PRODUK HIJAU, IKLAN HIJAU, DAN KEPERCAYAAN HIJAU DALAM MENDORONG NIAT BELI AIR MINUM KEMASAN Annisa Cahya Aprilia; Hartono; May Roni; Dadang Karya Bakti
Jurnal Perspektif Bisnis Vol. 9 No. 1 (2026): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v9i1.234

Abstract

Konsumen kini mulai memilih produk yang lebih ramah lingkungan, salah satunya Air Minum Dalam Kemasan (AMDK), sebagai bentuk kepedulian terhadap lingkungan dari meningkatnya kesadaran masyarakat terhadap masalah lingkungan. Tujuan dari studi ini adalah untuk melihat bagaimana produk hijau, iklan hijau, dan kepercayaan hijau memengaruhi niat pembelian hijau konsumen AMDK Cleo di Bandar Lampung. Studi ini menggunakan pendekatan kuantitatif, yang merupakan model penelitian explanatory research. Data dikumpulkan melalui kuesioner terhadap seratus responden menggunakan teknik purposive sampling. Kemudian, dengan bantuan SPSS 27, Data diuji dengan regresi linier berganda. Penelitian membuktikan bahwa produk hijau, iklan hijau, dan kepercayaan hijau memengaruhi niat pembelian hijau secara positif dan signifikan. Oleh karena itu, menggunakan pendekatan pemasaran yang menekankan hal-hal yang ramah lingkungan dan meningkatkan kepercayaan pelanggan dapat meningkatkan keinginan pelanggan untuk membeli produk AMDK Cleo.
MODEL RANTAI PASOK KOMODITAS KELAPA SAWIT DI KABUPATEN TULANG BAWANG DARI HULU MENUJU PRODUKSI CRUDE PALM OIL (CPO) Callisa Arsadianis Kansarima; Hartono; May Roni; Dadang Karya Bakti
Jurnal Perspektif Bisnis Vol. 9 No. 1 (2026): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v9i1.239

Abstract

Penelitian ini bertujuan untuk menganalisis model rantai pasok komoditas kelapa sawit di Kabupaten Tulang Bawang dari hulu hinggaproduksi Crude Palm Oil (CPO) dengan fokus pada struktur rantai pasok, tahapan operasional, serta tantangan yang dihadapi oleh para pelaku. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi, dengan informan petani, pengepul, dan pihak pabrik kelapa sawit. Hasil penelitian menunjukkan bahwa rantai pasok melibatkan tiga aktor utama, yaitu petani sebagai produsen Tandan Buah Segar (TBS), pengepul sebagai perantara distribusi, dan pabrik sebagai pengolah menjadi CPO, dengan tahapan meliputi produksi, pengumpulan dan distribusi, serta pengolahan. Namun, dalam praktiknya masih terdapat kendala seperti kualitas TBS yang belum optimal, keterbatasan transportasi, infrastruktur yang kurang memadai, serta kapasitas penyimpanan yang terbatas. Berdasarkan analisis Food Supply Chain Network (FSCN), rantai pasok belum sepenuhnya terintegrasi, terutama dalam aliran informasi dan koordinasi antar pelaku, serta terdapat ketimpangan posisi tawar.Oleh karena itu, diperlukan model rantai pasok yang lebih efektif melalui peningkatan koordinasi, kualitas sumber daya, serta perbaikan infrastruktur dan sistem distribusi.
Optimizing Information Systems in the Food Supply Chain: Strategies for Sustainable Food Security in Lampung Province Maulana Agung; Jeni Wulandari; May Roni
International Journal on Advanced Science, Education, and Religion Vol 9 No 1 (2026): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v9i1.1618

Abstract

This study aims to analyze and develop strategies for optimizing information systems in the food supply chain in order to strengthen sustainable food security in Lampung Province. Inefficient food supply chains and the lack of information system integration at the producer, distributor, and consumer levels are major challenges in ensuring the stability of local food supply and distribution. Using a qualitative approach through case study methods, this research was conducted through in-depth interviews, field observations, and Focus Group Discussions (FGD) with key players in the regional food system. Data analysis was conducted using the SWOT and system analysis approaches, then strategies based on the Logical Framework Approach (LFA) and Technology Acceptance Model (TAM) were formulated as a reference in developing an adaptive and contextual information system. The results of the study show that optimizing information systems can increase supply chain transparency, accelerate information flow, and reduce potential crop losses. This study provides strategic contributions to regional policy makers, as well as serving as a reference for the development of digital-based food information systems in other regions with similar characteristics. The results of this study will be published in a reputable Scopus journal or international seminar, with a technology readiness level (TRL) index of 3–5 and the potential to be registered as intellectual property rights.
Peran Kepercayaan Merek dalam Hubungan Pemasaran dan Loyalitas Konsumen Fast Fashion Tachaputri Ramadhana Anas; May Roni; Prasetya Nugeraha
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/m116ps05

Abstract

This study examines the mediating role of brand trust in the relationship between Community Relationship Marketing (CoRM), Customer Relationship Marketing (CRM), and Brand Loyalty among Uniqlo consumers in Indonesia, a fast-growing fashion market driven by consumers who value personalized experience, strong community, and long-term brand engagement. Using quantitative approach, primary data were collected from a sample of 97 Uniqlo consumers through a structured questionnaire and analyzed with Partial Least Square Structural Equation Modeling (PLS-SEM) in SmartPls. Both CoRM and CRM have a significant positive effect on brand trust and brand loyalty, brand trust significantly and positively affects brand loyalty, and brand trust partially mediates the effect of both relational marketing strategies on brand loyalty. The strongest structural effect is the CRM - Brand Trust path (β = 0.546), indicating that direct customer engagement is the most powerful mechanism for building consumer trust. To sustain customer trust and loyalty in Indonesia's highly competitive fashion market, Uniqlo should strengthen customer-centric and community-based relationship marketing strategies.
Co-Authors A. Rifa'i Agus Hermanto Agus Iskandar Pradana Putra Agus Suprijanto Agus Suprijanto Andhika Reza Saputra Annisa Cahya Aprilia Annisa Irsalia Arif Sugiono Badarudin Callisa Arsadianis Kansarima Caroline, Susan Melanie Patricia Clara Monica Edira Dadang Karya Bakti Damayanti Damayanti Damayanti Daniel Triantoro Deddy Aprilani Djausal, Gita Paramita Etty Kartikawati Fenny Saptiani Fira Agustina Ghia Subagja H, Ari Fatihatul Hartono Hartono Hartono Ismulyaty, Sri Jeni Wulandari Jeni Wulandari Khanifuddin, Muhammad Laili Nur Indahsari Laras, Esti Maulana Agung Maulana Agung Maulana Agung P Maulana Agung Pratama Mediya Destalia Meriyati Meriyati Mohammad Fauzi Muhammad Fathurrahman Nugeraha, Prasetya NUR EFENDI Nurmaini Pradana Putra, Agus Iskandar Prasetya Nugeraha putri, dini Rensiana, Septa Rifa'i, Ahmad Salsabila Salma Shintia Indah Pratiwi Sigit Gesang Permana , Rian Siti Widiyaningsih Sri Ismulyaty Sri Purwanti N Sri Purwanti Nasution, Sri Purwanti Subagja, Ghia Susanto Susanto Tachaputri Ramadhana Anas Utami, Athiya Aradhana Vira Syavina Widya Rahmawati Yola Cempaka Putri Yunia Nur Anggraini Putri