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All Journal ProTVF Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi JCES (Journal of Character Education Society) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Wacana: Jurnal Ilmiah Ilmu Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial COMMED: Jurnal Komunikasi dan Media JURNAL PENDIDIKAN TAMBUSAI PRoMEDIA JURNAL KOMUNIKATIO JIKE : Jurnal Ilmu Komunikasi Efek YUME : Journal of Management JISIP: Jurnal Ilmu Sosial dan Pendidikan LINIMASA: JURNAL ILMU KOMUNIKASI JURNAL PUSTAKA KOMUNIKASI Communicology: Jurnal Ilmu Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ilmu Komunikasi Network Media Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Ilmu Komunikasi Dan Media Journal Publicuho KENDALI: Economics and Social Humanities Innovative: Journal Of Social Science Research Jurnal Netnografi Komunikasi Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Dinamika Ilmu Komunikasi
Ana Fitriana Poerana
Universitas Singaperbangsa Karawang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Komunikasi Instagram @Akutahu Dalam Menyampaikan Berita & Informasi Positif Khoirunnisa, Zakiyah; Poerana, Ana Fitriana; Nurkinan, Nurkinan
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10443537

Abstract

Several Press in Indonesian media have adopted the "Good News is Good News" approach by presenting positive news and information to their readers. Media AKUTAHU is one of the media outlets that utilizes the Instagram social media platform to deliver positive news to its audience, especially the younger generation seeking a balance and a dose of positive news amidst the prevalence of negative news. This research employs a qualitative descriptive method to describe behaviors, perceptions, motivations, and actions of the research subjects. The communication strategy used by Media AKUTAHU, based on Anwar Arifin's model, includes the following elements: 1) Understanding the audience: Media AKUTAHU directs its communication strategy towards the Indonesian society, particularly the younger generation interested in positive news. Their main target is their Instagram followers. 2) Crafting the message: Media AKUTAHU has its own playlist of topics such as sports, technology, education, culture, and health. The use of the slogan "Tahukah Kamu?" ("Did You Know?") serves as a key attention-grabber for readers. 3) Determining the method: Media AKUTAHU uses the methods of Redudancy/Repetitive and Overall, providing flexibility in selecting the delivery method that suits the content of the news and information they possess. 4) Media selection: Media AKUTAHU primarily chooses the Instagram social media platform as their main tool to disseminate positive news because of its popularity among Indonesian society, especially the younger generation
Fenomena Menonton Drama Korea Pada Kalangan Wanita Karier (Studi Fenomenologi Pada Kalangan Wanita Karier Di Kota Karawang) Maria, Dinda; Poerana, Ana Fitriana; Ramdhani, Muhammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 1 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10466198

Abstract

Korean culture is developing throughout the world, including Indonesia. The spread of Korean culture in Indonesia began in 2002 by airing spectacles, one of which was Korean Dramas or K-Dramas. Korean dramas are one of the shows that are widely liked by many people, both teenagers and adults. Career women are women who are involved in the professional world both in the fields of education, economy, social and others. Nowadays, many women choose dual roles, and watching Korean dramas is one of the me time for career women, some of the reasons are the influence of the surrounding environment, as entertainment, and light storylines. Therefore, the subjects selected in this study were career women. The purpose of this study is to analyze and describe how the phenomenon of watching Korean dramas among career women. This research was also conducted to prove how the daily behavior of career women, analyzed using qualitative research methods with a Phenomenological approach. The theory used is the phenomenological theory of Alfred Schutz. The data obtained in this study were collected using interview, observation and documentation techniques, then the data was analyzed using a data analysis model, namely data reduction, data presentation, drawing conclusions and verification. So that from this process it is known what the motives, meanings and daily behaviors of career women who watch Korean dramas are.
Strategi Personal selling dalam Komunikasi Pemasaran: Upaya Meningkatkan Brand awareness di Production House Tryma Creative Maheswari, Dita Meisya; Dharta, Firdaus Yuni; Poerana, Ana Fitriana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.4055

Abstract

The marketing strategy paradigm shift from conventional to digital has brought significant changes to the economic sector. The use of digital platforms as a marketing tool causes competition between companies to become increasingly fierce. To survive and develop, companies need to have an effective marketing communications strategy to increase brand awareness. Brand awareness is one of the key factors influencing consumer purchasing decisions; The higher the brand awareness of a product or service, the more likely consumers are to choose it. This research aims to explore personal selling strategies in marketing communications at the Tryma  Creative Production House in order to increase brand awareness. The research method used is qualitative with a descriptive approach. Integrated Marketing Communications (IMC) theory is used as a framework for understanding and analyzing the strategies implemented. The research results show that the personal selling strategy used by Tryma  Creative includes: 1) Conducting face-to-face meetings or via Zoom to build personal relationships with clients, 2) Providing high-quality service at the initial meeting to give a positive and professional impression, and 3) Utilizing communication via social media and WhatsApp to maintain continuous interaction with clients. This approach has been proven to significantly increase Tryma  Creative's brand awareness, making the company better known and trusted by consumers. These findings provide important insights for other companies looking to optimize their personal selling strategies in the digital era.
KONTRUKSI MAKNA DIRI WARIA BAGI ANGGOTA KOMUNITAS TEATER MANEKIN DALAM PERSPREKTIF FENOMENOLOGI Rahma Wati, Siti; Poerana, Ana Fitriana; Susanto, Tri
JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/e20hwv55

Abstract

This research aims to understand how transvestites shape their meaning through their experiences as members of the Mannequin Theater Community in Kampung Duri, West Jakarta. This community is a safe space for transvestites to express themselves and live a more inclusive social life. This study uses a qualitative approach with Alfred Schutz's phenomenological method to examine the subjective experiences of informants. Data was collected through observation and in- depth interviews with four transvestite community members. The results of the study showed that each informant had a different sense of self, such as the courage to be themselves, pride in identity, the desire to be useful to others, and the determination to live life according to personal choice. This sense of self is born from the process of interaction in the community that provides a safe space and social support for its members.
PENGALAMAN ADAPTASI MAHASISWA ASING DALAM MENGHADAPI CULTURE SHOCK DI UNIVERSITAS SINGAPERBANGSA KARAWANG Putri, Dessy Zaira Safitri; Mayasari; Poerana, Ana Fitriana
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.1158

Abstract

Penelitian ini bertujuan menggambarkan pengalaman adaptasi mahasiswa asing dalam menghadapi culture shock selama menempuh studi di Universitas Singaperbangsa Karawang. Mahasiswa asing yang datang ke Indonesia berhadapan dengan perbedaan bahasa, kebiasaan sosial, serta pola komunikasi yang memengaruhi proses penyesuaian mereka di lingkungan akademik maupun sosial. Penelitian ini menggunakan pendekatan kualitatif dengan landasan fenomenologi Alfred Schutz untuk memahami bagaimana pengalaman tersebut dimaknai dan dijalani oleh para informan. Subjek penelitian terdiri dari tujuh mahasiswa asing yang dipilih melalui teknik purposive sampling berdasarkan pengalaman mereka dalam beradaptasi dengan lingkungan budaya baru. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis melalui tahapan reduksi, penyajian, dan interpretasi makna pengalaman. Hasil penelitian menunjukkan bahwa adaptasi mahasiswa asing berlangsung melalui proses memahami perbedaan budaya, menghadapi hambatan bahasa, menyesuaikan diri dengan pola interaksi lokal, serta membangun kenyamanan melalui dukungan sosial dari lingkungan kampus. Pengalaman tersebut tidak hanya membantu mereka mengatasi culture shock, tetapi juga membentuk pemahaman baru terhadap diri sendiri dan lingkungan sosial tempat mereka hidup. Temuan ini menegaskan bahwa adaptasi budaya merupakan proses pemaknaan berkelanjutan yang dipengaruhi oleh interaksi, refleksi, dan dinamika kehidupan sehari-hari.
Pemaknaan Simbol Pada Ritual Pertalekan Di Komunitas Kebudayaan Seni Silat Dan Tari Tjimande Tari Kolot Kebon Djeruk Hilir Padepokan Abah Ali Rozak Banten Syafiqah, Nuraini; Poerana, Ana Fitriana; Kusumaningrum, Rastri
Jurnal Network Media Vol 9, No 1 (2026): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v9i1.7638

Abstract

This study focuses on analyzing the use of symbols in the Pertalekan Ritual of the Cultural Community of Martial Arts and Dance Tjimande Tari Kolot Kebon Djeruk Hilir (Kesti TTKKDH) at the Abah Ali Rozak Padepokan in Banten, drawing upon F.W. Dillistone’s theory of symbols. The Pertalekan ritual is a mandatory initiation tradition rich in symbolic elements, reflecting a strong sociocultural identity intertwined with Islamic values and local spirituality. Using a qualitative approach and ethnographic communication method, the study reveals that every object and action in the ritual serves not merely as a complement to the procession, but as an integral medium of communication. These symbols—both verbal and non-verbal—fundamentally affirm group identity and strengthen social cohesion within the community, ensuring the continuity of the Tjimande tradition and Islamic teachings. This is achieved by utilizing key symbolic characteristics such as figurative nature, comprehensibility, inherent power, and deep roots in society.
MOTIF PERUBAHAN FASHION PADA MAHASISWA SEMESTER AKHIR FISIP UNIVERSITAS SINGAPERBANGSA KARAWANG Zaina, Amira; Dharta, Firdaus Yuni; Poerana, Ana Fitriana
Jurnal Network Media Vol 9, No 1 (2026): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v9i1.6564

Abstract

Penelitian ini akan membahas secara mendalam mengenai motif yang melatarbelakangi perubahan fashion pada mahasiswa semester akhir di FISIP Universitas Singaperbangsa Karawang. Dalam konteks ini, fashion tidak hanya dilihat sebagai fenomena estetika ataupun sebuah bentuk ekspresi gaya semata, tetapi juga sebagai simbol pergeseran identitas serta posisi sosial. Penelitian ini menggunakan pendekatakn kualitatif denga fenomenologi Alfred Schutz untuk mengeksplorasi motif mahasiswa dalam mengubah gaya berpakaian mereka. Pada hasil penelitian ini menunjukan bahwa motif perubahan fashion mahasiwa semester akhir terbagi menjadi dua dimensi yaitu motif karena masa lalu (because motive) dan motif untuk masa depan (in order to motive). Perubahan ini merupakan Upaya refleksi mahasiswa dalam menyesuaikan diri dengan fase transisi akademik menuju ke dunia professional. Hasil temuan ini diharapkan bisa memperkaya litelatur dalam bidang komunikasi simbolik dan studi tentang identitas mahasiswa dalam konteks perubahan sosial budaya.
PENERAPAN KOMUNIKASI PEMASARAN TERPADU “SHINE FLORIST” DALAM MENARIK MINAT BELI KONSUMEN Defrika, Azzahra Puspa; Dharta, Firdaus Yuni; Poerana, Ana Fitriana
Jurnal Network Media Vol 9, No 1 (2026): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v9i1.6954

Abstract

Usaha florist merupakan salah satu bidang usaha kreatif yang berkembang pesat, khususnya dalam memenuhi kebutuhan masyarakat akan rangkaian bunga untuk berbagai momen penting. Di tengah persaingan yang semakin kompetitif, setiap pelaku usaha florist dituntut untuk memiliki strategi pemasaran yang tepat agar mampu menarik minat beli konsumen. Penelitian ini bertujuan untuk mengetahui penerapan komunikasi pemasaran terpadu yang diterapkan oleh Shine Florist Karawang dalam meningkatkan minat beli konsumen. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Shine Florist menerapkan lima elemen komunikasi pemasaran terpadu atau Integrated Marketing Communication (IMC) seperti periklanan digital melalui media sosial, promosi penjualan, penjualan personal, serta mengadakan workshop sebagai bentuk public relations. Penerapan strategi ini terbukti efektif dalam menarik perhatian konsumen dan meningkatkan keputusan pembelian, khususnya melalui pendekatan yang bersifat interaktif dan personal. Dengan kombinasi antara elemen bauran pemasaran dan komunikasi yang terpadu, Shine Florist mampu menciptakan hubungan yang lebih dekat dengan konsumennya serta mampu menarik minat beli konsumen.
RESPON KONSUMEN STARBUCKS INDONESIA TERHADAP ISU BOIKOT BRAND TERAFILIASI ISRAEL: (Studi Deskriptif Kualitatif Pada Starbucks Coffee) Ilham Jaelani; Fajar Hariyanto; Ana Fitriana Poerana
Journal Publicuho Vol. 8 No. 4 (2025): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i4.976

Abstract

This study aims to examine the responses of Starbucks Indonesia consumers to the boycott issue involving brands affiliated with Israel. The boycott emerged as a form of solidarity with the humanitarian conflict in Palestine and sparked public debate regarding ethical consumption and loyalty to global brands. This research uses a descriptive qualitative approach, involving eight informants who are active Starbucks consumers in Indonesia. Data were collected through in-depth interviews, observation, and document studies, and analysed using thematic methods. The findings show that consumer responses fall into three main categories: (1) consumers who remain loyal due to considerations of product quality and lifestyle; (2) consumers who take a neutral stance by occasionally purchasing while also supporting local products; and (3) consumers who refuse to buy as a form of social and religious concern. These findings indicate that consumer decisions regarding boycott issues are influenced by individual perceptions, social values, and emotional attachment to the brand. This study is expected to contribute to consumer behaviour research, particularly in the context of socio-political issues that affect preferences toward global brands.
Motif Sosial Penggunaan Sneakers sebagai Identitas Diri Rakan Qabus, Benito; Ana Fitriana Poerana; Fajar Hariyanto
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 2 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/c5wdj959

Abstract

This study aims to analyze how social motives, including motives (past experiences) and to motive (social and psychological goals), influence the use of sneakers as a form of self-identity in urban communities in South Jakarta. The research method uses a qualitative approach with Alfred Schutz's phenomenological design. Data was collected through in-depth interviews, participant observation, and documentation of informants who are active sneaker users in the Blok M, Cipete, and Fatmawati areas, using purposive and snowball sampling techniques. Data analysis was conducted using the interactive model of Miles and Huberman. The results show that motive is formed from past emotional experiences, social environmental influences, and first experiences using branded sneakers that shape preferences and consumption habits. Meanwhile, to motive is driven by the desire to gain social recognition, build self-image, and be accepted in the community. These two motives interact in shaping the meaning of using sneakers as a symbol of self-identity. The conclusion of this study confirms that sneakers are no longer merely a functional necessity, but rather a symbolic communication medium in building social identity. This study contributes to the development of the phenomenology of consumption by emphasizing the relevance of Schutz's theory in understanding contemporary urban consumption culture. Keywords: Because of motive, to motive, Phenomenology, Sneakers, Social Identity, Urban        
Co-Authors Abidin, Zainal. Ahmad, Hanna Fauziah Aji Leksmana Amelia, Chintia Putri Aminuyati Anisa, Tiya Arifin, Ahmad Nur Arindawati, Weni Adityasning Ariq Merdiansyah Ayunda Camelia Bevani, Friscilla Naldia Budhiharti, Tri Widya Catharine, Femy Maria Celvin Moniaga Sipahutar Dede Mulyana Sidik Fermana Dedy Hermawan Defrika, Azzahra Puspa Dianing Pratiwi Dinda Maria Dwi Ismi Noviyanti Eka Yusup Euis Atika Fajar Hariyanto Fajar Hariyanto Farizal Taufiqqurahman Fernindy Intan Putri Firdaus Yuni Dharta Ghina Tasya Salsabila Hannibal Putri, Pihanka Ratu Hazizah, Lutffieah Husein, Shahreen Ilham Jaelani Jihan Akhidatussolihah Khoirunnisa, Hasna Khoirunnisa, Zakiyah Kusumaningrum, Rastri Laila Afrilia Riyadi Leonardo, Julio Lubis, Fardiah Oktariani Lubis, Flori Mardiani Luluatu Nayiroh Made Panji Teguh Santoso Maheswari, Dita Meisya Maria, Dinda Maulana Rifai Maulana Syamsul Hidayat Mayasari Mayasari Mayasari Mayasari Mayasari Mayasari Mayasari, Mayasari Mega Rahmawati, Mega Misdiana, Raihan Muhammad Alif Agisa Muhammad Ramdhani Muhammad Ramdhani Muhammad Ramdhani, Muhammad Muslimah, Tikka Novita Sari, Anadea Nurhayati Nurhayati Nurkinan Nurkinan, Nurkinan nurkinan, nurkinan OKY OXCYGENTRI Prameswara, Ryan Pratama, Alif Fajar Putri, Dessy Zaira Safitri Putri, Suryaningtyas Khasanah Racmadhany, Dhea Amandha Rahayu, Maretha Nadya Rahma Wati, Siti Rakan Qabus, Benito Ramadhan, Fikry Azis Ria Listianingrum Rifai, Maulana Risma Risma, Risma Risti, Hanna Alaedha Sal Shadila Nurfaddilah Saputra, Waway Sopian sopian Syafiqah, Nuraini Syahla Zera Prasetyo Tayo, Yanti Teguh, Made Panji Tivani Yuliastika Tri Susanto Utami, Intan Medina Utamidewi, Wahyu Weni A. Arindawati Weni Adityasning Arindawati Ysfania Ysfania Yusup, Eka Zahra Sabila Zaina, Amira Zainal Abidin Zainal Abidin Zainal Abidin ZK Abdurahman Baizal Zulhani, Hilda