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All Journal DERIVATIF JRB-Jurnal Riset Bisnis Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang EkBis: Jurnal Ekonomi dan Bisnis Jurnal GeoEkonomi FIRM: Journal of Management Studies Jurnal Ekonomi Dan Bisnis Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Ekonomika dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Indonesian Journal of Sport Management Jurnal Pengabdian Masyarakat (ABDIRA) Asian Management and Business Review Global Abdimas: Jurnal Pengabdian Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Society: Jurnal Pengabdian Masyarakat Indonesian Community Journal RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang sudo Jurnal Teknik Informatika Jurnal Pengabdian Masyarakat Akademisi BULETIN BISNIS & MANAJEMEN (BBM) PENA ABDIMAS : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bhinneka International Journal of Management, Economic, Business and Accounting International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa International Journal of Economics, Management and Accounting DIMASEKA Journal of Community Empowerment Jurnal Ekonomika dan Bisnis E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Danang Satrio
Department Of Management, Faculty Of Economics And Business, Universitas Pekalongan, Pekalongan, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Martech Collaboration untuk Pemberdayaan Desa: Meningkatkan Kinerja Bisnis Kelompok Usaha Bersama (KUBE) dan Badan Usaha Milik Desa (BUMDes) Desa Sumurjomblangbogo Pekalongan Ahmad Syaiful Affa; Danang Satrio; Anggrainy Putri Ayuningrum; Erliana Versia Ningrum
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5238

Abstract

KUBE and BUMDes are the primary sources of income for the village residents; however, they often face challenges in developing their businesses. These challenges include a lack of access to information about technologies that can enhance their business performance. Technology can assist KUBE and BUMDes in strengthening their businesses and improving competitiveness by increasing sales and brand image. This Community Service Program aims to provide solutions for KUBE and BUMDes to overcome these challenges through collaborative utilization of technology. Through this program, training will be conducted in the use of digital technology for Social Media Management (SMM) and Advertising Technology (AdTech). Additionally, this program will optimize collaboration between KUBE, BUMDes, the community, and the village government in product development and marketing. The outcomes of this training and mentoring include increased knowledge of KUBE and BUMDes managers about marketing technology, a 271% increase in impressions and public awareness from the most recent advertising campaign, and a 52% increase in physical visits to Tirta Arum swimming pool and the KUBE canteen compared to similar days before the advertisement was run.
OPTIMALISASI CONTENT MARKETING BUMDES “TIRTA ARUM” DALAM UPAYA PENINGKATKAN DAYA TARIK WISATAWAN Satrio, Danang; Yuniar Magetana, Dewi; Khanafi, Ahmad
GLOBAL ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Mei 2024, GLOBAL ABDIMAS
Publisher : Unit Publikasi Ilmiah Perkumpulan Intelektual Madani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51577/globalabdimas.v4i1.499

Abstract

Pemasaran masih menjadi salah satu persoalan yang dihadapi pelaku usaha desa, termasuk BUM Desa atau BUMDes. BUMDes Pemerintah Desa Sumurjomblangbogo memiliki Badan Usaha Milik Desa (BumDesa) yang mengelola Kolam Renang “Tirta Arum dengan tujuan meningkatkan perekonomian desa dan meningkatkan pengelolaan potensi desa serta meningkatkan pembangunan desa dan memberdayakan masyarakat. Namun seiring dengan berjalnya waktu, kolam renang tersebut mengalami permasalahan yaitu kurangnya minat wisatawan untuk berkunjung ke kolam renang tersebut. Tujuan dalam pendampingan ini adalah  manajemen  BUMDes  mampu membuat  content marketing   berbasis  digital.  Strategi  yang  dikembangkan  yaitu  dengan online marketing dengan fokus pada pemasaran yang memanfaatkan media sosial. Sebelum dilakukan  online  marketing,  peserta  di  bekali  dengan  pembuatan  konten-konten  yang menarik  dan kreatif agar dapat meningkatkan calon  pengunjung. Metode yang digunakan untuk mencapai tujuan kegiatan ini antara lain dengan Participatory Rural Appraisal (PRA). PRA merupakan salah satu cara untuk dapat memahami desa secara partisipatif, informasi yang didapat merupakan informasi yang langsung dari masyarakat desa itu sendiri. Pendekatan yang digunakan dalam kegiatan ini yaitu dengan melakukan pendampingan, pendidikan dan pelatihan sebagai upaya meningkatkan kemampuan mitra, dalam hal ini perangkat desa, pengurus lembaga desa, dan masyarakat pada umumnya dalam mengetahui dan memahami pembuatan konten kreatif pada media sosial. Hasil dari pelaksanaan PKM ini adalah anggota BUMDes dapat membuat content marketing yang lebih menarik  dan kreatif serta dapat menjangkau audiens lebih luas.
PENGARUH SENSORY BRANDING TERHADAP PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN INDOMIE DI KABUPATEN PEKALONGAN Prahadi Khairul Musa, Zainul; Satrio, Danang
Jurnal GeoEkonomi Vol. 15 No. 2 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i2.361

Abstract

Companies in this era must be able to carry out appropriate marketing strategies to attract consumer interest and attention. Apart from grouping consumers in terms of demographics, marketers must start trying psychological approaches in marketing, one of which is sensory branding. The purpose of this research is to determine the influence of sensory branding (Sight, Sound, Smell, Touch and Taste) on consumer behavior in making purchasing decisions for Indomie in Pekalongan Regency. This quantitative research uses multiple linear regression analysis techniques. The population of this research is Indomie consumers in Pekalongan Regency. Sampling in this study used a purposive sampling technique and sample calculation was carried out using the Slovin formula until a sample of 100 people was determined. The results of the analysis show that partially Sensory Branding (Sight, Sound, Touch, Taste) has a significant positive influence on consumer behavior in making decisions to purchase Indomie in Pekalongan Regency, and Smell has no effect on consumer behavior in making decisions to purchase Indomie in Pekalongan Regency, whereas Simultaneously, noted that there is a significant influence between Sensory Branding (Sight, Sound, Smell, Touch and Taste) on consumer behavior in making Indomie purchasing decisions in Pekalongan Regency.
Pelatihan Optimalisasi Konten Instagram dengan Menggunakan Aplikasi ChatGPT Muhardono, Ari; Citradika, Didha Putri; Satrio, Danang; Adriyana, Rika; Khasanah, Kharismatul
PENA ABDIMAS : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2024): Juli 2024
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/abdms.v5i2.4162

Abstract

Silvia Honey is an individual business unit in the livestock sector in Pekalongan City. Silvia Honey was pioneered at the beginning of 2018 or approximately 5 years running. In its development, this honeycomb business unit has experienced quite rapid development but its reach is still limited to local and only relies on word of mouth marketing. The use of digital marketing to reach a larger market potential is still not optimal. Based on an interview with business owner Rizki Silva Pinusa, he still only uses Instagram in his marketing. The obstacle experienced is not yet mastering how to create interesting Instagram content so that it can influence purchasing decisions. The aim of this community service activity is to provide training on optimizing Instagram social media and using ChatGPT to support the marketing of Silvia Honey so that it can create interesting and relevant content on Instagram social media. The result of this activity was an increase in participants' knowledge and skills by 32.33%.
Model Komunikasi AISAS Sebagai Efektifitas Paid Promote Terhadap Keputusan Pembelian Konsumen Danang Satrio; Ari Muhardono; Dini Hari Mentariku Lahir
Jurnal Ekonomika dan Bisnis Vol. 10 No. 1 (2023): Volume 10 Nomor 1 April 2023
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh model komunikasi AISAS sebagai efektifitas paid promote terhadap keputusan pembelian konsumen. Variabel bebas pada penelitian ini adalah Attention, Interest, Search, Action dan Share. Populasi dalam penelitian ini adalah Pengguna Instagram yang mengikuti akun Instagram @giladiskonn berusia 17-45th, dan mengambil sampel berjumlah 121 orang. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganada dengan menggunakan software SPSS. Berdasarkan hasil pengujian hipotesis diketahui bahwa variabel Attention dan Share berpengaruh signifikan terhadap keputusan pembelian konsumen, sedangkan variabel Interest, Search dan Action tidak berpengaruh signifikan terhadap keputusan pembelian konsumen
Pengaruh Promosi dan Pelayanan Terhadap Peningkatan Jumlah Nasabah Simpanan Hari Raya (Sariya) Dhaniel Widhi Pratomo; Danang Satrio; Arif Budiharjo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3247

Abstract

Penelitian ini dimaksudkan untuk memahami serta mengevaluasi dampak promosi dan layanan terhadap peningkatan jumlah nasabah simpanan hari raya (Sariya) di Koperasi X. Populasi dalam penelitian ini adalah seluruh nasabah simpanan hari raya (Sariya) di suatu Kecamatan Kabupaten Batang. Jumlah sampel penelitian ini yaitu 91 responden. Jenis data yang digunakan dalam penelitian ini adalah data primer yang kemudian di olah menggunakan SPSS.. Jenis penelitian ini adalah penelitian kuantitatif. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah simple random sampling, dengan teknik sampling insidental. Pengukuran jawaban instrumen kuesioner menggunakan skala likert dengan 5 tingkatan skor jawaban. Uji validitas istrumen menggunakan metode person’s produck moment correlation, uji reliabilitas menggunakan cronbach alpha. Pengujian hipotesis menggunakan uji t, uji F, dan uji koefisien determinasi. Hasil penelitian menyimpulkan bahwa: 1) Promosi berpengaruh positif signifikan terhadap peningkatan jumlah nasabah, berarti H1 diterima. 2) Pelayanan memiliki positif signifikan terhadap peningkatan jumlah nasabah berarti H2 diterima. 3) Promosi dan pelayanan secara simultan berpengaruh signifikan terhadap peningkatan jumlah nasabah berarti H3 diterima
PKM: Pembinaan Wirausaha Berbasis Pengembangan Usaha Kreatif dan Inovatif Mahirun, Mahirun; Ahliansyah, Muhammad Rafli; Kushermanto, Andi; Satrio, Danang; Ilmiani, Amalia; Prasetiyani, Titi Rahayu
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48560

Abstract

Pembinaan wirausaha berbasis pengembangan usaha kreatif dan inovatif di Kota Pekalongan merupakan upaya pengembangan UMKM untuk berdaya saing dengan usaha lain yang sudah ada dan maju. Dinas Perindustrian dan Tenaga Kerja Kota Pekalongan bekerja sama dengan Fakultas Ekonomi dan Bisnis Universitas Pekalongan melakukan kegitan pembinaan bertujuan untuk memberikan motivasi berusahaa dan meninkatkan profesionalisme pengelolaan usaha sehingga dapat meningkatkan penjualan produk barang dan jasa yang dihasilkan UMKM. Metode yang digunakan adalah melaksanaan pembinaan tentang konsep dasar kewirausahaan dan pengelolaan keuangan UMKM melalui pemberian materi manajemen keuangan wirausaha di Kota Pekalongan.  Jenis aktivitas yang akan dilakukan dalam rangkaian kegiatan PKM ini meliputi: (1) ldentifikasi dan penetapan target peserta; (2) ldentifikasi kebutuhan; (3) Pelaksanaan pembinaan, dan (4) Evaluasi kegiatan. Hasil pelaksanaan PKM adalah terlaksananya kegiatan di aula Kantor Dinas Perindustrian dan Tenaga Kerja Kota Pekalongan dengan peserta 30 (tiga puluh) orang wirausaha di Kota Pekalongan. Pemaparan materi diawali dengan kebijakan Pemerintah Kota Pekalongan yang mendukung kewirausahaan dan dilanjutkan dengan pemberian materi tentang kewirausahaan dan laporan keuangan dasar.
Analysis of Shipbuilding Business Development Strategy in Batang Port with Pest and Five Porter Approach Satrio, Danang; Muhardono, Ari; Firmansyah, M. Adi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 11 (2025): April
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i11.280

Abstract

This research examines the Karangasem shipbuilding business development strategy using the PEST and Five Porter approaches. Policy changes occurred in 2020 during the Covid-19 pandemic. Licensing for ship issuance has stopped so that orders have dropped drastically to the point that several shipyards have reduced the number of workers. Policy changes occurred again in mid-2021 until now, when the legality of ships was transferred from initially to regional government to central government. Entrepreneurs make money by making ships without orders (Idle Stock). Entrepreneurs' expectations that deviate greatly cause businesses to decline further, which has an impact on increasing production costs where additional raw materials are needed, direct labor costs increase and losses from raw materials that are not used increase. This has an impact on decreasing entrepreneurs' income and no returns. This research is descriptive research with a qualitative approach in the form of PEST (Political, Economic, Social & Cultural, Technological) and Five Porter's Diamond analysis. The results of the research show that competition between similar companies means that shipyards are quite strategic in the growth of similar industries each year, product differentiation with competitors is quite high and production costs are quite large, and the threat of new entrants is that shipyards have quite a high threat to government policy and the impact on government.
Peran Bauran Pemasaran Terhadap Kepercayaan Pasien Untuk Meningkatkan Kunjungan Klinik Dewi Cipta, Parasamya; Satrio, Danang; Shofiyuddin, M.
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 11 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i11.3025

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap keputusan kunjungan pasien di Klinik Herbal UPTD BPSJ Kota Pekalongan. Bauran pemasaran yang mencakup elemen produk, harga, lokasi, promosi, orang, proses, dan bukti fisik dievaluasi untuk menentukan pengaruhnya terhadap keputusan pasien. Hasil penelitian menunjukkan bahwa bauran pemasaran tidak memiliki pengaruh langsung yang signifikan terhadap keputusan kunjungan pasien. Meskipun demikian, elemen tertentu dari bauran pemasaran, seperti promosi dan kualitas produk, berkontribusi dalam meningkatkan citra klinik dan potensi kunjungan di masa depan. Penelitian ini menegaskan pentingnya integrasi strategi bauran pemasaran dengan pendekatan yang lebih personal dan berbasis kebutuhan pasien untuk meningkatkan efektivitas kunjungan.
Penguatan Manajemen dan Strategi Pengelolaan Kolam Renang BUMDes Tirta Arum untuk Peningkatan Pendapatan Desa Dewi Yuniar Magetana; Dina Amalia Mahmudah; Danang Satrio; Supajar Bayu Aji; Kalina Faradisa Widodo; Fathia Zulfa; Nadia Chusna Chotimah; Farah Ulayya
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): Agustus : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.6464

Abstract

The objective of this mentoring activity is to increase the capacity of swimming pool managers, particularly in strengthening management and sustainable management strategies. With this increased capacity, it is hoped that Tirta Arum Swimming Pool can develop into a valuable village asset, both economically and socially. The swimming pool will not only provide a source of income for the village but also serve as a means of recreation, education, and social interaction for the surrounding community. The method used in this mentoring activity is Participatory Rural Appraisal (PRA), an approach that emphasizes active community participation in every stage of the planning process, decision-making, and program implementation. PRA enables village communities, including Tirta Arum Village-Owned Enterprise (BUMDes) managers, to analyze their environmental conditions, identify problems, and design contextual and sustainable solutions. This approach is implemented through structured mentoring, education, and training activities. Direct community involvement aims to foster a sense of ownership and responsibility for swimming pool management. In addition, with training tailored to local needs, managers are expected to be able to apply effective management principles, from planning and financial management to customer service and promotional strategies. Thus, the results of this activity are not only temporary improvements, but also long-term empowerment that contributes to the independence and business aspirations of the Village-Owned Enterprise (BUMDes). Through the PRA method, this activity not only provides an immediate solution to swimming pool management problems but also increases the independence of the community and managers in developing and operating the business sustainably. This increased community participation is expected to foster a sense of ownership (a sense of belonging) towards the swimming pool as a shared property.
Co-Authors Achmad Afzan Arslan Djunaid Achmad Darodjat, Tubagus Ade Dedi Rohayana Adela Syaefira Agung, Nanda Ahliansyah, Muhammad Rafli Ahmad Adi Fadhilah Ahmad Syaiful Affa Akhmad Zaeni Almasih, Mochamad Amalia M.Si SE. Ilmiani Andi Kushermanto Anggrainy Putri Ayuningrum Ari Muhardono Arif Budiharjo Arina Sa'adah Bambang Supriyanto Bustanul Huda Choliq Sabana Dani Alfin P Daru Anggara Murty Devi Rakhmatika Dewi Cipta, Parasamya Dewi Yuniar Magetana Dhaniel Widhi Pratomo Diah Madusari, Benny Didha Putri Citradika Didha Putri Citradika Dina Amalia Mahmudah Dini Hari Mentariku Lahir Dyah Prasetyani Erliana Versia Ningrum Faillah Salwa Adn Farah Ulayya Fathia Zulfa Firmansyah, M. Adi Hartati, Loso Heni Indah Lestari Ida Baroroh Ida Baroroh, Ida Imam Suraji Imam Suraji Ina Rotul Mila Kalina Faradisa Widodo Khanafi, Ahmad Khanza, Wafa Kharismatul Khasanah Loso Hartati Lovita Asri M Haryanto M. Shofiyuddin M. Sigit Taruna Mahirun Mahirun Maroah, Siti Meliza SE.M.Com Milzam, Muhammad Mohamad Iqbal Mohamad Iqbal Mohammad Sigit Taruna Muhammad Fanni Firmansyah Mutiara Syaffa Ahliansyah Nadia Chusna Chotimah Najwa Ulin Nanda Agung Nur Ermawati Nur Susanti Pambudianing, Nadya Parasamya Dewi Cipta Prahadi Khairul Musa, Zainul Prasetiyani, Titi Rahayu Rika Adriyana Ristiawati Rizqiani, Nila Setiawan Kunto Siti Nurhayati Siti Yunitarini Soraya, Inggit Supajar Bayu Aji Surendra Surendra Suryani Suryani Suryani Suryani Suryo Pratikwo Syafa, Muhammad Arju Syafira, Annisa Taruna, Sigit Titi Rahayu Prasetiani Wafa Khanza Wenti Ayu Sunarjo Widya Arsyida Zahro Zahro