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All Journal Dialektika Nusa: Jurnal Ilmu Bahasa dan Sastra Jurnal Pendidikan Bahasa dan Sastra Indonesia Undiksha Jurnal Bahasa dan Sastra Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Sosioteknologi Panggung SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Diglosia Patanjala : Jurnal Penelitian Sejarah dan Budaya Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah Satwika : Kajian Ilmu Budaya dan Perubahan Sosial SALINGKA Arkhais - Jurnal Ilmu Bahasa dan Sastra Indonesia Jurnal Seni Makalangan Suar Betang Metahumaniora Jurnal Salaka : Jurnal Bahasa, Sastra, dan Budaya Indonesia Jurnal Membaca Bahasa dan Sastra Indonesia Loa : Jurnal Ketatabahasaan dan Kesusastraan MEDAN MAKNA: Jurnal Ilmu Kebahasaan dan Kesastraan Jurnal Ide Bahasa Yinyang: Jurnal Studi Islam Gender dan Anak Widyaparwa Eduvest - Journal of Universal Studies Midang Panggung Majalah Ilmiah Bahasa dan Sastra
Muhamad Adji
Fakultas Ilmu Budaya, Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Neuroscience Public Health Social Sciences Other

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Makna Simbolik dan Nilai-Nilai yang Terkandung dalam Seni Pakemplung di Kecamatan Naringgul Kabupaten Cianjur Pramanik, Niknik Dewi; Dienaputra, Reiza D.; Guna, Bucky Wibawa Karya; Adji, Muhamad
PANGGUNG Vol 31 No 1 (2021): Eksistensi Seni Budaya di Masa Pandemi
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v31i1.1273

Abstract

ABSTRACT This study describes the art of Pakemplung in Kampung Tegal Bungur, Wanasari Village, Naringgul District, Cianjur Regency. This art is very rare and almost extinct. This study aims to explore the history of Pakemplung art, forms of performance, essence, symbols, functions, and to identify and collect Pakemplung art documents. The method used is descriptive with a qualitative approach. Data collection techniques using interviews, observation, and documentation. The results of research, Pakemplung art is used as a medium to get closer to God and a medium for interaction between players and spectators. As a whole, Pakemplung's art contains religious, compact, mutual cooperation, responsibility, observant, thoroughness, courage, beauty, neatness, authority, and servitude.Keywords: Pakemplung art, essence, symbols, functions ABSTRAKPenelitian ini tentang kesenian pakemplung di Kampung Tegal Bungur Desa Wanasari Kecamatan Naringgul Kabupaten Cianjur. Pakemplung adalah kesenian yang hanya terdapat di Kampung Tegal Bungur dan merupakan kesenian yang langka, bahkan tengah menuju pada kepunahan. Penelitian ini bertujuan menguak sejarah, bentuk pertunjukan, makna, simbol, dan fungsi pakemplung, serta mengidentifikasi dan mengumpulkan dokumentasinya. Metode yang digunakan adalah deskriptif dengan menggunakan pendekatan kualitatif.  Sumber data yang digunakan berupa sumber primer dan sekunder. Teknik pengumpulan data menggunakan wawancara, observasi, dan dokumentasi. Validasi data menggunakan triangulasi sumber, dan dianalisis dengan kualitatif model interaktif. Adapun yang menjadi objek penelitian ini yaitu budaya kesenian pakemplung dengan subjek penelitian dari empat narasumber yang dipilih dengan menggunakan teknik snowball. Berdasarkan hasil penelitian maka dihasilkan seni Pakemplung sebagai media untuk mendekatkan diri dengan Tuhan dan tempat untuk melakukan proses interaksi antara pemain dengan penonton. Pakemplung secara keseluruhan mengandung makna religius, kekompakan, gotong royong, tanggungjawab, kejelian, ketelitian, keberanian, keindahan, kerapian, kewibawaan, dan penghambaan. Kata kunci: seni pakemplung, esensi, simbol, fungsi
Identity politics in Indonesia: A computer-mediated discourse analysis of hate speech in a virtual environment Wagiati, Wagiati; Adji, Muhamad; Darmayanti, Nani; Zein, Muhammad Rifki Adinur
Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Vol 8 No 4 (2025)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/diglosia.v8i4.1260

Abstract

The study to analyze the computer-mediated hate speech discourse in a virtual environment. Social media and digital network connectivity allow for almost constant interaction and communication. Technological developments, accompanied by socio-political transformations, have become a widespread area of study for the production of hate speech. It is the subject of much academic research; however, a gap remains in the qualitative space that focuses on the form and function of the speech act. The study employs three distinct yet complementary traditions of discourse analysis to investigate hate speech, aiming to understand how social media users achieve the intended purpose of this type of speech. By examining the use of identity, impropriety, and intertextuality in examples of hate speech, this analysis identifies specific repetitive discursive techniques employed by speakers to achieve their goals. The study argues that to understand the features and styles of online communication, hate speech can be identified as a distinct genre of speech. However, this genre does not operate unchallenged: the data also reveals emergent counter-discourses in which other users engage in resisting hate speech through discursive reframing, sarcastic rebuttals, and appeals to civility norms, thereby shaping a contested digital space.
Konstruksi Identitas Naratif Konsumen Hijau dalam Gaya Hidup Nol Sampah Egi Budiana; Tisna Prabasmoro; Muhamad Adji
Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Vol. 8 No. 2 (2024): Oktober
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/satwika.v8i2.33163

Abstract

Di tatanan masyarakat kontemporer, aktivitas konsumsi hijau dalam gaya hidup nol sampah berimplikasi pada pembentukan identitas konsumen. Menurut teori budaya konsumen, hal ini disebabkan nilai simbolis dan nilai kultural dari aktivitas konsumsi. Artikel ini bertujuan menjelaskan konstruksi identitas konsumen hijau di Kota Bandung dalam penerapan gaya hidup nol sampah di kehidupan sehari-hari. Untuk memahami konstruksi tersebut, artikel ini menggunakan metode wawancara life story yang akan dianalisis berlandaskan konsep identitas naratif dan teori processual identity. Informan terdiri dari lima pelanggan Toko Organis YPBB—suatu toko curah yang berfokus pada edukasi prinsip nol sampah. Penelitian ini menemukan dua dimensi dalam proses konstruksi identitas konsumen hijau. Pertama adalah dimensi refleksi yang menjelaskan afirmasi diri sebagai bentuk peneguhan identitas yang ditempuh lewat aktivitas konsumsi hijau. Kedua adalah dimensi interaksi sosial yang menampilkan negosiasi identitas di arena sosial informan.  Artikel ini berargumen bahwa pola konsumsi dalam gaya hidup dapat menegaskan identitas seseorang melalui apa yang orang lain persepsikan dan yang orang itu refleksikan tentang dirinya sendiri.   In contemporary society, green consumption activities on zero waste lifestyle imply consumer identity construction. Based on consumer culture theory, it happens due to the symbolic and cultural values from the consumption act. This article aims to explain the construction of a green consumer identity in Bandung on zero waste lifestyle implemented in everyday life. This article uses life story interview method and then will be analyzed by narrative identity concept and processual identity theory. The informants consist of five YPBB Toko Organis customers—it is a bulk store where people can learn about the zero waste principle. This research finds two dimensions of the green consumer identity construction process. First, the reflection dimension explains self-affirmation as a form of identity assertion through green consumption activities. Second, the social interaction aspect which displays identity negotiation processes in one social arena. This article argues that consumption schemes in a lifestyle affirms one’s identity through what others perceive and what one reflects about oneself.
The politics of hero myth in President Jokowi's biopic film (2013) Muhammad Dzaky Abdullah; Ari J. Adipurwawidjana; Muhamad Adji
Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Vol. 9 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/satwika.v9i1.34373

Abstract

Among the prominent Indonesian biographical films concerning "national heroes" that emerged in the 2010s is "Jokowi" (2013). This film narrates the life of Joko Widodo (Jokowi), who was then serving as the Governor of Jakarta and was released a month prior to the announcement of his presidential candidacy in the 2014 elections. The film predominantly focuses on Jokowi's personal life, including his romantic experiences, rather than his political career. This emphasis underscores the significance of personal character construction in creating a leader's myth in Indonesia. Employing the methodologies of film narratology and mythological semiotics, this article examines how the film, through its scenes, plot, and characterization, constructs a myth of Jokowi that bolsters his image as a political leader. The depiction of Jokowi as a masculine, family oriented, and decisive leader presents him as an "ideal" character. This article posits that such portrayal endeavors to integrate the character into the cultural mythology as a "hero." The film's narrative, which follows a heroic pattern and aligns the character with Javanese wayang heroes, positions Jokowi as a classical hero. The marketing of the biopic as a "true story" carries political implications, specifically for the 2014 election and Jokowi's image, and more broadly for the ideological discourse of the state, particularly Bapakism and the paternal function of the state.   Di antara film arus utama Indonesia bergenre biopik mengenai “pahlawan nasional” yang muncul pada dekade 2010, terdapat film Jokowi (2013). Film ini mengangkat kisah hidup Joko Widodo (Jokowi), yang pada waktu itu adalah Gubernur DKI Jakarta, dan dirilis sebulan sebelum pengumuman pencalonannya sebagai presiden pada pemilu 2014. Film ini berfokus pada kisah kehidupan pribadi Jokowi seperti pada aspek romansanya dan bukan pada perjalanan politiknya. Hal ini menunjukkan bahwa konstruksi pribadi tokoh merupakan bagian penting dalam penciptaan mitos seorang pemimpin di Indonesia. Menggunakan pendekatan naratologi film dan semiotika mitologi, artikel ini menelusuri cara film melalui adegan-adegan, plot, dan karakterisasi melakukan pembangunan mitos pada tokoh Jokowi yang mendukung Jokowi sebagai tokoh politik. Penggambaran tokoh Jokowi dalam film sebagai laki-laki maskulin, family man, dan pemimpin tegas mempresentasikan tokoh sebagai “ideal”. Artikel ini berargumen bahwa hal tersebut merupakan usaha untuk menyuntikkan tokoh pada kumpulan mitologi kultural sebagai seorang “hero”. Naratif film yang memiliki pola heroik dan penyandingan tokoh dengan pahlawan wayang Jawa mengonstruksi Jokowi sebagai seorang hero klasik. Pemasaran biopik sebagai “kisah nyata” memiliki implikasi politis: untuk kepentingan pemilihan umum 2014 dan citra Jokowi secara spesifik,  dan untuk wacana ideologis negara, yakni Bapakisme dan fungsi paternal negara, secara umum.
Santri social mobility in the formation of identity: A bildungsroman analysis of Ahmad Fuadi’s Negeri 5 Menara Trilogy Amin, Muhammad Al; Adji, Muhamad; Hidayatullah, Moch. Irfan
Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Vol. 10 No. 1 (2026): April (On Progress)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/satwika.v10i1.41569

Abstract

This study looks at how social mobility shapes the protagonist’s identity in Ahmad Fuadi’s ‘Negeri 5 Menara’ trilogy. Most earlier studies on these novels focus on moral values or educational motivation. But few have asked how the protagonist’s social mobility relates to his identity formation. But identity matters more than ever in today’s changing Indonesia. Educational mobility is growing. People interact across cultures more often. And globalization keeps shaping who young people become. Within this broader landscape of global educational mobility, literary works such as the Negeri 5 Menara trilogy portray the identity formation of Indonesian Muslim youth who experience both class and cultural mobility. This research aims to reveal the construction of a santri identity through the representation of social mobility experienced by the protagonist by employing a Bildungsroman analytical framework. The study applies a qualitative descriptive method with an objective approach to literary texts as conceptualized by M. H. Abrams. The unit of analysis consists of narrative events that represent the protagonist’s social mobility. The primary data source is the Negeri 5 Menara trilogy, which is examined through critical reading of the protagonist’s developmental trajectory across three stages of identity formation: the initial crisis phase, the phase of conflict and educational formation, and the stage of maturity. The findings indicate that Alif’s social mobility extends beyond geographical movement and also encompasses cultural mobility shaped by educational experiences, cross-cultural interactions, and engagement within global networks. These experiences contribute to the formation of a dynamic and cosmopolitan santri identity, tell us about cosmopolitan Muslim literacy on Alif’s experiences moving for school, living as an intellectual away from home, show that being a santri doesn’t have to mean being closed off. It can become more open and adaptive. These findings contribute to literary studies, identity studies, and cultural studies by offering a deeper understanding of how the identities of Muslim youth are shaped within the context of contemporary society.   Penelitian ini mengkaji representasi mobilitas sosial dalam pembentukan identitas tokoh utama pada trilogi novel ‘Negeri 5 Menara’ karya Ahmad Fuadi. Selama ini karya tersebut lebih sering dikaji dari perspektif nilai moral dan pendidikan, sementara relasi antara mobilitas sosial tokoh dan proses pembentukan identitas diri masih jarang mendapat perhatian. Padahal isu identitas menjadi penting dalam konteks perubahan sosial Indonesia yang ditandai oleh meningkatnya mobilitas pendidikan, interaksi lintas budaya, serta dinamika globalisasi yang memengaruhi pembentukan identitas generasi muda. Di tengah dinamika pendidikan global tersebut, karya sastra seperti trilogi Negeri 5 Menara menampilkan proses pembentukan identitas generasi muda Muslim Indonesia yang mengalami mobilitas kelas dan budaya. Penelitian ini bertujuan untuk mengungkap konstruksi identitas santri melalui representasi mobilitas sosial tokoh utama dengan menggunakan pendekatan analisis Bildungsroman. Metode yang digunakan adalah metode deskriptif kualitatif dengan pendekatan objektif terhadap teks sastra sebagaimana dikemukakan oleh M. H. Abrams. Unit analisis penelitian berupa peristiwa naratif yang merepresentasikan mobilitas sosial tokoh utama. Sumber data primer berupa teks trilogi Negeri 5 Menara yang dianalisis melalui teknik pembacaan kritis terhadap perkembangan tokoh dalam tiga tahap pembentukan identitas, yaitu fase krisis awal, fase konflik dan proses pendidikan, serta fase kedewasaan. Hasil penelitian menunjukkan bahwa mobilitas sosial tokoh Alif tidak hanya berupa perpindahan geografis, tetapi juga mencakup mobilitas kultural melalui pengalaman pendidikan, interaksi lintas budaya, dan keterlibatan dalam jejaring global. Proses tersebut membentuk identitas santri yang dinamis dan kosmopolitan. Dalam konteks wacana literasi Muslim kosmopolitan, pengalaman mobilitas pendidikan dan diaspora intelektual yang dialami tokoh memperlihatkan bahwa identitas santri dapat berkembang menjadi lebih terbuka dan adaptif. Temuan ini memberikan kontribusi bagi kajian sastra, identitas, dan studi budaya dalam memahami pembentukan identitas generasi muda Muslim dalam masyarakat modern.
Trauma representation in A Space for the Unbound video game Alfaini, Sana; Adji, Muhamad; Hidayatullah, Mochamad Irfan
Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Vol. 10 No. 1 (2026): April (On Progress)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/satwika.v10i1.43841

Abstract

This study examines how trauma is represented through the integration of narrative and gameplay in A Space for the Unbound. While video games increasingly function as complex storytelling media, the mechanisms by which interactive systems convey psychological trauma remain underexplored. The aim of this research is to identify and explain strategies for trauma representation through spatial disruption, restrictions on player agency, memory fragmentation, and temporal structures characterized by repetition and belatedness. Employing a qualitative multimodal approach, the study treats the video game as an interactive text, analyzing selected gameplay segments through purposive sampling. Data consisting of gameplay recordings and screenshots were examined using ludonarrative analysis, supported by Cathy Caruth's trauma theory and narratology. The results reveal four main findings regarding trauma representation: (1) spatial disorientation within the environment, (2) restrictions on player control, (3) memory fragmentation in a liminal analeptic space, and (4) patterns of repetition and delayed trauma. The study concludes that trauma in narrative-driven video games operates as an experiential structure produced through player interaction, where storytelling, mechanics, and spatial design collectively construct trauma as both a narrative theme and an interactive process.   Studi ini meneliti bagaimana trauma direpresentasikan melalui integrasi narasi dan gameplay dalam A Space for the Unbound. Meskipun video game semakin berfungsi sebagai media bercerita yang kompleks, mekanisme bagaimana sistem interaktif menyampaikan trauma psikologis masih kurang dieksplorasi. Tujuan penelitian ini adalah untuk mengidentifikasi dan menjelaskan strategi representasi trauma melalui gangguan spasial, pembatasan pada agensi pemain, fragmentasi memori, dan struktur temporal yang ditandai dengan pengulangan dan keterlambatan. Dengan menggunakan pendekatan multimodal kualitatif, studi ini memperlakukan video game sebagai teks interaktif, menganalisis segmen gameplay terpilih melalui pengambilan sampel bertujuan. Data yang terdiri dari rekaman gameplay dan tangkapan layar diperiksa menggunakan analisis ludonaratif, yang didukung oleh teori trauma dan naratologi Cathy Caruth. Hasilnya mengungkapkan empat temuan utama mengenai representasi trauma: (1) disorientasi spasial dalam lingkungan, (2) pembatasan pada kontrol pemain, (3) fragmentasi memori dalam ruang analeptik liminal, dan (4) pola pengulangan dan trauma tertunda. Studi ini menyimpulkan bahwa trauma dalam gim video berbasis narasi beroperasi sebagai struktur pengalaman yang dihasilkan melalui interaksi pemain, di mana penceritaan, mekanisme, dan desain spasial secara kolektif membangun trauma sebagai tema naratif dan proses interaktif.
Konstruksi Maskulinitas melalui Fokalisasi dan Order dalam Novel Claire of the Sea Light Karya Edwidge Danticat Cahyaning, Muthie Bunga; Priyatna, Aquarini; Adji, Muhamad
Jurnal Bahasa dan Sastra Vol 14, No 1 (2026)
Publisher : Faculty of Languages and Arts, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jbs.v14i1.137286

Abstract

This article examines the construction of masculinity through two male characters, Nozias Faustin and Max Ardin Jr., in the novel Claire of the Sea Light (2013) by Edwidge Danticat, a Haitian diaspora writer. Previous studies discuss ecological concerns, postcolonial perspectives, and female characters’ resistance to patriarchy. However, the portrayal of male characters in relation to dominant norms of masculinity remains underexplored. Studies on masculinity in Haitian literature have explored colonialism, race, sexuality, and patriarchal norms, indicating a gap in the discussion of non-normative masculinity. This study aims to address this gap by analyzing how non-normative masculinity is constructed through narrative structures. The study employs close reading within Gérard Genette’s narratological framework, particularly focalization and order, as well as an intersectional masculinity framework based on class and sexuality. The study reveals two main findings. First, non-normative masculinity is negotiated differently according to class position: Nozias, a lower-class man, reconfigures fatherhood through relinquishing his child as a response to provider norms, while Max Junior, an upper-class homosexual man, adopts and performs heteronormative masculinity through sexual violence and financial support to gain patriarchal legitimacy. Second, focalization and order strategies create differences in moral accountability: the fragmented narrative with comprehensive flashbacks opens emotional and reflective space for Nozias, whereas the semi-linear narrative with limited flashbacks restricts the depiction of guilt for Max Junior. These results demonstrate that masculinity in the novel is not only socially negotiated but also structurally produced through narrative form, offering insights into gender, class, and sexuality in post-disaster Haitian contexts.
INISIASI PEMBERDAYAAN EKONOMI KREATIF BERBASIS DAUR ULANG PLASTIK DI DESA CIJAMBU Januarsyah, Gilang; Rahayu, Lina Meilinawati; Priyatna, Aquarini; Prabasmoro, Tisna; Adji, Muhamad; Purwaramdhona, Ananda Bintang
Midang Vol 4 No 2 (2026): Midang, Juni 2026
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/midang.v4i2.64070

Abstract

Household plastic waste remains an environmental challenge in many rural areas, including Cijambu Village, Tanjungsari District, Sumedang Regency. Used plastic bags, commonly regarded as waste, have the potential to be transformed into creative products with functional and economic value. This article aims to describe the initiation of a creative economy empowerment program based on plastic recycling through collaboration among the community service team of Faculty of Cultural Sciences Universitas Padjadjaran, village authorities, and BIYA Project as a creative industry partner. The method employed was a participatory approach consisting of coordination, preliminary observation, partnership development, and preparation for training activities involving women’s community groups in Cijambu Village. The program engaged Keni Kurniasari Soeriaatmadja from BIYA Project as a plastic recycling practitioner who provided assistance in developing creative products made from used plastic materials. The initial results indicate strong support from the village government, reflected in the issuance of activity permits and the involvement of village officials in the preparation process. In addition, a training program on transforming used plastic bags into practical products has been scheduled for July 2026. This article highlighted the collaboration between universities and village governments, and BIYA Project represents an important initial step in developing a community empowerment model based on circular economy principles and sustainable waste management.
Nyi Roro Kidul's Representation in Mobile Legends: (Bang Bang) A Semiotic Study Nabila Shauma Lutfia; Elvi Citraresmana; Muhamad Adji
Eduvest - Journal of Universal Studies Vol. 6 No. 7 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i7.53384

Abstract

This research examines the representation of Nyi Roro Kidul in the character Kadita from the game Mobile Legends: Bang Bang using Roland Barthes' semiotic approach and Stuart Hall's theory of representation. Nyi Roro Kidul, a mythological figure revered by the Javanese people as the ruler of the South Sea, is reimagined as a digital game character. The objects of analysis include verbal signs, all of the character's spoken lines, and visual signs, such as costume, color, attributes, and the visual effects of Kadita's abilities. This research uses a qualitative descriptive method with documentation and direct observation techniques. The analysis applied Barthes' three levels of meaning denotation, connotation, and myth supported by Hall's encoding-decoding theory of representation. The findings show that Kadita's representation of Nyi Roro Kidul is constructed through a synergy of verbal and visual signs that preserve key markers of cultural identity, such as the dominant use of green, the crown, and associations with the sea, while simultaneously undergoing an aesthetic transformation into an anime-style fantasy character defined by active combat. Verbal signs, particularly imperative speech patterns, construct Kadita as a ruler with absolute authority over the ocean, while the myth that emerges reproduces Javanese cosmological beliefs regarding the South Sea as a sacred domain. The study concludes that Kadita represents an adaptive mytha reconstruction of the Nyi Roro Kidul figure shaped to meet the demands of the global digital gaming industry.
Identitas politikus selebritas Ridwan Kamil dalam akun Instagram @ridwankamil Ananda Bintang Purwaramdhona; Muhamad Adji; Tisna Prabasmoro
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 10 No 1 (2024): Februari 2024
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v10i1.16253

Abstract

Instagram has become a new public space in politics used to influence and attract public sympathy by a politician, one of whom is Ridwan Kamil. This article aims to explain the process of building and maintaining the identity of celebrity politician Ridwan Kamil on the Instagram account @ridwankamil as a way of carrying out a hegemony project. Mixed methods are used in this article through a corpus-based digital humanities approach, a theoretical framework of critical discourse analysis, hegemony, celebrity politicians, and self-presentation. The research results show two findings. First, Ridwan Kamil built the identity of a celebrity politician through his Instagram account by using visual images to show his physical characteristics. Second, Ridwan Kamil often uses the words "Bandung" and "West Java" as nodal points which refer to the area of political power he has, then uses the words "I" and "us" as well as three self-presentation techniques, namely self-branding, life streaming, and micro-celebrity to maintain the identity of celebrity politicians. This article argues that the identity of celebrity politicians is a hegemonic project because the chains of equality and the illusion of closeness created by celebrity politicians obscure power relations, but on the other hand, show themselves as rulers.
Co-Authors Abdul Hamid Alamsyah, Zulfikar Alfaini, Sana Alfaris, Reza Salman Amaliatun Saleha Ananda Bintang Purwaramdhona Ananda, Dika Dean Aquarini Priyatna Ari J. Adipurwawidjana Awaludin Nugraha Baban Banita Bintang Purwaramdhona, Ananda Bucky Wibawa Karya Guna Cahyaning, Muthie Bunga Dadang Suganda Dara Aghnia Nur Fadhliah Dewi Lenggani Prima Rini Egi Budiana Elvi Citraresmana Ezzah Fathinah Fadhliah, Dara Aghnia Nur Fauzi Ridwan Gilang Januarsyah Guna, Bucky Wibawa Karya Hadisuroso, Wahyu Heri Isnaini Hidayatullah, Moch. Irfan Hidayatullah, Mochammad Irfan Ikhwan Ikhwan Irma Nurhidayah Lina Meilinawati Lina Meilinawati Rahayu Mega Subekti Mochamad Irfan Hidayatullah Mochammad Irfan Hidayatullah Muhammad Al Amin Muhammad Dzaky Abdullah Muhtaddin, Teddi N Rinaju Purnomowulan Nabila Shauma Lutfia Nani Darmayanti Niknik Dewi Pramanik NIKNIK DEWI PRAMANIK, NIKNIK DEWI Purwaramdhona, Ananda Bintang Reiza D. Dienaputra Ritma Fakhrunnisa Salsabila, Cruizita Az-zahra Stefani Ratu Lestari Tania Intan Teddi Muhtadin Tisna Prabasmoro Tri Sulapmi Dolina Ikeh Wagiati Wagiati Wahyu Cahyadi Cahyadi Wahyu Mustika Rani Wedar Pahala Lingga Zein, Muhammad Rifki Adinur Zulfikar Alamsyah