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All Journal Among Makarti Jurnal Manajemen Atma Jaya IJIBE (International Journal of Islamic Business Ethics) Jurnal EMT KITA Jurnal Bina Praja Pena Justisia: Media Komunikasi dan Kajian Hukum Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Journal of Sustainable Business Hub (JSBH) Ekobis: Jurnal Ilmu Manajemen dan Akuntansi INTELEKTIVA Devotion: Journal of Research and Community Service JSSM Jurnal Manajemen Abdi Makarti Edunity: Kajian Ilmu Sosial dan Pendidikan Return : Study of Management, Economic and Bussines DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Indonesia Sosial Sains Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Nusantara Berbakti Jurnal Riset Manajemen dan Ekonomi Jurnal Kabar Masyarakat Research Horizon JURNAL RETENTUM Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Indonesian Tourism Journal Jurnal Bakti Humaniora Edusight Jurnal Pengabdian Masyarakat (EduJPM) Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management Tapis : Jurnal Penelitian Ilmiah
Meida Rachmawati
Universitas Ngudi Waluyo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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The Influence of Digital Marketing for Tourism Businesses in the Era of Global Economic Recovery during a Pandemic Study on the Three Tourist Destinations at the Kopeng Area (Merbabu View, Embun Merbabu and Merbabu Park) Meida Rachmawati; Sudiyono Sudiyono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5751

Abstract

The Covid-19 pandemic is one of the causes of the decreasing interest in visiting a tourist attractions. Hence, it is the cause of the decrease in economic numbers in the tourism sector, especially in the Kopeng area. The monthly decreasing number of tourists is one of the background issues on how to invite prospective tourists to visit tourist attractions in the Kopeng area after the era of the covid 19 pandemic. The need for proper marketing to reach all potential tourists encourage tourism sector managers in the Kopeng area to use social media facilities to re-market new tourism trends so that the economy recovers as before. The study involved 100 respondents, while the data was collected through questionnaires and then processed using SPSS data analysis techniques. The results of this study are: 1) There is a positive and significant relationship between digital marketing variables on economic recovery. 2) There is a positive and significant relationship between tourist visits and economic recovery variables.
Co-Authors Abdul Aziz Adhi Susano Ahmad Ahmad Ahmad Ali Ahmad Ali Ahmad Ali Ahmad Indarto, Bambang Arini Novandalina Ariyani, Julinta Eka Aslan Aslan, Aslan Aswin Fitriansyah Bambang Ahmad Indarto BAMBANG DEWANTORO Barkhowa, Mokhammad Khukaim Bin Mohd Zawawi , Mohd Zafian Cecep Sukrisna dasmadi, dasmadi Dewantoro, Bambang DEWI ARIANI DIRYO SUPARTO Dwijayanti, Rahmania Argita Eko Budiyanto, Ari Eko Budiyanto Ari EKO EDDYA SUPRIYANTO EKO EDDYA SUPRIYANTO Fitria Nurul Aini Hardi Utomo Hardian Mursito Heriyanto Heriyanto Irsal Fauzi Joko Pramono Lina - Mariana, Lina - Mariana, Diah Mohamad Rahimi Mohamad Rosman Mohamad Rosman, Mohamad Rahimi Mohd Zafian Bin Mohd Zawawi Mokhammad Khukaim Barkhowa Mufidah, Luklu'ul Mustagfiroh, Alif Nugroho, Fibry Jati Nunu Kustian Pramono , Joko Prastyo, Yudo Prihantini, Isra Retna Ningsih Rokhmad Budiyono, Rokhmad Santoso, Ignatius Hari Sanusi, M Dakhri Saputra, Jumadil Satria Avianda Nurcahyo SRI SUTJIATMI Sudiyono Sudiyono Sudiyono Sudiyono Sudiyono Sudiyono Teguh Harso Widagdo Tulus Widjajanto Widagdo, Teguh Harso Widjajanti, Suzana Yochanan, Elisha Zainal Arifin Hoesein