Articles
Pengaruh Beban Kerja dan Work Life Balance Terhadap Produktivitas Kerja Pegawai pada Dinas Pendidikan dan Kebudayaan Kabupaten Tasikmalaya
Silpa Fauziah;
Arga Sutrisna;
Nita Fauziah Oktaviani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
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DOI: 10.61132/maeswara.v2i4.1151
The purpose of this study was to determine the effect of Workload and Work Life Balance on Employee Work Productivity at the Tasikmalaya Education and Culture Office. The method used in this study is causality, with a research sample of 64 respondents who are structural employees of the Tasikmalaya Education and Culture Office, by using primary data. The analysis tool used in this study was multiple linear regression using SPSS version 25. Based on the results of the study, it can be seen that Workload and Work Life Balance simultaneously have a significant effect on the Work Productivity of Employees of the Tasikmalaya Regency Education and Culture Office. The workload partially does not have a significant effect on the work productivity of employees of the Education and Culture Office of Tasikmalaya Regency and Culture Office Employees and Work Life Balance partially has a significant effect on the Work Productivity of Tasikmalaya Regency Education and Culture Office Employees.
Pengaruh Disiplin Kerja Dan Komunikasi Terhadap Kepuasan Kerja Pegawai Dinas Perhubungan Kabupaten Tasikmalaya
Fannysa Armalia Triyana;
Suci Putri Lestari;
Arga Sutrisna
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
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DOI: 10.61132/lokawati.v2i3.862
This research aims to determine and analyze the influence of work discipline and communication at the Tasikmalaya Regency Transportation Service Office and its influence on job satisfaction, both simultaneously and partially. This research model uses a survey method. The data collection technique was carried out by distributing questionnaires to 83 permanent employees of the Tasikmalaya Regency Transportation Service Office staff. The data analysis technique uses Multiple Linear Regression Analysis. Based on the research results, it is known that Work Discipline and Communication simultaneously and partially influence Job Satisfaction. Work Discipline and Communication both have a significant effect on Job Satisfaction. Therefore, it is recommended that companies can improve Work Discipline, Communication and Job Satisfaction so that they can have a positive impact and achieve company goals in the future.
Pengaruh Kompensasi Dan Motivasi Terhadap Prestasi Kerja Karyawan PT Kimia Farma Apotek Unit Bisnis Tasikmalaya
Isti Sindrika Ekawati;
Arga Sutrisna;
Depy Muhamad Pauzy
Ebisnis Manajemen Vol. 1 No. 3 (2023): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa
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DOI: 10.59603/ebisman.v1i3.85
This study aims to determine the effect of compensation on employee performance at PT Kimia Farma Apotek Tasikmalaya Business Unit. The research method used is a quantitative descriptive method with a sample of 79 people. The data analysis tool used in this research is path analysis. The results of this study indicate that compensation has a positive and significant effect on work performance. Employee motivation has a positive and significant effect on work performance. Compensation has a positive and significant effect on employee motivation, compensation through motivation does not have a significant effect on employee performance. This means that motivation is not able to mediate compensation for employee performance.
Pengaruh Pelatihan Kerja Dan Literasi Digital Terhadap Kinerja Pegawai Badan Pusat Statistik Kota Tasikmalaya
Iyas Muhadib;
Arga Sutrisna;
Kusuma Agdhi Rahwana
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 1 No. 5 (2023): September : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang
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DOI: 10.59841/intellektika.v1i5.437
This study aims to determine the effect of job training and digital literacy on employee performance at the Central Bureau of Statistics for the City of Tasikmalaya. This research uses quantitative methods. The type of data used is primary data and secondary data, with a sample of 41 respondents from the employees of the Central Bureau of Statistics for the City of Tasikmalaya, and using the saturated sample method. The data analysis tool used in this study was SPSS Version 25. Data collection techniques used literature studies, field studies: interviews, questionnaires. The results of the study show that Job Training and Digital Literacy simultaneously have a significant effect on Employee Performance. Job Training partially has a significant effect on Employee Performance. Digital Literacy partially has no significant effect on Employee Performance.
PENGARUH MEDIA SOSIAL DAN INFLUENCER TERHADAP MINAT BELI KONSUMEN PADA PRODUK SCARLETT WHITENING DI WILAYAH KOTA TASIKMALAYA
Sindi Apriliani;
Arga Sutrisna;
Dudu Risana
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa
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DOI: 10.8734/musytari.v8i7.5844
Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis seberapa besar pengaruh variabel media sosial dan influencer terhadap minat beli konsumen pada produk Scarlett Whitening di wilayah Kota Tasikmalaya. Metode yang digunakan yaitu metode survey dengan pendekatan kuantitatif. Data yang digunakan adalah data primer dan data sekunder, metode pengumpulan data menggunakan studi literatur dan penyebaran kuisioner kepada responden yang merupakan konsumen produk Scarlett Whitening yang berada di wilayah Kota Tasikmalaya sebanyak 100 orang. Selanjutnya data dianalisis menggunakan analisis regresi linear berganda. Berdasarkan hasil penelitian diketahui bahwa media sosial dan influencer secara simultan berpengaruh signifikan terhadap minat beli konsumen produk Scarlett Whitening di wilayah Kota Tasikmalaya. Media sosial secara parsial berpengaruh signifikan terhadap minat beli konsumen. Influencer secara parsial juga berpengaruh signifikan terhadap minat beli konsumen. Kata Kunci : Media Sosial, Influencer, Minat Beli.
Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai Melalui Motivasi Kerja Pada Badan Pendapatan Daerah (BAPENDA) Kota Tasikmalaya
Abdillah, Luthfi Muhammad Nauval;
Arga Sutrisna;
Ai Kusmiati
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA
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This study aims to determine how the work environment and motivation can affect the performance of employees of the Tasikmalaya City Regional Revenue Agency. The subjects in this study were employees of the Tasikmalaya City Regional Revenue Agency (BAPENDA). The sampling technique used was saturated sampling where the entire population became the research sample, which was 72 employees. This research method uses a quantitative method. The analysis tool uses path analysis (flow analysis) with the help of SPSS 29 software. Based on the results of the study, it can be concluded that the work environment does not affect work motivation, the work environment has a negative and significant effect on employee performance, work motivation has no effect on employee performance, and the work motivation variable cannot mediate between the work environment variable and employee performance at the Tasikmalaya City Regional Revenue Agency (BAPENDA).
Pengaruh Disiplin Kerja dan Pengalaman Kerja Terhadap Kinerja Karyawan Daiwani Bordir Tasikmalaya
Muhammad Azham Abusalam;
Arga Sutrisna;
Ai Kusmiyati Asyiah
Jurnal Manajemen Riset Inovasi Vol. 2 No. 4 (2024): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional
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DOI: 10.55606/mri.v2i4.3233
This research was conducted with the aim of determining the influence of work discipline and work experience on the performance of Daiwani Embroidery Tasikmalaya employees. The method used in this research is a survey method using data obtained directly through questionnaires distributed to 60 respondents who are employees of Daiwani Embroidery Tasikmalaya. The technique used in this research is multiple regression analysis. Based on the research results, it is known that work discipline and work experience simultaneously have a significant effect on the performance of Daiwani Embroidery Tasikmalaya employees. Work Discipline partially has a significant effect on the Performance of Daiwani Embroidery Tasikmalaya Employees. Work experience partially has a significant effect on the performance of Daiwani Embroidery Tasikmalaya employees.
Pengaruh Segmenting, Targeting, dan Positioning terhadap Minat Pembelian di Konter Perdana Cell : (Survei pada Konsumen Konter Perdana Cell)
Endah Khoerun Nissa;
Arga Sutrisna;
Suci Putri Lestari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): OKTOBER : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
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DOI: 10.61132/manuhara.v2i4.1254
This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study used random sampling so that a sample of 100 respondents was obtained. The data collection technique is to use a questionnaire distribution. The results of this study indicate that: 1) segmenting variables have a positive and significant effect on buyer interest. 2) targeting variables have a positive and insignificant effect on purchase intention. 3) positioning variables have a positive and significant effect on purchase intention. From the results of the f test it can be concluded that together or simulatan segmenting, targeting and positioning variables have a positive and significant effect on purchase intention.
PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAAN PELANGGAN DI CV MARTA JAYA
Didan Muhammad Faizal;
Arga Sutrisna;
Ari Arisman
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): Nopember : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional
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DOI: 10.55606/jimek.v2i3.539
This study aims to determine the effect of marketing strategy on customer satisfaction at CV Marta Jaya which is used in this research method, namely using a quantitative research method using 100 respondents research and the research tool used in this study is simple linear regression using SPSS version 25. The results of this study indicate that marketing strategies can create consumer demand through customer satisfaction influenced by goods or services needed by customers, prices of goods or services, services, distributing goods or services and promotional activities
Pengaruh Kompensasi Dan Pengawasanterhadap Kinerja Karyawan Daerah Banjar Waterpark
Vina Zahra Nissa;
Mila Karmila;
Arga Sutrisna
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen
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DOI: 10.59581/jmki-widyakarya.v1i4.1084
The purpose of this study was to find out and analyze the effect of compensation, supervision and employee performance on Banjar Waterpark regional companies. The research method used was a survey method with a quantitative approach, the sample of this study was 40 respondents who took a questionnaire. Sampling used saturated sampling technique and the method of analysis used was multiple linear regression analysis using SPSS 25 software. Based on the research results, the variables of compensation, supervision and employee performance are included in the good classification. The test results show that compensation partially has a significant effect on performance and supervision partially has a significant effect on performance. Simultaneously compensation and supervision have a significant effect on employee performance at Banjar Waterpark Regional Company.