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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal AKSI (Akuntansi dan Sistem Informasi) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) JASIEK (Jurnal Aplikasi Sains, Informasi, Elektronika dan Komputer) Jurnal Manajemen Bisnis Innovation in Research of Informatics (INNOVATICS) Jurnal Nasional Manajemen Pemasaran dan SDM Adbis : Jurnal Administrasi dan Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Dharma: Jurnal Pengabdian Masyarakat Jurnal Teknik Ilmu dan Aplikasi International Journal of Sharia Business Management Sharing: Journal Of Islamic Economics, Management And Business Journal of Business Management and Economic Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Jurnal Ilmiah Ekonomi dan Manajemen JEBD JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Yosi Afandi
Politeknik Negeri Malang
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Pengaruh Brand Love dan E-Wom Terhadap Brand Trust pada Pengguna Aplikasi Gojek di Kota Malang Mokhamad Hanif Alim; Yosi Afandi; Yulis Nurul Aini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sy6qm206

Abstract

Brand love and electronic word of mouth are factors that can shape user trust in digital service brands. Although Gojek holds a strong brand position, both positive and negative reviews regarding service quality, security, and user experience persist. This study aims to analyze the influence of brand love and electronic word of mouth both partially and simultaneously on brand trust among Gojek app users in Malang City. This study employed a quantitative approach using explanatory research. The data were collected via online questionnaires from 100 respondents selected through purposive sampling. The data were analyzed using descriptive analysis, classical assumption tests, multiple linear regression, the coefficient of determination, partial tests, and simultaneous tests. Descriptive analysis results indicated that brand love obtained a mean score of 3.89, electronic word of mouth 3.91, and brand trust 4.07 all fell within the high category. Classical assumption test results showed that the regression model met the necessary requirements. The findings indicated that brand love and electronic word of mouth explain 56.8% of the variance in brand trust, while the remaining 43.2% was explained by factors outside the scope of this study. The results showed that brand love had a positive and significant partial effect on brand trust. Electronic word of mouth also had a positive and significant partial effect on brand trust, exerting a stronger influence than brand love. Simultaneously, brand love and electronic word of mouth had a positive and significant effect on brand trust. Based on these findings, it can be concluded that user trust in Gojek is formed through emotional connections with the brand and information obtained via digital media. It is recommended that Gojek maintain user satisfaction, the quality of digital information content, and brand credibility, while also enhancing emotional attachment, user interaction on digital media, and accountability in resolving service issues
Pengaruh Karakteristik Merek dan Persepsi Merek terhadap Loyalitas Pelanggan Spotify Premium di Malang Raya M. Safrial Adisastra RS; Rena Feri Wijayanti; Yosi Afandi
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.62368

Abstract

Intensifying competition in the digital music streaming market compels Spotify to retain customers by strengthening its brand characteristics and brand perception. This study aims to analyze the influence of brand characteristics and brand perception on the loyalty of Spotify Premium customers in the Greater Malang area. A quantitative approach was employed, utilizing a survey of 90 Spotify Premium users selected through purposive sampling. Data were collected via online questionnaires and analyzed using SPSS through a series of statistical tests, including instrument testing, classical assumption testing, multiple linear regression, hypothesis testing, and the coefficient of determination. The results indicate that brand characteristics and brand perception have a positive and significant impact on customer loyalty, both individually and simultaneously. An Adjusted R-square value of 0.831 demonstrates that these two variables explain 83.1% of the variation in customer loyalty within the study sample. These findings underscore the importance of consistent brand characteristics and the cultivation of positive perceptions in retaining Spotify Premium customers in a consistent and sustainable manner amidst market competition.
Co-Authors AA Sudharmawan, AA Abdul Waris Abdullah Helmy Achmad Zaini Agustina, Hiqma Nur Ahmad Fauzi Aini, Yulis Nurul Aldwin Surya Kusuma Alfi Tranggono Agus Salim Alfreda Juni Purwa Aditya Almah Sagita Andriani Kusumawati Ane Fany Novitasari Angger Binuko Paksi Arni Utamaningsih Ayu Sulasari Az zuhri, Fahmi Muhammad Bahari, Abigail Ellaura Fe Baroroh Lestari Baroroh Lestari Brilianata Mahendra Budi Artono Cahyani, Selin Anggi Diexa Trenadi Putra Drs. Joko Samboro DWI SURYANTO Eka Lintang Putri Elvaretta Putri Vironicha Endang Astuti Endang Siti Astuti Faizah Aviv Nugrahini Farika Nikmah Fauzi Ahmad Muda Fiernaningsih, Nilawati Gardilla, Humaira Fathma Gigih Afriadi Permana Hanif Hanif Hendrawan, Muhammad Afif Hendrik Kusbandono Herijanto, Pudji Heru Utomo Hidayatinnisa’, Nurul Ikhwan Baidlowi Sumafta Ita Rifiani Permatasari Joko Samboro Joni Dwi Pribadi Joni Dwi Pribadi Joni Pribadi Kartinia Wahyuning Astutik Kharisma Lia Widia Tama Lestariningsih, Tri Lestariningsih, Tri Lilies Nur Ainie LINA BUDIARTI Lina Budiarti M Maskan M. Safrial Adisastra RS Mahmudatul Himma Mahmudatul Himmah Maskur Maskur Maskur Maskur Maskur, M Mega Rahayu Nur Kusuma Wardhani Mokhamad Hanif Alim Mudofir, Imam Muhamad Muwidha Muhammad Ali Akbar Jasmine Muhammad Yusuf Hilmy Musthofa Hadi Naifa, Fairuz Hasna' Netty Lisdiantini Nilawati Fiernaningsih Nilawati Fiernaningsih Noorsakti Wahyudi Norma Dilla Kharisma NOVITASARI Nugrahaningtyas Fatma Anyassari Nurtjahjani, Fullchis Nurudin Nurudin Pudji Herijanto Rafael Slamet Firdaus Regina Tasya Melati Rena Feri Wijayanti Rifki Abrory Rizky Kurniawan Murtiyanto Sabrina Kintan Amaratama Safitri, Yuyun Nur Sanita Dhakirah Septian Enggar Sukmana Shella Rila Octavianti Sinaga, Yiswi Mariani Amelia Siti Nurbaya subiyantoro Tania Setya Ningsih Tri Afirianto Tri Afirianto Tri Istining Wardani Tri Yulistyawati Evelina Wahyu Widyananda Wida Yuliar Rezika Yakomina Mabel Yanik Lailinas Sakinah Yulis Nurul Aini Yusri Abdillah Zhulvardyan Armayrishtya Zubaidi Zubaidi