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Umaimah Wahid
Magister Ilmu Komunikasi Universitas Budi Luhur
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Communicare : Journal of Communication Studies

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Influence of Narrative and Dramatized Political Content on 2024 Regional Election Participation Setyani Utami; Wahid, Umaimah
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220245

Abstract

This study aims to examine the influence of narrative and dramatization in political content on public political participation in the 2024 Simultaneous Regional Election (Pilkada) in Barito Timur Regency. A quantitative approach was used, with survey questionnaires distributed to 100 respondents from various demographic groups. The data were analyzed using descriptive statistics and multiple regression analysis. The findings reveal that both narrative and dramatization in political content significantly affect political participation. Specifically, political narratives that resonate with local issues and emotionally charged dramatization elements encourage individuals to engage in political discussions and voting activities. This study contributes to the field of political communication by highlighting the role of media content in shaping political behavior. The practical implications are crucial for political campaign strategies, especially in utilizing social media platforms to influence voter engagement. The results also offer insights for further research on the impact of digital media content on political participation in contemporary electoral processes.
Co-Authors Abdul Aziz Abdul Aziz Alexander Seran Alvionita Choirun Nisa Amin Aminudin Aminudin, Amin Anastasya Putri Christanty Andini, Prita Anggun Eka Puspita Ari Budiarti Avinasiwi Amalina Ayu Erivah Rossy Ben Isa Muhammad CHANDRA, EDY Chazizah Gusnita Dolly Indra Febriana, Ajeng Iva Dwi Ferrari Lancia Fran Celino Octhanto Bata Glenys Octania Hadiono Afdjani Hafied Cangara Hafied Cangara Hafied Cangara Hardjianto, Mardi Hasiholan, Togi Prima Hendra Hendra Hendra Hendra Ilham Ramdana Imelda, Imelda Indah Suryawati Infra Wahdaniah Khairani Mukhlis Kurniansyah, Rafli Akram Kusumawardhany, Nidya Lestari, Rini Lutfiyatul Inayah Lydiani, Saskia M. Alfansyah Harahap M. Masad Masrur Manahan Butar Butar Manahan Butar Butar Menati Fajar Rizki Morissan Morissan, Morissan Muhamad Isnaini Mulyati Mulyati Mulyati Mulyati Nawiroh Vera Ni Gusti Ayu Ketut Kurniasari Novi Indah Permatasari Nugraha, Yama Aditya Nur Intan Faradhina Nurmalia Nurmalia Nurzahara Amalia Octania, Glenys Pinontoan, Nexen Alexandre Pratami, Rezki Rachmi Kurnia Siregar Raden Wahyu Utomo Martianto Radians Krisna Febriandy Rafli Akram Kurniansyah Rain Gunawan Reni Rosita Reza Karendha Rezki Pratami Rismiatun Rismiatun Ronda, Andi Mirza Rosita, Reni Rudiyanto Rudiyanto Ryanka Dizayani Putra Saeno, Saeno Saeno, Saeno Setyani Utami Shena Agustina Siregar, Rachmi Kurnia Siti Aisyah Siti Aisyah Sri Hesti Meilasari Suratno, Geri Suwarno Suwarno Suwarno, Suwarno Togi Prima Hasiholan Udi Rusadi Utomo Budiyanto Veronica Pratiwi Virga Virena Suwandi Wendi Usino Wilda Hikmalia Wildan Adli Wirobuwono, Aditya Yama Aditya Nugraha Yoedtadi, Moehammad Gafar