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All Journal Sosiohumaniora IJOG : Indonesian Journal on Geoscience Jurnal Edukasi dan Penelitian Informatika (JEPIN) JSW (Jurnal Sosiologi Walisongo) AdBispreneur Sosioglobal : Jurnal Pemikiran dan Penelitian Sosiologi Ganaya: Jurnal Ilmu Sosial dan Humaniora PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) JPP (Jurnal Pendidikan dan Pembelajaran) Journal of Energy and Electrical Engineering (JEEE) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) UTAMAX : Journal of Ultimate Research and Trends in Education Focus : Jurnal Pekerjaan Sosial Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya JURNAL ILMIAH GLOBAL EDUCATION Jurnal Teknologi Sistem Informasi Journal of Lex Theory (JLT) Midang Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM) Masyarakat: Jurnal Sosiologi Journal of Social Work and Science Education Jurnal Kajian Budaya dan Humaniora (JKBH) Kabuyutan: Jurnal Kajian Iilmu Sosial dan Humaniora Berbasis Kearifan Lokal Jurnal Sosiologi USK (Media Pemikiran & Aplikasi)
Wahyu Gunawan
Centre for Geological Survey Jln. Diponegoro 57 Bandung 40122
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Kajian Budaya dan Humaniora (JKBH)

 1 
KOMUNIKASI BERMEDIA: PENGELOLAAN PESAN OLEH PENULIS SUNDA DI KOTA BANDUNG: KOMUNIKASI BERMEDIA: PENGELOLAAN PESAN OLEH PENULIS SUNDA DI KOTA BANDUNG Susanti, Santi; Gunawan, Wahyu
Jurnal Kajian Budaya dan Humaniora Vol 6 No 3 (2024): Jurnal Kajian Budaya dan Humaniora (JKBH), Oktober, 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v6i3.267

Abstract

Information conveyed in writing has the power to influence its audience so that writers must be careful in writing the information they convey so as not to cause negative impacts in society. This research aims to reveal the writers' efforts to manage the information that will be conveyed to their readers through the works produced, as well as the moral responsibility that underlies the writers in conveying the writings they make. This research uses a qualitative method with a phenomenological approach. Data collection was conducted through interviews and observations with 8 Sundanese writers in Bandung City, as well as a review of documentation relevant to the research. The results showed that the writers interpreted their writing as a timeline marking the recording of expressions when the writing was produced. Its function is to see the development of the author's mindset and perspective on something he wrote. The moral responsibility that writers carry in the writing they produce, generally aims to maintain the possibility of negative influences from the writing they produce. The moral responsibility is not writing things that disturb society, inviting readers to do good and prevent bad, making writing as a work of writing that educates, informs and entertains, and does not damage, the philosophical truth of Sundanese history, benefits the ummah, keeps the words to be written so as not to poison the community, can accompany many people to grow together, and does not clash with SARA (Ethnicity, Religion, Race, and Intergroup).
PEMASARAN INFORMASI KERAJINAN BAMBU MODERN AMYGDALA BAMBOO Susanti, Santi; Gunawan, Wahyu
Jurnal Kajian Budaya dan Humaniora Vol 7 No 2 (2025): Jurnal Kajian Budaya dan Humaniora (JKBH), Juni 2025
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v7i2.337

Abstract

Industri kreatif, khususnya kerajinan bambu, memegang peran strategis dalam perekonomian Indonesia, namun seringkali terhambat oleh praktik pemasaran tradisional yang terbatas. Penelitian ini bertujuan untuk menganalisis strategi pemasaran informasi yang diterapkan oleh Amygdala Bamboo, sebuah Usaha Mikro, Kecil, dan Menengah (UKM) kerajinan bambu modern yang berhasil beradaptasi dengan dinamika pasar kontemporer. Menggunakan metode kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dengan pemilik Amygdala Bamboo, observasi di lokasi produksi, serta kajian pustaka dan analisis media digital. Hasil penelitian menunjukkan bahwa Amygdala Bamboo berhasil menciptakan model bisnis yang inovatif melalui sinergi antara keahlian desain akademisi dan keterampilan produksi pengrajin lokal di Garut. UMKM ini menerapkan strategi pemasaran terintegrasi yang komprehensif, memanfaatkan saluran online (website, Instagram, marketplace) untuk jangkauan luas dan visual storytelling, serta saluran offline (gerai retail, titip jual, media cetak) untuk membangun kepercayaan dan kredibilitas. Selain itu, Amygdala Bamboo juga menerapkan pemasaran interaktif, internal, diferensiasi produk, konsistensi kualitas, sistem crowdsourcing, dan endorsement public figure. Pemasaran informasi yang dilakukan secara sistematis, baik secara daring maupun luring, terbukti mampu memperluas sosialisasi produk berkualitas tinggi Amygdala Bamboo, memenuhi kebutuhan konsumen yang mencari produk alami dan berkelanjutan, serta mendukung pertumbuhan di pasar domestik dan berpotensi besar di pasar ekspor.
Co-Authors Adani, Atiqi Tiya Agus Salim Ahmad Thoriq Ainun Juniarsi Nur, Andi Amalia, Rosaria Amanatin, Elsa Lutmilarita Arum, Amanda Sekar At Thariq, Muhammad Wisnu Danang Atlandi, M. Hasnan Aulia, Nurul Auliarachman Diadi, Airlangga Azman, Azlina Baginda Oloan Lubis Bhakti Hamonangan Harahap, Bhakti Hamonangan Bintarsih Sekarningrum Desi Yunita Dony Oscar Etty Nurmala Fadillah Fadhilah, Farah Kansha Firsanty, Farah Putri Hamdan Zainal Abidin, Hamdan Zainal Happy Fitria, Happy Haryadi - Hendri Hendri Heri Wibowo Herry Sujaini Hery Wibowo, Hery Ida Ayu Putu Sri Widnyani Ikhsan, Muhammad Nurul In-In Hanidah Iwan Sukoco Juniarsi Nur, Andi Ainun Kharisma, Selvia Lesmana, Aditya Candra Lestari, Vita Adriani Lubis, Muhammad Fachry Lukman, Fahmy Mappaselleng, Nur Fadhilah Marsuni, Lauddin Maulidina, Cindy Merni Muhamad Fadhil Nurdin, Muhamad Fadhil Muhammad Fedryansyah, Muhammad Mulyadi Mulyadi Nugraha, Ardi Maulana Nunung Nurwati Nurdin Nurdin Nurdin, M. Fadhil Nurwati, R. Nunung Nurwaty, Nunung Okka Adiyanto Powiec, Nichola Fillips Purwiyanto, Purwiyanto Putri, Prilia Dwi Rachim, Hadiyanto Abdul Rum Yuniarni, Rum Sandjaya, Teguh Santi Susanti, Santi Suci Rahmadani Suhal Kusairi Sumardiono, Arif Syafa, Banasya Tajuddin, Nor Azlin Tubagus Chaeru Nugraha Tursina Tursina Utami, Adella Widiantika, Alifa Rosa Yogi Suprayogi Sugandi Yunita, Desy Zaenal Muttaqin Zakaria, Saefullah Zakaria, Saifullah