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All Journal DERIVATIF JRB-Jurnal Riset Bisnis Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang EkBis: Jurnal Ekonomi dan Bisnis Jurnal GeoEkonomi FIRM: Journal of Management Studies Jurnal Ekonomi Dan Bisnis Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Ekonomika dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Indonesian Journal of Sport Management Jurnal Pengabdian Masyarakat (ABDIRA) Asian Management and Business Review Global Abdimas: Jurnal Pengabdian Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Society: Jurnal Pengabdian Masyarakat Indonesian Community Journal RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang sudo Jurnal Teknik Informatika Jurnal Pengabdian Masyarakat Akademisi BULETIN BISNIS & MANAJEMEN (BBM) PENA ABDIMAS : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bhinneka International Journal of Management, Economic, Business and Accounting Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa International Journal of Economics, Management and Accounting DIMASEKA Journal of Community Empowerment Jurnal Ekonomika dan Bisnis E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Danang Satrio
Department Of Management, Faculty Of Economics And Business, Universitas Pekalongan, Pekalongan, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Building Trust and Convenience: How Online Reviews, Ratings, and Ease of Use Drive Fashion Purchase Decisions Sunarjo, Wenti Ayu; Siti Nurhayati; Faillah Salwa Adn; Danang Satrio; M. Sigit Taruna
International Journal of Management, Economic, Business and Accounting Vol. 5 No. 1 (2026): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v5i1.219

Abstract

Purpose of the study — This study aims to analyze the influence of Online Customer Review (X1), Online Customer Rating (X2), and Perceived Ease of Use (X3) on Purchasing Decisions (Y) among Henea.id. Research method—The research method used is a quantitative approach with a survey technique on 100 respondents selected purposively. The data obtained were tested through normality tests, heteroscedasticity tests, multiple linear regression tests, partial tests (t), and simultaneous tests (F). Result— The results of the study indicate that the three independent variables have a positive and significant effect on purchasing decisions. Online customer reviews have been shown to increase consumer trust in products. Online customer ratings play an important role in providing an overview of product quality and credibility. Meanwhile, Perceived Ease of Use is a dominant factor that encourages consumer comfort in making bold transactions. Simultaneously, these three variables have a strong contribution to influencing consumer purchasing decisions. Conclusion— This study emphasizes the importance of the role of consumer reviews, rating systems, and perceived ease of use in forming purchasing decisions in the digital era. The practical implications of this study can be a reference for business actors in designing more effective digital marketing strategies.
Analytical Network Process sebagai Sistem Pendukung Keputusan Penentuan Mahasiswa Berprestasi Satrio, Danang; Adriyana, Rika; Surendra, Surendra; Arsyida, Widya
sudo Jurnal Teknik Informatika Vol. 1 No. 3 (2022): Edisi September
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.727 KB) | DOI: 10.56211/sudo.v1i3.81

Abstract

Penelitian ini bertujuan untuk mempermudah dalam proses pengambilan kepetusan dengan melakukan penilaian kinerja dengan memodifikasi indikator penilaian dalam mendukung proses pemilihan mahasiswa berprestasi di Fakultas Ekonomi dan Bisnis Universitas Pekalongan dengan menerapkan metode analytical network process (ANP). Seleksi Pilmapres (Pemilihan Mahasiswa Berprestasi merupakan proses seleksi berjenjang yang dilakukan mulai dari fakultas, perguruan dan tigkat nasional. Peneliti menerapkan metode analytical network process (ANP) karena mampu menangkap pengaruh antar komponen seperti sikap & perilaku, capaian unggulan, gagasan kreatif. & bahasa inggris, mengkombinasikan dan membandingkan dengan data-data kuantitatif yang konsisten dalam skala rasio dalam penilaian. Hasil penelitian menunjukkan bahwa metode ANP telah mampu untuk membantu juri dalam mengambil keputusan mahasiswa berprestasi di pada Fakultas Ekonomi dan Bisnis Universitas Pekalongan.
Co-Authors Achmad Afzan Arslan Djunaid Achmad Darodjat, Tubagus Adela Syaefira Agung, Nanda Ahliansyah, Muhammad Rafli Ahmad Adi Fadhilah Ahmad Syaiful Affa Akhmad Zaeni Almasih, Mochamad Amalia M.Si SE. Ilmiani Andi Kushermanto Anggrainy Putri Ayuningrum Ari Muhardono Arif Budiharjo Arina Sa'adah Arsyida, Widya Bambang Supriyanto Bustanul Huda Choliq Sabana Daru Anggara Murty Devi Rakhmatika Dewi Cipta, Parasamya Dewi Yuniar Magetana Dhaniel Widhi Pratomo Diah Madusari, Benny Didha Putri Citradika Dina Amalia Mahmudah Dini Hari Mentariku Lahir Dyah Prasetyani Erliana Versia Ningrum Faillah Salwa Adn Farah Ulayya Fathia Zulfa Firmansyah, M. Adi Hartati, Loso Heni Indah Lestari Ida Baroroh Ida Baroroh, Ida Imam Suraji Imam Suraji Ina Rotul Mila Kalina Faradisa Widodo Khanafi, Ahmad Khanza, Wafa Kharismatul Khasanah Loso Hartati Lovita Asri M Haryanto M. Shofiyuddin M. Sigit Taruna Mahirun Mahirun Maroah, Siti Meliza SE.M.Com Milzam, Muhammad Mohamad Iqbal Mohamad Iqbal Mohammad Sigit Taruna Muhammad Fanni Firmansyah Nadia Chusna Chotimah Najwa Ulin Nanda Agung Nur Ermawati Nur Susanti Pambudianing, Nadya Parasamya Dewi Cipta Prahadi Khairul Musa, Zainul Prasetiyani, Titi Rahayu Rika Adriyana Ristiawati Rizqiani, Nila Setiawan Kunto Siti Nurhayati Siti Yunitarini Soraya, Inggit Supajar Bayu Aji Surendra, Surendra Suryani Suryani Suryani Suryani Suryo Pratikwo Syafa, Muhammad Arju Syafira, Annisa Taruna, Sigit Wafa Khanza Wenti Ayu Sunarjo Zahro Zahro