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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal Of Management Science (JMAS) Journal of Management and Business Innovations Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Islamic Economics and Business JURNAL MITRA PRIMA JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Applied Finance and Business Studies Sulawesi Tenggara Educational Journal Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat Inovasi LEBAH Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Manajemen Dan Akuntansi Medan Jurnal Ilmiah Multidisiplin Indonesia IIJSE PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Menulis: Jurnal Penelitian Nusantara Outline Journal of Economic Studies Outline Journal of Community Development International Journal for Advanced Research Jurnal Pemberdayaan Kepada Masyarakat
Dedy Lazuardi
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Faktor-faktor yang Mempengaruhi Keputusan Pembelian pada Café Kokoro Ihdina Gustina; Dedy Lazuardi; Putri Wahyuni; Muammar Rinaldi
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 1 (2025): Jurnal Manajemen dan Akuntansi Medan Januari 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i1.5233

Abstract

Latar belakang: Cafe telah menjadi pusat pertemuan sosial dan telah menjadi integral dari budaya perkotaan modern di seluruh dunia. Dalam persaingan yang semakin ketat di industri ini, penting bagi pemilik bisnis cafe untuk menciptakan pengalaman yang memuaskan bagi pelanggan mereka. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari Desain Eksterior dan Cita Rasa Terhadap Keputusan Pembelian Pada Cafe Kokoro. Metode penelitian: Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif, unit analisis dalam penelitian ini adalah Cafe Kokoro. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini menggunakan rumus Slovin dan berjumlah 150 responden. Metode penelitian yang digunakan yakni dengan teknik pengumpulan data melalui penelitian kepustakaan dan penelitian lapangan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan untuk memecahkan permasalahan dan membuktikan hipotesis adalah dengan analisis deskriptif, analisis regresi. Analisis ini mencakup validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis melalui uji t dan F, dan uji koefisien determinasi (R2). Hasil penelitian: Hasil dari uji t menunjukkan bahwa variabel Desain Eksterior 16,076 > ttabel 1,655 dan variabel Cita Rasa tidak berpengaruh dan signifikan terhadap Keputusan Pembelian Pada Cafe Kokoro dimana thitung 2,644 > ttabel 1,655. Hasil dari uji F menunjukkan bahwa Fhitung 156,293 > Ftabel 2,34 yang berarti variabel bebas yaitu Desain Eksterior dan Cita Rasa secara serempak berpengaruh terhadap variabel terikat yaitu Keputusan Pembelian pada Cafe Kokoro. Hasil uji koefisien determinasi (R2) menunjukkan bahwa 68% variabel Keputusan Pembelian pada Cafe Kokoro dipengaruhi oleh variabel Desain Eksterior dan Cita Rasa, sedangkan sisanya sebesar 32% dijelaskan oleh pengaruh faktor lain Kesimpulan: Cafe Kokoro diharapkan dapat mempertahankan ruang eksterior yang luas agar pelanggan dapat bergerak leluasa demi kenyamanan pelanggan seperti mengatur jarak antar meja serta menggunakan furnitur berbahan alami untuk mendukung konsep Jepang sehingga pelanggan tetap memilih cafe Kokoro sebagai tempat pilihan utama berkumpul
Analisis Determinasi Keberhasilan Usaha Pada Multiguna Forklift Dedy Lazuardi; Muammar Rinaldi; Ihdina Gustina; Putri Wahyuni
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 1 (2025): Jurnal Manajemen dan Akuntansi Medan Januari 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i1.5240

Abstract

Latar belakang: Manusia sebagai makhluk hidup ekonomi memiliki naluri dalam memenuhi kebutuhannya untuk bertahan hidup dan selalu berambisi sehingga mendorong semakin berkembangnya pula ilmu pengetahuan dan teknologi sebagai alat atau media untuk memenuhi kebutuhan hidupnya. Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna, mengetahui pengaruh Pengetahuan Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna, mengetahui pengaruh Motivasi Berwirausaha dan Pengetahuan Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna. Metode penelitian: Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif yaitu data yang diperoleh dalam bentuk angka atau bilangan. Sumber data berupa data primer dan data sekunder. Data primer diperoleh dari hasil penyebaran kuesioner kepada responden, data sekunder diperoleh dari data dan kepustakaan yang berkaitan dengan masalah yang dibahas. Dalam penelitian ini yang menjadi populasi adalah pelaku usaha forklift pada Forklift Serbaguna sebanyak 30 responden. Dengan menggunakan sampel jenuh maka jumlah sampel yang diperoleh sebanyak 30 responden. Data dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil penelitian: Hasil penelitian menunjukkan bahwa Motivasi Berwirausaha dan Pengetahuan Berwirausaha memiliki pengaruh positif dan signifikan terhadap Keberhasilan Bisnis pada Forklift Serbaguna. Kesimpulan: Sebagai kesimpulan, kebijakan moneter memainkan peran penting dalam menentukan suku bunga dan menjaga stabilitas ekonomi. Bank sentral perlu mempertimbangkan kondisi ekonomi yang lebih luas dan mengadopsi pendekatan yang fleksibel dan responsif terhadap perubahan ekonomi domestik dan global.
Sosialisasi strategi adaptasi UMKM ayam penyet medan hadapi dampak inflasi Gustina, Ihdina; Lazuardi, Dedy; Rinaldi, Muammar
Lebah Vol. 18 No. 3 (2025): May: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v18i3.309

Abstract

Inflasi yang terus meningkat berdampak signifikan terhadap daya beli konsumen dan kelangsungan usaha UMKM, termasuk usaha ayam penyet di Jalan Pancing, Medan. Kegiatan pengabdian masyarakat ini bertujuan untuk menganalisis dampak inflasi terhadap UMKM ayam penyet serta memberikan strategi adaptasi bisnis yang efektif. Metode yang digunakan adalah kualitatif dengan pengumpulan data melalui kuesioner, observasi, wawancara mendalam, dan dokumentasi terhadap 15 pelaku UMKM ayam penyet di wilayah tersebut. Hasil penelitian menunjukkan bahwa kenaikan harga bahan baku dan penurunan daya beli konsumen menjadi tantangan utama. Melalui sosialisasi, pelaku UMKM diberikan pelatihan manajemen keuangan sederhana, strategi penyesuaian harga, diversifikasi menu, serta pemanfaatan pemasaran digital. Rekomendasi kebijakan juga disusun untuk mendorong dukungan pemerintah dalam bentuk bantuan modal atau pelatihan berkelanjutan. Kegiatan ini diharapkan dapat meningkatkan ketahanan usaha UMKM ayam penyet dalam menghadapi tantangan ekonomi
THE POWER OF MAMA-MAMA: PENDEKATAN GENDER DALAM EDUKASI PENGELOLAAN SAMPAH KELUARGA DI KAWASAN PA-DAT PENDUDUK MEDAN TEMBUNG Nasution, Edwin Sugesti; Lazuardi, Dedy; Wahyuni, Putri
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3658

Abstract

Abstract: Waste management in Medan Tembung faces complex challenges due to high population density, limited infrastructure, and low community participation. This community service initiative aims to empower mothers as agents of change through a gender-based approach. The methods used include: (1) soscialization of Regional Regulation No 6 of 2015 (2) practical training on waste sorting and household-scale composting, (3) mentoring by environmental cadres, and (4) a community-based reward system. The results show significant improvement in women's participation (85% of participants), with 72% of households consistently practicing waste sorting. The program also improves comprehension and awareness about household waste separation.  Key findings reveal that approaches leveraging women's social networks (PKK, savings groups) and local value integration are more effective than mere regulatory socialization. This initiative demonstrates that empowering mothers can be a sustainable strategy for family-based waste management in densely populated areas.            Keywords: women's empowerment; household waste management; gender approach; Medan Tembung; circular economy
PROMOTING SOCIAL WELFARE FOR SMES: A CASE STUDY IN MEDAN TEMBUNG Dedy Lazuardi; Ihdina Gustina; Muammar Rinaldi; Irma Herliza Rizki
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.3148

Abstract

This study evaluates the economic welfare of respondents in the Medan Tembung region with a focus on poverty levels and their implications for the economic conditions. The research analyzes factors such as the number of dependents, monthly income, access to basic services, and market conditions to understand their impact. The findings indicate that the number of dependents and monthly income significantly affect respondents' financial stability, with those having higher dependents and lower income experiencing greater economic pressure. The balance between income and expenditure is also a concern, with many respondents facing financial deficits. Access to basic services such as health insurance (BPJS) and education plays a crucial role in maintaining financial stability, although some respondents still lack full access to these services. Market instability, especially rising prices of essential goods, directly impacts respondents' economic conditions. Protecting price stability is key to safeguarding community welfare. Appropriate policy measures are needed to enhance economic welfare in Medan Tembung, including the development of financial education programs and price stabilization policies. This research provides a deep understanding of the economic challenges faced by respondents in this area and highlights the need for effective policy interventions to improve welfare and reduce economic disparities.
Transformation Strategy of Omni-Channel Marketing (OCM) Based on Digital Innovation to Foster Sustainable Competitive Advantage for MSMEs Lazuardi, Dedy; Ihdina Gustina; Nurmala Sridewi
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 09 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) October 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) still rely on conventional marketing strategies that are less effective in enhancing competitiveness. According to data from the Ministry of Cooperatives and SMEs (KemenKopUKM), only 21% of MSMEs have adopted digital approaches, with remaining challenges including limited infrastructure, lack of digital skills, and minimal policy support. Omni-Channel Marketing (OCM) based on digital innovation emerges as a strategic solution to expand market reach, improve business efficiency, and create sustainable competitive advantage. In line with the President's Asta Cita Point 3, "promoting entrepreneurship," a transformative strategy for OCM driven by digital innovation is needed to help MSMEs survive and grow in an increasingly competitive global market. This study employs a quantitative approach. The sample consists of 1,000 MSMEs in Medan City, selected using purposive sampling. Data were collected through a questionnaire survey. The study uses Partial Least Squares (PLS) with SmartPLS software for data analysis. The findings indicate that the Omni-Channel Marketing (OCM) Transformation Strategy and Digital Innovation have a positive and significant effect on Sustainable Competitive Advantage. Moreover, the OCM Transformation Strategy influences Digital Innovation, and the OCM Transformation Strategy, mediated by Digital Innovation, also affects Sustainable Competitive Advantage.
Implementasi Nilai Religius, Moral Etika dan Tradisi dalam Manajemen: Sebuah Tinjauan Literatur Lazuardi, Dedy; Wahyuni, Putri; Gustina, Ihdina; Mujiatun, Siti
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 2 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i2.2848

Abstract

This research aims to understand how the application of religious, moral/ethical and traditional values affects organizational performance. It also explores the challenges faced by managers in implementing these values in management practices, as well as how these values can shape an organizational culture that supports sustainability and business ethics. This research uses a qualitative approach, with the Grounded Theory method to develop theories based on empirical data collected. Data collection techniques included interviews, observations, and document analysis, focusing on the phenomenon of applying religious, moral/ethical, and traditional values in the organization. The results show that religious, moral/ethical, and traditional values contribute significantly to improving organizational performance. Religious values such as honesty, justice, and responsibility create a harmonious and productive work environment. Morals/ethics support customer and stakeholder trust, while tradition strengthens organizational culture and employee loyalty. The results show that religious values, morals/ethics, and traditions contribute significantly to improving organizational performance. Religious values such as honesty, justice, and responsibility create a harmonious and productive work environment. Morals/ethics support customer and stakeholder trust, while traditions support organizational performance.
The Influence of Marketing Mix on Buying Decisions at Dunia Dolls Stores Medan Dedy Lazuardi; Ihdina Gustina
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.128

Abstract

This study aims to determine the effect of products on purchasing decisions in the world of dolls, determine the effect of prices on purchasing decisions in the world of dolls, and determine the effect of products and prices on purchasing decisions in dolls world The research population that will be used in the study are all consumers who made purchases at the company during the 2020 period as many as 716 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 88 respondents. The results showed that the product and price partially had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results showed that the product and price simultaneously had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results of this study are supported by the value of R square (R2), which means that product and price have an influence on purchasing decisions. While the rest is influenced by other factors that come from outside this research model such as location, product design, price discount, service, loyalty, satisfaction, service and other variables.
Analysis of Service Quality and Customer Satisfaction on Customer Loyalty Ihdina Gustina; Dedy Lazuardi; Zulkarnain Siregar
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.129

Abstract

This study aims to determine the effect of Service Quality on Customer Loyalty at Jhon Electro, to determine the effect of Customer Satisfaction on Customer Loyalty at Jhon Electro, to determine the effect of Service Quality and Customer Satisfaction on Customer Loyalty at Jhon Electro. The research population that will be used in the study are all customers who made purchases at the company during the 2020 period as many as 173 customers. By using the Slovin formula with an error rate of 5%, the total sample size is 121 respondents. The results showed that Service Quality and Customer Satisfaction partially had a positive and significant effect on Jhon Electro's customer loyalty. The results showed that Service Quality and Customer Satisfaction simultaneously had a positive and significant effect on Jhon Electro's customer loyalty. The results of this study are supported by the value of R square (R2) which means that Service Quality and Customer Satisfaction have an influence on Customer Loyalty. While the rest is influenced by other factors that come from outside this research model such as price discounts, advertising, customer behavior, price, location and other variables.
The Analysis of The Influence of Digital Marketing and Product Diversity on The Success of E-Commerce Business Lazuardi, Dedy; Rinaldi, Muammar; Shinta, Shinta
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.132

Abstract

This research examines the factors influencing the success of e-commerce, focusing on Digital Marketing and Product Diversity as independent variables. The study takes place at RADATIME, an e-commerce store in Medan that specializes in selling watches. Digital Marketing and Product Diversity were chosen due to their significant impact on Business Success, which is measured through indicators such as Competitiveness, Business Competence, and Business Ethics. A quantitative method was employed, involving the distribution of questionnaires to 96 RADATIME customers randomly selected from a total of 2,371 customers in 2022 (with a 10% margin of error). The analysis reveals that Business Success = 2.250 + 0.506 Digital Marketing + 0.587 Product Diversity + e, indicating a positive and significant influence from both variables. The t-test results for Digital Marketing (t-value = 6.433, significance level = 0.000) and Product Diversity (t-value = 5.003, significance level = 0.000) support this finding. Additionally, the F-test indicates a significant simultaneous effect of both variables (F-value = 126.747, significance level = 0.000). The coefficient of determination (R2 = 0.732 or 73.2%) demonstrates that 73.2% of Business Success can be explained by Digital Marketing and Product Diversity, while the remaining 26.8% is attributed to unexplored variables. Future research should consider incorporating or replacing independent variables with greater influence.
Co-Authors Ade Gunawan Adek apriyandi Amril Amril Angelica Natalia Waruwu Angeline Hartono Angga, Wellice Azrina Amalia Bambang Sutejo Brilian Moktar Cathereen Chandra, Stanley Chen, Michael Deby Intan Dewini Gultom Dian Setyorini Elisabeth Nainggolan Feberiyus Waruwu Hommy Dorthy Ellyany Sinaga Idina Gustina Ihdina Gustina Irma Herliza Rizki Isra Rafika Sihombing Januarty , Widalicin Jefry Holy Jenni Ria Zai Jenniefer Killiam Junaedi Caga Lidyia Mashitah Binti Duralim Michael Gho Muammar Rinaldi Muhammad Ras Muis Norhaslina BT Asri Nur Ahmadi Bi Rahmani Nur Fadzillah Binti Jaafar Nuri Aslami Petrus Loo Pretty Elfrida Sirait Pretty Elfrida Sirait Putri Wahyuni Putri Wahyuni PUTRI WAHYUNI Ryu Selen Anggereyani Shinta Shinta Sinaga, Hommy Dorthy Ellyany Siregar, Zulkarnain Siti Mujiatun Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sridewi, Nurmala Stevani Willia Sugesti, Edwin Tina Muhardika Handayani Vina Vina Vina Wangsa, Fendy Widalicin Januarty Widalicin Januarty Zai, Jenni Ria Zhensen