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All Journal Jurnal Organisasi Dan Manajemen Industrial Engineering Journal (IEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal ARTI : Aplikasi Rancangan Teknik Industri Chemical Engineering Journal Storage (CEJS) Journal Of Human And Education (JAHE) TEKNOSAINS: Jurnal Sains, Teknologi dan Informatika IJEMA Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Syamsul Bahri
Jurusan Teknik Industri, Fakultas Teknik, Universitas Malikussaleh, Lhokseumawe, Aceh-Indonesia
Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY Rina Dara; T. Edyansyah; Rusydi; Syamsul Bahri; Muhammad Roni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.778

Abstract

This research was conducted on the loyalty of make over brand cosmetic products in the people of Panton Labu City, North Aceh Regency. Based on the researcher's observations, consumers have long-term loyalty to makeover brand cosmetics, so that consumers feel that they need the product, feel suitable for the product, and will continue to use the product for an unlimited time. This kind of loyalty shows that customers should always feel satisfied with the product they use for longer and accept the value of the customer experience. This customer assessment is divided into three parts, namely: functional value, emotional value, and social value. Based on the description and problems above, the researcher is interested in conducting a study entitled "The Effect of Customer Experience Value on the Loyalty of Make Over Brand Cosmetic Products in the Community of Panton Labu City, North Aceh Regency". The type of data used in this study is quantitative data, which is data measured in a numerical scale, which measures one or more variables in the population or sample to be studied, both numerically and statistically. The data source used in this study is primary data, namely data obtained directly from respondents or research locations, the coefficient value of the Consumer Response variable (Y) is 0.676 or 67.6%. This value shows that the contribution of the independent variable X1,X2,X3 can explain the Brand Loyalty (Y) variable by 67.6%. Meanwhile, the other 32.4% was influenced by other variables outside the research conducted. Subsequent research could also expand the scope by including other variables that can affect brand loyalty.
MARKETING MIX IN LOCAL MINIMARKETS CREATES PURCHASE DECISIONS AND HAS IMPLICATIONS FOR CUSTOMER SATISFACTION Syamsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1528

Abstract

Purpose – This study examined the influence of the marketing mix, consisting of product, price, promotion, and place, on purchase decisions and customer satisfaction and the mediating effect of purchase decisions. Methodology – The sample consisted of 250 customers at local minimarkets in Lhokseumawe City taken using Purposive sampling method. Primary data were collected using a structured questionnaire and were tested for validity and reliability. The analysis tool was path analysis with the SEM (Structural Equation Modelling) method using AMOS. Findings – The results indicated that each element of the marketing mix, namely product, price, promotion, and place, positively and significantly influenced purchase decisions and customer satisfaction. Furthermore, the purchase decision directly affected customer satisfaction and mediated the relationship between the product mix elements (product, price, promotion, and place) and customer satisfaction. Originality – This study examined the influence of marketing mix elements on purchase decisions and customer satisfaction. Besides, this study also seeks to test the mediating effect of customer purchase decisions at local minimarkets in Lhokseumawe City.
Co-Authors Abubakar Dabet Agustinawati Agustinawati Ahda Sabilla Situmorang Akhyar, Chairil Almia Permata Putri Amri Aji Amri Amri Asrar Rahmati Atikah Azmi Siregar Bungsu Keumala Sari Chalirafi, Chalirafi Damayanti Devita Sari Dinda Robiatul Al Qory Dwi Pratiwi Eddy Kurniawan Edi Amali Yunus Eka Sri Astuti Evi Juliati Fadlina Yani Fatimah Fatimah Fatimah Fauziah Fauziah Fikri Hasfita Fitriani Fitriani Heriyana Heriyana Inayatul Mutmainnah Ishak Ishak Jalaluddin - Jalaluddin Jalaluddin Khaira Ummaya Lambang Wicaksono Liza Maulina Mariyudi Mariyudi Masrullita Masrullita Meriatna Meriatna Metri Hasanah Muchsin Muchsin Muhammad Bima Ensaftyan Universitas Malikussaleh Muhammad Muhammad Muhammad Muhammad Muhammad Roni Muhammad Yusuf Muhammad Zakaria Nasrul ZA Naufal Bachri, Naufal Novi Sylvia Nur Sa’adah Muhamad Nurul Khumaida Putri Lenggo Geni Radha Chairunnisya Rina Dara Rizkan Pratama Rosnita Rosnita Rozanna Dewi Rusydi S, Syarifuddin Saifuddin Muhammad Jalil Shella Vanesa Sinta Raihan Siraj Sri Meutia Subhan A. Gani Subhan A. Gani Sulhatun Sulhatun Suryati Suryati Syahreza, Dina Sarah Syarifah Akmal Syukriah Syukriah T. Edyansyah, T. Edyansyah Tantalia Tantalia Taufiq Taufiq Wiza Ulfa Fibarzi Zainuddin Ginting Zulnazri, Z