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Pengaruh Segmenting, Targeting, dan Positioning terhadap Minat Pembelian di Konter Perdana Cell : (Survei pada Konsumen Konter Perdana Cell) Endah Khoerun Nissa; Arga Sutrisna; Suci Putri Lestari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): October: Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i4.1254

Abstract

This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study used random sampling so that a sample of 100 respondents was obtained. The data collection technique is to use a questionnaire distribution. The results of this study indicate that: 1) segmenting variables have a positive and significant effect on buyer interest. 2) targeting variables have a positive and insignificant effect on purchase intention. 3) positioning variables have a positive and significant effect on purchase intention. From the results of the f test it can be concluded that together or simulatan segmenting, targeting and positioning variables have a positive and significant effect on purchase intention.
PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAAN PELANGGAN DI CV MARTA JAYA Didan Muhammad Faizal; Arga Sutrisna; Ari Arisman
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): Nopember : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i3.539

Abstract

This study aims to determine the effect of marketing strategy on customer satisfaction at CV Marta Jaya which is used in this research method, namely using a quantitative research method using 100 respondents research and the research tool used in this study is simple linear regression using SPSS version 25. The results of this study indicate that marketing strategies can create consumer demand through customer satisfaction influenced by goods or services needed by customers, prices of goods or services, services, distributing goods or services and promotional activities
Pengaruh Kompensasi Dan Pengawasanterhadap Kinerja Karyawan Daerah Banjar Waterpark Vina Zahra Nissa; Mila Karmila; Arga Sutrisna
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1084

Abstract

The purpose of this study was to find out and analyze the effect of compensation, supervision and employee performance on Banjar Waterpark regional companies. The research method used was a survey method with a quantitative approach, the sample of this study was 40 respondents who took a questionnaire. Sampling used saturated sampling technique and the method of analysis used was multiple linear regression analysis using SPSS 25 software. Based on the research results, the variables of compensation, supervision and employee performance are included in the good classification. The test results show that compensation partially has a significant effect on performance and supervision partially has a significant effect on performance. Simultaneously compensation and supervision have a significant effect on employee performance at Banjar Waterpark Regional Company.
Pengaruh Pengalaman Kerja Dan Literasi Digital Terhadap Produktivitas Kerja Karyawan AN Sport Tasikmalaya Lusiani Wahyu Fauziah; Askolani Askolani; Arga Sutrisna
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1268

Abstract

This study aims to determine the effect of work  experience and digital literacy on employee work productivity at the Tasikmalaya AN Sport Convection The population in this research is the special sewing and cutting production department with 42 employess. The sampling technique was carried out by means of saturated sampling. The research method used is quantitative which in this analysis uses multiple linear regression equations. Data were processes using SPSS version 25. The resuts of this study indicate that work experience and digital literacy have a positive and significant effect on employee work productivity at the Tasikmalaya AN Sport Convection.
Pengaruh Beban Kerja Dan Fasilitas Kerja Terhadap Kinerja Pegawai BPBD Kota Tasikmalaya Dhea Ananda Kusnandar; Arga Sutrisna; Ai Kusmiati Asyiah
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2966

Abstract

The formulation of the problem in this research is How do workload and work facilities influence the employees performance at Regional Disaster Management Agency (BPBD) of Tasikmalaya City. The purpose of this study is to determine the effect of workload and work facilities on employee performance. The method used in this study is quantitative with a census approach. The sampling technique used was saturated sampling with samples taken as many as 47 respondents. Data collection techniques used were observation, interviews, questionnaires and study literature. The analytical tool used in this research is multiple linear regression using the SPSS version 25. The result showed that Workload and Work Facilities simultaneously have a significant influence on Employee Performance. Workload partially has a significant influence on Employee Performance. Work facilities partially has a significant influence on Employee Performance.
The Influence Of Competence And Physical Work Environment On Employee Work Productivity (Survey of BPR Artha Galunggung Tasikmalaya Employees) Zaky, Dhiya Fauzan; Arga Sutrisna; Ai Kusmiati Asyiah
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.535

Abstract

This research aims to determine and analyze the influence of competence and the physical work environment, both simultaneously and partially, on employee work productivity at BPR Artha Galunggung Tasikmalaya. The method used in this research is a survey. With a research sample of 35 employees as respondents. The data used is primary and secondary data. The data analysis tool used in this research is multiple linear regression using the SPSS support application version.25. The test results show that simultaneously the variables used in the research, namely competency and the physical work environment, have a significant effect on employee work productivity at BPR Artha Galunggung Tasikmalaya. Likewise, partially there is a significant influence of competence on employee work productivity, and there is a significant influence of the physical work environment on employee work productivity at BPR Artha Galunggung Tasikmalaya.
Pengaruh Kepemimpinan Dan Kompetensi Terhadap Produktivitas Kerja Karyawan Pada CV. Syahdan Dwi Asia Ciamis Iqbal Maulana; Kusuma Agdhi Rahwana; Arga Sutrisna
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2023): MARET : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i1.1233

Abstract

Tujuan penelitian untuk mengetahui, pertama mengetahui dan menganalisis gambaran kepemimpinan, kompetensi, dan produktivitas kerja karyawan pada CV. Syahdan Dwi Asia Ciamis. Kedua, untuk mengetahui dan menganalisis pengaruh kepemimpinan dan kompetensi secara simultan terhadap produktivitas kerja karyawan CV. Syahdan Dwi Asia Ciamis. Ketiga, untuk mengetahui dan menganalisis pengaruh kepemimpinan secara parsial terhadap produktivitas kerja karyawan CV. Syahdan Dwi Asia Ciamis. Keempat, untuk mengetahui dan menganalisis pengaruh kompetensi secara parsial terhadap produktivitas kerja karyawan CV. Syahdan Dwi Asia Ciamis. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan survei. Hasil penelitian menunjukkan kepemimpinan termasuk pada kategori baik, kompetensi termasuk pada kategori baik, dan produktivitas kerja pada karyawan CV. Syahdan Dwi Asia Ciamis termasuk pada kategori baik. Terdapat pengaruh signifikan secara simultan kepemimpinan dan kompetensi terhadap produktivitas kerja pada karyawan CV. Syahdan Dwi Asia Ciamis. Terdapat pengaruh signifikan secara parsial kepemimpinan terhadap produktivitas kerja pada karyawan CV. Syahdan Dwi Asia Ciamis. Terdapat pengaruh signifikan secara parsial kompetensi terhadap produktivitas kerja pada karyawan CV. Syahdan Dwi Asia Ciamis.
PENGARUH PENDIDIKAN, PELATIHAN KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI Bhaktie Eyi Widiar; Rita Tri Yunista; Arga Sutrisna
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2023): MARET : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i1.1272

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Pendidikan, Pelatihan Kerja, dan Lingkungan Kerja Terhadap Kinerja Pegawai (Sensus pada Dinas Koperasi, Usaha Mikro, Kecil dan Menengah, Perindustrian dan Perdagangan di Kota Tasikmalaya). Metode yang digunakan adalah pendekatan Kuantitatif dengan sampel penelitian sebanyak 58 responden dari pegawai Dinas Koperasi, Usaha Mikro, Kecil dan Menengah, Perindustrian dan Perdagangan di Kota Tasikmalaya. Data yang digunakan adalah data primer dan data sekunder. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda dengan menggunakan SPSS versi 25. Hasil penelitian menunjukan bahwa secara simultan pendidikan, pelatihan kerja dan lingkungan kerja berpengaruh signifikan terhadap kinerja pegawai. Secara parsial pendidikan tidak berpengaruh signifikan terhadap kinerja pegawai. Secara parsial pelatihan kerja berpengaruh signifikan terhadap kinerja pegawai. Secara parsial lingkungan kerja berpengaruh signifikan terhadap kinerja pegawai
Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Dinas Pekerjaan Umum Penataan Ruang Dan Pertanahan Ciamis Lutfi Noor Apriliani; Arga Sutrisna; Ai Kusmiati Asyiah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): Oktober: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.226

Abstract

The purpose of this study was to determine the effect of workload and work environment on the performance of employees of the Ciamis Spatial Planning and Land Public Works Office. The research method used is a quantitative method of 55 respondents who are employees of the Ciamis Spatial Planning and Land Public Works Office. The type of data used is primary data obtained through distributing questionnaires to respondents and secondary data. Testing the data in this study includes validity test, reliability test, and classical assumption test. The data analysis tool used is multiple linear regression, correlation coefficient, and determination coefficient using IBM SPSS (Statitical Product and Service Solution) Windows version 25 software. Based on the results of the study it can be seen that workload and work environment simultaneously have a positive and significant effect on employee performance Ciamis Spatial Planning and Land Public Works Office. Workload partially has a positive and significant effect on the performance of employees of the Ciamis Spatial Planning and Land Public Works Office. The work environment partially has a positive and significant effect on the performance of employees of the Ciamis Spatial Planning and Land Public Works Office.
PENGARUH KEPEMIMPINAN DAN MOTIVASI TERHADAP DISIPLIN KERJA PEGAWAI PADA DINAS KOPERASI DAN UMKM KOTA TASIKMALAYA Yusup Munawar Sholeh; Kusuma Agdhi Rahwana; Arga Sutrisna
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 1 No. 3 (2022): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v1i3.346

Abstract

The purpose of the study was to find out, firstly, the description of leadership, motivation, and work discipline of employees at the Dinas Koperasi dan UMKM Kota Tasikmalaya, secondly, the influence of leadership and motivation simultaneously on the work discipline of employees of the Tasikmalaya Dinas Koperasi dan UMKM Kota Tasikmalaya, and thirdly, the influence of leadership and motivation partially on the work discipline of the Dinas Koperasi dan UMKM Kota Tasikmalaya. The method used in this study is a quantitative method with a survey approach. The results showed that leadership was in the very good category, work motivation was in the good category, and work discipline for employees of the Dinas Koperasi dan UMKM Kota Tasikmalaya  was in the very good category. There is a significant simultaneous influence of leadership and work motivation on work discipline in the Dinas Koperasi dan UMKM Kota Tasikmalaya. There is a partial significant influence of leadership on work discipline in employees of the Dinas Koperasi dan UMKM Kota Tasikmalaya. There is a partial significant effect of work motivation on work discipline in employees of the Dinas Koperasi dan UMKM Kota Tasikmalaya.
Co-Authors Abdi Mutahari Atilah Abdillah, Luthfi Muhammad Nauval Ai Kusmiati Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ai Kusmiyati Asyiah Amartya Ainun Qalbia Aminuyati Andrean Sukma Jati Permana Anggi Nuraeni Amini Anggi Risnawati Anggi Risnawati Ari Arisman Ari Arisman Arif Arif Arif Arif Arip Rahman Hakim Arip Rahman Hakim Arman Maulana Asep Jono Asep Jono Asep Jono Askolani Askolani Askolani Askolani Barin Barlian Bhaktie Eyi Widiar Bhaktie Eyi Widiar Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Dawy Ihsanudin Delia Mutia Sobirin Depy Muhamad Pauzy Derisna Febia Utami Derisna Febia Utami Dhea Ananda Kusnandar Dhea Ananda Kusnandar Dhini Nurislami Diana Amelya Didan Muhammad Faizal Didan Muhammad Faizal Dikri Mohamad Anzani Dina Triyana Sari Ditha Yulia Azzahra Divia Oktora Dudu Risana Ega Azhari Endah Khoerun Nissa Fannysa Armalia Triyana Fany Sucyana Putri Fery Firmansyah Fitri Nuraeni Fitri Nurul Romdona Ghaling Achmad Abdul Ghonisyah H. Cece Rakhmat Haikal Pikri Hanna Himatul Fuaddah Himawan Sulistio Iqbal Maulana Iqbal Maulana Isep Yoansyah Isti Sindrika Ekawati Ita Sukmawati Iyas Muhadib Jajang Sulaeman Lesmana Jamal Saepul Mi’raj Kusuma Agdhi Rahmawa Kusuma Agdhi Rahwana Lena Agustina Lintan Nurhalisah Lisan Hidayat Luri Agustina Lusiani Wahyu Fauziah Lutfi Noor Apriliani Lystiana Nurhayat Hakim Meita Dita Suryana Melinda Tiarasari Mera Nurlina Michelle Debora Saragih Miftah Fauzi Miftah Mubarok Miftah Mubarok Mila Karmila Mila Karmila Moch. Nurhidayat Mochammad Imron Awalludin Muhamad Rafi Fauzan Muhamad Rafi Fauzan Muhammad Azham Abusalam Muhammad Razi Fiqri Hasani Nabila Annisa Fitri Neng Rindiani Sudrajat Nita Fauziah Oktaviani Nova Naufal Novi Auliya Novita Dewi Nuri Masruroh Nurul Nurrohmah Ainul Yakin Pira Aprilianti Rachma Septiawan Rahmi Nurhaliza Rahmi Radhiah Ramadhani Ramdani Al Falah Rekha Puspita Rena Kuspita Sari Renita Hera Nurul Aulia Resa Rismayanti Restu Pertiwi Revanti . Rifa Melinda Nurachman Risda Tristianti Riska Siti Nurhaliza Rita Tri Yunista Rita Tri Yunista Rita Tri Yusnita Riza Muhammad Dimyati Riza Muhammad Dimyati Rizki Ginanjar Rizqi Insani Sahrul Ramdani Salsabilla Dwi Afifah Sandy Raharja Shakilah Ismayati Shely Dwi Agustini Sheren Slavia Yusup Shofi Noer Fadillah Silpa Fauziah Sindi Apriliani Sinta Anisa Riswanda Siska Suryani Sista Avrilyani Sobur Sobirin Sonia Clarisa Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari suci putri lestari Sundari Purwaningsih Teguh Ginanjar Tessa Fitrah Nur Fatimah Teten Syahrul Ramdhona Titin Patimah Vina Zahra Nissa Windi Permadi Rahmat Yusup Munawar Sholeh Zaky, Dhiya Fauzan Zamzam Fazrian