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All Journal Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi Indonesian Journal of Dialectics Edutech Jurnal Penelitian dan Pengembangan Pertanian Jurnal Perpustakaan Pertanian Analisis Kebijakan Pertanian Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Jurnal Kajian Komunikasi ETTISAL Journal of Communication Jurnal Ilmiah Peuradeun Jurnal Studi Komunikasi Jurnal Komunikasi Jurnal ASPIKOM PROSIDING KOMUNIKASI Anterior Jurnal Expose: Jurnal Ilmu Komunikasi Technomedia Journal Jurnal Common Journal of Humanities and Social Studies Jurnal Riset Komunikasi Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Mediakom : Jurnal Ilmu Komunikasi Literatus Jurnal Penelitian dan Pengembangan Pertanian Analisis Kebijakan Pertanian Komunika: Journal of Communication Science and Islamic Dakwah Journal of Digital Learning and Education Asean Journal of Science and Engineering (AJSE) International Journal of Media and Communication Research JANE (Jurnal Administrasi Negara) Jurnal Spektrum Komunikasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Purwanti Hadisiwi
Program Studi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of Humanities and Social Studies

 1 
The Influence Of Attitude, Subjective Norms, And Perceived Behavioral Control On Shopping Decisions Through Purchase Intention (A Study On Visitors Of Margo City Mall Depok Using The Theory Of Planned Behavior) Kinanti, Annisa Shafa; Hadisiwi, Purwanti; Wahyudin, Uud
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11482

Abstract

The purpose of this article is to analyze the influence of attitudes, subjective norms, and perceived control on shopping decisions through shopping intentions of Margo City Mall visitors. The phenomenon of living in the modern era includes various aspects that change the way individuals interact, work, and live their daily lives. As the salary and prestige of the community increased, the shopping decision behavior of the Indonesian people began to shift from the traditional sector to the modern sector. Indonesia itself has many shopping malls, one of which is a mall complete with entertainment and places to hang out. According to the theory of planned behavior, behavior is influenced by intention, while intention is affected by attitude, subjective norms, and perceived behavioral control. Data collection was conducted using questionnaires designed with a 1–5 Likert scale, ranging from strongly agree to strongly disagree. The respondents consisted of 410 visitors who had previously shopped at Margo City Mall. This study uses path analysis with SPSS 26. This study concludes that attitudes, subjective norms, have a partially significant effect on shopping intentions, but perceived control has no significant effect on shopping intentions. Attitudes, subjective norms, perceived control and shopping intentions have a partially significant effect on shopping decisions. The study also proves that shopping intentions indirectly successfully mediate attitudes, subjective norms, and perceptions of control over decisions, where the greater the shopping intention, the more likely the shopping decision occurs.
Co-Authors Agus Rakhmat Agus Rusmana Agus Rusmana Agus Rusmana Andika Vinianto Adiputra Astri Wulandari Aulia Nursyamsiah Prasetyo Centurion Chandratama Priyatna, Centurion Chandratama Deddy Mulyana Dian Purworini Dian Wardiana Sjuchro Ditha Prasanti Ditha Prasanti Ditha Prasanti Edwin Rizal Engkus Kuswarno Eni Kustanti Eni Maryani Feliza Zubair Galuh Aulia Ramadhanti Galuh Valencia Gyska Kemalasari Hadi Suprapto Arifin Hanny Hafiar Henny Sri Mulyani Rohayati Ikhsan Fuady Jasmin Jannatania Jenny R. Suminar Jenny Ratna Suminar Kholidil Amin Kinanti, Annisa Shafa Kismiyati El Karimah Liliweri, Aloysius M. Kh. Rachman Ridhatullah M. Kh. Rachman Ridhatullah, M. Kh. Rachman Marlia, Marlia Muhammad Iqbal Rizaldy Muhammad Iqbal Rizaldy Noorfiya Umniyati Nuryani Nuryani Nuryani Nuryani Oki Heryanto Pandan Yudhapramesti Petrus Ana Andung Prihandhini, Lauditta Nurseptia Puji Prihandini Restianty, Ajani Riezka Tri Wardhani Rifqi Farisi, Muhammad Risti, Athifa Nabila Rizki Maulana, Rizki Rumyeni, Rumyeni Shofura Nur Adilah Susanne Dida Suwandi Sumartias Tiara Pascanoviera Robaeni Umniyati, Noorfiya Uud Wahyudin Weny Widyowati Wirabhuana, Subekti P. Yanti Setianti Yuanita Setyastuti Yustikasari yustikasari yustikasari