Article Per Year (5 Year)
p-Index From 2021 - 2026
3.808
P-Index
This Author published in this journals
All Journal Lontar : Jurnal Ilmu Komunikasi Al-Irsyad: Jurnal Pendidikan dan Konseling Jambura Journal of Educational Management Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Social, Humanities, and Educational Studies (SHEs): Conference Series Maker: Jurnal Manajemen Tourism Scientific Journal Jurnal Akademi Pariwisata Medan Jurnal Kepariwisataan dan Hospitalitas JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Darma Agung Journal La Bisecoman Jurnal Dharma Bhakti Ekuitas Jurnal Gastronomi Indonesia Journal of Applied Sciences in Travel and Hospitality Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of International Conference Proceedings Journal of Management and Administration Provision Journal of Artificial Intelligence and Digital Business International Journal of Sustainable Competitiveness on Tourism Tourism Economics, Hospitality, and Business Management Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Pelliyezer Karo Karo
Politeknik Pariwisata Palembang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of International Conference Proceedings

 1 
Literature Review: New Wave Marketing, Marketing Performance, and Memorable Tourism Experience in The Tourism Sector Karo Karo, Pelliyezer; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3598

Abstract

Sector Indonesian tourism is also obliged to implement draft marketing to survive and make a real contribution to state income. The digital era, of course, produces a shift for many sectors, including its impact on the tourism sector, so the marketing concept must be able to follow changes in the behavior of tourists as consumers, which is related to experience travel. This study uses the studies' bibliography to explore the relationship between implementing new-wave marketing and performance marketing and memorable tourism experiences. A total of 108 selected articles contributing to this research were searched using Publish and Perish with the electronic databases Scopus, Semantic Scholar, and Google Scholar in the publication range from 2014 to 2023. The study results show that no special studies directly linked study topics as variables within the scope of the tourism sector and other related sectors. However, the three study topics show a relationship where applied marketing tends to be legacy marketing oriented. Apart from that, no studies link function moderation or intervention from experience travel with concept marketing and performance marketing. This finding is a contribution and angle that looks new to marketing research tourists in the future.
Co-Authors Abdul Aziz Adhi Trirachmadi Mumin Agus Setiawan Ahmad MAULANA Amalia, Meyke Amrulah, Amrulah Andi Ade Zulkifli Annis Sabilla Firstyana Az Zahra, Fatma Azizah, Syahna Nur Darminiyanti, Darminiyanti Deyto Honggoriansyah Djohan, Muhammad Iqbal Fetty Asmaniati Gaol, Riki Nelson Lumban Hamonangan, Samuel Hanif Hasan Hasan, Hanif Indra Syahputra, Muhammad Halfi Khadijah Khadijah Lesmana, Andhika Chandra Lumban Gaol, Rikki Nelson M. Algi Fachri Akbar M. Ihdal Karomi Meisya Anggraini Meyke Amalia Morena, Mochammad Rian Ahdian Muh. Zainuddin Badollahi Muhammad Halfi Indra Syahputra Muhammad Iqbal Djohan Mustika Permatasari Myrza Rahmanita Nurbaeti Nurbaeti Nurwijayanti Permatasari , Mustika Permatasari, Mustika Rahmania, Trisna Rahmat Ingkadijaya Rahmat Ingkadijaya Risman Jaya Rona Meilysa Pasaribu Samuel Hamonangan Samuel Hamonangan Simangunsong, Kartika Thersia Sulastri Sulastri Tania, Luthfia Renalda Taslim, M. Wati, Indah Yuniarti, Rizka Zulkifli Harahap