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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal Of Management Science (JMAS) Journal of Management and Business Innovations Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Islamic Economics and Business JURNAL MITRA PRIMA JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Applied Finance and Business Studies Sulawesi Tenggara Educational Journal Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat Inovasi LEBAH Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Manajemen Dan Akuntansi Medan Jurnal Ilmiah Multidisiplin Indonesia IIJSE PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Menulis: Jurnal Penelitian Nusantara Outline Journal of Economic Studies Outline Journal of Community Development International Journal for Advanced Research Jurnal Pemberdayaan Kepada Masyarakat
Dedy Lazuardi
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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The Influence of Financial Technology and Digital Marketing on Customer Satisfaction of Aroma Bakery and Cake Shop ( Case Study of Generation Z Lubuk Pakam) : Pengaruh Teknologi Keuangan dan Pemasaran Digital terhadap Kepuasan Pelanggan Aroma Bakery and Cake Shop (Studi Kasus Generasi Z di Lubuk Pakam) Stevani Willia; Ade Gunawan; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.325

Abstract

This study aims to analyze the effect of financial technology and digital marketing on customer satisfaction at Aroma Bakery and Cake Shop, Bakaran Batu branch. The population for this study consists of 22,388 Generation Z individuals (aged 14–28 years old) in Lubuk Pakam, and quantitative data is used. Using the Slovin formula, 100 Generation Z respondents were obtained. The questionnaire data was tested for validity and reliability using Cronbach's alpha, then the data was analyzed using normality tests, multiple linear regression, multicollinearity, T-tests, F-tests, and determination coefficient calculations (R²). The regression equation Customer Satisfaction = 7.347 + 0.371 Fintech + 0.424 Digital Marketing + e means that both variables have a positive effect. The results of the study show that fintech and digital marketing have a positive and significant effect on customer satisfaction. Fintech (t = 4.395 sig < 0.05), with its ease, practicality, trust, speed, and transaction security of fintech, can improve customer experience and satisfaction. Digital marketing has a positive and significant effect (t = 6.539, sig < 0.05), proving that content marketing, influencer marketing, and digital discount vouchers are effective in increasing customer engagement and satisfaction. Simultaneously, the coefficient of determination of 61% indicates that the variables studied contribute significantly to customer satisfaction.
The Effect of Green Packaging and Digital Payment on Consumer Behavior (A Case Study at Indomaret Asia Mega Mas Branch): Pengaruh Green Packaging dan Digital Payment terhadap Perilaku Konsumen (Studi Kasus di Indomaret Cabang Asia Mega Mas Medan) Ryu; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.344

Abstract

The central goal of this research is to ascertain how environmentally friendly packaging (X1) and electronic payment methods (X2) influence how customers act when shopping at the Asia Mega Mas Indomaret store in Medan. The survey involved 130 participants, all of whom were customers at the Asia Mega Mas Indomaret location in Medan. The method of data collection employed direct distribution of questionnaires to respondents. The outcomes of the research demonstrate that utilizing eco-friendly packaging (X1) has a favorable impact on consumer actions (Y), and using digital payment options (X2) also positively affects consumer behavior (Y).
The Influence of Biodegradable Packaging and Consumer Awareness on Product Sustainability at Ascend Coffee and Tea Company: Pengaruh Kemasan Biodegradable dan Kesadaran Konsumen Terhadap Keberlanjutan Produk di Ascend Coffee and Tea Company Angelica Natalia Waruwu; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.354

Abstract

This study aims to analyze the influence of biodegradable packaging and consumer awareness on product sustainability at Ascend Coffee and Tea Company in Medan City. The background of the research is based on the increasing global and local attention to sustainability issues and the demand of the beverage industry to reduce dependence on single-use plastic packaging. The adoption of biodegradable packaging is seen as an important strategy in supporting an environmentally friendly brand image, while consumer awareness of sustainability issues is a key factor in encouraging more responsible purchasing behavior. This study uses a quantitative approach with a survey method through a questionnaire to Ascend Coffee and Tea Company consumers who have consumed the product in the last six months. The analysis was conducted to find out the extent to which biodegradable packaging variables and consumer awareness affect product sustainability, both partially and simultaneously. The results of this study are expected to make a theoretical contribution to the development of literature related to green marketing as well as practical implications for companies in implementing sustainable business strategies that are able to improve brand image, consumer loyalty, and long-term competitiveness.
Pendampingan Manajemen Operasional pada Usaha Kupi Aceh di KA Kupi Putri Wahyuni; Dedy Lazuardi; Ihdina Gustina
Jurnal Mitra Prima Vol. 8 No. 1 (2026): JURNAL MITRA PRIMA
Publisher : Mitra prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/mitra_prima.v8i1.8282

Abstract

This activity aims to improve partners' ability to manage business operations more effectively and efficiently. The methods used include identifying problems through observation and interviews, followed by mentoring in the form of education, training, and hands-on practice in preparing SOPs, structuring workflows, and maintaining operational records. The results of the activity indicate an increase in partners' understanding of managing business operations, the development of simpler SOPs, and improvements to a more systematic workflow. Furthermore, partners have begun implementing more organized and consistent operational records, making it easier to control business activities. This activity has had a positive impact on improving the quality of operational management and supporting the sustainability of Kupi Aceh's business on the KA Kupi.
Pengaruh Lokasi, Biaya Dan Fasilitas Sekolah Terhadap Keputusan Orang Tua Memilih SD Swasta Talitakum Feberiyus Waruwu; Dedy Lazuardi; Dian Setyorini
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16098

Abstract

This study examines the factors influencing parents’ decisions in selecting private elementary schools, particularly at SD Swasta Talitakum, which has experienced a decline in student enrollment in recent years. This condition reflects a shift in parents’ preferences in choosing schools for their children amid increasing competition among educational institutions. The objective of this study is to analyze the effect of location, education costs, and school facilities on parents’ decisions. This research employs a quantitative approach using a survey method. The population consists of all parents of students at SD Swasta Talitakum, totaling 111 respondents, using a saturated sampling technique. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS, along with validity, reliability, and classical assumption tests. The results indicate that partially, location and school facilities have a positive and significant effect on parents’ decisions, while education costs have no significant effect. Simultaneously, all variables significantly influence parents’ decisions. The Adjusted R Square value of 0.215 indicates that the model explains 21.5% of the variation in parents’ decisions, while the remaining is influenced by other variables outside the model. This study contributes empirically to the field of educational management and provides practical insights for schools to improve competitiveness through enhancing facilities and accessibility.
The Influence Of Service Quality And Customer Satisfaction On Customer Loyalty at Bintang Supermarket Deby Intan Dewini Gultom; Dedy Lazuardi; Isra Rafika Sihombing
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10250

Abstract

This study aims to analyze the influence of service quality and customer satisfaction on customer loyalty, both partially and simultaneously. This study uses a quantitative approach with a survey method through a questionnaire to 110 respondents who are customers of Bintang Supermarket. The sampling technique uses accidental sampling. Data analysis was carried out using multiple linear regression with hypothesis testing through t-test and F-test, and supported by the classical assumption test and the coefficient of determination (R²). The results of the study indicate that service quality has a positive and significant effect on customer loyalty with a t-value of 5.321 greater than t-table 1.982. Customer satisfaction is also proven to have a positive and significant effect on customer loyalty with a t-value of 8.094 greater than t-table 1.982. In addition, simultaneously service quality and customer satisfaction have a positive and significant effect on customer loyalty with an F-value of 1618.843 greater than F-table 3.08. This study shows that improving service quality and customer satisfaction are important factors in creating customer loyalty at Bintang Supermarket. This research is expected to provide practical contributions to management in designing service improvement strategies and strengthening long-term relationships with customers, while also contributing theoretically to the development of marketing science, particularly in the local supermarket retail sector
Pendampingan peningkatan daya saing usaha kupi Aceh di Medan melalui manajemen praktis Dedy Lazuardi; Ihdina Gustina; Putri Wahyuni
Lebah Vol. 19 No. 6 (2026): July: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i6.587

Abstract

This community service project aims to bridge the managerial gap in traditional Kupi Aceh businesses in Medan City through intensive assistance in implementing practical management, thereby enhancing competitiveness without diminishing its cultural identity. The project adopted a modified Participatory Action Research (PAR) framework, involving 5 partner Kupi Aceh coffee shops with 15 participants. The intervention phases encompassed problem diagnostics, offline training, and on-site mentoring for four weeks. The effectiveness of cognitive understanding was measured using Normalized Gain (N-Gain), while the operational impact was assessed through observations of raw material inefficiency trends. The results indicated a significant increase in managerial literacy, demonstrated by the participants' average N-Gain scores falling into the medium-to-high category (0.64–0.80). Operationally, compliance with cloud-based digital bookkeeping applications and the implementation of standard operating procedures (SOP) successfully enhanced the partners' competitiveness indicators. This was reflected in daily cash flow transparency, the mitigation of fraud risks, and a drastic reduction in raw material inventory inefficiencies by preventing overstock and stock-out risks. In conclusion, the implementation of adaptive practical management is proven effective in transforming family-run governance into a more systematic and efficient structure. Operational standardization and digitalization serve as robust catalysts for the competitiveness of traditional culinary MSMEs amidst modern market disruptions. 
Impact of Experiential Marketing and Consumer Trust on Purchase Decisions: Evidence from a Smartphone Retail Business Jenni Ria Zai; Dedy Lazuardi; Widalicin Januarty
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 1 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i1.10983

Abstract

The increasing use of mobile phones in Indonesia has intensified competition in the smartphone retail industry and influenced consumer purchasing behavior. Metta Cell Denai Medan, a local smartphone retailer, has experienced a decline in sales in recent years, indicating reduced consumer purchase interest. Preliminary observations suggest that this decline is associated with suboptimal experiential marketing practices and low levels of consumer trust, particularly in terms of service quality, transparency, and transaction convenience. This study aims to examine the influence of experiential marketing and consumer trust on purchase decisions. This research adopts a quantitative approach using survey data collected from 110 consumers, with the sample size determined based on indicator-based estimation techniques. Data were analyzed using multiple linear regression to assess both partial and simultaneous effects of the independent variables on purchase decisions. The findings reveal that experiential marketing and consumer trust each have a positive and significant effect on purchase decisions. Furthermore, both variables jointly contribute to shaping consumer purchasing behavior. These results highlight the importance of creating meaningful customer experiences and building trust as strategic priorities for improving purchase decisions in the smartphone retail sector.
The Influence of Product Quality and Promotion on Purchase Decisions on Culinary MSME Consumers in Medan City Dedy Lazuardi
Outline Journal of Economic Studies Vol. 5 No. 2: April - September 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/04t3ay88

Abstract

Purpose: This study investigated the influence of product quality and promotion on consumer purchasing decisions within the culinary micro, small, and medium enterprise sector in Medan City. Methods: Researchers employed a quantitative causality approach to collect primary data from consumers who had completed at least one transaction. Data collection involved a structured questionnaire instrument distributed to a purposively selected sample. Researchers systematically analyzed the data using a multiple linear regression analysis method to test the hypothesized effects. Results: Statistical analysis results proved that product quality positively and significantly influenced purchasing decisions with an estimated value of 0.452. Furthermore, promotion also exerted a positive and significant influence on purchasing decisions with an estimated value of 0.318. Simultaneously, product quality and promotion explained 62.4 percent of the total variation in consumer purchasing decisions. Conclusions: This research concluded that the combination of high product quality standards and aggressive promotional strategies successfully drove transaction decisions effectively. Originality/value: These findings emphasized the critical need for culinary business practitioners to consistently balance digital marketing visibility with the assurance of authentic product value to sustain business continuity amidst a highly competitive market.
Edukasi Manajemen Keuangan Keluarga dan Perencanaan Masa Depan bagi Ibu Rumah Tangga Ihdina Gustina; Putri Wahyuni; Dedy Lazuardi
Lebah Vol. 19 No. 6 (2026): July: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i6.592

Abstract

Rendahnya literasi keuangan di kalangan ibu rumah tangga sering kali memicu perilaku konsumsi impulsif dan kurangnya perencanaan finansial jangka panjang. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas manajerial keuangan dan kesadaran perencanaan masa depan bagi ibu rumah tangga di Medan. Metode penerapan yang digunakan adalah Participatory Action Learning System (PALS) yang mencakup tiga tahapan utama: persiapan melalui observasi fenomena lapangan dan wawancara, pelaksanaan melalui edukasi interaktif serta workshop simulasi anggaran, dan evaluasi untuk mengukur ketercapaian sasaran melalui pre-test serta post-test. Hasil pengabdian menunjukkan adanya peningkatan signifikan pada aspek kognitif peserta dengan kenaikan skor rata-rata literasi keuangan sebesar 45%. Secara psikomotorik, 85% peserta berhasil menyusun rencana anggaran bulanan secara mandiri dan mulai mengalokasikan dana darurat. Kesimpulannya, program ini efektif dalam mengubah pola pikir konsumtif menjadi produktif-terencana, sekaligus memperkuat ketahanan ekonomi keluarga. Keberhasilan ini didukung oleh luaran berupa buku saku manajemen keuangan yang relevan dengan kondisi sosial masyarakat sasaran. Ucapan terima kasih disampaikan kepada LPPM Sekolah Tinggi Ilmu Ekonomi Eka Prasetya atas dukungan pendanaan dan fasilitas. Referensi yang digunakan dalam naskah ini bersumber dari literatur jurnal terakreditasi dalam kurun waktu lima tahun terakhir untuk menjamin validitas akademik
Co-Authors Ade Gunawan Adek apriyandi Amril Amril Angelica Natalia Waruwu Angeline Hartono Angga, Wellice Azrina Amalia Bambang Sutejo Brilian Moktar Cathereen Chandra, Stanley Chen, Michael Deby Intan Dewini Gultom Dian Setyorini Elisabeth Nainggolan Feberiyus Waruwu Fendy Wangsa Hommy Dorthy Ellyany Sinaga Idina Gustina Ihdina Gustina Irma Herliza Rizki Isra Rafika Sihombing Januarty , Widalicin Jefry Holy Jenni Ria Zai Jenniefer Killiam Junaedi Caga Lidyia Mashitah Binti Duralim Michael Gho Muammar Rinaldi Muhammad Ras Muis Norhaslina BT Asri Nur Ahmadi Bi Rahmani Nur Fadzillah Binti Jaafar Nuri Aslami Petrus Loo Pretty Elfrida Sirait Pretty Elfrida Sirait Putri Wahyuni Putri Wahyuni PUTRI WAHYUNI Ryu Selen Anggereyani Shinta Shinta Sinaga, Hommy Dorthy Ellyany Siregar, Zulkarnain Siti Mujiatun Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sridewi, Nurmala Stevani Willia Sugesti, Edwin Tina Muhardika Handayani Vina Vina Vina Wangsa, Fendy Widalicin Januarty Widalicin Januarty Zai, Jenni Ria Zhensen