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Pengaruh Citra Destinasi dan Fasilitas Wisata pada Minat Kunjung Wisatawan Taman Margasatwa Saragi, Charles Parnauli; Prahmana, Shafa Putri; Utami, Nisa Rahmaniyah
Stupa Vol 7 No 1 (2025): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.7.1.41-49

Abstract

The purpose of this study was to determine the effect of destination image and tourist facilities on the interest of repeat tourists at the Ragunan Wildlife Park tourist attraction. This study used a quantita-tive method with multiple linear regression analysis. The sampling technique used purposive sampling with a sample size of 105 re-spondents. The analysis techniques used were instrument testing, classical assumption testing, and hypothesis testing using IBM SPSS Statistics 25 software. The results of this study indicate that: 1) Des-tination Image partially has a positive and significant effect on the interest in repeat visits to the Ragunan Wildlife Park tourist attrac-tion. 2) Tourist facilities partially have a positive and significant effect on the interest in repeat visits to the Ragunan Wildlife Park tourist attraction. 3) Destination image and tourist facilities simulta-neously have a positive and significant influence on the interest in repeat visits to the Ragunan Wildlife Park tourist attraction.
ANALYSIS OF THE IMPLEMENTATION OF ASEAN STANDARD HOMESTAY IN HANJELI TOURISM VILLAGE SUKABUMI REGENCY Nuraisah Rosiana, Eka; Irani Nugraha, Siti Yulia; Rizky Rahadian, Wildan; Rahmaniyah Utami, Nisa
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.156

Abstract

Homestay is one of the amenities available in tourist villages as a place to stay for visiting tourists. Homestays have the advantage of offering cheap prices and a stay experience that cannot be obtained when staying at a hotel. Even though a homestay is basically an ordinary house that is rented out by the owner to tourists, a homestay must still have several criteria that are met as eligibility requirements to become a homestay. This research aims to present data and information regarding the implementation of ASEAN homestay standards in Hanjeli village, Sukabumi using qualitative methods by conducting observations and interview with informants, namely homestay owners and tourist village managers. Based on the results of the research that has been conducted, the level of achievement of the implementation of ASEAN homestay standards in Hanjeli Tourism Village has not reached 100%.
INCREASING NEW ENTREPRENEURIAL INNOVATION IN PASTRY CAKE MAKING ACTIVITIES IN SMALL AND OTHER INDUSTRIES IN WEST JAVA Nisa Rahmaniyah Utami
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 2 (2024): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i2.2564

Abstract

The West Java government is actively improving entrepreneurial skills, especially in the field of pastry in entrepreneurship. One possibility is to train entrepreneurs (MSMEs in the pastry sector) in the tourism sector in the West Java region. This activity is supported by the Ministry of Industry, Directorate General of West Java's small and medium-sized and miscellaneous industries, which is holding this training activity with the aim of increasing new entrepreneurial innovation in pastry making activities in small and other industries in West Java. This activity will last for 3 days in Green Forest Bogor. The training participants consisted of 36 people who work in the culinary industry such as cafes, hotels, restaurants, MSMEs, pastries and resorts in the Bogor area. The method for implementing this activity is through creativity and innovation training with MSMEs and community participation in the culinary sector, especially in the pastry sector.
Digital Marketing, Attractions, and Services as Drivers of Tourist Satisfaction and Loyalty: Evidence from Mount Dempo, South Sumatra Elvera, Elvera; Natalisa, Diah; Mico, Sastra; Utami, Nisa Rahmaniyah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3719

Abstract

This study examines the effects of digital marketing, tourist attractions, and tourism services on tourist satisfaction, loyalty, and word of mouth, with brand trust as a mediating variable. A survey of 255 visitors to Mount Dempo, South Sumatra, was conducted using a quantitative approach and analyzed with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that digital marketing, attractions, and services significantly influence brand trust and satisfaction, which in turn drive loyalty and positive word of mouth. Furthermore, brand trust mediates the relationship between the three exogenous variables and the outcome variables, highlighting its strategic role in building long-term tourist loyalty. These findings support the Expectancy–Disconfirmation Theory, emphasizing the importance of aligning digital narratives with on-site experiences. The study contributes to both theory and practice by demonstrating the integrated role of digital promotion, attraction development, and service quality in fostering trust-based sustainable tourism. Keywords: Digital marketing, tourist attractions, tourism services, brand trust, satisfaction, loyalty, word of mouth, SEM-PLS
DEVELOPMENT OF BATUTULIS PLAN AS A BOGOR CITY TOURISM AREA Saragi, Charles Parnauli; Hermawan, Yanto; Nurachmad, Edi; Salsabila, Siti Yasmin; Herawati, Fitria; Utami, Nisa Rahmaniyah
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2741

Abstract

Tourists take historical tours to experience firsthand the places and activities that depict the history of the people in the past. The trend of tourism activities that are in great demand by tourists encourages the provision of tourism activities that involve story telling and are thick with adventure values. To find out the extent to which the potential in the Batutulis and Lawanggintung areas of South Bogor District can be developed, it is necessary to prepare a detailed plan as a strategy and direction for the development of the Batutulis and Lawanggintung areas of South Bogor District as a City Tourism Strategic Area (KSPK). The purpose of the researcher is to identify the potential for the development of the Batutulis City Tourism Strategic Area (KSPK), South Bogor District. The data analysis methods used are quantitative and qualitative. Based on the evaluation obtained during this Community Service activity, it can be concluded that the Batu Tulis City Strategic Area Plan (KSPK) is an effort to support tourism activities which are expected to increase economic activities and community welfare through the introduction of historical relics.
BASIC TRAINING OF TOURISM HUMAN RESOURCES FOR THE SITU GEDE VILLAGE COMMUNITY, BOGOR: EFFORTS TO INCREASE LOCAL CAPACITY AND DEVELOP ECOTOURISM Rainanto, Bambang Hengky; Suryanti, Cecilia Valentina Srihadi; Saragi, Charles Parnauli; Yuwantiningrum, Sri Endah; Manurung, Tarida Marlin Surya; Utami, Nisa Rahmaniyah; Nurachmad, Edi; Hermawan, Yanto
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2771

Abstract

This training program aims to improve the capacity of local human resources in managing the ecotourism potential of Situ Gede, Bogor. The activity was held on August 10, 2023 at the Rizen Padjadjaran Hotel, Jl. Binamarga II, Baranangsiang, Bogor City. The core focus of this training is to provide basic knowledge about the concept of tourism, quality visitor services, environmental management, and community-based marketing strategies. A total of 30 participants consisting of local residents, tourism managers, and small and medium enterprises (SMEs) of Situ Gede Village participated in the activity. The implementation method consisted of interactive lectures, field-based practices, and group discussions. The results of the training showed a significant increase in participants' understanding of the structure of tourism management, the importance of providing friendly and professional services, and the basic principles of environmental conservation. In addition, participants began to realize the importance of utilizing social media platforms as an effective promotional tool to attract visitors. The results of the pre-test and post-test evaluations showed an average increase in knowledge of around 60%. This activity shows a positive impact as an initial step in developing competent tourism human resources. Based on these findings, it is recommended that further training be conducted with an emphasis on developing thematic tour packages, increasing capacity in digital marketing, and establishing strategic collaborations between tourism stakeholders and local small businesses.
ENHANCING CURRICULUM RELEVANCE IN VOCATIONAL HOSPITALITY EDUCATION: A COMMUNITY ENGAGEMENT EXPERIENCE AT SMK NEGERI 3, BOGOR CITY Yuwantiningrum, Sri Endah; Rainanto, Bambang Hengky; Utami, Nisa Rahmaniyah; Sukma, Braja Eka
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i3.3015

Abstract

This community engagement initiative addresses the need for curriculum enhancement in the Hospitality Department of SMK Negeri 3, a vocational school focused on producing industry- ready graduates. The initiative was conducted through a structured collaboration involving the review and revision of hospitality-related subjects to align with the Indonesian National Work Competency Standards (Standar Kompetensi Kerja Nasional Indonesia/SKKNI) for Hotel Services. The SKKNI outlines key units of competency required in the hospitality sector, including handling guest check-in and check-out procedures, managing reservations, maintaining cleanliness and order in housekeeping, and delivering food and beverage services. The methodology included curriculum gap analysis, document review, focused group discussions with vocational teachers, and systematic curriculum redesign. Key revisions introduced industry-based learning outcomes, performance-based assessments, contextual case studies, and integrated soft skills development. The engagement not only improved curriculum alignment with national standards but also enhanced teacher capacity and student readiness for the labor market. Feedback from stakeholders indicated a strong potential for implementation and scalability across other vocational institutions. This activity exemplifies the value of academic involvement in vocational education reform and highlights the importance of continuous curriculum adaptation to industry trends. The paper presents the process, outcomes, and strategic value of such initiatives in strengthening vocational education, in line with national human resource development priorities.
Co-Authors Aditya Sugih Setiawan Aggy Lestari Dwi Putri Agus Prihanto Agus Prihantono AMINUDIN Batubara, Rima Pratiwi Cica Yulia Diah Natalisa, Diah Edwin Haryadi Elvera, Elvera Elzishilla Aline Yovanca Erina Rahmadyanti Fachri Maulana Fajar Anugrah Subhi Faqih, Muhammad Ibnu Fiqhan Fidelia Brenda Pingkan Vania Fitri Mulyani Saputra Fitria Herawati, Fitria Fransiska, Putri Maharani Yonanda Hariani, Dina Hastjarjo Hastjarjo Hermawan, Yanto Irani Nugraha, Siti Yulia Johan Amaril Harahap Melati Melati Mico, Sastra Miya Grania Kusumah Intan Muhamad Fachry Irvani Muhammad Almiraji Muhammad Irfan Ni Made Sri Puspa Dewi Roels Nita Kusumawati Nompo, Fadhli Dzil Ikram Nurachmad, Edi Nuraisah Rosiana, Eka Prahmana, Shafa Putri Rahadian, Wildan Rizky Rainanto, Bambang Hengky Ramadan, Dimas Putra Rani Wahyuningsih Jahrotun Riana Dwi Putri Riani P. Ishak Riani Prihatini Ishak Ridwan Che Rus Rita Ismawati Rizky Rahadian, Wildan Roels Ni Made Sri Puspa Dewi Roels Ni Made Sri Puspa Dewi Roels Ni Made Sri Puspa Dewi, Roels Ni Made Roels, Ni Made Sri Puspa Dewi Saleha Saleha Saleha Saleha Saleha Saleha Salsabila, Siti Yasmin Samuel Samuel Samuel Saragi, Charles Parnauli Sekti Rahardjo Seruni Dinitri Sriwulandari, Tatik Sudewi Yogha Sugih Setiawan, Aditya Sukma, Braja Eka Suliwa Bagaskara Supari Muslim Suryanti, Cecilia Valentina Srihadi Tarida Marlin Surya Manurung Tatik Sriwulandari Tatik Sriwulandari Taufiq Kurniawan Tiara Indriani Vania, Fidelia Brenda Pingkan Wildan Rahadian Wildan Rizky Rahadian Wildan Rizky Rahadian Wildan Rizky Rahadian Wildan Rizky Rahardian Yuwantiningrum, Sri Endah Zahra Tri Prasetyawati