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Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy Approach Kartika, Mira Gayatri; Kunhadi, Dedy; Deviyanti, I Gusti Ayu Sri
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 4 (2025): July 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i4.3349

Abstract

Purpose: This research aims to formulate an appropriate strategy to improve business sustainability and competitiveness of MSMEs engaged in processed marine products in the Ria Kenjeran Beach area. Through a blue economy approach, this research aims to identify measures that support the efficient utilization of marine resources in a sustainable manner without neglecting economic, social and environmental aspects. Design/methodology/approach: The approach used in this study is qualitative with the support of quantitative data as a complement. Data were collected through field observations, interviews, questionnaires, and documentation related to the potential and challenges of seafood processing in the region. SWOT analysis and an Internal-External (IE) matrix were used to formulate an appropriate strategy with blue economy principles, which emphasize efficiency, innovation and sustainability. Findings: The results showed that MSMEs in Ria Kenjeran beach have great potential in processing seafood, but still face a number of obstacles, such as limited technology, lack of market access, and low awareness of environmentally friendly practices. The blue economy approach offers solutions through the utilization of seafood waste as value-added products, development of product diversification, and collaboration with universities and government for business capacity building. Suggested strategies include Develop environmentally friendly products, Adopt simple, cost-effective technologies for waste treatment, Create derivative products from marine processing byproducts, Optimize social networks and partnerships. Paper type: Research paper
Pelatihan Dan Pendampingan Kewirausahaan Sebagai Upaya Peningkatan Kompetensi Siswa SMKN 3 Buduran Sidoarjo Yuniati, Yuyun; Pramitha, Asti Rizkiana; Sutejo, Bambang; Fais, Moh. Ainul; Kunhadi, Dedy
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 2 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i2.7109

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Rendahnya kesiapan siswa SMKN 3 Buduran Sidoarjo dalam berwirausaha disebabkan oleh pembelajaran kewirausahaan yang masih bersifat teoritis dan belum kontekstual dengan jurusan produktif. Untuk mengatasi permasalahan tersebut, dilakukan program pengabdian masyarakat yang bertujuan meningkatkan kompetensi kewirausahaan siswa secara komprehensif, mencakup aspek kognitif, psikomotorik, dan afektif. Metode pelaksanaan meliputi pelatihan berbasis praktik yang terintegrasi dengan Teaching Factory dan pendekatan project-based learning selama 10 hari. Rangkaian kegiatan mencakup pembekalan teori, workshop, simulasi, pendampingan konsultatif, penguatan kelembagaan usaha sekolah, serta kolaborasi dengan perguruan tinggi dan mitra industri. Hasil evaluasi menunjukkan peningkatan signifikan kompetensi siswa, dengan nilai rata-rata pre-test meningkat dari 61,0 menjadi 95,8 pada post-test. Selain itu, kegiatan ini menghasilkan rencana usaha siswa, prototipe produk inovatif, dan terbentuknya unit kewirausahaan sekolah sebagai wadah pengembangan bisnis nyata. Program ini terbukti memberikan manfaat langsung bagi siswa, sekolah, dan mitra, serta memperkuat sistem pendidikan vokasi sebagai model pembelajaran kewirausahaan berbasis kompetensi yang efektif. Disarankan agar program serupa direplikasi di sekolah vokasi lain dengan penyesuaian karakteristik lokal.
Evaluasi Ergonomi Proses Rebus Garam dan Rekomendasi Intervensi di Laboratorium Industri Garam Tabuni, Nuas; Kunhadi, Dedy; Fais, Moh Ainul; Sutejo, Bambang; Sakti, Yuni Krida
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 4 (2025): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i4.50475

Abstract

The salt boiling process in small-scale industries is still largely performed manually, requiring repetitive physical activities that can potentially lead to musculoskeletal disorders among workers. This study aims to evaluate ergonomic risks in the salt boiling process and formulate improvement interventions to reduce these risks. A quantitative approach was applied through work posture observation, the Nordic Body Map (NBM) questionnaire, and posture assessment using the Rapid Entire Body Assessment (REBA) method on three operators in a salt industry laboratory. NBM results indicated that the highest complaints occurred in the back, waist, shoulders, and lower limbs. REBA analysis identified the drying stage as the most high-risk activity (score 10, very high), followed by salt cooking (score 8, high), and fire stove preparation (score 6, medium). Based on these findings, interventions such as adjusting worktable height, using lifting aids, and implementing job rotation are recommended to reduce injury risk while improving operator productivity.
Analisis Strategi Pengembangan Pantai Ria Kenjeran Surabaya dalam Upaya Peningkatan Kunjungan Wisatawan Habibi, Zidan Rifdi; Brilliana, Clora Widya; Fais, Moh Ainul; Cahyono, Wahyu Eko; Kunhadi, Dedy
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 4 (2025): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i4.50806

Abstract

Coastal tourism plays a vital role in fostering regional economic growth while simultaneously strengthening local cultural identity. Nevertheless, the existing potential is often constrained by suboptimal management, as reflected in the case of Ria Kenjeran Beach in Surabaya, which faces limitations in facilities, weak promotional efforts, and competition with other destinations. This study employed the Delphi method to gather insights from experts and stakeholders, followed by analyses using IFAS, EFAS, SWOT, IE, and QSPM matrices to formulate suitable development strategies. The findings reveal that Ria Kenjeran Beach possesses significant internal strengths and considerable external opportunities, positioning it within the growth quadrant of the IE matrix. Furthermore, the QSPM analysis identified the top priority strategy as improving service quality and tourism activities, supported by infrastructure enhancement, digital promotion, and multi-stakeholder partnerships. These results highlight the necessity of integrated and sustainable strategies to strengthen Ria Kenjeran Beach as a leading coastal tourism destination in Surabaya. 
Strategi Pengembangan UKM Gethuk Pisang Guna Melestarikan Makanan Tradisional Cahyono, Wahyu Eko; Kunhadi, Dedy
Jurnal Media Teknik dan Sistem Industri Vol 4, No 1 (2020)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v4i1.842

Abstract

Abstract— Small and medium enterprises (SMEs) are business sectors that play an important role as a backbone of a nation or region"s economics. Most problems faced by small and medium enterprises (SMEs) are capital, management and production process. This study aims to give strategic proposals in expanding small and medium enterprises of gethuk pisang for conserving traditional food. The methods used in this research are internal factor evaluation (IFE), external factor evaluation (EFE), and strengths- weaknesses - opportunities - threats (SWOT), so internal factors and external factors that faced by the small and medium enterprises can be identified. Based on SWOT analysis, some analysis strategy can be used to expand the small and medium enterprises of gethuk pisang. Result showed the small and medium enterprises of gethuk pisang were in first quadrant at SWOT cartesian diagram, meant the right strategies were strengths opportunities (SO) or Growth strategy. The strategies that will be used are local government holds traditional food festival, upgrade the quality of the product and use on-line marketing technology. In conclusion, the sales of gethuk pisang products from small and medium enterprises can increase and correlate with income increase, so small and medium enterprises (SMEs) of gethuk pisang can have competitiveness and grow.Keywords— Strategy, Gethuk pisang, IFE, EFE, SWOT.  Abstrak— Usaha kecil dan menengah (UKM) merupakan suatu sektor usaha yang memiliki peran penting sebagai tulang punggung perekonomian suatu negara atau daerah. Sebagian besar permasalahan-permasalahan yang dihadapi UKM adalah permodalan, manajemen, dan proses produksi. Penelitian ini bertujuan untuk memberikan usulan strategi dalam mengembangkan UKM gethuk pisang dalam melestarikan makanan tradisional. Metode yang digunakan dalam penelitian ini adalah Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), dan Strengths–Weaknesses - Opportunities-Threats (SWOT), sehingga dapat diidentifikasi faktor-faktor internal yang dimiliki dan faktor-faktor eksternal yang dihadapi oleh UKM. Berdasarkan analisa SWOT, maka akan diperoleh beberapa alternatif strategi yang dapat digunakan dalam mengembangkan UKM gethuk pisang. Hasil penelitian menunjukkan bahwa UKM gethuk pisang berada di kuadran I pada diagram kartesius SWOT, yang berarti strategi yang tepat digunakan adalah strategi Strengths Opportunities (SO) atau strategi Growth. Strategi-strategi yang akan digunakan adalah: Pemerintah Daerah mengadakan festival makanan tradisional,  mutu produk lebih ditingkatkan, dan memanfaatkan teknologi media pemasaran on-line. Dengan demikian, produk UKM gethuk pisang dapat terjadi peningkatan penjualan dan berkorelasi dengan peningkatan pendapatan, sehingga UKM gethuk pisang memiliki daya saing dan dapat berkembang.Kata kunci — Strategi, Gethuk Pisang, IFE, EFE, SWOT
Eliminasi Bottleneck pada Stasiun Cutting melalui Perbaikan Metode Kerja dan Perancangan Jig pada Simulasi Lini Perakitan Moh. Ainul Fais; Dedy Kunhadi; Silvana Mohamad; Novid Hidayat; Djaffar Sodiq
Jurnal Teknologi Vol. 13 No. 2 (2026): Jurnal Teknologi
Publisher : Universitas Jayabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/jtek.v13i2.439

Abstract

Proses pemotongan panel kayu secara manual pada simulasi lini perakitan menunjukkan waktu siklus yang tinggi dan tidak stabil sehingga stasiun cutting menjadi pembatas aliran produksi. Penelitian ini mengevaluasi pengaruh jig sederhana terhadap perbaikan metode kerja melalui pengurangan aktivitas tidak bernilai tambah dan penstabilan posisi material sebelum pemotongan. Data dikumpulkan melalui studi waktu menggunakan stopwatch, masing-masing lima pengamatan pada kondisi tanpa jig dan lima pengamatan menggunakan jig. Analisis mencakup waktu normal, waktu standar, output standar, peta proses operasi, peta aliran proses, dan pengujian statistik. Hasil menunjukkan waktu standar turun dari 55,37 detik menjadi 34,74 detik, sedangkan output standar meningkat dari 65,02 menjadi 103,63 unit/jam. Simpangan baku sampel turun dari 1,03 detik menjadi 0,11 detik, dan empat aktivitas tidak bernilai tambah yang menjadi target perbaikan berhasil dihilangkan. Uji Welch menunjukkan perbedaan signifikan antara kedua kondisi (t = 37,74; df = 4,10; p < 0,01). Temuan ini menegaskan bahwa penggunaan jig efektif mengurangi bottleneck yang diamati dan meningkatkan kestabilan proses pada simulasi laboratorium.  Keywords: Assembly Line, Bottleneck Elimination, Jig Design, Work Measurement, Work Method Improvement
Optimization of Digital Marketing Strategy Through The Collaboration of Tokopedia and TikTok to Increase Brand Awareness and Sales of Bu Sarti’s Surabaya Specialty Shredded Beef Richa Puspitasari; Ony Kurniawati; Mira Gayatri Kartika; Titok Waskito Adi; Davis Febrinanto Prakasa; Dedy Kunhadi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3653

Abstract

Purpose: This study aims to 1) Identify various internal factors that are the strengths and weaknesses faced by the Surabaya style Bu Sarti’s Shredded Beef MSME in an effort to increase brand awareness and product sales achievement; 2) Identify various external factors that have the potential to become opportunities or threats for the Surabaya style Bu Sarti’s Shredded Beef MSME in developing brand awareness and increasing sales volume amidst the dynamics of digital marketing; and Formulate an effective digital marketing strategy through collaboration between the Tokopedia and TikTok platforms, in order to encourage increased brand awareness and optimize sales of the Surabaya style Bu Sarti’s Shredded Beef MSME product. Design/methodology/approach: This research uses a qualitative approach, supported by quantitative data to support the analysis. Data collection was conducted through direct observation, structured interviews with relevant parties, questionnaire distribution, and document review related to the potential and challenges of implementing digital marketing through the collaboration between the Tokopedia and TikTok platforms. The informants involved in this research were: 1) TokoPedia sellers; 2) Creator or seller on TikTok; 3) Consumers (account owners on TikTok); and 4) Consumers (account holders at TokoPedia). The data obtained was then analyzed using the IFAS, EFAS, and SWOT matrices. The results of this analysis serve as the basis for formulating alternative digital marketing strategies appropriate to the business environment, which are expected to expand market reach, strengthen brand awareness, and drive sustainable product sales. Findings: The results of this study provide recommendations for developing marketing strategies, namely: 1) Improving the quality of digital promotional content; 2) Strengthening brand identity as a regional specialty; and 3) Utilizing collaboration with content creators or affiliates to expand promotional reach.
Pemetaan Kesiapan Dokumen Sertifikasi Halal Pelaku UMKM Berbasis Alur Proses di Kelurahan Keputih Surabaya Dedy Kunhadi; Moh. Ainul Fais; Silvana Mohamad; Mira Gayatri Kartika
Komatika: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): May 2026
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Informatika Indonesia Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/komatika.v6i1.1510

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Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh kebutuhan pelaku usaha mikro, kecil, dan menengah (UMKM) untuk memahami kesiapan dokumen sebelum mengajukan sertifikasi halal. Banyak pelaku usaha telah menjalankan produksi pangan secara rutin, tetapi belum seluruhnya menyusun dokumen dasar seperti Nomor Induk Berusaha (NIB), data produk, daftar bahan baku, label, dan alur produksi tertulis. Kegiatan dilakukan di Kelurahan Keputih, Kecamatan Sukolilo, Kota Surabaya pada 26 November 2025 dengan melibatkan 34 peserta, terdiri atas 24 pelaku UMKM dan 10 warga yang sedang merintis usaha. Metode kegiatan meliputi sosialisasi, inventarisasi dokumen, pemetaan alur proses, diskusi kendala, dan penyusunan rekomendasi pendampingan. Hasil pemetaan menunjukkan bahwa 9 pelaku UMKM atau 37,5% telah memiliki NIB, sedangkan 15 pelaku UMKM atau 62,5% belum memilikinya. Sebanyak 18 pelaku UMKM atau 75,0% mampu menjelaskan alur produksi secara lisan, tetapi hanya 6 pelaku UMKM atau 25,0% yang telah menuliskannya. Kegiatan ini menunjukkan bahwa persoalan utama peserta bukan hanya kurangnya informasi, tetapi juga belum tersusunnya dokumen kerja yang diperlukan untuk sertifikasi halal. Pemetaan berbasis alur proses membantu peserta melihat urutan dokumen yang harus disiapkan dan menjadi dasar pendampingan lanjutan secara lebih terarah.
Lean Six Sigma Integration with VALSAT and FMEA Methods for Waste Identification in PT. X Bambang Sutejo; Moh. Ainul Fais; Dedy Kunhadi
Jurnal IPTEK Vol 29, No 2 (2025): December
Publisher : LPPM Institut Teknologi Adhi Tama Surabaya (ITATS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.iptek.2025.v29i2.7665

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This study identifies and reduces waste in the cooking oil production process at PT X by integrating Lean Six Sigma with Value Stream Analysis Tools (VALSAT) and Failure Mode and Effects Analysis (FMEA). VALSAT is used to classify value-added and non-value-added activities, while FMEA prioritizes waste based on Risk Priority Number (RPN). The results show that defects are the most dominant waste (RPN 294), followed by waiting and inventory. Process mapping reveals a total lead time of 370 minutes, in which 60 minutes are non-value added. Improvement recommendations include scheduling preventive maintenance, aligning raw material orders with actual demand, optimizing operator coordination, applying FIFO in inventory handling, and increasing transportation efficiency. This integrative approach provides a structured method for identifying critical waste sources and supports operational efficiency improvement in food-processing industries.
Perbaikan Postur Kerja Pegawai Lepas Perusahaan Provider Menggunakan Metode RULA Moh Ainul Fais; Ryan Adi Pratama; Dedy Kunhadi; Bambang Sutejo; Silvana Mohamad; LM Fandy Prayogo
Jurnal Industri dan Inovasi (INVASI) Vol 2, No 2 (2024): September
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64670/invasi.v2i1.9952

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The modern era has made freelance workers a trend, freelance employees work individually from their workplace. Freelance employees provide the freedom to choose the work they want without being tied to a contract, but in practice, freelance workers are very unfulfilled, such as in the health sector and field facilities. PT. X, which is a well-known provider company in Indonesia, has problems with employees who often experience complaints such as body aches, sprains and minor injuries after work. Improving work posture is very necessary to help freelance employees feel comfortable working, so it is necessary to analyze work posture using the Rapid Upper Limb Assessment (RULA) method. The research results show that action level 4 is obtained which requires the company to immediately carry out inspections and changes (right now). The proposed improvement in this research is that there is a need to improve work methods or systems (SOP) when carrying out the cable planting fireplace process and provide complete work facilities.