Article Per Year (5 Year)
p-Index From 2021 - 2026
5.432
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Kaputama (JIK) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Sains Indonesia Jurnal Pengabdian kepada Masyarakat Journal of Communication Studies Journal Of Human And Education (JAHE) International Journal of Education and Social Science (IJESS) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) The Journal Of English Teaching For Young And Adult Learners Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Cendekia Ilmiah JURNAL SOSIAL TERAPAN (JSTR)
Bachtiar, Willy
Sekolah Vokasi IPB University, Jln Kumbang No. 14 Bogor, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
Strategi STRATEGI PEMBUATAN KONTEN INSTAGRAM SEBAGAI BAGIAN DARI LAYANAN WHAT EV AGENCY Normalita, Dena; Bachtiar, Willy
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.52446

Abstract

This article examines the strategy of Instagram content creation as part of the digital marketing services provided by What Ev Agency. The study describes how the agency plans, produces, publishes, and evaluates content for clients with different business characteristics. A qualitative descriptive approach was used through observation, interview, participatory observation, and literature study. The findings show that Instagram plays an important role in building trust, improving brand visibility, and supporting lead generation. Content planning begins with brief analysis, consultation, market and competitor research, and the formulation of a communication strategy aligned with brand identity and marketing funnel goals. Production includes concept development, copywriting, visual design, review, and final approval. Reels are considered effective for reach and impressions, while feed, carousel, and story formats remain important for sustaining engagement. Evaluation is based on metrics such as reach, views, shares, saves, comments, leads, and sales. The study concludes that adaptive and data-informed content strategy is essential for effective Instagram marketing in a digital agency context.
ANALISIS PEMANFAATAN DESAIN FEED INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS TOS CREATIVE Imaddudin, Muhammad Fathin; Bachtiar, Willy
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53315

Abstract

This study rigorously examines the strategic utilization of visual communicationdesign within static Instagram feeds as a primary mechanism for cultivatingcorporate brand awareness, focusing on the empirical case of TOS Creative, anemerging creative agency in Sukabumi, West Java. In the contemporary digitalecosystem, corporate entities often disproportionately allocate resources towarddynamic, short-form video content (reels), inadvertently neglecting the static visualgrid. This research identifies a critical operational vulnerability wherein the agency'sstatic feed, possessing only a minimal number of uploads, fails to project a cohesivevisual identity. Grounded in David Aaker’s theoretical framework of brandawareness, this qualitative descriptive study leverages in-depth interviews withsenior graphic design personnel, active participant observation, and secondarymetric analysis. The findings elucidate that while reels operate as vectors for initialaudience acquisition, the static feed functions as the foundational digital portfolio,anchoring professional credibility and facilitating autonomous brand recall. Thevisual architecture specifically a light purple, violet, and blue color palette, combinedwith Poppins typography and centered layouts serves as a cognitive trigger foraudience association. The study concludes by formulating a tripartite strategicblueprint: the enforcement of extreme visual consistency, the diversification ofeducational content pillars, and the systematic synergy between short-form videoand static graphical feeds to achieve top-of-mind awareness.Keywords: Corporate Branding, Visual Communication Design, Instagram Feed,Brand Awareness, Digital Strategy
PERAN CAMERA PERSON DAN PENERAPAN TEKNIK HEADROOM DALAM KEGIATAN PRODUKSI AUDIOVISUAL DI TELKOM VIRALS Febriansyah, Zhorif; Bachtiar, Willy; Marithasari, Harries
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53385

Abstract

This study aims to analyze the roles and challenges of a camera person, as well as the application of headroom techniques, in audiovisual production activities at Telkom VirALS. This research employs a descriptive qualitative approach. Data were collected through active participation during Field Work Practice (PKL) from January 26 to May 10, 2026, direct observation, interviews, and literature studies. The results indicate that the role of a camera person at Telkom VirALS encompasses three production stages based on Gerald Millerson's (2009) theory: pre-production (equipment preparation, area setup, and run through), production (capturing images and coordinating with the switcherman), and post-production (managing and backing up footage to cloud storage). The primary challenge arises during the production stage, where the camera person must maintain consistent framing and headroom amidst unpredictable talent movements, while rapidly responding to the switcherman's instructions without compromising visual quality. Furthermore, the application of the headroom technique is adapted to the type of shot (such as medium shot or close-up) and integrated with the rule of thirds principle to create a balanced and proportional image composition. Consequently, the application of headroom techniques at Telkom VirALS serves not only an aesthetic function but also as a visual strategy to ensure audience comfort when viewing the broadcast.
PERAN FOTOGRAFI DALAM MEMBANGUN CITRA PIMPINAN MELALUI MEDIA DIGITAL SEKRETARIAT DAERAH KOTA BOGOR salsabila, Saskia; Bachtiar, Willy
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.60361

Abstract

The development of digital media has encouraged local governments to utilize various forms of visual communication in delivering public information, one of which is photography. Photography has become a communication medium that supports information dissemination and contributes to the construction of regional leaders’ public image in the digital public sphere. This study aims to analyze the production and management process of photography in supporting information delivery to the public, as well as the role of photography in shaping the image of regional leaders through the digital media platforms of the Regional Secretariat of Bogor City. The findings indicate that photography is used as a complement to press releases and is published through official government websites and social media platforms to strengthen the delivery of information to the public. Photography also functions as visual evidence that supports transparency and public information disclosure. The study further reveals that photography plays a strategic role not only as a medium of public communication but also as an instrument for building the public image of regional leaders.
ELECTORAL: INOVASI PHYGITAL BOARD GAME BERBASIS SOCIAL DEDUCTION SEBAGAI MEDIA INTERVENSI PENGAMBILAN KEPUTUSAN ETIS TERKAIT KEKERASAN SEKSUAL DI PERGURUAN TINGGI Rino Alfian Muhammad Shobari; Bachtiar, Willy; Latif, Alfa Taufan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.61887

Abstract

Sexual violence in Indonesian higher education institutions has become a systemic and recurring crisis, with victims frequently silenced by power asymmetry, bystander effect, and the tonic immobility phenomenon that is often misread as consent. Existing prevention efforts remain largely passive (one-way legal socialization) and rarely train students' ethical decision-making under realistic dilemmas. This study developed and evaluated ELECTORAL, a phygital (physical-digital) board game based on social deduction mechanics, designed to train moral courage and ethical decision patterns among Generation Z university students regarding sexual violence prevention. A QUAL-dominant embedded mixed-methods design was employed, in which data from two focus group discussions (FGD) involving eight students across four universities (USU, Universitas Airlangga, Universitas Pendidikan Indonesia, and Universitas Sebelas Maret) served as the core dataset, supplemented by quantitative one-group pretest-posttest data (N=37) and expert triangulation with a university Sexual Violence Prevention and Handling Task Force (Satgas PPKPT) officer and a family and consumer science lecturer. Thematic analysis (Braun & Clarke, 2006) identified five major themes, most prominently that ELECTORAL mirrors real institutional power dynamics and increases self-reflective institutional awareness among student leaders. The Wilcoxon Signed-Rank Test showed no statistically significant pretest-posttest difference (Z=-1.387, p=0.166) and a low N-Gain (0.15), which qualitative findings help explain through a ceiling effect among participants with prior leadership or advocacy exposure. Expert triangulation confirmed the ecological validity of the game's scenarios while highlighting the necessity of trained facilitators to mitigate psychological risk. These findings suggest ELECTORAL produces meaningful qualitative shifts in institutional awareness that are not fully captured by short-term quantitative measures.
Digital Government Communication For Smart Branding: Evidence From Indonesian Local Government Alfa Taufan Latif; Willy Bachtiar; Nailah Ayu Rizki; Dian Eka Ramadhani; Ima Kusumanti
Journal Of Human And Education (JAHE) Vol. 6 No. 5 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i5.3040

Abstract

The development of digital technology has transformed local government communication governance from static one-way models into interactive smart branding. This study analyzes the implementation of smart branding as a digital government communication strategy and evaluates its communication effectiveness. Utilizing a qualitative approach with a comparative case study of two local governments in Indonesia, data were gathered through in-depth interviews, digital media observations, and document analysis. Communication effectiveness was evaluated hierarchically using the AMEC Integrated Evaluation Framework, encompassing output, outtake, outcome, and impact dimensions. Findings show that Banjarmasin developed a city-system and service-integrated smart branding approach anchored in the “City of a Thousand Rivers” identity, while Mojokerto developed a heritage-led and experiential approach anchored in the “Full of Majapahit Greatness” identity; both cases progressed from output toward outtake and outcome, but the direct contribution of communication to strategic impact (tourism, investment, regional competitiveness) could not be established causally. Effectiveness of smart branding as digital government communication therefore depends on identity consistency, institutional integration, stakeholder engagement, and the quality of public experience, rather than digital communication intensity alone.
Co-Authors Abung Supama Wijaya, Abung Supama Adhipramana, Finno Yekti Adinda Qothrunnada Agnia, Najmi Agus Muji Santoso Agus Syahrani Akuan, Fania Nur Aisyah Alia Bihrajihant Raya Ambarini, Nabila Ayu Anang Wahid M.Diah Anastasya, Audrey Andera, Muhammad Haykal Anggraeni Dyah S Arifin Dwi Saputro Arinda Dwi Ananda Astuti, Vivien Febri Aulia, Sinta Bainuri, Zaidan Halifz Bayu Suriaatmaja Suwanda Camila Hamdani, Tasya Denariansyah, Azqia Dian Eka Ramadhani Disti, Marwa Evi Rinata Fasya Hazhiyah Febri Astuti, Vivien Febriansyah, Zhorif Finda Meyditia Firman Muhammad Basar Hasna, Aulia Nur Hendy Setiawan Herlina, Lien Heryudianto Vibowo Ika Sartika Ima Kusumanti Imaddudin, Muhammad Fathin Ivana Syah Putri Kencana, Karmenita Kintan Khayla Zahwa Annisa Kuntoro, Diadji Kusumawardani, Anggi Dwi Larasati Oetomo, Annisaa Latif, Alfa Tahufan Latif, Alfa Taufan Leonard Dharmawan Made Shanty Aurellia Marithasari, Harries Nailah Ayu Rizki Nanang Wahyudin Nissa, Andiena Awaliatu Normalita, Dena Nur Alfianillah Hermawan, Meitaviani Nurfitriani, Devi Nurhaliza, Nazwa Pardede, Akim Manaor Hara Qothrunnada, Adinda Ramdani, Ratu Chiandita Meidinah Renny Soelistiyowati Rici Tri Harpin Pranata rima siburian Rino Alfian Muhammad Shobari Ronny Lesmana Salsabila, Saskia Sesar Husen Santosa Siahaan, Limarta Phatrecia Supama Wijaya, Abung Suwanda, Bayu Suriaatmaja Tri Budiarto Utami, Mellisa Vivien Febri Astuti Yanuar Dwi Prastyo Yuningsih, Asri Zahrah, Wina Athifah