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All Journal Jurnal Organisasi Dan Manajemen Industrial Engineering Journal (IEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal ARTI : Aplikasi Rancangan Teknik Industri Chemical Engineering Journal Storage (CEJS) Journal Of Human And Education (JAHE) TEKNOSAINS: Jurnal Sains, Teknologi dan Informatika IJEMA Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Syamsul Bahri
Jurusan Teknik Industri, Fakultas Teknik, Universitas Malikussaleh, Lhokseumawe, Aceh-Indonesia
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THE EFFECT OF EXPERIENTIAL MARKETING AND PERCEIVED PRICE ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND REVISIT INTENTION Syamsul Bahri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4921

Abstract

Indonesia is a beautiful archipelago, with its mountainous terrain making it a popular tourist destination. One such location is Lake Lut Tawar in Central Aceh Regency, ideal for camping. Companies must improve customer satisfaction and loyalty due to the intense competition in the Indonesian tourism industry, which attracts both domestic and international visitors. Customer loyalty is the dependent variable in this study, and customer satisfaction and revisit intention are the intervening variables. The independent variables examined in this study are experiential marketing and perceived price. The results show that experiential marketing has been shown to increase customer satisfaction; perceived price has been shown to increase customer satisfaction; experiential marketing has been shown to increase revisit intention; perceived price has been shown to increase revisit intention; experiential marketing has not been able to increase customer loyalty; perceived price has been shown to increase customer loyalty; customer satisfaction has been shown to increase customer loyalty; revisit intention has been shown to increase customer loyalty. In addition, customer satisfaction has a positive and significant effect on customer loyalty. This shows that when customer satisfaction increases, customer loyalty will increase; customer satisfaction cannot mediate the relationship between experiential marketing and customer loyalty. and finally, revisit intention partially mediates the relationship between perceived price and customer loyalty.
Co-Authors Abubakar Dabet Agustinawati Agustinawati Ahda Sabilla Situmorang Akhyar, Chairil Almia Permata Putri Amri Aji Amri Amri Asrar Rahmati Atikah Azmi Siregar Bungsu Keumala Sari Chalirafi, Chalirafi Damayanti Devita Sari Dinda Robiatul Al Qory Dwi Pratiwi Eddy Kurniawan Edi Amali Yunus Eka Sri Astuti Evi Juliati Fadlina Yani Fatimah Fatimah Fatimah Fauziah Fauziah Fikri Hasfita Fitriani Fitriani Heriyana Heriyana Inayatul Mutmainnah Ishak Ishak Jalaluddin - Jalaluddin Jalaluddin Khaira Ummaya Lambang Wicaksono Liza Maulina Mariyudi Mariyudi Masrullita Masrullita Meriatna Meriatna Metri Hasanah Muchsin Muchsin Muhammad Bima Ensaftyan Universitas Malikussaleh Muhammad Muhammad Muhammad Muhammad Muhammad Roni Muhammad Yusuf Muhammad Zakaria Nasrul ZA Naufal Bachri, Naufal Novi Sylvia Nur Sa’adah Muhamad Nurul Khumaida Putri Lenggo Geni Radha Chairunnisya Rina Dara Rizkan Pratama Rosnita Rosnita Rozanna Dewi Rusydi S, Syarifuddin Saifuddin Muhammad Jalil Shella Vanesa Sinta Raihan Siraj Sri Meutia Subhan A. Gani Subhan A. Gani Sulhatun Sulhatun Suryati Suryati Syahreza, Dina Sarah Syarifah Akmal Syukriah Syukriah T. Edyansyah, T. Edyansyah Tantalia Tantalia Taufiq Taufiq Wiza Ulfa Fibarzi Zainuddin Ginting Zulnazri, Z