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ANALISIS MARKETING MIX SYARIAH DALAM MENINGKATKAN JUMLAH PENGUNJUNG TERHADAP OBJEK WISATA DAERAH BENGKULU (STUDI KASUS OBJEK WISATA PULAU KUMAYAN KOTA BENGKULU) Ilhami, Marda Rido; Hak, Nurul; Sumarni, Yenti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15268

Abstract

The purpose of this studi was to describe a marketing mix based on sharia marketing in increasing visitors to the Kumayan Island tourist attraction, Bengkulu City. This research method uses descriptive qualitative. The results of the research concluded that the Kumayan Island tourist attraction has implemented the 7p marketing mix but there are 2 elements that have not been implemented perfectly, namely the place related to distribution which has not involved third parties to collaborate with tourism managers and physical avidence where the physical facilities provided are not yet adequate. from road access which is often flooded, toilets (WCs) which are only in the parking area, to wooden prayer rooms located above swamps are very vulnerable to use. The marketing carried out by the managers is also carried out in accordance with sharia, starting from the absence of any element of usury in the marketing, in all aspects it is carried out without coercion (consensual), free from defective goods and also free from false promotions. By implementing a sharia marketing mix, managers can increase visitors as proven by visitors who always come to visit more than once.
Historiografi Islam Modern: Telaah Sirah Nabawiyah Karya Muhammad Sa’id Ramadhan Al-Buthi Ariani, Fadhilah; Hak, Nurul
Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam Vol 23, No. 2 (2024): Thaqāfiyyāt
Publisher : Fakultas Adab dan Ilmu Budaya UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/thaq.2024.%x

Abstract

Muhammad Sa’id Ramadhan Al-Buthi memberikan angin segar dalam historiografi Islam modern. Historiografi yang dilakukan oleh al-Buthi berbeda dengan yang dilakukan oleh al-Jabarti yang dianggap sebagai peletak dasar-dasar historiografi Islam modern. Meskipun tidak bisa dianggap sebagai sejarawan profesional, historiografi al-Buthi banyak digunakan oleh masyarakat kontemporer. Artikel ini memfokuskan pada menganalisis lebih lanjut mengenai karakteristik tema dan isi kandungan kitab Fiqhus Sirah, metode historiografi dalam kitab Fiqhus Sirah serta relevansi kitab Fiqhus Sirah dengan historiografi modern. Penelitian ini menggunakan metode kepustakaan (library research) dengan mengumpulkan sumber-sumber rujukan terkait topik bahasan, kemudian dilakukan analisis konten dengan memproses teks secara sistematis dengan tujuan memahami dan mengungkap karakteristik dari karya yang dikaji. Hasil kajian menunjukkan bahwa Al-Buthi menganggap bahwa kehidupan nabi itu merupakan kehidupan yang ideal, sehingga sirah nabi hendaknya digunakan untuk memahami Islam. Al-Buthi menulis kitab ini dengan metode tematik, yakni bagaimana tema itu dikaitkan dengan peristiwa sejarah dan memberikan pemaknaan terhadap tema tersebut atau disebut dengan ibrah. Sosok ideal Rasulullah juga tidak hanya untuk ibrah namun juga dikaitkan dengan aspek-aspek keagamaan lain, al-Buthi berusaha mengintegrasikan antara hukum Islam (fiqih), aqidah, dan sebagainya dengan sejarah kehidupan Rasulullah (sirah), ia menunjukkan bagaimana pengetahuan terkait pelajaran, prinsip, serta hukum-hukum bisa diambil dari peristiwa dalam sirah nabi.
Manajemen Pelayanan Pelimpahan Porsi Haji Kepada Ahli Waris di Kanwil Kementerian Agama Provinsi Bengkulu Tahun 2024M/1445H Ramadhani Putri, Ilma; Hak, Nurul; Pramadeka, Katra
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.26019

Abstract

Penelitian ini bertujuan untuk menganalisis tata kelola pelayanan serta prosedur pelimpahan porsi haji kepada ahli waris yang dilakukan oleh bidang PHU Kanwil Kementerian Agama Provinsi Bengkulu. Studi ini menggunakan metode penelitian lapangan (field research) dengan pendekatan kualitatif yang melibatkan pengumpulan data langsung di lapangan melalui wawancara dan observasi. Teknik analisis data dilakukan melalui tahapan pengumpulan, seleksi, dan penyimpulan data. Hasil penelitian menunjukkan bahwa (1) manajemen pelayanan pelimpahan porsi haji di Kanwil Kemenag Provinsi Bengkulu mengikuti regulasi yang tertuang dalam Undang-Undang Nomor 8 Tahun 2019, yang menjadi landasan hukum dalam mengatur prosedur pelimpahan agar lebih terstruktur dan menghindari ketidakpastian; (2) Pelimpahan porsi haji kepada ahli waris dilakukan sesuai ketentuan dalam UU No. 8 Tahun 2019, Keputusan Dirjen No. 130, serta SOP No. 245. Proses ini diterapkan bagi jamaah haji yang meninggal dunia atau mengalami kondisi kesehatan yang menyebabkan ketidakmampuan permanen sebelum keberangkatan haji. Ahli waris yang berhak menerima pelimpahan mencakup suami-istri, anak kandung, saudara kandung, serta orang tua.
Pendayagunaan Zakat Poduktif dalam Meningkatan Usaha Mustahik (Studi Kasus pada Badan Amil Zakat Nasional Kabupaten Bengkulu Selatan) Intan Nirmala Dewi; Hak, Nurul; Sumarni, Yenti
Mabny: Journal of Sharia Management and Business Vol. 3 No. 2 (2023): Mabny : Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v3i02.10688

Abstract

ABSTRACT This research aims to find out the productive zakat utilization model carried out by BAZNAS South Bengkulu Regency and to find out the improvement of mustahik businesses after receiving productive zakat assistance from BAZNAS South Bengkulu Regency. This research method is structured using a type of field research with a descriptive qualitative approach. Techniques used in data collection are observation, interviews and documentation. The data analysis technique used was carried out through the steps of data reduction, data presentation and drawing conclusions. The results of this activity show that the utilization of productive zakat at BAZNAS South Bengkulu Regency in improving mustahik businesses is realized in productive economic programs, as well as with management in the form of creative productive zakat. The increase in mustahik businesses in productive zakat from BAZNAS South Bengkulu Regency is increasing well. This can be seen from the mustahik income data table after receiving effective assistance from zakat. Keywords: Productive Zakat Utilization, Business Improvement
Edukasi Dan Sosialisasi Pengenalan Produk-Produk Perbankaan Syariah Pada Kelompok Ibu-ibu Rumah Tangga Kelurahan Penurunan Kota Bengkulu Nurhasana, Putri; Hak, Nurul; Arisandi, Debby
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 3: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i3.9130

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Tujuan pengabdian masyarakat edukasi dan sosialisasi pengenalan produk-produk perbankan syariah kepada kelompok ibu-ibu rumah tangga di kelurahan penurunan Kota Bengkulu memberikan pengetahuan terhadap ibu-ibu rumah tangga tentang produk-produk perbankan syariah untuk meningkatkan pemahaman ibu-ibu rumah tangga di kelurahan penurunan terutama di rt 17, dan banyak ibu-ibu rumah tangga di kelurahan penurunan belum mengetahui produk-produk perbankan syariah dengan adanya sosialisasi ini ibu-ibu rumah tangga kelurahan penurunan lebih mengetahui dan paham apa saja produk-produk yang ada di perbankan syariah dan perbedaan antara perbankan syariah dan konvensional, dan di adakan acara edukasi dan sosialaiasasi ini memberi pengetahuan lebih luas ibu-ibu rumah tangga tentang produk-produk perbankan syariah.
Pendampingan UMKM dalam Pemanfaatan Platform Digital untuk Branding dan Promosi Produk Pratiwi, Endang; Astuti, Povi Tricahya; Reksi, Yulita; Stiawan, Evan; Hak, Nurul
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.688

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The development of digital technology provides great opportunities for MSMEs to expand market reach and increase competitiveness through effective branding and promotion strategies. However, there are still many MSMEs that have not optimally utilized digital platforms. This study aims to examine the process and impact of MSME assistance in utilizing digital platforms for branding and product promotion purposes. Assistance activities are carried out through training, technical guidance, and intensive assistance that includes the use of social media, marketplaces, and the creation of digital content that is relevant to product characteristics. The approach used is a descriptive qualitative method with direct observation and interviews with the MSME actors involved. The results of the study showed that after receiving assistance, MSME actors experienced a significant increase in understanding digital marketing strategies, consistency in building brand identity, and increased interaction with consumers online. In addition, there was an increase in the number of sales and a wider range of promotions. Thus, targeted and sustainable assistance can encourage the digital transformation of MSMEs.
Analisis Pengaruh Literasi Ekonomi, Iklan, Kontrol Diri Dan Fomo Terhadap Pembelian Impulsif Pada Gen Z Anggraini, Tika Septi; Hak, Nurul; Yustati, Herlina
JPSDa: Jurnal Perbankan Syariah Darussalam Vol. 5 No. 1 (2025): Januari 2025
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jpsda.v5i1.3631

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This study aims to analyze the effect of economic literacy, advertising, self-control, and Fear of Missing Out (FOMO) on impulse buying in Generation Z in Bengkulu City. The research method used is quantitative with the Partial Least Square (PLS) approach with the SmartPLS 4 application, involving 86 Generation Z respondents aged 12-27 years in Bengkulu City who were selected through probability sampling techniques. The variables analyzed include economic literacy, advertising, self-control, and FOMO as independent variables, and impulse buying as the dependent variable. The results showed that economic literacy (t-statistic = 1.548; p-value = 0.122), advertising (t-statistic = 1.764; p-value = 0.078), and self-control (t-statistic = 1.897; p-value = 0.059) had no significant influence on impulse buying. This shows that although respondents have a good level of economic literacy, their consumption behavior is still influenced by emotional impulses. In contrast, FOMO has a significant positive influence (t-statistic = 3.872; p-value = 0.000), indicating that social pressure and the desire not to fall behind trends are the main drivers of impulse buying in Generation Z. From an Islamic perspective, this impulsive behavior contradicts the principles of consumption taught by Imam Al-Ghazali, namely balanced, beneficial, and non-excessive consumption. The conclusion of this study emphasizes that FOMO is a factor in impulse buying.
RekonstRuksi HistoRiogRafi islamisasi dan Penggalian nilai-nilai ajaRan sunan kalijaga Hak, Nurul
Analisis: Jurnal Studi Keislaman Vol 16 No 1 (2016): Analisis : Jurnal Studi Keislaman
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajsk.v16i1.738

Abstract

This article examines the Islamization and the Islamic values, in the context of the spread of Islam through the case of Sunan Kalijaga. In relation to the Islamization by Sunan Kalijaga, the author considers it is necessary to reconstruct his Islamization, not only within the scope of Java, but also related to regional and even international connections. The word “regional” in this context is the archipelago as the “scope” of Islamization through the maritime route in 15th   and 16th century. The international connection is the relationships and networks that occurred during these centuries. To elaborate this material, I use the context and diffusion of culture as a theoretical framework. Theories related to the “context” related to the socio-economic and political conditions in the archipelago in these centuries. The cultural diffusion theory used to explain the Islamization of West Java and Central Java, the major places where Sunan Kalijaga spread Islam. The approach applied in this research is biography, history, and socio-cultural. The results show that although the major spot of Sunan Kalijaga’s Islamization was in Java land, the center of the Islamization process actually located in Aceh through the kingdom of Samudera Pasai and the Islamic kingdom of Aceh Darussalam. In addition, the process of dissemination of Islam conducted by Sunan Kalijaga has produced “the vernacularized Islam” in the archipelago, more specifically in Java, which is characterized by convergence, assimilation, acculturation and syncretism between Islam and local culture.
Pendampingan Literasi Pasar Modal Syariah pada Galeri Investasi Edukasi (GIE) untuk meningkatkan Pengetahuan Gen-Z Hak, Nurul; Yustati, Herlina; Sari, Widya Wulan
Al-Mu'awanah: Jurnal Pengabdian kepada Masyarakat Vol 4 No 1 (2023): Juni 2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/almuawanah.v4i1.15982

Abstract

The intention to invest began to grow among young people. 70% of millennials already know how to invest. The method used is Participation Action Research (PAR) which actively involves all relevant parties (stakeholders) in reviewing ongoing actions in order to make changes and improvements in a better direction. The purpose of this assistance is to increase Islamic capital market literacy in Generation Z at SMAN 07 Bengkulu City. Before the mentoring was carried out, the literacy level of the Islamic capital market at the Educational Investment Gallery (GIE) of SMAN 07 Bengkulu City was only 20%. Then at the end of the assistance, the Islamic capital market literacy level at GIE SMAN 07 increased to 65%. This is the output of mentoring activities in the form of a Level 1 Capital Markets School, Stocklab Education, and Training for Filling in the RDIS System.
Implementasi Manajemen Risiko berdasarkan PBI No. 13/23/PBI/2011 Studi: Produk Ijarah Multijasa pada PT. BPRS ADAM kota Bengkulu Yuliza, Meli; Hak, Nurul; Yustati, Herlina
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 6, No 2 (2021): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v6i2.2809

Abstract

The purpose of this study was to determine how the application of  risk management in Ijarah Multijasa products at PT. BPRS ADAM. The research method used is a qualitative method with data collection techniques through interviews with 8 respondents and direct observation to PT BPRS Adam. Then the data is described, analyzed  and discussed to answer the problems posed. From the results of this study it was found that the application of risk management based on PBI No. 13/23 / PBI / 2011 on Ijarah Multijasa products at PT. BPRS Adam is in line.