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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal AKSI (Akuntansi dan Sistem Informasi) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) JASIEK (Jurnal Aplikasi Sains, Informasi, Elektronika dan Komputer) Jurnal Manajemen Bisnis Innovation in Research of Informatics (INNOVATICS) Jurnal Nasional Manajemen Pemasaran dan SDM Adbis : Jurnal Administrasi dan Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Dharma: Jurnal Pengabdian Masyarakat Jurnal Teknik Ilmu dan Aplikasi International Journal of Sharia Business Management Journal of Business Management and Economic Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Jurnal Ilmiah Ekonomi dan Manajemen JEBD JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Jejak digital: Jurnal Ilmiah Multidisiplin
Afandi, Yosi
Politeknik Negeri Malang
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Development of Semantic-Based Voicebots and Natural Language Processing for E-Commerce Product Searches Maskur, Maskur; Afandi, Yosi; Widyananda, Wahyu; Fauzi, Ahmad; Armayrishtya, Zhulvardyan
INTERNATIONAL JOURNAL ON ADVANCED TECHNOLOGY, ENGINEERING, AND INFORMATION SYSTEM Vol. 4 No. 3 (2025): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/ijateis.v4i3.2008

Abstract

Searching for products online is often an inefficient and confusing process, especially when users do not know the exact name of the product or use terms that differ from the search system. Keyword-based searches tend to produce irrelevant results because the system only matches text literally without understanding the meaning. As users increasingly talk to digital devices, voice-based search technology has become a more natural and intuitive alternative. This research aims to develop a semantic-based voicebot supported by Natural Language Processing (NLP) to improve the effectiveness of product searches on e-commerce platforms. The designed system not only recognizes user speech but also understands the context, intent, and semantic meaning of the given commands. The research stages include collecting user voice data, training the Automatic Speech Recognition (ASR) model for voice-to-text conversion, and applying the semantic NLP model for interpreting the context of product searches. The testing was conducted using Indonesian voice commands in a simulated e-commerce scenario. The results showed that the system achieved an average Word Error Rate (WER) of 1.29%, indicating a high level of accuracy in recognizing speech and understanding user intent. The integration between ASR and semantic NLP proved capable of creating a more natural, responsive search experience that resembles the way humans think and communicate when interacting with online search systems.
Pengembangan Aplikasi Chatbot pada Toko Online berbasis Semantik untuk Pemasaran Digital Maskur Maskur; Yosi Afandi
JASIEK (Jurnal Aplikasi Sains, Informasi, Elektronika dan Komputer) Vol. 6 No. 2 (2024): Desember 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jasiek.v7i2.11543

Abstract

Penggunaan aplikasi chatbot sebagai virtual customer service dapat membantu calon pengunjung toko online sebelum melakukan transaksi karena keterbatasan waktu dalam melayani pelanggan, manusia biasa tidak dapat menjawab pertanyaan atau melayani permintaan pelanggan setiap saat. Dengan menggunakan layanan pelanggan virtual, konsumen yang datang ke toko online dapat berbicara dengan penjual tentang barang yang mereka ingin beli. Teknologi ini sangat membantu menjawab pertanyaan dan masalah pelanggan dengan cepat dan tepat. Aplikasi chatbot menggunakan pengetahuan AIML (Artificial Intelligence Markup Language) yang dilengkapi dengan kecerdasan buatan dengan ontologi yang berbasis semantik. Aplikasi chatbot toko online yang digunakan pada penelitian ini adalah kain batik yang menjual produk batik Malang karena permintaan batik dari Malang sangat tinggi dan belum adanya toko online yang memberikan layanan dengan memanfaatkan layanan pelanggan virtual (chatbot). Pengembangan chatbot yang dilengkapi dengan semantik menggunakan ontologi untuk mengolah pertanyaan yang memiliki arti lebih spesifik, memperoleh akurasi sekitar 97% dari 15 jenis pertanyaan dan jawaban yang relevan, kemudian 10 pertanyaan yang dijawab sesuai dengan pertanyaan yang sering ditanyakan oleh calon pembeli. Penggunaan semantik menggunakan ontologi pada aplikasi layanan pelanggan virtual (chatbot) membantu dalam menjawab pertanyaan yang memiliki kata atau makna yang sama sehingga menghasilkan jawaban yang sesuai dengan pertanyaan.
THE INFLUENCE OF TRUST AND SATISFACTION ON LOYALTY CUSTOMERS AT UKM DNA COLLECTION SUMENEP CITY Rifki Abrory; Fullchis Nurtjahjani; Yosi Afandi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1961

Abstract

The rapid flow of globalization and lots of competition require enhancing product quality, providing excellent service and increasing marketing. Based on observations, UKM DNA Collection Sumenep City has done something so that customers trust the UKM, and customers feel satisfied with UKM DNA Collection, but sales are still declining. The purpose of this research is to examine the partial and simultaneous influence of trust and satisfaction on customer loyalty. This research was explanatory research with a quantitative approach carried out by distributing questionnaires to 100 respondents in January-March 2024 with the criteria of customers who have made at least 2 purchases at UKM DNA Collection using a purposive sampling technique. Data analysis uses multiple linear regression analysis. According to the findings of the partial hypothesis test, client loyalty are positively and significantly impacted by trust, and subsequently by customer satisfaction. The results of simultaneous hypothesis testing shows that trust and satisfaction has a positive and significant effect on customer loyalty by 43.1% and the remaining 56.9% are influenced by other factors not discussed in this research. From the results of this research it can be concluded that trust and satisfaction influence customer loyalty in UKM DNA Collection Sumenep City. DNA Collection needs to increase integrity and optimize satisfaction through willingness to recommend.
PELATIHAN PEMBUATAN KONTEN MEDIA SOSIAL MENGGUNAKAN SIPETOK BAGI KARANG TARUNA DESA WRINGINSONGO UNTUK MENINGKATKAN JUMLAH PENGUNJUNG Agustina, Hiqma Nur; Nugrahaningtyas Fatma Anyassari; Yanik Lailinas Sakinah; Novitasari; Ane Fany Novitasari; Yosi Afandi
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v6i2.15090

Abstract

Desa Wringinsongo, Kecamatan Tumpang, Kabupaten Malang, memiliki potensi besar untuk dikembangkan sebagai desa wisata berbasis potensi lokal. Salah satu destinasi unggulannya adalah Pemandian Sumberingin yang kini mulai dibuka hingga malam hari. Untuk mendukung promosi destinasi ini, Tim Pengabdian dari Politeknik Negeri Malang menyelenggarakan pelatihan pembuatan konten media sosial dengan pendekatan SIPETOK (Strategi Pemasaran Kampung Tematik melalui Instagram dengan Storytelling dan Komponen Kepariwisataan). Melalui pelatihan pembuatan konten media sosial yang baik dan tepat diharapkan dapat mempercepat terwujudnya desa wisata Wringinsongo yang berdampak positif bagi warga desa dan meningkatkan jumlah kunjungan ke Pemandian Sumberingin pada malam hari. Pelatihan  diikuti oleh Karang Taruna berlangsung interaktif. Hasil pelatihan menunjukkan peningkatan pemahaman peserta dalam membuat konten digital yang efektif. Evaluasi melalui kuesioner menunjukkan seluruh peserta merasa puas dan memperoleh manfaat signifikan. Kegiatan ini tidak hanya memperkuat kapasitas pemuda desa dalam bidang digital marketing, tetapi juga mendorong percepatan realisasi desa wisata Wringinsongo.
Sosialisasi dan pelatihan administrasi persuratan untuk warga melalui pemanfaatan SIMBEROD dan penguatan kapasitas perangkat desa di Desa Tulusbesar Kecamatan Tumpang Kabupaten Malang Maskur Maskur; Muhammad Afif Hendrawan; Yosi Afandi; Nilawati Fiernaningsih; Pudji Herijanto; Septian Enggar Sukmana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27383

Abstract

AbstrakDesa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang menghadapi tantangan dalam pengelolaan administrasi persuratan yang belum optimal, khususnya dalam hal ketersediaan sistem yang efisien dan kemampuan perangkat desa dalam mengelola surat-menyurat. Hal ini berdampak pada efektivitas pelayanan kepada masyarakat yang sering kali menjadi lambat dan kurang terorganisir. Kegiatan pengabdian ini bertujuan untuk meningkatkan kualitas administrasi persuratan desa melalui sosialisasi dan pelatihan pemanfaatan Sistem Informasi Berbasis Digital (SIMBEROD) serta penguatan kapasitas perangkat desa. Metode yang digunakan meliputi identifikasi kebutuhan, sosialisasi system informasi SIMBEROD kepada warga dan perangkat desa, pelatihan teknis dalam mengoperasikan SIMBEROD, penguatan kapasitas perangkat desa dan monitong dan evaluasi kegiatan. Hasil kegiatan menunjukkan bahwa penerapan SIMBEROD mampu meningkatkan efisiensi pengelolaan surat, mempercepat proses pelayanan, dan mengurangi risiko kesalahan administrasi. Pembahasan juga mengungkapkan tantangan terkait adopsi teknologi oleh perangkat desa yang memiliki keterbatasan dalam literasi digital, yang dapat diatasi melalui pelatihan berkelanjutan. Sebagai saran, desa diharapkan untuk terus melakukan evaluasi berkala terhadap sistem yang digunakan dan mengadakan pelatihan tambahan guna memperkuat keterampilan perangkat desa dalam memanfaatkan teknologi informasi. Kegiatan ini diharapkan dapat menjadi model bagi desa lain dalam meningkatkan kualitas pelayanan administrasi melalui pemanfaatan teknologi digital yang tepat guna. Kata kunci: sistem informasi; perangkat desa; pelatihan; pelayanan; administrasi. AbstractTulusbesar Village, Tumpang Subdistrict, Malang District faces challenges in managing its correspondence administration, particularly in terms of the availability of an efficient system and the ability of village officials to manage correspondence. This has an impact on the effectiveness of services to the community, which often become slow and less organized. This community service activity aims to improve the quality of village correspondence administration through socialization and training on the use of Digital Based Information System (SIMBEROD) as well as strengthening the capacity of village officials. The methods used include identification of needs, socialization of the SIMBEROD information system to residents and village officials, technical training in operating SIMBEROD, capacity building of village officials and monitoring and evaluation of activities. The results showed that the implementation of SIMBEROD was able to improve the efficiency of mail management, speed up the service process, and reduce the risk of administrative errors. The discussion also revealed challenges related to technology adoption by village officials who have limitations in digital literacy, which can be overcome through continuous training. As a suggestion, the village is expected to continue to conduct periodic evaluations of the system used and conduct additional training to strengthen the skills of village officials in utilizing information technology. This activity is expected to serve as a model for other villages in improving the quality of administrative services through the use of appropriate digital technology. Keywords: information systems; village officials; training; services; administration.
THE INFLUENCE OF ADVERTISING AND PRODUCT DIVERSITY ON CONSUMER PURCHASE INTENTION OF AICE ICE CREAM PRODUCTS (on Students of State Polytechnic of Malang) Lia Widia Tama, Kharisma; Utamaningsih, Arni; Afandi, Yosi
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42043

Abstract

The increasingly intense business competitions demands companies are more creative in developing their business. Advertising and product diversity are key factors that companies must consider. Aice ice cream utilizes Instagram as its advertising platform, however from August to December 2024 there was a noticeable decline in both viewers and likes on its content, and its product diversity remains inferior compared to competitors. This study aims to examine and analyze the influence of advertising and product diversity on consumer purchase intention. This research employed a quantitative approach. The data collection method employed an online questionnaire distributed to 100 respondents, specifically students of State Polytechnic of Malang, utilizing simple random sampling techniques. The data were analyzed using multiple linear regression and hypothesis testing. The findings of the current study demonstrated that both advertising and product diversity had a positive and significant impact on purchase intention. Therefore, Aice should maintain and enhance the quality of its advertising and product diversity to further increase consumer purchase intention.
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA MEMBANGUN LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL IKHLAS RT.07, RW.17, SUDIMORO,MOJOLANGU KEC.LOWOKWARU KOTA MALANG Joko Samboro; M Maskan; Heru Utomo; Abdullah Helmy; Yosi Afandi; Musthofa Hadi
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6049

Abstract

The purpose of this PKM is to find the problems faced by the congregation of the AL Ikhlas Mosque RT.076 RW.17 Sudimoro, Mojolangu Village, Lowokwaru District, Malang City and at the same time provide the right solution to achieve increased knowledge and skills in the field of marketing management, especially building customer loyalty. The methods used are: observation, to observe activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most appropriate alternatives to market goods more effectively. Description of the technology to be applied. 1. In the form of lectures: Study Group participants are gathered in a certain room and given a lecture on devotion material in the form of: Customer Loyalty. 2. Guidance and Training: In the form of practical guidance and training and discussion of experiences and obstacles in the field. 3. Simulation practice: In the form of a demonstration of how entrepreneurs offer goods, and how to attract potential consumers, until loyal customers are formed Keywords: guidance and counseling, customer loyalty.
Co-Authors AA Sudharmawan, AA Abdul Waris Abdullah Helmy Achmad Zaini Agustina, Hiqma Nur Aini, Yulis Nurul Alfi Tranggono Agus Salim Alfreda Juni Purwa Aditya Almah Sagita Andriani Kusumawati Ane Fany Novitasari Arni Utamaningsih Arni Utamaningsih Ayu Sulasari Az zuhri, Fahmi Muhammad Bahari, Abigail Ellaura Fe Baroroh Lestari Baroroh Lestari Budi Artono Cahyani, Selin Anggi Drs. Joko Samboro DWI SURYANTO Endang Astuti Endang Siti Astuti Farika Nikmah Fauzi Ahmad Muda Fiernaningsih, Nilawati Gardilla, Humaira Fathma Hanif Hanif Hendrawan, Muhammad Afif Herijanto, Pudji Heru Utomo Hidayatinnisa’, Nurul Ita Rifiani Permatasari Joko Samboro Joni Dwi Pribadi Joni Dwi Pribadi Joni Pribadi Lestariningsih, Tri Lestariningsih, Tri Lia Widia Tama, Kharisma Lilies Nur Ainie Lina Budiarti, Lina M Maskan Mahmudatul Himma Mahmudatul Himmah Maskur Maskur Maskur Maskur Maskur Mega Rahayu Nur Kusuma Wardhani Mudofir, Imam Muhamad Muwidha Muhammad Ali Akbar Jasmine Muhammad Yusuf Hilmy Musthofa Hadi Netty Lisdiantini Nilawati Fiernaningsih Noorsakti Wahyudi Norma Dilla Kharisma NOVITASARI Nugrahaningtyas Fatma Anyassari Nurtjahjani, Fullchis Nurudin Nurudin Pudji Herijanto Rafael Slamet Firdaus Rena Feri Wijayanti Rifki Abrory Rizky Kurniawan Murtiyanto Safitri, Yuyun Nur Septian Enggar Sukmana Sinaga, Yiswi Mariani Amelia Siti Nurbaya subiyantoro Tania Setya Ningsih Tri Afirianto Tri Afirianto Tri Istining Wardani Tri Yulistyawati Evelina Wahyu Widyananda Wida Yuliar Rezika Yakomina Mabel Yanik Lailinas Sakinah Yulis Nurul Aini Yusri Abdillah Zhulvardyan Armayrishtya Zubaidi Zubaidi