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All Journal Journal of Management and Business Innovations Al-Kharaj: Journal of Islamic Economic and Business Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL MITRA PRIMA JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat Inovasi LEBAH Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Manajemen Dan Akuntansi Medan PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Pemberdayaan Kepada Masyarakat
Dedy Lazuardi
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Pendampingan peningkatan daya saing usaha kupi Aceh di Medan melalui manajemen praktis Dedy Lazuardi; Ihdina Gustina; Putri Wahyuni
Lebah Vol. 19 No. 6 (2026): July: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i6.587

Abstract

This community service project aims to bridge the managerial gap in traditional Kupi Aceh businesses in Medan City through intensive assistance in implementing practical management, thereby enhancing competitiveness without diminishing its cultural identity. The project adopted a modified Participatory Action Research (PAR) framework, involving 5 partner Kupi Aceh coffee shops with 15 participants. The intervention phases encompassed problem diagnostics, offline training, and on-site mentoring for four weeks. The effectiveness of cognitive understanding was measured using Normalized Gain (N-Gain), while the operational impact was assessed through observations of raw material inefficiency trends. The results indicated a significant increase in managerial literacy, demonstrated by the participants' average N-Gain scores falling into the medium-to-high category (0.64–0.80). Operationally, compliance with cloud-based digital bookkeeping applications and the implementation of standard operating procedures (SOP) successfully enhanced the partners' competitiveness indicators. This was reflected in daily cash flow transparency, the mitigation of fraud risks, and a drastic reduction in raw material inventory inefficiencies by preventing overstock and stock-out risks. In conclusion, the implementation of adaptive practical management is proven effective in transforming family-run governance into a more systematic and efficient structure. Operational standardization and digitalization serve as robust catalysts for the competitiveness of traditional culinary MSMEs amidst modern market disruptions. 
Co-Authors Angelica Natalia Waruwu Angeline Hartono Bambang Sutejo Deby Intan Dewini Gultom Dian Setyorini Edwin Sugesti Nasution Elisabeth Nainggolan Feberiyus Waruwu Hommy Dorthy Ellyany Sinaga Ihdina Gustina Isra Rafika Sihombing Mashitah Binti Duralim Muammar Rinaldi Norhaslina BT Asri Nur Ahmadi Bi Rahmani Nur Fadzillah Binti Jaafar Nuri Aslami Petrus Loo Pretty Elfrida Sirait Pretty Elfrida Sirait Putri Wahyuni Putri Wahyuni Putri Wahyuni Ryu Sri Rezeki Tina Muhardika Handayani Vina Vina Vina