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All Journal DERIVATIF JRB-Jurnal Riset Bisnis Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang EkBis: Jurnal Ekonomi dan Bisnis Jurnal GeoEkonomi FIRM: Journal of Management Studies Jurnal Ekonomi Dan Bisnis Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Ekonomika dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Indonesian Journal of Sport Management Jurnal Pengabdian Masyarakat (ABDIRA) Asian Management and Business Review Global Abdimas: Jurnal Pengabdian Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Society: Jurnal Pengabdian Masyarakat Indonesian Community Journal RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang sudo Jurnal Teknik Informatika Jurnal Pengabdian Masyarakat Akademisi BULETIN BISNIS & MANAJEMEN (BBM) PENA ABDIMAS : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bhinneka International Journal of Management, Economic, Business and Accounting International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa International Journal of Economics, Management and Accounting DIMASEKA Journal of Community Empowerment Jurnal Ekonomika dan Bisnis E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Danang Satrio
Department Of Management, Faculty Of Economics And Business, Universitas Pekalongan, Pekalongan, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Pendampingan Dalam Upaya Peningkatan Daya Tarik Wisata Religi Melalui Konten Video Pendek Satrio, Danang; Citradika, Didha Putri; Rakhmatika, Devi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.315

Abstract

Makam Waliyullah Ibu Agung Siti Fatimah Ambariyah merupakan salah satu objek wisata religi yang memiliki nilai historis dan spiritual penting di Desa Bukur, Kecamatan Bojong, Kabupaten Pekalongan. Namun demikian, pemanfaatannya sebagai daya tarik wisata belum sepenuhnya optimal, terutama dalam konteks pemasaran digital. Kegiatan pengabdian ini dilaksanakan sebagai bentuk respons terhadap minimnya promosi berbasis teknologi, dengan memberikan pelatihan pembuatan video pendek kepada masyarakat. Program ini melibatkan santri, pemuda, pengurus pondok pesantren, serta perangkat desa sebagai peserta aktif. Strategi pelaksanaan kegiatan mencakup tiga tahapan pelatihan yang mengombinasikan teori, diskusi partisipatif, dan praktik langsung menggunakan perangkat teknologi sederhana. Hasil kegiatan menunjukkan adanya peningkatan kapasitas masyarakat dalam memproduksi konten video promosi yang diunggah secara daring. Selain itu, tumbuh pula kesadaran hukum mengenai perlindungan hak cipta dan etika bermedia digital. Kegiatan ini turut mendukung penerapan regulasi nasional, seperti Undang-Undang Nomor 10 Tahun 2009 tentang Kepariwisataan, Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta, dan Undang-Undang Nomor 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik
Inovasi Ekonomi Berbasis Kearifan Lokal Melalui “Herbale Sidawung“ Produk Herbal Unggulan Danang Satrio; Adriyana, Rika; Khasanah, Kharismatul; Khanza, Wafa; Syafira, Annisa; Agung, Nanda
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4559

Abstract

Program pelatihan dan pendampingan untuk produk Herbale Sidawung bertujuan untuk meningkatkan kapasitas peserta dalam bidang produksi, manajemen usaha, dan pemasaran digital. Pelatihan ini meliputi pembukuan sederhana, analisa laba rugi, dan pembuatan konten video, yang semuanya dirancang untuk memberikan peserta keterampilan praktis dan pengetahuan yang diperlukan untuk mengelola usaha mereka dengan lebih efektif. Penerapan teknologi dan inovasi dalam proses produksi dan pemasaran diharapkan dapat meningkatkan kualitas produk dan daya saing di pasar. Kesimpulan dari program ini menunjukkan bahwa peserta telah memperoleh keterampilan penting yang akan mendukung pertumbuhan usaha mereka. Disarankan agar peserta terus mengembangkan keterampilan, membangun jaringan, serta fokus pada kualitas produk untuk mencapai keberhasilan yang berkelanjutan.
Efektifitas Pengunaan Bahtera Mobile Dalam Peningkatan Layanan Anggota Di KSPPS BMT Bahtera Almasih, Mochamad; Satrio, Danang
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17666

Abstract

Penelitian ini bertujuan untuk mengetahui peranan Bahtera Mobile dalam meningkatkan pelayanan terhadap anggota KSPPS BMT BAHTERA. Penelitian ini menggunakan penelitian kualitatif dengan metode library research dan studi lapangan langsung, jadi tidak hanya dari teori saja tetapi terjun langsung ke lapangan untuk meneliti. kualitas layanan Bahtera mobile melalui dimensi keamanan, kecepatan dan keakuratan yang mempunyai peranan penting dalam Efektifitas meningkatkan layanan pada anggota KSPPS BMT BAHTERA dengan menggunakan produk Bahtera Mobile. Hasil Penelitian ini menunjukkan Bahtera Mobile efektif dalam peningkatan pelayanan secara signifikan, hal ini dikarenakan anggota merasakan dampak positif dari aplikasi tersebut, seperti menghemat waktu dan biaya, fleksibel, fitur yang beragam, dapat mengelola rekening simpanan anggota bahkan beberapa pembelian dan pembayaran e-commerce di berbagai platform yang ada bisa dilayani menggunakan Bahtera Mobile dan juga berbagai pembayaran tagihan listrik dan air dapat dilakukan tanpa harus ke luar rumah. Peningkatan fasilitas yang dapat memudahkan dan memberikan kepuasan bertransaksi tidak lepas tanpa melibatkan teknologi, salah satunya Bahtera Mobile menjadi solusi yang di kembangkan oleh KSPPS BMT BAHTERA guna mengoptimalkan penerapan Bahtera Mobile dengan tujuan meningkatkan pelayanan anggota, hal ini juga terlihat dari peningkatan pengguna Bahtera Mobile dari 5 tahun terakhir sejak di launching penggunaan Bahtera Mobile tahun 2017 yang lalu.
Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable Satrio, Danang; Yunitarini, Siti; Rizqiani, Nila
Asian Management and Business Review Volume 1 Issue 2, 2021
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.19 KB) | DOI: 10.20885/AMBR.vol1.iss2.art1

Abstract

Public awareness in Indonesia in responding to global warming has increased significantly. Increased public awareness plays an important role in providing challenges and opportunities for companies that provide goods or services to create products that are in accordance with their wishes. The challenge is to guarantee that the goods or services provided are safe for consumers and friendly and do not damage the environment. The concept of green marketing mix refers to the satisfaction of customer needs, wants, and desires in relation to the maintenance and preservation of the environment. Discussions on environmental issues in developed countries have been initiated and developed since the 1990s. Green marketing is a marketing concept used by companies to achieve the main goal of making a profit. Green marketing in the process is an act of integrating broad activities, which include product modifications, changes to the production process, changes to packaging, to changes to advertising. Based on this phenomenon, this study aims to find out how much influence the application of the green marketing mix has on sales.
Penguatan Daya Saing UMKM Rengginang Singkong Sebagai Oleh-oleh Khas Pekalongan Melalui Inovasi Produk dan Digitalisasi Pemasaran Muhardono, Ari; Satrio, Danang; Murty, Daru Anggara; Syafa, Muhammad Arju; Maroah, Siti
Jurnal Abdidas Vol. 6 No. 5 (2025): Oktober 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v6i5.1223

Abstract

Program Pengabdian Masyarakat (PKM) bertujuan untuk meningkatkan daya saing UMKM Rengginang Singkong di Desa Nyamok, Kecamatan Kajen, Kabupaten Pekalongan. Mitra menghadapi kendala keterbatasan alat produksi, kemasan sederhana, dan pemasaran tradisional. Untuk mengatasinya, tim PKM memberikan solusi berbasis teknologi dan inovasi pada dua aspek yaitu produksi dan pemasaran digital. Pada aspek produksi, mitra menerima bantuan mesin pengupas, mesin parut, mesin peras adonan, dan mesin press kemasan untuk meningkatkan efisiensi, kapasitas, serta kualitas produk. Pada aspek pemasaran, dikembangkan website profil UMKM dan E-commerce UMKM, Google Profil Bisnis, pembuatan kemasan modern serta pelatihan pengelolaan media sosial (Facebook, Instagram, TikTok). Hasil Kegiatan menunjukkan peningkatan kapasitas produksi dari 500 menjadi 750–1000 bungkus per bulan, serta pengembangan tiga varian produk yaitu varian original, pedas, dan rendang. Kemasan rengginang singkong kini tampil lebih menarik, dan mulai dikenal melalui kanal digital. Program ini memberikan manfaat nyata berupa peningkatan produktivitas, perluasan pasar, serta penguatan citra dan daya saing UMKM Rengginang Singkong.
Analisis Indeks Kepuasan Pelanggan Perumda Tirtayasa Kota Pekalongan dengan menggunakan Important Performance Analysis Sabana, Choliq; Muhardono, Ari; Mahirun, Mahirun; Taruna, Sigit; Satrio, Danang; Iqbal, Mohamad
Pena: Jurnal Ilmu Pengetahuan dan Teknologi Vol. 38 No. 1 (2024): PENA MARET 2024
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v38i1.4263

Abstract

Providing quality drinking water is the government's responsibility which is realized through the Regional Drinking Water Company (PDAM). The quality of PDAM services is a measure of success in meeting community needs. This research aims to determine the level of customer satisfaction with the service quality of Perumda Tirtayasa Pekalongan City. This type of research is quantitative descriptive research. The population in this research is customers of Perumda Tirtasaya, Pekalongan City in 2022 with a sample of 400 customers. The results of the research show that the Customer Satisfaction Index for Perumda Tirtayasa Pekalongan City services is 80.25, this means that the service performance of Perumda Tirtayasa Pekalongan City is perceived as "good" by the community. And the level of conformity/customer satisfaction with Perumda Tirtayasa Pekalongan City services is 92%.
Peran Bauran Pemasaran Terhadap Kepercayaan Pasien Untuk Meningkatkan Kunjungan Klinik Dewi Cipta, Parasamya; Satrio, Danang; Shofiyuddin, M.
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 11 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i11.3025

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap keputusan kunjungan pasien di Klinik Herbal UPTD BPSJ Kota Pekalongan. Bauran pemasaran yang mencakup elemen produk, harga, lokasi, promosi, orang, proses, dan bukti fisik dievaluasi untuk menentukan pengaruhnya terhadap keputusan pasien. Hasil penelitian menunjukkan bahwa bauran pemasaran tidak memiliki pengaruh langsung yang signifikan terhadap keputusan kunjungan pasien. Meskipun demikian, elemen tertentu dari bauran pemasaran, seperti promosi dan kualitas produk, berkontribusi dalam meningkatkan citra klinik dan potensi kunjungan di masa depan. Penelitian ini menegaskan pentingnya integrasi strategi bauran pemasaran dengan pendekatan yang lebih personal dan berbasis kebutuhan pasien untuk meningkatkan efektivitas kunjungan.
ANALYSIS OF SHIPBUILDING BUSINESS DEVELOPMENT STRATEGY IN BATANG PORT WITH PEST AND FIVE PORTER APPROACH Satrio, Danang; Muhardono, Ari; Firmansyah, M. Adi; Achmad Darodjat, Tubagus
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 11 (2024): October
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i11.2494

Abstract

This study analyzes the development strategy of the Karangasem shipbuilding business using the PEST (Political, Economic, Social, Technological) and Porter’s Five Forces frameworks. The Covid-19 pandemic significantly impacted the shipbuilding industry, leading to disruptions in licensing, decreased orders, and reduced workforce numbers. Changes in governmental policies have shifted ship legality from regional to central authorities, exacerbating production challenges. Entrepreneurs often built ships without confirmed orders (Idle Stock), increasing operational costs and causing financial strain due to raw material wastage and labor expenses. This research employs a descriptive qualitative method to evaluate internal and external business environments using the PEST and Porter’s Five Forces frameworks. The results indicate intense competition among similar industries, high production costs, and challenges from new entrants influenced by government policies. Recommendations include strategic improvements through differentiation, cost management, and leveraging supportive relationships with suppliers and regulators.
Penguatan Tata Kelola Pascasarjana melalui Digitalisasi Layanan Akademik Mahirun Mahirun; Ade Dedi Rohayana; Mutiara Syaffa Ahliansyah; Titi Rahayu Prasetiani; Danang Satrio; Amalia Ilmiani
Jurnal Pengabdian Masyarakat Akademisi Vol. 5 No. 2 (2026)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v5i2.1820

Abstract

The community service activity was conducted in the form of a workshop on postgraduate governance with the theme “Digitalization of Academic and Administrative Governance toward an Excellent Postgraduate Institution in the Development of Science and Religion”. It was aimed at postgraduate program managers, lecturers, administrative staff, and information system operators, with the objective of enhancing their capacity to implement effective governance and optimize the digitalization of academic services to achieve a more efficient, transparent, and competitive system. The workshop was carried out through the delivery of materials on governance and digitalization of academic and administrative services, followed by practical sessions on the implementation of digital systems. The results of the activity indicate an improvement in participants understanding and skills in managing postgraduate governance and implementing digital academic service systems, as evidenced by the formulation of follow up action plans and a shared commitment to applying more efficient, transparent, and accountable management practices. Based on the evaluation of this community service activity, a follow up initiative was identified, namely the development of a digital system for managing students final projects, including theses and dissertations.
Design and Implementation of a Web-Based E-Tourism Platform for Rural Religious Tourism: A Community-Based Case Study Danang Satrio; Didha Putri Citradika; Titi Rahayu Prasetiani; Dani Alfin P
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 2 (2026): January - June Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v10i1.3741

Abstract

This study aims to develop and evaluate a web-based e-tourism platform to enhance the promotion and accessibility of rural religious tourism in Indonesia. The research focuses on the shrine of Nyai Siti Ambariyah in Bukur Village, Pekalongan Regency, a culturally significant yet underpromoted pilgrimage site. A research and D approach using a prototype model was employed. Data were collected through literature review, observation, interviews with local stakeholders, and document analysis. The prototype website bukurdesareligi dot com was designed and iteratively refined based on community feedback. Evaluation methods included usability testing, SEO performance analysis, and Google Analytics. Usability testing involved 30 participants consisting of local community members, visiting tourists, and site administrators. Results showed that over 85 percent of users could easily access key features, including historical content, event schedules, and visitor services. The platform integrates cultural and spiritual narratives with digital technology, functioning not only as an information tool but also as a cultural archive documenting rituals, oral histories, and promoting local small enterprises, UMKM. Its responsive design ensures cross-device accessibility, while SEO optimization enhances online visibility. Compared to prior studies with static systems, this platform offers a more interactive and holistic solution. The study concludes that web-based e-tourism effectively supports the digitalization of rural religious tourism by improving promotion, engagement, and heritage preservation. It contributes a replicable, community-driven model, although further multi-site and long-term evaluation is recommended to ensure scalability and sustainability.
Co-Authors Achmad Afzan Arslan Djunaid Achmad Darodjat, Tubagus Ade Dedi Rohayana Adela Syaefira Agung, Nanda Ahliansyah, Muhammad Rafli Ahmad Adi Fadhilah Ahmad Syaiful Affa Akhmad Zaeni Almasih, Mochamad Amalia M.Si SE. Ilmiani Andi Kushermanto Anggrainy Putri Ayuningrum Ari Muhardono Arif Budiharjo Arina Sa'adah Bambang Supriyanto Bustanul Huda Choliq Sabana Dani Alfin P Daru Anggara Murty Devi Rakhmatika Dewi Cipta, Parasamya Dewi Yuniar Magetana Dhaniel Widhi Pratomo Diah Madusari, Benny Didha Putri Citradika Didha Putri Citradika Dina Amalia Mahmudah Dini Hari Mentariku Lahir Dyah Prasetyani Erliana Versia Ningrum Faillah Salwa Adn Farah Ulayya Fathia Zulfa Firmansyah, M. Adi Hartati, Loso Heni Indah Lestari Ida Baroroh Ida Baroroh, Ida Imam Suraji Imam Suraji Ina Rotul Mila Kalina Faradisa Widodo Khanafi, Ahmad Khanza, Wafa Kharismatul Khasanah Loso Hartati Lovita Asri M Haryanto M. Shofiyuddin M. Sigit Taruna Mahirun Mahirun Maroah, Siti Meliza SE.M.Com Milzam, Muhammad Mohamad Iqbal Mohamad Iqbal Mohammad Sigit Taruna Muhammad Fanni Firmansyah Mutiara Syaffa Ahliansyah Nadia Chusna Chotimah Najwa Ulin Nanda Agung Nur Ermawati Nur Susanti Pambudianing, Nadya Parasamya Dewi Cipta Prahadi Khairul Musa, Zainul Prasetiyani, Titi Rahayu Rika Adriyana Ristiawati Rizqiani, Nila Setiawan Kunto Siti Nurhayati Siti Yunitarini Soraya, Inggit Supajar Bayu Aji Surendra Surendra Suryani Suryani Suryani Suryani Suryo Pratikwo Syafa, Muhammad Arju Syafira, Annisa Taruna, Sigit Titi Rahayu Prasetiani Wafa Khanza Wenti Ayu Sunarjo Widya Arsyida Zahro Zahro