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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal Of Management Science (JMAS) Journal of Management and Business Innovations Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Islamic Economics and Business JURNAL MITRA PRIMA JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Applied Finance and Business Studies Sulawesi Tenggara Educational Journal Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat Inovasi LEBAH Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Manajemen Dan Akuntansi Medan Jurnal Ilmiah Multidisiplin Indonesia IIJSE PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Menulis: Jurnal Penelitian Nusantara Outline Journal of Economic Studies Outline Journal of Community Development International Journal for Advanced Research Jurnal Pemberdayaan Kepada Masyarakat
Dedy Lazuardi
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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The Effect of Price and Location on Successful Business Sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan Chandra, Stanley; Dedy Lazuardi
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.133

Abstract

This study aims to determine the effect of Price and Location either partially or simultaneously on Successful Business sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan. This research uses descriptive and quantitative methods. The population in the research were all consumer on 2022 with unknown total. A total sample was 120 consumers with a tolerable error rate of 5%. The sampling technique with nonprobability sampling. Data were analyzed using the multiple linear regression analysis method which resulted in the Equation of Successful Business = 22,992 - 0,199 + 0,714 + e. The results showed that the Price partially had a negative and significant effect on the successful business sale Warung Nasi Soto Tebo, with a tcount > ttable, which was 3.207 > 1.9804 and with a significant level of 0.002 < 0.05. Location partially have positive and significant effect on the successful business sale Warung Nasi Soto Tebo, with tcount > ttable, namely 8.510 > 1.9804 and with a significant level of 0.000 < 0.05. Based on the results of simultaneous hypothesis testing, it is known that the results of the -F test show that the Price and Location variables simultaneously affect the Successful Business, with Fcount > Ftable, namely 64.403 > 3.07 and with a significant value of 0.000 < 0.05. The amount of R Square is 0.524 or 52.4%, which means that the Price and Location affect the successful Business by 52.4% and the remaining 47.6% is influenced by other factors not examined in this study.    
Efforts to increase consumer interest through price and service quality Lazuardi, Dedy; Gustina, Ihdina; Rinaldi, Muammar; Amril, Amril
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.511

Abstract

This research aims to determine the effect of price on purchase interest at the Sinar Buana Store, to determine the influence of service quality on purchase interest at the Sinar Buana store, to determine the influence of price and service quality on purchase interest at the Sinar Buana store. The research methodology used is a quantitative descriptive method. The type of data used in this research is quantitative data, namely data obtained in the form of numbers or figures. Data sources include primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to respondents, secondary data was obtained from data and literature relating to the problems discussed. The research population that will be used in the research is all consumers who made purchases at the store during the 2020 period, totaling 17,346 consumers. This amount was obtained from transactions during 2020. By using the Slovin formula with an error rate of 10%, a sample size of 100 respondents was obtained. Data were analyzed using multiple linear regression analysis methods. The results showed that price and service quality had a positive and significant effect on purchase interest at the Sinar Buana Store.
The Influence of Social Media Influencers and Café Atmosphere on Purchase Decision at Café T1311 Medan Chen, Michael; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.85

Abstract

The primary objective of this study is to investigate how social media influencers and the ambiance of Café T1311 Medan impact customers' purchasing decisions. This research falls under the category of quantitative research. The research population comprised Café T1311 Medan customers, and a sample of 100 respondents was chosen using accidental sampling methods. Data collection involved the use of questionnaires, interviews, and the examination of relevant documents. Subsequently, the collected data was processed and analyzed using multiple linear regression analysis. The findings demonstrated that both Social Media Influencers (X1) and Café Atmosphere (X2) had a positive and significant partial and combined effect on Purchasing Decisions (Y). The results of the coefficient of determination (R2) test suggest a relationship between the variables Social Media Influencers (X1) and Café Atmosphere (X2) and Purchase Decisions (Y) at Café T1311 Medan. Café T1311 Medan is expected to continue utilizing Social Media Influencers (X1) as a promotional tool for the café and to sustain the café atmosphere (X2). This involves maintaining various aspects of café facilities, ensuring cleanliness, and periodically updating the café's interior design in alignment with emerging trends. These efforts aim to create a comfortable and enjoyable dining experience for consumers.
THE INFLUENCE OF E-WORD OF MOUTH AND E-COMMERCE ON CONSUMER DECISIONS IN CHOOSING THE INDRIVE ONLINE TRANSPORTATION APPLICATION (CASE STUDY OF MARINDAL I, PATUMBAK I DISTRICT) Michael Gho; Dedy Lazuardi; Ihdina Gustina
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.114

Abstract

The development and progress of information technology has now penetrated the field of transportation to facilitate human activities. With the increasing need for fast and easy transportation, online transportation service businesses using applications have emerged. The use of technology in the transportation sector provides convenience in ordering, time and cost efficiency, making it a distinct advantage for online transportation service providers compared to conventional transportation. InDrive is a ridesharing application platform (online transportation service provider) which is similar to Grab and Gojek, this application allows users to order cars/motorbikes at prices that can be negotiated between the driver and passenger. This research was conducted to determine and measure the influence of E-Word of Mouth and E-Commerce on the Decision to Choose the Indrive Online Transportation Application with a case study of Marindal I, Patumbak I District. This research uses a quantitative approach by determining a judgment sampling sample with criteria where the customer is age productive work using the indrive application which was used as a research sample. Using the Slovin sampling technique with a confidence level of 90% and an error rate of 10%, the sample used in this research was 100 people. Proving the hypothesis in this research is assisted by using the SPSS version 25 application. The results of this research are that the E-Word of Mouth variable partially has a positive and significant effect on the decision to choose Indrive online transportation. Partially, the E-Commerce variable has a positive and significant effect on the decision to choose Indrive online transportation. Simultaneously, E-Word of Mouth and E-Commerce have a positive and significant influence on the decision to choose Indrive online transportation. And 60.5% of voting decisions are influenced by E-Word of Mouth and E-Commerce.
Introduction of E-commerce to the MSME trading business community at the MMTC supermarket center Ihdina Gustina; Dedy Lazuardi; Putri Wahyuni; Adek Apriyandi
Outline Journal of Community Development Vol. 2 No. 1: July 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ym639h05

Abstract

This activity aims to understand the impact of e-commerce developments on MSME players, especially in the aspects of market access, operational efficiency, business growth and the challenges they face. This activity provides insight for MSME players in making more informational and strategic decisions in facing the e-commerce era. In this mini research, we used the qualitative activity method. Where for these activities we go directly to the field to see the actual situation, then we can conduct interviews directly with MSME actors. In this activity, we interact directly with our respondents and the situations we observe. We chose this research method because we can see directly the facts about the material we want to research. The results of our activities reveal that not all MSME business owners experience positive impacts or good changes in the development of e-commerce. In this activity, it was also found that e-commerce, which was supposed to provide changes in the national economy, instead turned around by plunging several MSME players into tight and dangerous competition. Uneven penetration or introduction of business technology, limited capital, ideas, innovation and lack of digitalization in some MSMEs make this problem complex and complicated. Another thing that needs to be highlighted is that intense competition and changes in models and people's tastes are quite complex challenges for MSME players.
THE INFLUENCE OF E-COMMERCE, BRAND IMAGE, PRODUCT QUALITY ON PURCHASING DECISIONS FOR PORTO SANDALS AT SHOPEE LASBIO FOOTWEAR Ihdina Gustina; Dedy Lazuardi; Azrina Amalia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7079

Abstract

This study aims to determine the effect of E-Commerce, Brand Image, and Product Quality on consumer purchasing decisions at the Lasbio Footwear online store on the Shopee platform. The research method used is quantitative with a survey approach. The research sample consisted of 100 respondents who were Lasbio Footwear consumers. The data analysis technique used is multiple linear regression with the help of SPSS software. The results showed that partially or simultaneously, the variables of E-Commerce, Brand Image, and Product Quality had a positive and significant effect on Purchasing Decisions. Among the three variables, Product Quality has the most dominant influence. The coefficient of determination (R²) value of 0.482 indicates that 48.2% of the variation in Purchasing Decisions can be explained by the three independent variables, while the rest is influenced by other factors not examined. Thus, this study concludes that the success of selling Lasbio Footwear products at Shopee is influenced by the effective use of e-commerce platforms, the strength of brand image, and the quality of products offered to consumers.
Impact of Experiential Marketing and Consumer Trust on Purchase Decisions: Evidence from a Smartphone Retail Business Zai, Jenni Ria; Lazuardi , Dedy; Januarty , Widalicin
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 1 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i1.10983

Abstract

The increasing use of mobile phones in Indonesia has intensified competition in the smartphone retail industry and influenced consumer purchasing behavior. Metta Cell Denai Medan, a local smartphone retailer, has experienced a decline in sales in recent years, indicating reduced consumer purchase interest. Preliminary observations suggest that this decline is associated with suboptimal experiential marketing practices and low levels of consumer trust, particularly in terms of service quality, transparency, and transaction convenience. This study aims to examine the influence of experiential marketing and consumer trust on purchase decisions. This research adopts a quantitative approach using survey data collected from 110 consumers, with the sample size determined based on indicator-based estimation techniques. Data were analyzed using multiple linear regression to assess both partial and simultaneous effects of the independent variables on purchase decisions. The findings reveal that experiential marketing and consumer trust each have a positive and significant effect on purchase decisions. Furthermore, both variables jointly contribute to shaping consumer purchasing behavior. These results highlight the importance of creating meaningful customer experiences and building trust as strategic priorities for improving purchase decisions in the smartphone retail sector.
Penyuluhan Efisiensi Pengelolaan Harga Barang Pokok untuk Usaha Bakso Urat Dedy Lazuardi; Ihdina Gustina; Putri wahyuni; Bambang Sutejo
Battuta-Jurnal Pemberdayaan Masyarakat Vol 1 No 2 (2024): Edisi Mei
Publisher : LPPM Universitas Battuta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dilakukannya kegiatan ini adalah untuk meningkatkan pemahaman dan pengetahuan mengenai pasar, produk, pelanggan, dan proses bisnis yang berkaitan dengan UMKM tersebut. Serta para peneliti juga mengetahui apa saja faktor masalah yang sering kali terjadi di dalam usaha tersebut. para penulis menggunakan beberapa teknik pengumpulan data, yaitu Metode Observasi (teknik pengamatan), dan Metode Interview (wawancara), metode ini merupakan teknik pengumpulan data apabila peneliti ingin melakukan studi pendahuluan dengan tujuan menemukan permasalahan yang harus diteliti, juga apabila peneliti ingin mengetahui beberapa hal dari responden yang lebih mendalam. Dalam memahami pasar target, UMKM Bakso Urat Mas Iwan perlu mengidentifikasi preferensi dan kebutuhan konsumen yang dapat menjadi dasar untuk mengembangkan produk yang menarik dan inovatif. Selain itu, penting bagi UMKM Bakso Urat Mas Iwan untuk memperhatikan kualitas produk. Dalam industri makanan, kepuasan pelanggan sangat bergantung pada rasa dan kualitas produk. Oleh karena itu, UMKM Bakso Urat Mas Iwan perlu memastikan bahwa bahan baku yang digunakan segar, proses produksi higienis, dan rasa bakso yang konsisten. Strategi pemasaran yang efektif akan memainkan peran yang penting dalam kesuksesan UMKM Bakso Urat Mas Iwan.
DIGITAL LEADERSHIP BOOTCAMP UNTUK UMKM. MENINGKATKAN KEMAMPUAN ADAPTASI MANAJERIAL DI ERA INDUSTRI 4.0. DI KECAMATAN MEDAN TEMBUNG Edwin Sugesti Nasution; Dedy Lazuardi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.46842

Abstract

Transformasi digital yang terjadi pada era Industri 4.0 menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mampu beradaptasi dengan perubahan teknologi dan mengembangkan pola kepemimpinan yang responsif serta berbasis data. Namun, kenyataannya sebagian besar pelaku UMKM masih belum memiliki literasi digital manajerial yang memadai, terutama dalam konteks pengambilan keputusan, pemanfaatan teknologi, dan manajemen tim secara digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan adaptasi manajerial UMKM melalui pelatihan intensif Digital Leadership Bootcamp di Kecamatan Medan Tembung, Kota Medan. Metode pelaksanaan menggunakan pendekatan partisipatif dan experiential learning selama tiga hari, dengan lima materi utama: digital mindset, penggunaan aplikasi manajemen digital, strategi adaptasi bisnis, kolaborasi tim digital, dan penyusunan action plan berbasis data. Hasil pre-test dan post-test menunjukkan peningkatan signifikan dengan rata-rata kenaikan skor lebih dari 30 poin di seluruh materi. Selain itu, peserta menunjukkan antusiasme tinggi dalam menyusun rencana aksi yang dapat diimplementasikan secara langsung dalam kegiatan usaha mereka. Evaluasi akhir juga menunjukkan 92% peserta merasa pelatihan sangat relevan dan bermanfaat. Temuan ini menunjukkan bahwa pendekatan pelatihan berbasis digital leadership efektif membangun kapasitas manajerial UMKM secara komprehensif. Kegiatan ini berpotensi direplikasi dan dikembangkan lebih lanjut sebagai model pengabdian masyarakat untuk mendorong transformasi digital UMKM secara berkelanjutan di berbagai daerah.
The Effect of Innovation and Fintech (Financing Access) On Repurchase Intention In Msmes Kampung Baru Village: Pengaruh Inovasi dan Fintech (Akses Pembiayaan) terhadap Repurchase intention pada UMKM di Kelurahan Kampung Baru Angeline Hartono; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.307

Abstract

This study aims to investigate the influence of innovation and fintech on the repurchase intention of culinary MSME consumers in Kampung Baru Village, Medan, which has been facing challenges of low product diversification, conventional capital constraints, and limited digital infrastructure. The descriptive quantitative method was applied by collecting data through questionnaires to 100 respondents who were selected incidentally and data analysis using SPSS 25 involving tests of validity, reliability, normality, multicollinearity, and multiple linear regression. The results of the study show that innovation has a positive and significant influence. Meanwhile, fintech also has a positive and significant effect on repurchase intention, with a determination coefficient of R² of 0.533 which means that the two variables explain 53.3% of the repurchase intention variable. These findings confirm the importance of synergy between innovation and fintech in increasing the repurchase intention of culinary MSMEs in Medan. Therefore, it is recommended that MSME actors conduct periodic market research, develop innovations according to consumer needs, and implement a simple digital recording system, fintech providers simplify the application interface, offer flexible loan tenors, and financial literacy modules.
Co-Authors Ade Gunawan Adek apriyandi Amril Amril Angelica Natalia Waruwu Angeline Hartono Angga, Wellice Azrina Amalia Bambang Sutejo Brilian Moktar Cathereen Chandra, Stanley Chen, Michael Deby Intan Dewini Gultom Dian Setyorini Elisabeth Nainggolan Feberiyus Waruwu Fendy Wangsa Hommy Dorthy Ellyany Sinaga Idina Gustina Ihdina Gustina Irma Herliza Rizki Isra Rafika Sihombing Januarty , Widalicin Jefry Holy Jenni Ria Zai Jenniefer Killiam Junaedi Caga Lidyia Mashitah Binti Duralim Michael Gho Muammar Rinaldi Muhammad Ras Muis Norhaslina BT Asri Nur Ahmadi Bi Rahmani Nur Fadzillah Binti Jaafar Nuri Aslami Petrus Loo Pretty Elfrida Sirait Pretty Elfrida Sirait Putri Wahyuni Putri Wahyuni PUTRI WAHYUNI Ryu Selen Anggereyani Shinta Shinta Sinaga, Hommy Dorthy Ellyany Siregar, Zulkarnain Siti Mujiatun Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sridewi, Nurmala Stevani Willia Sugesti, Edwin Tina Muhardika Handayani Vina Vina Vina Wangsa, Fendy Widalicin Januarty Widalicin Januarty Zai, Jenni Ria Zhensen