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All Journal JOURNAL OF COASTAL DEVELOPMENT Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter El-Hayah : Jurnal Biologi Journal of Indonesian Tourism and Development Studies Wacana, Jurnal Sosial dan Humaniora Jurnal Ketahanan Nasional Indonesian Green Technology Journal Jurnal Pembangunan dan Alam Lestari ECSOFiM (Economic and Social of Fisheries and Marine Journal) Unram Law Review Jurnal Ilmiah Hukum LEGALITY JFMR (Journal of Fisheries and Marine Research) Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Perikanan Universitas Gadjah Mada Indonesian Aquaculture Journal AGROMIX Samakia: Jurnal Ilmu Perikanan Jurnal Sosial Ekonomi Kelautan dan Perikanan Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan GEOGRAPHY : Jurnal Kajian, Penelitian dan Pengembangan Pendidikan
Nuddin Harahab
Fakultas Perikanan Dan Ilmu Kelautan, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Physics Social Sciences Other

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STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT HATNI (HASIL ALAM TANI NELAYAN INDONESIA) DI DESA TLOGOSADANG KECAMATAN PACIRAN KABUPATEN LAMONGAN JAWA TIMUR Indra Anjang Sari; Harsuko Riniwati; Nuddin Harahab
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 3, No 1 (2015)
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian strategi pemasaran dalam meningkatkan volume penjualann pada PT.HATNI (Hasil Alam Tani Nelayan Indonesia) ini dilakukan dengan tujuan untuk mengetahui dan mempelajari : Bagaimana profil keadaan umum PT. HATNI, Mengidentifikasi dan Menganalisis faktor internal dan eksternal perusahaan, Mengetahui dan Strategi pemasaran yang digunakan oleh PT. HATNI, Menyusun strategi pemasaran alternative untuk digunakan oleh PT.HATNI. Metode yang dipakai dalam penelitian ini adalah metode Focused Group Discussion (FGD), Alanisis IFAS (Internal Strategic Factors Summary) dan EFAS (External Strategic Factors Analysis Summary), Analisis SWOT dan diagram SWOT. Dari penelitian ini dapat di ketahui bahwa PT. PT. HATNI merupakan   perusahaan  pembekuan ikan yang berskala internasional Produk ungulan PT. HATNI adalah ikan kuniran. Faktor internal yang menjadi kekuatan yaitu produk bervariasi, lokasi strategis, hubungan baik dengan pemasok bahan baku, harga kompetitif. Yang menjadi kelemahan yaitu tingkat pendidikan karyawan, kurangnya promosi peralatan mesin masih sederhana, kualitas produk dan belum memiliki perencanaan pemasaran secara tertulis. Faktor eksternal yang menjadi peluang yaitu permintaan pasar, potensi sumberdaya alam, dukungan pemerintah, perkembangan teknologi informasi dan perubahan pola konsumen. yang menjadi ancaman adalah persaingan usaha sejenis, perubahan musim, dapat beralihnya konsumen, kondisi harga BBM dan informasi teknologi terbatas. Strategi pemasaran yang dijalankan oleh PT. HATNI menggunakan sistem kontrak. perhitungan matrik EFAS sebesar 0,50 dan matrik IFAS sebesar 1,45 yang kemudian digambarkan dalam analisis SWOT, maka dapat diketahui posisi PT. HATNI berada pada kuadran I. Hal ini menunjukan bahwa perusahaan mengunakan kekuatan untuk memanfaan peluang yang ada untuk mencapai tujuan perusahaan. Berdasarkan hasil analisis matriks SWOT, maka alternatif strategi yang dapat diperoleh adalah sebagai berikut: Strategi Perluasan Pasar, Strategi Diferensiasi Produk , Strategi Pemanfaatan suberdaya perusahaan yang ada, Strategi peningkatan Promosi, Strategi Peningkatan Kerjasama,  Strategi perbaikan  aliran  kerja perusahaan. Kata kunci : Strategi pemasaran, Analisis IFAS dan EFAS, Analisis SWOT
Comparative Benefit Value Analysis of Ecotourism and Masstourism in Malang Regency, East Java Silvia Kusuma Intansari; Nuddin Harahab
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 5, No 2 (2018): ECSOFiM April 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2018.005.02.04

Abstract

Demand for marine tourism is high today causing maritime tourism offered by the Government and coastal communities to increase. Development and development of tourism conducted to meet the public demand for marine tourism is required for the management of the achievement of community welfare. The required management must be balanced between ecological function and economic function. The purpose of this study is to know and analyze the involvement of the community, partners, visitation, amount of income, and ecological tourism development of CMC Three Colors and Coast of Goa of China. The research method used is qualitative descriptive analysis with interview and observation research technique. The results show that the comparison of the management of the two coastal tours can be seen from the involvement of the community and partners on tourism, the number of visits and the amount of income, and the development of the ecological function of the two tours. CMC Tour Three Colors that have the concept of ecotourism get other benefits higher than the disadvantages of the management performed. Ecological functions and economic functions can be balanced. While the Coast of Goa of China with the concept of masstourism get other benefits less than the loss of management because of the management focused on economic function so that other benefits to the ecological function of degradation.  
Analysis of The Effect of Product Price, Product Image and Customer Satisfaction as a Mediation on Brand Loyality of Canned Fish Product from ABC Brands Agan Sasongko Aji; Nuddin Harahab
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2018.006.01.08

Abstract

This research aims to analyze the influence of product price, product image and customer satisfaction as a mediation variable to brand loyality of ABC brand canned product. The research method used is descriptive with qualitative and quantitative data analysis using analysis of Structural Equation Modeling (SEM) based on Partial Least Square (PLS). Methods of data collection using questionnaires with data collection convenience sampling technique. The results showed that product image and customer satisfaction directly affect the brand loyality. While the product price variable directly or indirectly not significant
Economic Valuation of Mangrove Forest Ecosystem in Teluk Ambon Baguala District Revalda Amanda Yacoba Bribka Salakory; Nuddin Harahab; Bagyo Yanuwiadi
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 5, No 1 (2017): ECSOFiM October 2017
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2017.005.01.01

Abstract

This study aims to describe about economic valuation of mangrove forest ecosystem in Teluk Ambon Baguala District. This research is a quantitative research. Data were collected through interviews, documentation and observation. Method analysis employed was total economic value. Overall, the economic value of mangrove forest ecosystem service is Rp. 7.273.222.250 per year, with the following description: Passo for Rp. 3.858.009.750 per year, Negeri Lama for Rp. 945.628.100 per year, Desa Nania for Rp. 650.750.400 per year and Waiheru for Rp. 1.818.834.000 per year.
Strategy to Improve the Implementation of Eco-Labeling Global Aquaculture Alliance-Best Aquaculture Practices (GAA-BAP) in Shrimp Processing Industry PT. XYZ Sidoarjo Puji Sugeng Ariadi; Nuddin Harahab; Aminudin Afandhi
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 7, No 01 (2019): ECSOFiM October 2019
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2019.007.01.01

Abstract

The demands of international consumers for eco-labeling products and supported by Indonesia's considerable shrimp export potential, should be an opportunity for the shrimp processing industry in Indonesia which has implemented GAA-BAP eco-labeling certification. The purpose of this study was formulated as a good strategy to improve the application of GAA-BAP eco-labeling in the shrimp processing industry. This research was a descriptive study with a case study. The research had done at PT. XYZ Sidoarjo. Data were collected through observation, interview, focus group discussion (FGD) and secondary data collection. The data were analyzed using IFE and EFE matrix, IE matrix, and SWOT analysis. The result showed that the strategy could be used to increase the application of GAA-BAP eco-labeling were implemented Strengths-Opportunities (S-O) and combined it with development or stability according to company position in IE matrix. The strategy could be chosen to improve the application GAA-BAP eco-labeling at shrimp processing industry were optimized human resources, eco-labeling guidance, company location, and market network; utilized the company location and market network to increase the procurement of raw materials; maintained the good work integrity and the quality of eco-labeling guidance; also increased the quality of GAA-BAP eco-labeling products.
Analysis of Marketing Mix on Purchase Decision of Softboned-Milkfish “Mrs. Jeni” in Malang City of East Java Zainal Abidin; Nuddin Harahab; Boimin Boimin
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 5, No 1 (2017): ECSOFiM October 2017
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2017.005.01.04

Abstract

SMEs Softboned-Milkfish (called as Bandeng Presto) “Bu Jeni” is one of SMEs of fish product in Malang City. This research conducted to determine and analyze the effect of the marketing mix and marketing mix variables that have a dominant influence on purchase decisions of Softboned-Milkfish “Bu Jeni”. Research method using quantitative descriptive research. Type of data used are primary and secondary data. Determination of the number of samples using the linear time function method and the sampling technique used was accidental sampling. The method of collecting data is observations, interviews, questionnaires and documentation. Research variables used consist of independent variables including product, price, place, and promotion, as well as the dependent variable is the purchase decision. Methods of data analysis using the instrument test data, the classic assumption test, multiple linear regression analysis and hypothesis testing. The research result available to the regression equation Y = 2,695 + 0,535X1 + 0,223X2 + 0,467X3 + 0,183X4 + e. Simultaneously, the independent variables be used to real a significant effect together on the dependent variable. Partially, the independent variables have significant effect individually on the purchasing decision are product and place, while the other variables that price and promotion have no significant effect on purchasing decisions. The product strategy is the dominant variable determine the purchasing decisions.
Risk Analysis of Catfish (Clarias sp) Breeding in The Fish Hatchery Unit of Mulyorejo I, Malang Regency, East Java Ega Putri Prahestin; Nuddin Harahab
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 5, No 2 (2018): ECSOFiM April 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2018.005.02.07

Abstract

Production risk causes the income of catfish seed cultivator in UPR Mulyorejo I is not maximum, so it is necessary to identify the problem of production risk by knowing the type, probablility and impact of production risk and its handling strategy. The method used is descriptive survey method using primary and secondary data. Primary data by observing directly on the location of research and observation data collection techniques, interviews, questionnaires, and documentation. The result of analysis shows that there are four sources of risk in UPR Mulyorejo I that are seasonal change, water quality, disease and pest with probability 32%, 30%, 27%, and 19%, with risks of IDR 1,200,568, IDR 983,952, IDR 840,531, and IDR 355,725. Seasonal changes and water quality is a risk of having a high probability that the need for special handling from the farmers. 
EFEKTIVITAS PEGAWAI TEMPAT PELELANGAN IKAN (TPI) DALAM MENUNJANG KEBERDAYAAN DI TPI PELABUHAN PERIKANAN NUSANTARA (PPN) PRIGI DESA TASIKMADU, KABUPATEN TRENGGALEK, PROPINSI JAWA TIMUR Rizky Nur Maulidya; Harsuko Riniwati; Nuddin Harahab
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 2, No 1 (2014)
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

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Abstract

Kebijakan Pemerintah untuk memeberdayakan nelayan adalah dengan membangun dan membina prasarana perikanan, salah satunya adalah Tempat Pelelangan Ikan (TPI). Fungsi TPI sebagai stabilator harga ternyata tidak dirasakan oleh nelayan. Bagi nelayan, TPI tidak ubahnya hanya sebagai penimbang dan penarik retribusi. Secara khusus penelitian ini bertujuan untuk mengetahui dan menganalisis data atau informasi empiris tentang beberapa hal berikut : (1) Pemahaman pegawai TPI terhadap tupoksi sebagai pegawai TPI (2) Tugas dan fungsi yang sudah dilakukan oleh pegawai TPI (3) Efektivitas pegawai TPI dalam menunjang keberdayaan di TPI (4) Faktor pendukung dan penghambat pegawai TPI dalam melaksanakan tugas dan fungsinya (5) Menyusun strategi peningkatan efektivitas pegawai TPI dalam menunjang keberdayaan pengelola TPI di lingkungan TPI Prigi. Pendekatan penelitian yang akan digunakan dalam penelitian ini adalah metode kualitaitif. Dalam penelitian ini difokuskan pada efektivitas pegawai TPI Prigi dalam menunjang keberdayaan di TPI. Dalam penelitian ini menggunakan analisa data kualitataif model Miles dan Hubberman untuk menjawab tujuan ke tiga, aktivitas analisis data yaitu dengan cara reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Kemudian untuk menjawab tujuan ke lima menggunakan analisa data SWOT untuk menyusun strategi efektifitas pegawai TPI Prigi. Tingkat efektivitas pegawai TPI Prigi termasuk belum efektif. Nelayan belum merasa puas dengan pelayanan yang diberikan oleh TPI, khususnya dalam hal kemanan.  Kata kunci: Efektivitas, Tempat Pelelangan Ikan (TPI), Keberdayaan
The Influence of Endorser in Social Media Toward Consumer Decision Making with AISAS Model (Attention, Interest, Search, Action, and Share Meitia Rini; Nuddin Harahab
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2018.006.01.10

Abstract

This research discusses about the influence of endorser or brand ambassador in social media (Facebook, Twitter and Instagram) toward consumer decisions making as a part of Integrated Marketing Communication (IMC) analyse with AISAS model (Attention, Interest, Search, Action and Share) as the impact of the endorser usage. This research was conducted quantitatively with examining the endorser independent variables in social media into AISAS model as its dependent variable. In this research explained that AISAS model is the development of AIDA model (Attention, Interest, Desire and Action) which has been widely used on advertising in social media and other media, then developed into AISAS model in appropriate with the internet era and the character of modern consumers who tend to searching before making a purchase for the product. From this research found that the endorser usage or brand ambassador on Fiesta Seafood product advertisement in social media has positive effect on attention, interest, search, action and share of consumer. By combining advertising activities in social media and other media, is expected can assist Fiesta Seafood become a leader market in Indonesia processed seafood products.
ANALISIS INDIKATOR UTAMA PENGELOLAAN HUTAN MANGROVE BERBASIS MASYARAKAT DI DESA CURAHSAWO KECAMATAN GENDING 1 KABUPATEN PROBOLINGGO Nuddin Harahab; Graziano Raymond P
Jurnal Sosial Ekonomi Kelautan dan Perikanan Vol 6, No 1 (2011): Juni (2011)
Publisher : Balai Besar Riset Sosial Eonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.147 KB) | DOI: 10.15578/jsekp.v6i1.5751

Abstract

Hutan mangrove merupakan salah satu sumber daya pesisir yang berperan penting dalam pembangunan ekonomi. Pengelolaan hutan mangrove berbasis masyarakat merupakan salah satu strategi pengelolaan yang dapat meningkatkan efisiensi dan keadilan dalam pemanfaatan dan pengelolaan sumber daya alam. Indikator penting dalam keberhasilan pengelolaan hutan mangrove adalah partisipasi masyarakat. Ada banyak variabel yang diperkirakan saling berinteraksi dan berkorelasi dalam partisipasi masyarakat tersebut. Oleh karenanya penelitian ini dilakukan untuk menganalisis dan menentukan indikator utama dalam pengelolaan hutan mangrove berbasis masyarakat. Penelitian ini menggunakan metode analisis Principle Component Analysis (PCA). Hasil analisis faktor menggunakan SPSS menunjukkan bahwa dari 15 (limabelas) variabel yang dianalisis diperoleh tiga indikator utama partisipasi masyarakat dalam pengelolaan hutan mangrove di Kecamatan Gending, yaitu faktor manajemen, pengetahuan, dan sikap. Tittle: Analysis of Main Indicator in the Community-Based Management of Mangrove Forestry in the Curahsawo Vilage Subdistrict Gading, Probolinggo RegencyMangrove forest is among coastal resources that has essential role in economic development. Community - based mangrove forest management is a strategy to improve efficiency and fairness in theuse and management of natural resources mangrove forest.Important indicators in successing mangrove forest management is a community participation. There are many variables which were expected to interact with each other and correlated in community participation. Then study was conducted to analyze and determine primary indicators in community-based management of mangrove forestry. Method Principle Component Analysis (PCA) was used in this study. Results from factor analysis of 15 variables using SPSS shows that 3 major indicators of public participation in the mangrove forest management in district Gending are factor, knowledge and attitude.
Co-Authors Abdul Muqsith Abdul Muqsith Abdul Wahib Muhaimin Abdullah Said Achmad Sofian Adi Kusumaningrum Agan Sasongko Aji Ahmad Mustafa Ahmad Zain Novianto Akhmad Mustafa Aminudin Afandhi Aminudin Afandhi Anandya, Asyifa andi GUsti Tantu Andi Gusti Tantu Andik Isdianto Anthon Efani Ardhila Ayu Prasetyowati Ardhila Ayu Prasetyowati Ardiyanti, Devi Robelina Arief Rachmansyah Arief Setyanto Asyifa Anandya Atmaja, Albertus Aldo Danar Bagyo Yanuwiadi Bagyo Yanuwiadi Bagyo Yanuwiadi Bambang Semedi Boimin Boimin Dhiana Puspitawati Dirman, Eris Nur Edi Susilo Ega Putri Prahestin Endah Kusumaningrum Endang Bidayani Fathah, Aulia Lanudia Graziano Raymond P Harsuko Riniwati Harsuko Riniwati Harsuko Riniwati Hulukati , Stephan Adriansyah Ika Junianingsih Ika Junianingsih Indra Anjang Sari Ismadi Ismadi Luchman Hakim Maharani Pertiwi K. Marjono Marjono Marsoedi Marsoedi Mas,ad, Mas,ad Mas’ad, Mas’ad Meitia Rini Mimit - Primyastanto Mimit Primyastanto Mohammad Mahmudi Muhammad Fadjar Muhammad Fadjar Muhammad Wahyu Dianto Muniah Muniah Nico Rahman Caesar Nurul Badriyah Parikesit, Anindya Rahmawati Putri Prabowo, Meydo Omar Zyahrizal Prakoso, Lukman Yudho Puji Sugeng Ariadi Purwoko, Agus Putri, Berlania Mahardika Qomariyatus Sholihah Rachmad Safa’at Revalda Amanda Yacoba Bribka Salakory Revalda Amanda Yacoba Bribka Salakory Ria Casmi Arrsa Rizky Nur Maulidya Rona Aji Lestyaningrum S Soemarno Setiawan Setiawan Setiawan Setiawan Sigit, Raehan Kamaludin Silvia Kusuma Intansari Soemarno Soemarno Soemarno Soemarno Soemarno Soemarno Soemarno Soemarno Sofiati, Dwi Solimun, Solimun Sukuryadi, Sukuryadi Supriyadi Supriyadi Supriyadi Supriyadi Taufik Hidayat Tiarantika, Reny Wahyu Handayani Wardani, Mentari Puspa Zaenal Abidin Zaenal Fanani Zainal Abidin Zainal Abidin Zainal Abidin