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All Journal ProTVF Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi JCES (Journal of Character Education Society) Wacana: Jurnal Ilmiah Ilmu Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial COMMED: Jurnal Komunikasi dan Media JURNAL PENDIDIKAN TAMBUSAI PRoMEDIA JURNAL KOMUNIKATIO YUME : Journal of Management JISIP: Jurnal Ilmu Sosial dan Pendidikan LINIMASA: JURNAL ILMU KOMUNIKASI JURNAL PUSTAKA KOMUNIKASI Communicology: Jurnal Ilmu Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ilmu Komunikasi Network Media Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Ilmu Komunikasi Dan Media Innovative: Journal Of Social Science Research Jurnal Netnografi Komunikasi Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Dinamika Ilmu Komunikasi
Ana Fitriana Poerana
Universitas Singaperbangsa Karawang
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Komunikasi Instagram @Akutahu Dalam Menyampaikan Berita & Informasi Positif Khoirunnisa, Zakiyah; Poerana, Ana Fitriana; Nurkinan, Nurkinan
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10443537

Abstract

Several Press in Indonesian media have adopted the "Good News is Good News" approach by presenting positive news and information to their readers. Media AKUTAHU is one of the media outlets that utilizes the Instagram social media platform to deliver positive news to its audience, especially the younger generation seeking a balance and a dose of positive news amidst the prevalence of negative news. This research employs a qualitative descriptive method to describe behaviors, perceptions, motivations, and actions of the research subjects. The communication strategy used by Media AKUTAHU, based on Anwar Arifin's model, includes the following elements: 1) Understanding the audience: Media AKUTAHU directs its communication strategy towards the Indonesian society, particularly the younger generation interested in positive news. Their main target is their Instagram followers. 2) Crafting the message: Media AKUTAHU has its own playlist of topics such as sports, technology, education, culture, and health. The use of the slogan "Tahukah Kamu?" ("Did You Know?") serves as a key attention-grabber for readers. 3) Determining the method: Media AKUTAHU uses the methods of Redudancy/Repetitive and Overall, providing flexibility in selecting the delivery method that suits the content of the news and information they possess. 4) Media selection: Media AKUTAHU primarily chooses the Instagram social media platform as their main tool to disseminate positive news because of its popularity among Indonesian society, especially the younger generation
Fenomena Menonton Drama Korea Pada Kalangan Wanita Karier (Studi Fenomenologi Pada Kalangan Wanita Karier Di Kota Karawang) Maria, Dinda; Poerana, Ana Fitriana; Ramdhani, Muhammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 1 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10466198

Abstract

Korean culture is developing throughout the world, including Indonesia. The spread of Korean culture in Indonesia began in 2002 by airing spectacles, one of which was Korean Dramas or K-Dramas. Korean dramas are one of the shows that are widely liked by many people, both teenagers and adults. Career women are women who are involved in the professional world both in the fields of education, economy, social and others. Nowadays, many women choose dual roles, and watching Korean dramas is one of the me time for career women, some of the reasons are the influence of the surrounding environment, as entertainment, and light storylines. Therefore, the subjects selected in this study were career women. The purpose of this study is to analyze and describe how the phenomenon of watching Korean dramas among career women. This research was also conducted to prove how the daily behavior of career women, analyzed using qualitative research methods with a Phenomenological approach. The theory used is the phenomenological theory of Alfred Schutz. The data obtained in this study were collected using interview, observation and documentation techniques, then the data was analyzed using a data analysis model, namely data reduction, data presentation, drawing conclusions and verification. So that from this process it is known what the motives, meanings and daily behaviors of career women who watch Korean dramas are.
Strategi Personal selling dalam Komunikasi Pemasaran: Upaya Meningkatkan Brand awareness di Production House Tryma Creative Maheswari, Dita Meisya; Dharta, Firdaus Yuni; Poerana, Ana Fitriana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.4055

Abstract

The marketing strategy paradigm shift from conventional to digital has brought significant changes to the economic sector. The use of digital platforms as a marketing tool causes competition between companies to become increasingly fierce. To survive and develop, companies need to have an effective marketing communications strategy to increase brand awareness. Brand awareness is one of the key factors influencing consumer purchasing decisions; The higher the brand awareness of a product or service, the more likely consumers are to choose it. This research aims to explore personal selling strategies in marketing communications at the Tryma  Creative Production House in order to increase brand awareness. The research method used is qualitative with a descriptive approach. Integrated Marketing Communications (IMC) theory is used as a framework for understanding and analyzing the strategies implemented. The research results show that the personal selling strategy used by Tryma  Creative includes: 1) Conducting face-to-face meetings or via Zoom to build personal relationships with clients, 2) Providing high-quality service at the initial meeting to give a positive and professional impression, and 3) Utilizing communication via social media and WhatsApp to maintain continuous interaction with clients. This approach has been proven to significantly increase Tryma  Creative's brand awareness, making the company better known and trusted by consumers. These findings provide important insights for other companies looking to optimize their personal selling strategies in the digital era.
Co-Authors Abidin, Zainal. Ahmad, Hanna Fauziah Aji Leksmana Amelia, Chintia Putri Aminuyati Anisa, Tiya Arifin, Ahmad Nur Arindawati, Weni Adityasning Ariq Merdiansyah Ayunda Camelia Bevani, Friscilla Naldia Budhiharti, Tri Widya Catharine, Femy Maria Celvin Moniaga Sipahutar Dede Mulyana Sidik Fermana Dedy Hermawan Dianing Pratiwi Dinda Maria Dwi Ismi Noviyanti Eka Yusup Euis Atika Fajar Hariyanto Farizal Taufiqqurahman Fernindy Intan Putri Firdaus Yuni Dharta Ghina Tasya Salsabila Hannibal Putri, Pihanka Ratu Hazizah, Lutffieah Husein, Shahreen Jihan Akhidatussolihah Khoirunnisa, Hasna Khoirunnisa, Zakiyah Kusumaningrum, Rastri Laila Afrilia Riyadi Leonardo, Julio Lubis, Fardiah Oktariani Lubis, Flori Mardiani Luluatu Nayiroh Made Panji Teguh Santoso Maheswari, Dita Meisya Maria, Dinda Maulana Rifai Maulana Syamsul Hidayat Mayasari Mayasari Mayasari Mayasari Mayasari Mayasari Mayasari, Mayasari Mega Rahmawati, Mega Misdiana, Raihan Muhammad Alif Agisa Muhammad Ramdhani Muhammad Ramdhani Muhammad Ramdhani, Muhammad Muslimah, Tikka Novita Sari, Anadea Nurhayati Nurhayati Nurkinan nurkinan, nurkinan Nurkinan, Nurkinan OKY OXCYGENTRI Prameswara, Ryan Pratama, Alif Fajar Putri, Suryaningtyas Khasanah Racmadhany, Dhea Amandha Rahayu, Maretha Nadya Ramadhan, Fikry Azis Ria Listianingrum Rifai, Maulana Risma Risma, Risma Risti, Hanna Alaedha Sal Shadila Nurfaddilah Saputra, Waway Sopian sopian Syahla Zera Prasetyo Tayo, Yanti Teguh, Made Panji Tivani Yuliastika Utami, Intan Medina Utamidewi, Wahyu Weni A. Arindawati Weni Adityasning Arindawati Ysfania Ysfania Yusup, Eka Zahra Sabila Zainal Abidin Zainal Abidin Zainal Abidin ZK Abdurahman Baizal Zulhani, Hilda