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Fahmy, Rahmi
Andalas University
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Journal : Jurnal Manajemen Informatika

 1 
Analisis Knowledge Management Menggunakan Model Big Data di Media Sosial UMKM Prima Yulianti; Rahmi Fahmy; Hafiz Rahman; Harif Amali Rivai
Jurnal Manajemen Informatika JAMIKA Vol 13 No 1 (2023): Jurnal Manajemen Informatika (JAMIKA)
Publisher : Program Studi Manajemen Informatika, Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jamika.v13i1.8682

Abstract

Social media overcomes the limitations of technology and knowledge management. Previous generations of knowledge management were very rigid, often leaving companies stuck and overly reliant on outdated or obsolete knowledge. Lack of skills in the use of social media, lack of awareness of the value of knowledge management, availability of time to invest both in the acquisition of digital skills as well as in the creation and duration of content, creates perceived barriers to social media uptake. Through a concise and relevant knowledge management process, and utilizing the use of social media, MSMEs can display and communicate messages, products or services, images, and most importantly uniqueness which is their selling point. The purpose of this study is to conceptualize the use of social media in an effort to improve the performance of MSMEs in terms of the perspective of knowledge management-based human resource management with the model of big data for SME approach. The method used is a relevant literature review from 2018 to 2022. The results show that the importance of using social media and knowledge management through big data has a synergistic relationship. Shows that the use of strategic data, representation of knowledge-guided business planning, is a solution for MSMEs in implementing technology through the construction of new knowledge as a tool to encourage innovation and productivity in order to increase business competitiveness and its impact on MSME performance.
Co-Authors ., Yulihasri Abdasni Marta, Kurnia Abdi Pratama Abel Tasman Afdhal Naufal Sofyan Afifah Amatul Firdausa Nasa Angga Saputra Desti Anisa Sri Utami Arifa Sabardilla Bachtiar, Nasri Budi Rahmadya Dewi Murni Diana, Rezi Delvia Donard Games Dwi Novrianda Dyana Yuri Aurora Emil Huriani ERI BESRA, ERI Fanessa, Fanessa Febrian Rahmat Suwandi Firdaus Firdaus Hafiz Rahman Hafiz Rahman Hafiz Rahman, Hafiz Hakimi, Nurul Harif Amali Rivai Harits, Muhammad Dzakwan El Haspemi, Yenof Patrione Hendra Lukito Henny Lucida Husnul Khatimah Jeli Nata Liyas lala septiyani sembiring, lala septiyani Laura Syahrul Leni Merdawati Leo Agustigno M. Arief Wahyudi Ginting Ma'ruf Ma'ruf Ma'ruf Ma'ruf Malikah Luqiana Varini Marisih Damanik Matondang, Rizki Meifal Rusli Meri Susanti Meuthia Meuthia Meuthia, Meuthia Mira Susanti Moresia Raditya MUHAMMAD NURHALIM Muhammad Zuhri Nabila Hendrasti Nadia Angraini Nelwati Nelwati Nia Maimunah Novita, Wellia Okti Rahayu Asih Prima Yulianti Putri Uyun, Azane Rahayu, Rita Rahmi Yanti Ahdinur Rahmi Yuliyasti Rahmita, Silvia Ratni Prima Lita Rida Rahim Rihan Hafizni Rike Gussanti Handayani Nasution Rima Semiarty Rinda Fithriyana Riska Susanti Rosita Septiani Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari, Dellani Mutia Sidaria, Sidaria Siska Oktari Supriyansyah, Mekri Suziana, Suziana Syafira Aviola Syafira, Tama Aulia Syaiful Anwar Tari JN Syafitri Tri Rahayuningsih Triani, Laura Amelia Vera Pujani Verinita, Verinita Vindi Putri Kurnia Illahi Wawan Novianto Wayu Meilastri Wulandari Yanti Yanti Yenof Patrione Haspemi Yohan Fitriadi Yosea Kurnianto Yulastri Arif Yulia Sari, Anita Yuliandi Yunahar, Yayan Yulianti, Prima - Yulihasri Yuliyasti, Rahmi Zifriyanthi Minanda Putri Zifriyanti Minanda Putri