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Dwi Gemina
Universitas Djuanda
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Journal : Innovative: Journal Of Social Science Research

 1 
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Teh Botol Sosro Mutiah Husnul Huluk; Dwi Gemina; Titiek Tjahja Andari
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4312

Abstract

Perekonomian Indonesia sebagian besar didorong oleh peningkatan konsumsi rumah tangga dan salah satu industri berkembang pesat adalah industri minuman. Produk minuman teh dalam kemasan botol yang paling dikenal oleh kalangan masyarakat adalah Teh Botol Sosro. Penelitian ini bertujuan untuk mengetahui dan menganalisis citra merek dan harga baik secara simultan maupun secara parsial terhadap keputusan pembelian Teh Botol Sosro.  Pengambilan sampel berjumlah 100 responden menggunakan teknik non probability sampling dengan pendekatan purposive sampling dengan kriteria; 1) konsumen yang telah melakukan pembelian produk Teh Botol Sosro, 2) konsumen yang berdomisili di Kota Sukabumi dan Bogor. Konsumen minimal berusia 17 tahun dengan alasan telah mampu dalam menentukan pilihan produk secara rasional. Kuesioner teruji dengan uji validitas, reliabilitas, dan juga uji asumsi klasik. Hasil dari pengujian tersebut valid, reliabel, dan dapat dipakai untuk data regresi linier berganda. Metode analisis yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif dengan pendekatan kuantitatif.
Kepuasan Pasien Pengguna Badan Penyelenggara Jaminan Sosial Berbasis Kualitas Pelayanan Hardiana Hardiana; Dwi Gemina; Rachmat Gunawan; Erni Yuningsih; Yulianingsih Yulianingsih
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10527

Abstract

This research aims to determine and analyze the quality of service, both simultaneously and partially, on the satisfaction of patients using the Social Security Administering Agency at the Ciawi Bogor Community Health Center. The sample size was 100 respondents taken using simple random sampling technique with accidental sampling method with criteria; 1) patients who have sought treatment at the Ciawi Community Health Center at least once; 2) patients who are mature enough to fill out the questionnaire are 17 years old. The questionnaire was tested using validation, reliability and classical assumption tests. The results of this test are valid, reliable, and can be used for regression data. The analytical method used in this research is a descriptive and verification method with a quantitative approach. The research results show that service quality variables, both simultaneously and partially, have a positive and significant effect on patient satisfaction at the Ciawi Bogor Community Health Center. The driver of patient satisfaction using the Social Security Administering Agency at the Ciawi Bogor Community Health Center is reliability.
Co-Authors -, Ismartaya -, Istiyanah Abdul Hakim ABDUL ROHMAN Abian Nurdiansyah, Muhammad Ade Budi Setiawan Ade Rosadi Agtariza Wulanda Suci Padi Ahmad Ginanjar Ajeng Widia Pitaloka Allan William Sebastian Alnima Shakiya Ambarwati Rahayu Amelia Kartini5 Amriani Asmin, Erny Anak Agung Gede Sugianthara Andika Haikal Fikri Andriyan Anne Effane Apendi Arsyad Apriliasari, Ajeng Aqsal Maulana Malik Arifin, MA Asmin , E. A. Awa, Awa Aziz, Ayi Jamaludin Bria, Donatus Klau Chailis, Irwan Chandra Ayu Pramestidewi Chintia Chintia, Chintia Dedy Supriyadi Deliana Deliana Deliana, Deliana DEWI RAHMAWATI Dinda Ivana Rismawati Donatus Klau Bria Dwi Noven Nugroho Eko Wurdianto Endang Silaningsih Erni Yuningsih Erni Yunningsih Erny Amriani Asmin Ervika Arfelina Iskandar Evi Tri Anjani Fadly, Januar Nur Mohamad Fadly, Mohammad Rizky Fe, Didi FERDIANSYAH, M Fitri Catur Andreani Gemini, Pra Gilang Pratama Mulya5 Gunawan, Rachmat Hakiki, Muhaimin Puji Hamdan Hamdan Hanifi, Widia Alma Hardiana Hardiana Hutajulu, Immanoel Gunawan Hutajului, Richard Surungan Hutomo, Yoyok Priyo Ikhwan Zaenudin Ilham, Saepul Imas Noer Septiani Indra Cahya Kusuma Irawan, Muhammad Hari Irwan Chailis ISMARTAYA Ismartaya Ismartaya Istiyanah Istiyanah Jailani, M. Rachmat Jihad Fikri Karimatun Nisa Kartika ., Kartika Kartini, Tini Latipah, Ipat Livia Amertiana Khoirunisa Luki Adiyanto M. Prima Jaya M. Rachmat Jailani M. Rachmat Jailani M. Zainil Muhsin MA Arifin Mardiah Mardiah Maria Magdalena Melani Mashadi, M. Maulana, Iman Maulana, Lucky Hikmat Maulana, Lucky Himat Mia Maulani Agustin Mohamad Irfan Maulana Muhaimin Puji Hakiki Muhamad Fadel Sukamto Muhammad Faza Aditya Muhammad Ikbal Riyadi Mutiah Husnul Huluk Nispi Yani Sya’banniah NOERMANSYAH, REZA Nor Komalasari Nur Muhammad Rizqi Nurpratomo, Ari Palahudin Palahudin Palahudin Palahudin, Palahudin Pra Gemini Pra Gemini Pra Gemini Putri, Adistiasari Kencana Rachmat Gunawan Rachmat Gunawan Rafly Damar Sandi Rahma Nuryawati Ramdani, Shifa Aulia Regita Rusmawan Restiana Febrianti Rizal Habibi Rizqi, Nur Muhammad Rosadi, Ade Rully Zulkiply Rusi Rusmiati Aliyyah Saiful Ilham Samsuri Samsuri . Samsuri Samsuri Sarji Satia Emela Siti Julaiha Siti Mutiara Salma Siti Robiatul Adawiyah Sri Devi, Sri Sri Harini Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sukarno, Jurhandono Sumantri, Ujang Suryani, Danu Tiara Indah Sari Tini Kartini Tini Kartini Tini Kartini Tini Kartini Tini Kartini Titiek Tjahja Andari Titiek Tjahya Andari Titiek Tjahya Andari Tun Susdiyanti Ujang Heri Rahmatullah Ujang Sumantri Wawi Wawi Wildan Uyunina Maulida Winda Apriani Wurdianto, Eko Yulianingsih, Yulianingsih Zhafna Nurachma Septanti Zuniarti, Syita Oktaviani