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All Journal Jurnal Manajemen Terapan dan Keuangan E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Jurnal Promosi Pendidikan Ekonomi Proceeding Seminar LPPM UMP Tahun 2014 OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Asia-Pacific Management and Business Application The Management Journal of Binaniaga JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL SYARIKAH : JURNAL EKONOMI ISLAM QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL AGRIBISAINS JURNAL VISIONIDA JURNAL AKUNIDA Jurnal Administrasi dan Manajemen Jurnal Abdi Masyarakat (JAM) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) International Journal of Social Science DEVOSI Jurnal Ekonomi Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Jurnal Multidisiplin Madani (MUDIMA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Sustainable Research (FJSR) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Riset Manajemen dan Ekonomi West Science Interdisciplinary Studies International Journal of Applied Economics, Accounting and Management (IJAEAM) West Science Interdisciplinary Studies Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Integrated Science and Technology Golden Ratio of Taxation Studies J-CEKI
Dwi Gemina
Universitas Djuanda
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Journal : DEVOSI

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PEMBERDAYAAN MASYARAKAT KAMPUNG ADAT CIPTARASA BERBASIS ON LINE UNTUK MENINGKATKAN DAYA SAING Mardiah, Mardiah; Aliyyah, Rusi Rusmiati; Suryani, Danu; Gemina, Dwi; Effane, Anne; Apriliasari, Ajeng
DEVOSI Vol 6 No 2 (2025): Devosi: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v6i2.10815

Abstract

The community empowerment program in Kampung Adat Ciptarasa, Sukabumi Regency, was implemented through an online-based approach as a form of community service to support the development of household industries. The primary problems identified among the partners included weak institutional governance, low product quality and production capacity, limited market access, and inadequate knowledge of business bookkeeping. The program engaged 20 partners who demonstrated willingness and commitment to participate as assisted partners. The implementation methods consisted of training and mentoring conducted both in person and online, alongside simulations and hands-on practice. The training materials covered: (1) strengthening institutional governance and business management; (2) improving product quality and production capacity; (3) developing business and digital marketing strategies; and (4) practicing simple bookkeeping for household industry actors. The results indicated an improvement in partners’ knowledge and skills in managing their businesses, utilizing digital marketing technology, and keeping financial records in a more organized manner. This program motivated household industry actors to seize market opportunities and optimize local potential. In conclusion, online-based empowerment proved effective in fostering the economic independence of the community, while serving as a concrete implementation of the Tri Dharma of Higher Education by Universitas Djuanda, with direct benefits for the assisted partners’ welfare.
Co-Authors -, Ismartaya -, Istiyanah Abdul Hakim ABDUL ROHMAN Abian Nurdiansyah, Muhammad Ade Budi Setiawan Ade Rosadi Agtariza Wulanda Suci Padi Ahmad Ginanjar Ajeng Widia Pitaloka Allan William Sebastian Alnima Shakiya Ambarwati Rahayu Amelia Kartini5 Amriani Asmin, Erny Anak Agung Gede Sugianthara Andika Haikal Fikri Andriyan Anne Effane Apendi Arsyad Apriliasari, Ajeng Aqsal Maulana Malik Arifin, MA Asmin , E. A. Awa, Awa Aziz, Ayi Jamaludin Bria, Donatus Klau Chailis, Irwan Chandra Ayu Pramestidewi Chintia Chintia, Chintia Dedy Supriyadi Deliana Deliana Deliana, Deliana DEWI RAHMAWATI Dinda Ivana Rismawati Donatus Klau Bria Dwi Noven Nugroho Eko Wurdianto Endang Silaningsih Erni Yuningsih Erni Yunningsih Erny Amriani Asmin Ervika Arfelina Iskandar Evi Tri Anjani Fadly, Januar Nur Mohamad Fadly, Mohammad Rizky Fe, Didi FERDIANSYAH, M Fitri Catur Andreani Gemini, Pra Gilang Pratama Mulya5 Gunawan, Rachmat Hakiki, Muhaimin Puji Hamdan Hamdan Hanifi, Widia Alma Hardiana Hardiana Hutajulu, Immanoel Gunawan Hutajului, Richard Surungan Hutomo, Yoyok Priyo Ikhwan Zaenudin Ilham, Saepul Imas Noer Septiani Indra Cahya Kusuma Irawan, Muhammad Hari Irwan Chailis ISMARTAYA Ismartaya Ismartaya Istiyanah Istiyanah Jailani, M. Rachmat Jihad Fikri Karimatun Nisa Kartika ., Kartika Kartini, Tini Latipah, Ipat Livia Amertiana Khoirunisa Luki Adiyanto M. Prima Jaya M. Rachmat Jailani M. Rachmat Jailani M. Zainil Muhsin MA Arifin Mardiah Mardiah Maria Magdalena Melani Mashadi, M. Maulana, Iman Maulana, Lucky Hikmat Maulana, Lucky Himat Mia Maulani Agustin Mohamad Irfan Maulana Muhaimin Puji Hakiki Muhamad Fadel Sukamto Muhammad Faza Aditya Muhammad Ikbal Riyadi Mutiah Husnul Huluk Nispi Yani Sya’banniah NOERMANSYAH, REZA Nor Komalasari Nur Muhammad Rizqi Nurpratomo, Ari Palahudin Palahudin Palahudin Palahudin, Palahudin Pra Gemini Pra Gemini Pra Gemini Putri, Adistiasari Kencana Rachmat Gunawan Rachmat Gunawan Rafly Damar Sandi Rahma Nuryawati Ramdani, Shifa Aulia Regita Rusmawan Restiana Febrianti Rizal Habibi Rizqi, Nur Muhammad Rosadi, Ade Rully Zulkiply Rusi Rusmiati Aliyyah Saiful Ilham Samsuri Samsuri . Samsuri Samsuri Sarji Satia Emela Siti Julaiha Siti Mutiara Salma Siti Robiatul Adawiyah Sri Devi, Sri Sri Harini Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sukarno, Jurhandono Sumantri, Ujang Suryani, Danu Tiara Indah Sari Tini Kartini Tini Kartini Tini Kartini Tini Kartini Tini Kartini Titiek Tjahja Andari Titiek Tjahya Andari Titiek Tjahya Andari Tun Susdiyanti Ujang Heri Rahmatullah Ujang Sumantri Wawi Wawi Wildan Uyunina Maulida Winda Apriani Wurdianto, Eko Yulianingsih, Yulianingsih Zhafna Nurachma Septanti Zuniarti, Syita Oktaviani