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All Journal Jurnal Organisasi Dan Manajemen Industrial Engineering Journal (IEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal ARTI : Aplikasi Rancangan Teknik Industri Chemical Engineering Journal Storage (CEJS) Journal Of Human And Education (JAHE) Jurnal Media Teknologi Jejak digital: Jurnal Ilmiah Multidisiplin TEKNOSAINS: Jurnal Sains, Teknologi dan Informatika IJEMA Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Syamsul Bahri
Jurusan Teknik Industri, Fakultas Teknik, Universitas Malikussaleh, Lhokseumawe, Aceh-Indonesia
Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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THE EFFECT OF EXPERIENTIAL MARKETING AND PERCEIVED PRICE ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND REVISIT INTENTION Syamsul Bahri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4921

Abstract

Indonesia is a beautiful archipelago, with its mountainous terrain making it a popular tourist destination. One such location is Lake Lut Tawar in Central Aceh Regency, ideal for camping. Companies must improve customer satisfaction and loyalty due to the intense competition in the Indonesian tourism industry, which attracts both domestic and international visitors. Customer loyalty is the dependent variable in this study, and customer satisfaction and revisit intention are the intervening variables. The independent variables examined in this study are experiential marketing and perceived price. The results show that experiential marketing has been shown to increase customer satisfaction; perceived price has been shown to increase customer satisfaction; experiential marketing has been shown to increase revisit intention; perceived price has been shown to increase revisit intention; experiential marketing has not been able to increase customer loyalty; perceived price has been shown to increase customer loyalty; customer satisfaction has been shown to increase customer loyalty; revisit intention has been shown to increase customer loyalty. In addition, customer satisfaction has a positive and significant effect on customer loyalty. This shows that when customer satisfaction increases, customer loyalty will increase; customer satisfaction cannot mediate the relationship between experiential marketing and customer loyalty. and finally, revisit intention partially mediates the relationship between perceived price and customer loyalty.
TRAVEL INFLUENCER ATTRACTIVENESS, TRUSTWORTHINESS, AND CONTENT EXPERTISE: ATTITUDE-MEDIATED BEHAVIORAL INTENTION TO VISIT RECOMMENDED POST-DISASTER DESTINATIONS Rouza Fakriza; Sapna Biby; Syamsul Bahri; Naufal Bachri; Mariyudi; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how travel influencer attractiveness, trustworthiness, and content expertise influence behavioral intention to visit recommended post-disaster destinations through attitude toward a travel influencer. The research focuses on Central Aceh and Bener Meriah, Indonesia, and applies the Stimulus-Organism-Response framework. An online questionnaire yielded 155 eligible responses from Aceh residents who used TikTok, had viewed travel influencer content, and had previously visited either destination. Data were analyzed using partial least squares structural equation modeling in SmartPLS. Attractiveness and content expertise positively influenced attitude, whereas trustworthiness did not have a significant effect. Attitude and attractiveness positively influenced behavioral intention, while the direct effects of trustworthiness and content expertise were not significant. Attitude partially mediated the attractiveness-intention relationship and fully mediated the content expertise-intention relationship; the trustworthiness-mediated relationship was not significant. The model explained 74.0% of the variance in attitude and 78.3% in behavioral intention. Content expertise was the strongest predictor of attitude. The findings support selecting influencers for their content competence and appealing presentation, while emphasizing favorable audience attitudes in post-disaster tourism communication.
THE ROLE OF BRAND AWARENESS AS AN INTERVENING VARIABLE IN TOURISTS’ PURCHASE DECISIONS FOR GAYO ARABICA COFFEE IN CENTRAL ACEH REGENCY Isra Mawarni; Mariyudi; Nurainun; Naufal Bachri; Syamsul Bahri; Heriyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 6 (2026): December - ON PROGRESS
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23181353

Abstract

This study examines the role of brand awareness in mediating the effects of taste, brand trust, perceived quality, and brand love on tourist purchasing decisions for Gayo Arabica Coffee in Central Aceh Regency. All variables were measured using a Likert scale. Primary data were collected through questionnaires administered to 210 tourists who had purchased or consumed Gayo Arabica Coffee while visiting tourist destinations in Central Aceh Regency. The data were analyzed using path analysis with WarpPLS version 7.0. The results show that taste, perceived quality, and brand love significantly affect brand awareness, whereas brand trust does not. Brand awareness, brand trust, and brand love significantly affect tourist purchasing decisions, whereas taste and perceived quality do not have significant direct effects. Path analysis further shows that brand awareness mediates the effects of taste, perceived quality, and brand love on tourist purchasing decisions, but does not mediate the effect of brand trust. These findings position brand awareness as an important intervening mechanism in tourists’ purchasing decisions for Gayo Arabica Coffee.
Co-Authors Abubakar Dabet Agustinawati Agustinawati Ahda Sabilla Situmorang Akhyar, Chairil Almia Permata Putri Amri Aji Amri Amri Asrar Rahmati Atikah Azmi Siregar Bungsu Keumala Sari Chalirafi, Chalirafi Damayanti Devita Sari Dinda Robiatul Al Qory Dwi Pratiwi Eddy Kurniawan Edi Amali Yunus Eka Sri Astuti Evi Juliati Fadlina Yani Fatimah Fatimah Fatimah Fatimah Fauziah Fauziah Fikri Hasfita Fitriani Fitriani Helti Panjaitan Heriyana Heriyana Ikramuddin, Ikramuddin Inayatul Mutmainnah Ishak Ishak Isra Mawarni Jalaluddin - Jalaluddin Jalaluddin Khaira Ummaya Lambang Wicaksono Liza Maulina Mariyudi Mariyudi Masrullita Masrullita Meriatna Meriatna Metri Hasanah Muchsin Muchsin Muhammad Bima Ensaftyan Universitas Malikussaleh Muhammad Muhammad Muhammad Muhammad Muhammad Roni Muhammad Yusuf Muhammad Zakaria Munandar Munandar Nasrul ZA Naufal Bachri, Naufal Nisful Maulana Novi Sylvia Nur Sa’adah Muhamad Nurainun Nurul Khumaida Putri Lenggo Geni Radha Chairunnisya Rina Dara Rizkan Pratama Rosnita Rosnita Rouza Fakriza Rozanna Dewi Rusydi S, Syarifuddin Saifuddin Muhammad Jalil Sapna Biby Shella Vanesa Sinta Raihan Siraj Sri Meutia Subhan A. Gani Subhan A. Gani Sulhatun Sulhatun Suryati Suryati Syahreza, Dina Sarah Syarifah Akmal Syukriah Syukriah T. Edyansyah, T. Edyansyah Tantalia Tantalia Taufiq Taufiq Wiza Ulfa Fibarzi Zainuddin Ginting Zulnazri, Z