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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal Of Management Science (JMAS) Journal of Management and Business Innovations Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Islamic Economics and Business JURNAL MITRA PRIMA JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Applied Finance and Business Studies Sulawesi Tenggara Educational Journal Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat Inovasi LEBAH Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Manajemen Dan Akuntansi Medan Jurnal Ilmiah Multidisiplin Indonesia IIJSE PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Menulis: Jurnal Penelitian Nusantara Outline Journal of Economic Studies Outline Journal of Community Development International Journal for Advanced Research Jurnal Pemberdayaan Kepada Masyarakat
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Pengaruh Layanan Telemedicine Dan Kepercayaan Terhadap Minat Penggunaan Layanan Kesehatan Digital Di Indonesia Cathereen; Lidyia; Dedy Lazuardi
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 5 (2026): Menulis - Mei
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i5.1124

Abstract

kesehatan digital di Indonesia melalui metode kualitatif dengan studi pustaka. Penelitian memanfaatkan berbagai sumber literatur ilmiah untuk memahami hubungan antara kualitas layanan, kepercayaan pengguna, dan minat penggunaan telemedicine. Perkembangan teknologi kesehatan mendorong masyarakat memanfaatkan layanan kesehatan digital karena lebih praktis, cepat, dan mudah diakses tanpa harus datang langsung ke rumah sakit atau klinik. Telemedicine juga membantu masyarakat di daerah terpencil memperoleh akses layanan kesehatan yang lebih baik walaupun fasilitas kesehatan masih terbatas. Hasil kajian menunjukkan bahwa kualitas layanan seperti kemudahan penggunaan aplikasi, kecepatan respon tenaga medis, dan kejelasan informasi mampu meningkatkan kenyamanan pengguna. Kepercayaan pengguna juga memengaruhi keputusan masyarakat dalam memakai layanan kesehatan digital. Pengguna merasa lebih yakin menggunakan telemedicine ketika keamanan data terjaga, komunikasi tenaga medis berjalan baik, dan sistem layanan dapat digunakan secara stabil. Penelitian ini juga menemukan beberapa hambatan, seperti rendahnya literasi digital, keterbatasan jaringan internet, serta regulasi yang belum sepenuhnya mendukung penggunaan telemedicine secara luas. Hasil penelitian menunjukkan bahwa layanan telemedicine dan kepercayaan memiliki pengaruh kuat terhadap minat penggunaan layanan kesehatan digital di Indonesia.
Marketing strategies and their effect on sales growth at taichan and grills Medan Johor Ihdina Gustina; Dedy Lazuardi
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.344

Abstract

This research aims to determine how much influence promotion and location on sales volume at Taichan and Grills. The research methodology used is descriptive quantitative method. The population in this study is unkwown. The technique for determining the number of samples used in this study used is Hair technique and amounted to 100 respondents. The research method used is the technique of collecting data through questionnaires distribution, library research and field research which is carried out systematically based on the research objectives. The analytical method used to solve the problem and prove the hypothesis is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). Promotion dan location variables partially had a positive and significant on Sales Volume at Taichan and Grills Karya Wisata Medan Johor. Promotion and Location variables simultaneously had a positive and significant on Sales Volume at Taichan and Grills Karya Wisata Medan Johor.
The effect of creativity and product innovation on business success (case study at Ruang Kopi Koju Branch Cemara Asri Medan) Dedy Lazuardi; Ihdina Gustina
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.351

Abstract

This study aims to examine the effect of creativity and product innovation on business success, with a case study at Ruang Kopi Koju, Cemara Asri branch in Medan. The research used a quantitative approach with data collected from 99 respondents selected through purposive sampling. Respondents were consumers who had visited the café at least twice. The data were gathered through observation, interviews, and documentation, and analyzed using multiple linear regression. The findings show that both creativity and product innovation have a positive and significant partial effect on business success. Simultaneously, creativity and product innovation also significantly influence business success. The coefficient of determination (R²) test results indicate that both variables jointly contribute to business success at Ruang Kopi Koju. This research highlights the importance of developing creative strategies and innovative products to enhance performance and sustainability in the competitive culinary business sector.
The Effect of Word-of-Mouth (WOM) and Atmosphere on Competitive Advantage at Rumah Makan Rasa Leluhur, Medan City Junaedi Caga; Dedy Lazuardi; Irvan Rolyesh Situmorang; Elisabeth Nainggolan; Idina Gustina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The culinary industry in Medan City is growing rapidly, with over 2,002 restaurants operating as of 2025, creating intense competition. Rumah Makan Rasa Leluhur, a traditional restaurant in Medan, faces challenges in maintaining its competitive advantage amid increasing rivalry. This study aims to analyze the effect of Word of Mouth (WOM) and store atmosphere on the competitive advantage of Rumah Makan Rasa Leluhur in Medan City, both partially and simultaneously. This research employed a quantitative associative approach. Data were collected through questionnaires distributed to 100 respondents selected using incidental sampling. The research variables include Word of Mouth (X₁), Store Atmosphere (X₂), and Competitive Advantage (Y). Data analysis was conducted using multiple linear regression, classical assumption tests, t-test, F-test, and coefficient of determination (R²). The results show that Word of Mouth has a positive and significant partial effect on competitive advantage (t = 4.695 > t-table = 1.661; sig. = 0.001) with a partial contribution of 15.5%. Store Atmosphere also has a positive and significant partial effect (t = 4.917 > t-table = 1.661; sig. = 0.001) with a partial contribution of 17.1%. Simultaneously, both variables significantly influence competitive advantage (F = 23.487 > F-table = 3.09; sig. < 0.001), explaining 32.6% of the variance (R² = 0.326). These findings suggest that improving positive word of mouth communication and enhancing the physical store atmosphere are key strategies for strengthening the competitive position of Rumah Makan Rasa Leluhur.
The Influence of Digital Marketing, Business Capital, and HR Competence on the Success of Fashion UMKM Businesses in the Medan Area District Jefry Holy; Dedy Lazuardi; Widalicin Januarty; Sri Rezeki; Brilian Moktar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10234

Abstract

This study aims to examine the effects of digital marketing, business capital, and human resource competencies on the business success of fashion MSMEs in Medan Area District. The research employs a quantitative approach using a survey method with 124 MSME actors as respondents. Data were collected through questionnaires and analyzed using multiple regression analysis to test the hypotheses. The findings reveal that digital marketing, business capital, and human resource competencies each significantly influence business success both individually and simultaneously. Specifically, digital marketing has the highest contribution to business success, followed by human resource competencies and business capital. The study also finds that these three variables collectively explain a substantial proportion of the variance in business success. This research contributes to the existing literature by emphasizing the importance of integrating digital strategies, adequate capital management, and competent human resources in achieving sustainable business performance. Furthermore, the findings provide practical insights for MSME actors to enhance their competitiveness through optimizing digital marketing, improving financial management, and developing human resource capabilities, while future studies are encouraged to explore additional factors such as innovation and market orientation.
The Influence of Organizational Culture on Internal Communication and Team Performance in Multinational Companies Muhammad Ras Muis; Ihdina Gustina; Dedy Lazuardi; Putri Wahyuni; Muammar Rinaldi
International Journal For Advanced Research Vol. 1 No. 5: February 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tsydde65

Abstract

This study explores the influence of organizational culture on internal communication and team performance in multinational companies. The research adopts a mixed-methods approach, combining qualitative interviews with managers and employees and a quantitative survey to examine the relationships between organizational culture, communication, and team performance. The findings reveal that a strong organizational culture positively affects internal communication effectiveness, with clear and consistent communication channels enhancing collaboration and alignment among team members. Additionally, the study highlights the significant role of trust, leadership, and cultural integration in fostering effective communication and high team performance. Multinational companies with a unified organizational culture demonstrated higher levels of teamwork, cooperation, and overall performance, while fragmented cultures led to communication breakdowns and reduced team effectiveness. The results emphasize the importance of cultural cohesion, inclusivity, and adaptability in creating a conducive work environment for global teams. This research provides valuable insights for managers in multinational organizations, suggesting that cultivating a strong, trust-based, and inclusive organizational culture can improve communication, enhance collaboration, and drive team success across diverse cultural contexts.
PENGARUH KERAGAMAN, KELENGKAPAN PRODUK TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Hommy Dorthy Ellyany Sinaga; Dedy Lazuardi; Fendy Wangsa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 7 No. 4 (2024): November 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i4.2293

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Keragaman dan Kelengkapan Produk berpengaruh terhadap Kepuasan Pelanggan, untuk mengetahui apakah Kepuasan Pelanggan berpengaruh terhadap Minat Beli Ulang dan untuk mengetahui apakah Keragaman dan Kelengkapan Produk berpengaruh terhadap Minat Beli Ulang melalui Kepuasan Pelanggan sebagai variabel intervening. Penelitian ini menggunakan jenis data kuantitatif dan sumber data merupakan data primer dan data sekunder. Populasi pada penelitian ini adalah pelanggan yang melakukan pembelian ulang sparepart di PT Mega Anugrah Mandiri pada tahun 2022 sebanyak 133 pelanggan. Jumlah sampel adalah 100 pelanggan dengan rumus slovin. Teknik pengambilan sampel dengan nonprobability sampling menggunakan Random Sampling. Data dianalisis dengan metode analisis jalur. Hasil penelitian menunjukkan variabel Keragaman berpengaruh signifikan terhadap Kepuasan Pelanggan. Variabel Kelengkapan Produk berpengaruh signifikan terhadap Kepuasan Pelanggan. Kepuasan Pelanggan berpengaruh signifikan terhadap Minat Beli Ulang. Berdasarkan hasil pengujian hipotesis secara simultan diketahui bahwa hasil uji – F menunjukkan variabel Keragaman dan Kelengkapan Produk berpengaruh signifikan terhadap Kepuasan Pelanggan. Hasil uji sobel menunjukkan bahwa variabel Keragaman dan Kelengkapan Produk berpengaruh signifikan terhadap Minat Beli Ulang melalui Kepuasan Pelanggan sebagai variabel intervening.
Co-Authors Ade Gunawan Adek apriyandi Amril Amril Angelica Natalia Waruwu Angeline Hartono Angga, Wellice Azrina Amalia Bambang Sutejo Brilian Moktar Cathereen Chandra, Stanley Chen, Michael Deby Intan Dewini Gultom Dian Setyorini Elisabeth Nainggolan Feberiyus Waruwu Fendy Wangsa Hommy Dorthy Ellyany Sinaga Idina Gustina Ihdina Gustina Irma Herliza Rizki Isra Rafika Sihombing Januarty , Widalicin Jefry Holy Jenni Ria Zai Jenniefer Killiam Junaedi Caga Lidyia Mashitah Binti Duralim Michael Gho Muammar Rinaldi Muhammad Ras Muis Norhaslina BT Asri Nur Ahmadi Bi Rahmani Nur Fadzillah Binti Jaafar Nuri Aslami Petrus Loo Pretty Elfrida Sirait Pretty Elfrida Sirait Putri Wahyuni Putri Wahyuni PUTRI WAHYUNI Ryu Selen Anggereyani Shinta Shinta Sinaga, Hommy Dorthy Ellyany Siregar, Zulkarnain Siti Mujiatun Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sridewi, Nurmala Stevani Willia Sugesti, Edwin Tina Muhardika Handayani Vina Vina Vina Wangsa, Fendy Widalicin Januarty Widalicin Januarty Zai, Jenni Ria Zhensen