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All Journal J@TI (TEKNIK INDUSTRI) Jurnal Algoritma Jurnal Kalibrasi STRATEGIC JOIN (Jurnal Online Informatika) Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) MANAJERIAL JMM (Jurnal Masyarakat Mandiri) Indonesian Journal of English Language Teaching and Applied Linguistics Business Innovation and Entrepreneurship Journal Scope: Journal of English Language Teaching Jurnal Wacana Ekonomi Elsya : Journal of English Language Studies Khazanah Sosial Jurnal Teknik Informatika (JUTIF) Didaktika: Jurnal Kependidikan Khazanah Akademia Indonesian Journal of EFL and Linguistics Jurnal PkM MIFTEK Jurnal Algoritma Jurnal Kalibrasi Bandung Conference Series: Economics Studies Engineering Science Letter Journal of Knowledge Management Jurnal Mitra Teknik Industri Indonesian Journal of English Language Teaching and Applied Linguistics
Hilmi Aulawi
Institut Teknologi Garut
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : STRATEGIC

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STRATEGY FOR ACCELERATING MANAGEMENT AND DEVELOPMENT OF SMEs IN THE KRIYA SUB-SECTOR IN THE CREATIVE INDUSTRY Aisyah, Risa; Nabhani, Irfan; Aulawi, Hilmi; Hamdani, Nizar Alam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28770

Abstract

The creative industry plays a vital role in economic development, both digitally and conventionally. Indonesia has many industries that are creative and skilled in doing business. The craft business is also diverse. The purpose of this research is to analyze the right strategy for the creative industry of vetiver and bamboo in the Garut Regency. This research was using a qualitative method with a SWOT analysis. In literature studies, a literature review is to understand the theoretical basis for conducting in-depth interviews. Measuring all constructs and research indicators used a research questionnaire distributed in the Craft Industries in Garut Regency. Based on the result, it can be seen that the vetiver and bamboo handicraft industry is in quadrant 2. The recommended strategy given is diversification.
Co-Authors Abdu Syobir Abdusy Syakur Amin Ade Sutedi Agi Ferdiansyah Sunarya Ahmad Dzulfikar, Bilal Aisyah, Risa Al Faujan, Septian Kiki Al Fisimar, Farhan Alpin Nurzaman Andri Ikhwana Andriyas Kurniawan, Wahyu Angga Syaeful Azhar Anjas Ninda Hantari Ariyan Hendriatama Putra Saridi Asri Mulyani Aulia Malik Ayu Latifah Bajuri, Ahmad Balilo Jr, Benedicto B. Dahman, Muhamad Dede Kurniadi Deni Sahroni Dewi Rahmawati DEWI RAHMAWATI Dian Kusma Noria Dini Destiani Siti Fatimah Dini Riska Anggraeni Eko Walujodjati Faujani, Zidan Ahmad Fikar Raysona, Mochamad Firmansyah, Ara Fitrin Rawati Suganda Gilang Nur Akbar Hamdani, Nizar Alam Hatta Jayawardhana Holisoh, Iis Iman Sudirman Imat Sutarman Iqbal Try Maulana Kadarsah Suryadi Kustian Arisandi Fajar Latif, A. Abdul Misbah Syahbudin, Muhammad Khoirul Muhamad Faisal Muhammad Syauqi Mubarok, Muhammad Syauqi Nabhani, Irfan Neng Rita Nurjanah Nurhaliza, Nabila Putri Nursa'diah, Rifania Sapta Oktavia, Rahmi Zachra Rahmi, Murni Lestari Rajesri Govindaraju Ramadhani, Reski Rani Andriani, Rani Reski Ramadhani Revy Ardiansyah Ridwan Jauhari Ridwan Setiawan Ridwan Setiawan Ridwan Setiawan Rina Kurniawati Rina Kurniawati Rinda Cahyana Rinrin Rubianti Risa Aisyah Robiyatul Adawiyah Isni Putri Rospita S, R Tita Ruari, Elgi Muhamad Rustandi Rustandi, Rustandi Sabila Rismawati Saepul Jamil, Alwis Santoso, Bambang Tri Sheila Nur Sheilawati Sopian Sopian Sri Rahayu Sukonoya, Muhammad Fajar Sunarya, Agi Ferdiansyah Suseno, Novie Susanti Taofik Slamet Taptajani, Dedi Sa'dudin Ulfa, Risma Liyana Vizay Vicky Pratama Wahyu Andreas Kurniawan Wahyu Andriyas Kurniawan Yadi Ahmad Fauzi Yanti Yogi Permana Yogi Teguh Herdiansyah Yusep Senjani