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All Journal EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Instructional Development Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Community Development Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam Indonesian Journal of Multidisciplinary on Social and Technology IHSAN : Jurnal Pendidikan Islam Jurnal Ilmiah Research and Development Student Journal of Islamic Education El Madani Journal of Innovative and Creativity Ulil Albab Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman
Muhammad Syaifuddin
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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The School Principal's Strategy In Improving School Branding Umi Iriani; Muhammad Syaifuddin; Mudasir Mudasir
Urwatul Wutsqo: Jurnal Studi Kependidikan dan Keislaman Vol. 15 No. 2 (2026): Sociocultural Islamic Education
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) IAI Al Urwatul Wutsqo - Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/urwatulwutsqo.v15i2.3359

Abstract

This study is motivated by the growing importance of school branding as a strategic approach to strengthening public trust amid increasing competition among educational institutions. Nevertheless, many public schools in semi-rural areas continue to struggle to develop a strong institutional image because branding is often perceived as seasonal promotional activities rather than a long-term strategic process. This study aims to analyze the principal's strategies for strengthening school branding at UPT SMP Negeri 3 Kampar, identify supporting and inhibiting factors, and formulate an appropriate branding model for public schools in semi-rural contexts. A qualitative case study approach was employed. Data were collected through in-depth interviews, participant observation, and document analysis involving the principal, vice principals, teachers, public relations personnel, and parents. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, including data reduction, data display, and conclusion drawing, supported by triangulation and member checking to ensure credibility. The findings reveal that school branding is strengthened through teacher professionalism, religious and character-based school culture, optimization of visual identity, intensive use of digital media, and the principal's relational engagement with the local community. These integrated strategies successfully enhanced public trust, reflected in the significant increase in student enrollment during the 2025/2026 academic year. The novelty of this study lies in proposing a hybrid school branding model that integrates local social capital, adaptive leadership, school culture, and digital communication to improve the competitiveness of public schools in semi-rural areas through a sustainable and community-oriented approach.
Tafsir Qs. An-Nisa Ayat 58: Pendekatan Ijmali, Tahlili, Dan Muqarin Serta Implikasi Hadis Rasulullah SAW Dalam Mengelola Sumber Daya Manusia di Lembaga Pendidikan Islam Melalui Nilai Amanah, Keadilan, dan Kerja Keras Nia Kurnia; Gita Aryani; Muhammad Syaifuddin; Fitia Ningsih; Muhammad Fitriyadi
Journal of Community Development Vol. 6 No. 2 (2025): Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v6i2.1819

Abstract

Penelitian ini mengkaji tafsir QS. An-Nisa' ayat 58 dengan pendekatan ijmali, tahlili, dan muqarin untuk memahami nilai amanah, keadilan, dan kerja keras dalam pengelolaan sumber daya manusia (SDM) di lembaga pendidikan Islam, khususnya di madrasah dan pesantren di Riau. Melalui metode penelitian pustaka (library research), penulis menganalisis ayat tersebut secara mendalam, membandingkannya dengan tafsir klasik dan modern, serta hadis Rasulullah ﷺ yang menekankan etos kerja dan kesempurnaan amal. Penelitian ini menemukan bahwa nilai-nilai dalam Al-Qur’an dan hadis bukan hanya menjadi landasan moral, tetapi juga kerangka strategis untuk memperkuat profesionalisme dan harmoni kerja di lingkungan pendidikan Islam. Dengan memandang amanah sebagai tanggung jawab yang harus dijaga, keadilan sebagai dasar pengambilan keputusan, dan kerja keras sebagai pendorong utama, pengelolaan SDM dapat menciptakan kualitas pendidikan yang berkelanjutan dan membentuk karakter sumber daya manusia yang berkualitas. Relevansi kajian ini sangat penting dalam konteks sosial budaya dan pendidikan di Riau, yang memiliki tradisi Islam yang kuat, untuk menerapkan nilai-nilai tersebut dalam praktik sehari-hari demi kemajuan institusi pendidikan Islam.
KAJIAN NORMATIF: KEDUDUKAN DAN PERAN PENDIDIKAN AGAMA ISLAM DAN SISTEM PENDIDIKAN NASIONAL INDONESIA Reni Febriani; Nur Annisa; Cita Suci; Muhammad Syaifuddin
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 Nomor 02, Juni 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.15674

Abstract

Islamic Religious Education is essentially a planned and systematic effort to guide, teach, and develop the potential of students based on the values ​​of Islamic teachings, with the aim of forming human beings who are insan kamil—faithful, knowledgeable, and have noble character. The purpose of this research was to normatively examine the position and role of Islamic Religious Education in the Indonesian National education system. This research method uses a descriptive qualitative approach through library research that explores various scientific and relevant sources. The results of the study found that the position of Islamic Religious Education in the national education system is very strong as a compulsory subject and is a major component in achieving national education goals. The role of Islamic Religious Education in the national education system is very fundamental, including the formation of character and noble character, the development of the spiritual dimension of students, the building of tolerance and national unity, and the improvement of the quality of national education as a whole.
Analisis Pengambilan Keputusan Strategis dalam Manajemen Pendidikan di Sekolah Dasar: Sebuah Tinjauan Literatur Ardi Ansah Rambe; Zarkasih Efendi; Muhammad Syaifuddin
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 4 No. 2 (2026): Juni : Jurnal Ilmiah Research and Development
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v4i2.1810

Abstract

Strategic decision-making is crucial in determining the quality and sustainability of elementary schools. However, school administrators often face challenges such as limited human resources, underutilization of data, and insufficient stakeholder engagement. This study aims to provide a systematic, in-depth, and comprehensive overview of the concepts and implementation of strategic decision-making in elementary school education management. The method used is descriptive qualitative research through a literature review, examining relevant books, scientific journals, and academic documents. The strategic decision-making process includes the stages of problem identification, data collection through SWOT analysis, formulation of alternatives, implementation, and periodic evaluation. There are three models of approach that can be applied: the classical, administrative, and incremental models. In the context of elementary schools, principals make decisions through deliberation mechanisms, incorporating input from various sources, and utilizing intuition. Principals’ strategic decision-making directly impacts the quality of institutional management. A democratic-participatory leadership approach has proven more effective in achieving shared goals. Principals are advised to enhance their data-driven decision-making capabilities and strengthen synergy with all stakeholders.
Co-Authors Ade Gunawan Afridoni Afridoni Ardi Ansah Rambe Arrum Intan Sari Azdiva Miftahur Rizkiyah Chelsi Hestivik Cita Suci Desi Asmara Delima Eva Febriani Fitia Ningsih Gita Aryani Ilham Wahyudi Jihan Nur Aslam Mukerin Julianto Akbar M. Arif Surham Mainur Adriyana Mudasir Mudasir Muhammad Fitriyadi Nia Kurnia Nur Annisa Nurul Asri Reni Febriani Ria Nanda Safitri Sofwan Muhajir Srikandi Yudistira Syafaruddin Syafaruddin Syahraini Tambak Syahril Yusuf Syairaini Tambak Tuti Andriani Umi Iriani Yosi Fadila Yusdiah Pertiwi Zaliva Lara Rozianti Zarkasih Efendi