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Rudianto Rudianto

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Author-ID : 2625491

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect of Competence Work Motivation and Nurse Quality On The Inpatient Service Quality At Bandung Adventist Hospital Jacqueline Makanoneng; Rudianto Rudianto; Sediatmoko Sediatmoko; Marisi Pakpahan; Mardi Siswoyo
Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v1i4.36

Increasingly tight hospital competition forces hospital management to continue to improve the quality of service, inpatient installation is a facility used by patients for more than 24 hours, so it will greatly affect patient satisfaction, therefore it is important for hospitals to ensure that nurse competence, and Nurse Quality who get work motivation can help hospitals to improve the quality of service. This study aims to analyze the effect of competence, work motivation and Nurse Quality partially and simultaneously on the quality of service. This study uses a quantitative analysis method conducted on 74 nurses at the Inpatient Installation of Advent Hospital Bandung in September 2024, data was collected using a questionnaire that had been tested for validity and reliability which was then processed using SPSS software. The results of this study indicate that partially and simultaneously nurse competence, work motivation and Nurse Quality have a significant and positive effect on the quality of service at the Inpatient Installation of Advent Hospital Bandung.

Influence Of Merit System Implementation and Employment Relationson Employee Performance at The Bandung Advent Hospital Ambarwati Ambarwati; Freddy J. Rumambi; Dwi Hernuningsih; Rudianto Rudianto; Marisi Pakpahan; Yopi J. Kameo
Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v1i4.39

The Merit System is an approach that emphasizes employee assessment based on abilities, achievements, qualifications and work results carried out fairly. Work relationships include interactions between employees with both colleagues and superiors. The Merit System will run well followed by a person's work relationship running harmoniously so that a person will have a commitment to work well. A person's performance is categorized as performing well in accordance with the targets/standards set by the company. This research aims to analyze the effect of implementing the merit system and employment relations on employee performance at Bandung Adventist Hospital. The research method used was quantitative research with descriptive analysis with 89 employee respondents. The results of this research show that the implementation of the merit system does not have a significant effect on employee performance, while work relationships have a significant effect on employee performance. The combined effect of the implementation of the merit system and work relations on employee performance has a significant effect of 18.2%. From this data it can be concluded that implementing a merit system in accordance with Law No. 5 of 2014 and working relationships that have good communication can improve employee performance.

Menata Ruang Hijau di Tengah Kawasasan Industri Gerakan Penghijauan Desa Kareo Melalui Program BIVIT Rudianto Rudianto; Siti Aulia Nurmedina; Ahmad Rizky Widodo; Maryati Maryati; Nadya Septiani; M. Raffa Al Ghifran; Anisa dwi Paramita
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6736

Desa Kareo, Serang Regency, faces environmental challenges due to the dominance of industrial activities, resulting in a lack of green spaces and increased air temperatures. This situation prompted the implementation of a greening program as a form of community service to support the improvement of the village's environmental quality. The program was carried out using a participatory approach, involving residents in identifying critical land areas, planting seedlings (BIVIT), and post-planting maintenance. Greening efforts focused on open lands, roadside areas, and public facilities that were previously barren. The results showed an improvement in the visual comfort of the environment, a reduction in barren areas, and increased community participation in preserving the plants. These findings confirm that locally collaborative greening initiatives have significant potential to restore environmental quality, especially in areas heavily impacted by industrial activities. Reforestation efforts focused on previously barren open spaces, roadsides, and public facilities. These previously unproductive lands now serve as green spaces that provide ecological benefits, such as carbon sequestration and improved air quality. Furthermore, tree planting has a positive impact on lowering local temperatures, a crucial issue given the increasing temperature levels associated with urbanization and industrial activity. The reforestation program demonstrated significant improvements in environmental visual comfort, a reduction in barren areas, and increased community participation in caring for the planted plants. The community members involved in the program demonstrated a sense of ownership of their environment and a commitment to maintaining the sustainability of the planted plants. These findings confirm that reforestation initiatives involving local collaboration have significant potential to restore environmental quality, particularly in areas impacted by industrial activity. With this program, it is hoped that the quality of life of the Kareo Village community will improve as the ecological balance in the area is maintained.

The Effect of Work Motivation, Work Discipline and Compensation on Employee Performance in the Customer Care Unit of Bandung Adventist Hospital Anita Sukmawati; Rudianto Rudianto; Dwi Hernuningsih; Freddy Johannis Rumambi; Marisi Pakpahan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.31

Employee performance, particularly in the customer care department, is crucial as all aspects of hospital care related to patient experience. Effective and responsive interactions can enhance patient satisfaction, build trust, and create a supportive environment that aids the healing process. Additionally, customer care employees serve as a bridge between patients and medical staff, ensuring that patients' needs and inquiries are addressed with distinction. Therefore, it is essential for hospital management to maintain employee performance by providing work motivation, discipline, and appropriate compensation. This study aims to analyze the partial and simultaneous effects of work motivation, work discipline, and compensation on improving employee performance in the Customer Care Department of Bandung Adventist Hospital. This descriptive quantitative research was conducted with 30 customer care employees at Bandung Adventist Hospital in early September 2024. The findings indicate that work motivation and compensation do not significantly affect employee performance according to the data analysis, whereas work discipline has a significant impact on employee performance. However, when considered together, work motivation, work discipline, and compensation collectively have a significant effect, accounting for 44.1% of the variance. From this data, it can be concluded that maintaining work motivation, discipline, and compensation together can help sustain employee performance in the Customer Care Department of Bandung Adventist Hospital.

Pelatihan Pembuatan Konten Kreatif sebagai Upaya Peningkatan Engagement Konsumen di Media Sosial Rudianto Rudianto; Heny Hidayati; I Nyoman Tri Sutaguna; Ita Nurcholifah; Nurul Saila
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 3 (2025): Artikel Pengabdian Kepada Masyarakat
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i3.216

Permasalahan engagement yang rendah pada platform media sosial menjadi tantangan signifikan bagi bisnis dalam era digital saat ini. Banyak usaha, khususnya usaha kecil dan menengah, belum memiliki pemahaman mendalam tentang strategi pembuatan konten yang efektif untuk meningkatkan interaksi konsumen. Persoalan ini menjadi krusial mengingat media sosial telah menjadi saluran pemasaran utama bagi komunikasi brand dan pembangunan hubungan dengan audiens target. Oleh karena itu, pengabdian kepada masyarakat ini dirancang dengan tujuan utama meningkatkan kapasitas dan keterampilan pelaku usaha dalam mengembangkan konten yang kreatif, relevan, dan mampu mendorong engagement yang lebih tinggi di berbagai platform media sosial. Metode yang digunakan dalam kegiatan ini mencakup pendekatan pelatihan interaktif melalui workshop tatap muka dan sesi pendampingan berkelanjutan. Peserta diberikan pengetahuan teoritis tentang prinsip-prinsip content marketing, psikologi konsumen digital, dan analisis perilaku audiens, diikuti dengan praktik langsung dalam membuat konten visual, copywriting, dan strategi posting yang terukur. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman, serta analisis metrik engagement sebelum dan sesudah implementasi konten. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang strategi konten kreatif, dengan rata-rata peningkatan skor pengetahuan sebesar 65 persen. Implementasi konten yang telah dilatihkan menghasilkan peningkatan engagement rate rata-rata sebesar 48 persen dalam kuartal pertama pasca-pelatihan. Kesimpulannya, pelatihan pembuatan konten kreatif terbukti efektif sebagai solusi untuk memberdayakan pelaku usaha dalam memanfaatkan potensi media sosial guna meningkatkan visibilitas brand dan interaksi dengan konsumen secara signifikan.

Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Kartu Telkomsel Di Kota Palopo (Studi Kasus Pada Masyarakat Kelurahan Malatunrung) Rudianto Rudianto; Dian Paratiwi; Nurzakia Nun Hasan; Iis Asfira; Ida Nursanti
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2903

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan persepsi harga terhadap keputusan pembelian kartu Telkomsel di Kota Palopo, dengan fokus pada masyarakat Kelurahan Malatunrung. Fenomena meningkatnya penggunaan kartu Telkomsel meskipun ditawarkan dengan harga relatif tinggi dibanding operator lain menjadi latar belakang utama penelitian ini. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 67 responden yang dipilih secara purposive sampling. Teknik analisis yang digunakan adalah regresi linier berganda untuk menguji hubungan antara variabel bebas, yaitu kualitas produk (X₁) dan persepsi harga (X₂), terhadap variabel terikat, yaitu keputusan pembelian (Y). Hasil penelitian menunjukkan bahwa secara simultan kualitas produk dan persepsi harga berpengaruh signifikan terhadap keputusan pembelian. Namun secara parsial, hanya kualitas produk yang berpengaruh signifikan, sedangkan persepsi harga tidak menunjukkan pengaruh yang signifikan terhadap keputusan pembelian kartu Telkomsel. Temuan ini menunjukkan bahwa konsumen lebih mempertimbangkan kualitas jaringan, fitur layanan, dan ketahanan produk dibandingkan faktor harga. Oleh karena itu, kualitas produk menjadi faktor dominan yang memengaruhi perilaku pembelian konsumen dalam konteks layanan telekomunikasi.

MARKETING AUTOMATION THROUGH EMAIL, DIGITAL ADVERTISING, AND SOCIAL MEDIA MANAGEMENT TO IMPROVE OPERATIONAL EFFICIENCY AND SCALABILITY OF MARKETING STRATEGIES IN THE DIGITAL AGE Rudianto Rudianto
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 1 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines the role of marketing automation through email, digital advertising, and social media management in improving operational efficiency and the scalability of marketing strategies in the digital age. Through a systematic literature review, the study examines various concepts, technologies, and the impact of automation implementation in these three marketing channels. The results of the study show that marketing automation can reduce manual workloads, accelerate marketing processes, improve the personalisation of customer communications, and enable broader market expansion through the efficient use of resources. The integration of automation in email, digital advertising, and social media also creates synergies that strengthen the consistency and effectiveness of digital marketing strategies. The practical implications of this research provide recommendations for businesses to utilise marketing automation as a strategic tool in facing the challenges and opportunities of business competition in a dynamic digital era.

Peranan Disiplin dan Evaluasi Kerja untuk Meningkatkan Produktivitas Kinerja Karyawan Aston Batam Hotel & Residence Fakhrul Rizal; Mardi Siswoyo; Fernandez Hutagalung; Rudianto Rudianto; Marisi Pakpahan
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5257

This research explores the significant role of discipline and work evaluation in improving employee performance at Aston Batam Hotel & Residence. The primary objective is to analyze how the enforcement of workplace discipline and the implementation of systematic performance evaluations influence productivity, service quality, and overall operational success within the hospitality sector. Employing a quantitative research methodology, data were collected through structured questionnaires and supported by performance records. The results indicate that discipline serves as a foundation for consistency, punctuality, and adherence to established organizational standards, while regular and structured work evaluations offer constructive feedback, identify strengths and weaknesses, and provide targeted development opportunities. The synergy between these two factors not only enhances individual employee performance but also contributes to a positive organizational culture and sustained service excellence. The study concludes that a well-balanced approach, combining firm disciplinary practices with continuous performance evaluation, is essential for fostering motivation, accountability, and long-term competitiveness in the hotel industry. Meanwhile, performance evaluations provide an ongoing feedback loop that allows management to identify areas for improvement and recognize top performers. By offering clear metrics and expectations, performance evaluations give employees the tools they need to improve and excel. The study also emphasizes the importance of a constructive evaluation approach that not only addresses shortcomings but also celebrates achievements, fostering a growth-oriented work environment. The synergy between these two factors not only enhances individual employee performance but also contributes to a positive organizational culture and sustained service excellence. When employees feel supported by regular evaluations and held accountable through discipline, they are more likely to take ownership of their roles and contribute to the hotel's long-term success.

Understanding Management Marketing in Digitalization and Automation Times Rudianto Rudianto; Misrofingah Misrofingah; Diansanto Prayoga; Juliana Juliana; Saipul Al Sukri; Kok Shiong Pong
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17 No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v17i2.2022.pp110-121

This study discusses some of the latest trends in business marketing governance in the era of Automation by emphasizing what is happening in business today compared to the past. This study is based on published data in the literature and internet-based data from various research articles, newspaper reports, and various website sites that actively discuss marketing trend issues in digital technology days. We understand that the business now and in the past still have the same goal, but what makes the difference is the marketing work system that used to be conventional but has now switched to digital, namely by optimizing internet searches that are based on marketing objectives, all marketing content and all information related to trading electronics became the main discussion to get an understanding of marketing management governance in the era of all-technology. We then studied the electronic data search method carefully and concluded that the point was that we got the findings as an answer to this royal question reported qualitatively. Based on the data exposure and discussion, we can inform the audience that today's business managers must understand how to influence consumers to win marketing by minimizing marketing costs so that companies get profits and their business continuity. Thus, it is hoped that this study will obtain results helpful in developing business marketing science in the digital era compared to traditional marketing techniques.

Co-Authors Abdurohim Abdurohim Adi Muhammad Fatwah M Ahmad Rizky Widodo Alfred Inkiriwang Ambarwati Ambarwati Anis Mustaghfirin Muh. Anisa dwi Paramita Anita Sukmawati Ardi Peterson Seran Ayu Anugrah Badriatul Mawadah Baharman Supri Baharman Supri Bara Jonathan Rihi Hina Delli Saptaji Deswi Natalia Dwi Dian Paratiwi Diansanto Prayoga Dody Hermawan Dwi Hernuningsih Fakhrul Rizal Fernandez Hutagalung Freddy J. Rumambi Freddy Johanis Rumambi Freddy Johannis Rumambi FX Irwan Tanamas Gunawan Gunawan Helmi Ali Heny Hidayati I Kadek Suarsana I Nyoman Tri Sutaguna Ida Nursanti Iin Safitri Pakidi Iis Asfira Iman Arief Setiawan Indra Alamsyah Isroni Isroni Ita Nurcholifah Jacqueline Makanoneng Jhon Roby Purba Jones Z. Rante Juliana, Juliana Kamelia Ghalib KHAIRUL ANWAR Kok Shiong Pong Leni Nurhalisah M. Raffa Al Ghifran Mahardhika Pekik Mardi Siswoyo Mardi Siwoyo Mardi Suharyono Marisi Pakpahan Maryati Maryati Misrofingah Misrofingah Muhammad Awaluddin Ardiansyah Nadya Septiani Nofrisel Nofrisel Nurjannah Nurul Saila Nurzakia Nun Hasan Pingkan L. Sompi Pitri Sukmaning Rahayu Rahmania Rahmania Rante, Jones Zenas Ratnawati Prayogi Saipul Al Sukri Sediatmoko Sediatmoko Siti Aulia Nurmedina Sunarti Modjo Theresia Anggriani H Tuty Swarni Sinaga Yopi J. Kameo

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