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All Journal Jurnal Agro Ekonomi Inovasi : Jurnal Politik dan Kebijakan JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Integrated Agribusiness Jurnal EK dan BI Jurnal Agro Ekonomi MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Riset dan Inovasi Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset INOVASI: Jurnal Politik dan Kebijakan J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi JURNAL SOSIAL TERAPAN (JSTR)
Sebayang, Veralianta Br
Sekolah Vokasi, Institut Pertanian Bogor Jln Kumbang No. 14 Bogor 16128, Jawa Barat, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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EFISIENSI PRODUKSI USAHATANI SELEDRI DI KABUPATEN CIANJUR: STOCHASTIC FRONTIER ANALYSIS Veralianta Br Sebayang; Uding Sastrawan; Iman Firmansyah; Rasidin Karo Karo Sitepu
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 5, No 2 (2022): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v5i2.1982

Abstract

Tanaman Seledri merupakan sumber penghasilan bagi petani di Kabupaten Cianjur. Penelitian ini bertujuan menganalisis efisiensi teknis produksi usahatani Seledri di Kabupaten Cianjur Jawa Barat. Jumlah responden sebanyak 120 petani, yang dipilih mengunakan metode purposive. Analisis efisiensi menggunakan fungsi produksi stochastic frontier. Hasil analisis menunjukkan luas areal dan jumlah tenaga kerja signifikan mempengaruhi produksi Seledri. Petani memiliki peluang 15,40 persen untuk meningkatkan produksinya, jika penggunaan pupuk secara benar dan berimbang. Faktor inefesiensi teknis disebabkan umur petani. Semakin tua umur petani semakin meningkatkan inefisiensi teknis. Usahatani Seledri membutuhkan kekuatan fisik karena tugas multitasking sebagai manajer sekaligus penggarap lahan. Petani sebagai anggota kelompok tani, pendidikan, pengalaman dan jumlah anggota rumahtangga dapat menurunkan inefisiensi teknis usahatani Seledri tetapi tidak signifikan dan inelastis. Kelembagaan kelompok tani diharapkan dapat memberikan informasi melalui kegiatan pelatihan/penyuluhan tentang penggunaan pupuk berimbang.
ANALISIS PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA TOMORO COFFEE KOTA BOGOR Elfa Syukrina; Marcella Magdhalena Erlely; Salsa Nur Maulida; Muhammad Ifran; Veralianta Br Sebayang; Tasya Angelita
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1354

Abstract

Tomoro Coffee is one of the local coffee shops that is growing rapidly in Indonesia. Understanding consumer preferences for Tomoro Coffee is important for business development and effective marketing strategies. This research aims to analyze consumer preferences regarding Tomoro Coffee purchasing decisions using descriptive analysis and the Fishbein multi-attribute model with a total of 100 respondents who are Tomoro Coffee consumers. The research results show that the factors that consumers prioritize in determining purchases are the taste and service attributes, while the location and packaging attributes do not have much influence on purchasing decisions. This research provides important implications for Tomoro Coffee to maintain and improve product quality, improve service, create a comfortable atmosphere, and expand the reach of shop locations. Understanding consumer preferences can help Tomoro Coffee make marketing strategy decisions to increase competitiveness and achieve business success.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN KENTANG DI PASAR TRADISIONAL KOTA BOGOR Veralianta Br Sebayang; Nabila Rahmania Az Zahra; Diyah Puspa Asih Atsilanti; Devi Pradipta Kartika Buana; Muhammad Faishol Jahiddudin; Abib Riyadi; Tasya Angelita
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1351

Abstract

Potatoes are an important food source, and understanding the factors that influence purchasing decisions in both traditional and modern markets is crucial for business owners to boost sales. This study aims to analyze the influence of price, distance, income, education, and occupation on consumer behavior in purchasing potatoes at Traditional Market, Bogor City. The research employs a quantitative approach using multiple linear regression analysis. The study was conducted from March to April 2024, with a sample of 86 respondents selected using the Slovin formula. The results indicate that price, distance, income, and occupation significantly influence consumer purchasing behavior, while education does not show a significant effect. The coefficient of determination (R square) obtained is 0.91512, indicating that approximately 91% of consumer purchasing behavior for potatoes can be explained by the variables studied. This research provides insights for market vendors in devising effective sales strategies based on the factors influencing consumer behavior.
Analisis Fluktuasi Harga Terhadap Faktor-Faktor Yang Mempengaruhi Produktivitas Usaha Tani Cabai Merah di Indonesia Winda Andini; Siti Kumala Zahra; Muhammad Abdurrahman; Veralianta Br Sebayang
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 2 (2024): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i2.3526

Abstract

As the years progress in Indonesia, the price and production of chilies tends to fluctuate. This is due to an increase in input costs or production facilities which increase every year, causing price factors for farmers and consumers to tend to change. This literature review analysis aims to determine: (1) factors that significantly influence chili price fluctuations; (2) the influence of production efficiency on the productivity of chili farmers; (3) the influence of marketing channels involved in red chili farming on price fluctuations. The method used is descriptive analysis method with literature study. The results of the literature show that factors that significantly influence price fluctuations are production costs, production facilities, selling price factors, weather factors, use of technology, length of the supply chain where the longer the marketing channel, the higher the price received by final consumers while prices at the farmer level do not experience increase, as well as the availability of red chilies on the market, where if the availability of red chilies is abundant on the market it will cause a decrease in prices at the farmer and consumer level. The results of literature observations show that these three topics are mutually sustainable. So there is an opportunity for further research related to the three subjects for more accurate measurements based on findings in the field.
PREFERENSI PETANI DALAM PEMANFAATAN DIGITAL MARKETING SEBAGAI SARANA PEMASARAN Veralianta Br Sebayang; Doni Sahat Tua Manalu; Aditya Wicaksono; Suharno Suharno; Rasidin Karo Karo Sitepu
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.4749

Abstract

The development of technology and information in the field of product marketing has become a challenge for all business actors, especially farmers, in marketing their products. This research aims to find out farmers' preferences in using digital marketing as a marketing tool. Study the case of the Okiagaru Marketing Cooperative. The sample was taken from 50 respondents who were members of the Okiagaru group. The analysis method uses Conjoint analysis. The results of the analysis show that the use of Digital Marketing is preferred by farmers with a level of interest in having broad and specific targets of 31.31%. Farmers also agree that promotional media using digital media is better than using Billboard/Spandak with an importance level of 25.15%. Marketing media is preferred using WEB sites and social media compared to market places with an importance level of 15.82%. Farmers prefer using cellphones or tablets compared to desktops with an interest level of 4.70%. To increase the target market, the strategies needed are (1) developing digital marketing applications based either on websites or social media, (2) increasing human resources such as transferring technological knowledge to the Okiagaru Marketing Cooperative
Analisis Rantai Pasok Madu di CV. Madu Apriari Mutiara, Kecamatan Cimanggis, Kota Depok, Jawa Barat Veralianta Br Sebayang; Annisa Oktaviana Putri; Dhita Icha Prameswara; Fajrina Nur Farizan; Fathiya Najmaayyubi; Kristina Leonita Nainggolan; Saddam Cahya Malleon; Tasya Angelita
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5256

Abstract

The supply chain is a series of business processes connecting various entities to enhance product value and deliver it to consumers. This research aims to describe and analyze the honey supply chain at CV. Madu Apriari Mutiara, a small-to-medium enterprise based in Cimanggis, Depok, West Java. The study employs both descriptive qualitative and quantitative methods, utilizing primary data gathered through surveys and interviews, and secondary data from relevant literature. Findings reveal two main marketing channels: direct-to-consumer sales and sales via retailers. CV. Madu Apriari Mutiara encounters challenges related to significant price fluctuations, with the highest marketing margins observed in longer supply chains (Rp165,000-Rp175,000) and higher farmer share values in shorter channels (36%-42%). To improve supply chain efficiency, it is recommended to diversify marketing channels through e-commerce, adopt technology-driven supply chain management, and enhance marketing strategies. Furthermore, partnerships with farmers should be reinforced through training programs and stable price guarantees.
Analisis Strategi Pemasaran untuk Meningkatkan Penjualan PT Poci Kreasi Mandiri di Kota Bogor Veralianta Br Sebayang; Tasya Angelita; Agtris Herlinawati; Fastabiqul Khairat; Glori S Napitupulu; Rachel Sofia Audina; Rachmawati Rezeki Utami; Reindra Rahman
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5259

Abstract

Marketing meets consumer needs and desires by involving social processes that include the creation and exchange of products and values. This research examines the marketing strategy for Teh Poci products managed by PT Poci Kreasi Mandiri, aiming to identify, evaluate, and formulate priorities for an appropriate marketing mix strategy. This study applies the Analytic Hierarchy Process (AHP) method to determine a priority from various options, focusing on identifying the marketing mix strategy (4P) already implemented by PT Poci Kreasi Mandiri, evaluating consumer perceptions of these strategies, and formulating suitable priorities for future marketing mix strategies. The analysis reveals that promotion is the primary aspect needing improvement, particularly through collaborations with relevant parties. Direct distribution is also identified as a critical second priority to expand market reach. Product variety should receive further attention to enhance consumer appeal, and the pricing aspect, especially regarding cup sizes, should be adjusted for optimal profit. The findings provide insights into marketing strategies that can support PT Poci Kreasi Mandiri in Bogor City in increasing sales of Teh Poci products.
Analisis Pengaruh Konsumsi Mi Instan dalam Strategi Penghematan Mahasiswa Kos di Sekolah Vokasi IPB University, Kota Bogor, Jawa Barat Veralianta Br Sebayang; Farelia Amarnita Putri; Kayla Nuzulul Fitri; Sephia Anggira Putri; Irvanly Dominggus Sihombing; Afifah Zahra; Siti Nur Ruqoyah; Tasya Angelita
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5260

Abstract

Instant food, such as instant noodles, is highly favored as a substitute for rice. Instant noodles are especially popular among people, particularly students who live in boarding houses, as they save time, money, and are convenient to consume. This aligns well with students' busy lifestyles, as they often choose fast food when they are hungry; this habit has become common for boarding students in their daily lives. This study aims to analyze the influence of instant noodle consumption as a saving strategy for boarding students at the Vocational School of IPB University. A descriptive qualitative and quantitative method was used, with data collected through a survey of 100 boarding students at the Vocational School of IPB University. The study's results indicate that income and expenditure significantly influence the saving strategies of boarding students at the Vocational School of IPB University. Additionally, the questionnaire results were found to be valid and reliable, with Pearson Correlation values for income, expenditure, and savings variables showing an r-value between >0.5 and 0.8, compared to the r-table value of 0.196, and a Cronbach's alpha value of 0.7. Based on the discussion, it can be conclu ded that the questionnaire is both valid and reliable.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Mie Gacoan Padjajaran Bogor Veralianta Br Sebayang; Nabila K; Tabina Syafira; Afifah M; Saputra I; Rashesa A; Hibatullah L; Tasya Angelita
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3712

Abstract

Mie Gacoan sebagai perusahaan yang bergerak di bidang industri makanan yang sedang marak diminati dari berbagai kalangan. Perusahaan perlu memperhatikan kualitas pelayanan yang dapat mempengaruhi persepsi pelanggan terhadap pengalaman dan kepuasan. Penelitian ini dilakukan untuk menganalisis pengaruh kualitas layanan terhadap kepuasan pelanggan Mie Gacoan Padjajaran Bogor. Penelitian dilakukan dengan cara menganalisis data yang dimiliki terkait dengan variabel kualitas pelayanan dan variabel kepuasan pelanggan, sehingga perlu dilakukan pengumpulan sampel terlebih dahulu. Sampel penelitian berupa konsumen yang pernah membeli produk Mie Gacoan Padjajaran Bogor dalam kurun waktu dua tahun terakhir sebanyak 40 responden. Pengumpulan sampel dilakukan dengan menggunakan metode penyebaran kuesioner berupa pemberian pertanyaan dan pernyataan yang dijawab menggunakan angka dalam skala likert. Data kuesioner yang telah terkumpul kemudian diolah menggunakan teknik analisis regresi linier sederhana yang didalamnya menggunakan koefisien determinasi (R²), uji hipotesis (uji t dan uji F). Hasil pengolahan data menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan.
Analisis Strategi Pemasaran Usaha Pada Produk Tahu Bakso Miwiti Sebayang, Veralianta Br.; Melati, Amelia; Amalia, Devita Cahya; Haryanto, Jessica Praptisia; Nadia, Nadia; Nuswantari, Thalla Taqy Alya; Aqilah, Fauziah Zumna
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.9026

Abstract

Ketika sebuah bisnis berkembang,strategi pemasaran sangat penting. Strategi pemasaran adalah salah satu alat yang sangat penting yang harus diterapkan untuk mencapai tujuan perusahaan. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk mengidentifikasi strategi pemasaran apa yang dapat digunakan Tahu Bakso Miwiti untuk meningkatkan penjualan produk mereka. Faktor-faktor internal dan eksternal yang berpengaruh terhadap pertumbuhan usaha Tahu Bakso Miwiti. Analisis dalam penelitian ini dilakukan dengan menggunakan beberapa metode, yaitu matriks SWOT (Strength, Weakness, Opportunity and Threat), matriks Internal Factor Evaluation (IFE), matriks External Factor Evaluation (EFE), matriks (IE), dan (QSPM). Hasil penelitian menunjukan bahwa Tahu Bakso Miwiti memiliki kekuatan yang dapat terlihat dari hasil perhitungan matriks IFE skor total 3,61 dan EFE skor total 3,32. dengan kekuatan utama cita rasa yang lezat, kelemahan harga yang kurang terjangkau, peluang utama yaitu lokasi yang dekat dengan supplier dan ancaman yaitu beralihnya pelanggan pada usaha lain. Analisis matriks (IE) menunjukkan bahwa posisi Tahu Bakso Miwiti terletak di kuadran satu, strategi grow and build, dengan pendekatan yang berfokus pada pengembangan produk, penetrasi pasar, serta perluasan pasar. Berdasarkan hasil perhitungan QSPM pada strategi 1 dengan total TAS 7,2 sehingga alternatif strategi yang terbaik dilakukan oleh perusahaan adalah melakukan penetrasi pasar. Penelitian ini memberikan kontribusi bagi pengembangan usaha Tahu Bakso Miwiti dan secara teoritik memperluas kajian strategi pemasaran pada usaha mikro kecil menengah UMKM dalam industri makanan.
Co-Authors ., Harianto Abib Riyadi Adinda Aulia Rachman Aditya Wicaksono Afifah M Afifah Zahra Agief Julio Pratama Agtris Herlinawati Alamsyah, Rahmat Fajri Amalia, Devita Cahya Ammara Ratu Shantika Angelita, Tasya Annisa Hasna Nur Azizah Annisa Oktaviana Putri Aqilah, Fauziah Zumna Astri Muliasari, Ade Audina, Rachel Sofia Azahra, Devina Aurelia Bonar Marulitua Sinaga Chiquita Japar Devi Pradipta Kartika Buana Dewi, Intani Dhita Icha Prameswara Diyah Puspa Asih Atsilanti Edward, Amanda Eka Dzakiah Elfa Syukrina Fajrina Nur Farizan Farelia Amarnita Putri Farizan, Fajrina Nur Fastabiqul Khairat Fathiya Najmaayyubi Fauziah Zumna Aqilah Febrianti, Misel Ferdisar Adrian Fitri, Kayla Nuzulul Glori S Napitupulu Haryanto, Jessica Praptisia Haryo Bagus Panuntun Helianthi Dewi Herlinawati, Agtris Hibatullah L Hoironnisa, Ulya I Ketut Kariyasa Iman Firmansyah Intan Pijar Azzahra Irvanly Dominggus Sihombing Izzuddin Haidar Al Qossam Kayla Nuzulul Fitri Kenisha Kayla Demilza Khairat, Fastabiqul Kristina Leonita Nainggolan Kuntari, Wien Kusumaningtyas, Fannisa Athallah Lidya, Leni Malleon, Saddam Cahya Manalu, Doni Sahat Tua Marcella Magdhalena Erlely Melati, Amelia Mhd. Asaad Muhammad Abdurrahman Muhammad Faishol Jahiddudin Muhammad Ifran Nabila K Nabila Rahmania Az Zahra Nadia Nadia Naifatul Anisa Nainggolan, Kristina Leonita Najmaayyubi, Fathiya Napitupulu, Glori S Ndaru Daeng Rumpoko Nurlela Nurlela Nuswantari, Thalla Taqy Alya Prameswara, Dhita Icha Putri, Annisa Oktaviana Putri, Farelia Amarnita Putri, Sephia Anggira Rachel Sofia Audina Rachmawati Rezeki Utami Rahman, Reindra Rahmasari, Liisa Firhani Ramadhania, Raysha Putri Rashesa A Rasidin Karo Karo Sitepu Rasidin Karo-Karo Sitepu Ratnakaniya, Nadira Marsandri Regina Rachma Agnia Reindra Rahman Restu Rustillah Hakim Ristianingrum, Anita Ruqoyah, Siti Nur Saddam Cahya Malleon Sahrul Adi Nugroho Salsa Nur Maulida Saputra I Sastrawan, Uding Sephia Anggira Putri Sihombing, Irvanly Dominggus Siti Kumala Zahra Siti Nur Ruqoyah Stevanie Meilisa Suharno Suharno Suharno Suharno Syarifa Aliya Fitri Tabina Syafira Tambajong, Daisy Tasya Angelita Tasya Angelita Tasya Angelita Tasya Angelita Uding Sastrawan Utami, Rachmawati Rezeki Warcito Waskito Nugroho, Dwicahyo Widya Hasian Situmeang Winda Andini Zahra, Afifah Zulfa Kamaliya