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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Penyuluhan SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Perkebunan dan Lahan Tropika Jurnal Social Economic of Agriculture AGRARIS: Journal of Agribusiness and Rural Development Research Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Daun: Jurnal Ilmiah Pertanian dan Kehutanan Forest and Society JURNAL AGRICA JURISMA: Jurnal Riset Bisnis & Manajemen Agriecobis : Journal of Agricultural Socioeconomics and Business Wahana Peternakan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Community Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Wiratani : Jurnal Ilmiah Agribisnis Journal of Innovative and Creativity
Adi Suyatno
Department Of Agricultural Socioeconomics, Faculty Of Agriculture, Universitas Tanjungpura, Pontianak-Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Public Health Social Sciences Veterinary Other

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Journal : Indonesian Community Journal

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Peningkatan Kapasitas Kewirausahaan Petani Muda Melalui Pelatihan Aplikasi Canva Sebagai Media Pendukung Pemasaran Digital di Desa Bintang Mas Kabupaten Kubu Raya Wanti Fitrianti; Jajat Sudarajat; Adi Suyatno
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4682

Abstract

ABSTRACT Currently, it shows that the entrepreneurial mindset and involvement in the marketing process among young farmers are still weak. This has implications for the sustainability and income of farming, thereby slowing down farmer regeneration. However, there is potential for farming business development by utilizing digital marketing for the agricultural business interests of young farmer groups in Bintang Mas Village, Kubu Raya Regency. This community service activity (PKM) focuses on increasing the entrepreneurial capacity of young farmers in the context of expanding digital-based marketing activities by providing training in making posters, e-flyers, story feeds, and posts using the Canva application via social media as a promotional tool so that it is hoped that reach a broader market through the use of digital marketing strategies. The results of the training and mentoring showed a positive response and high enthusiasm from participants and an increase in the entrepreneurial capacity of young farmers through digital marketing in the agricultural business. Another result is that the group of young farmers who are partners have been able and skilled in creating promotions designs, logos, and branding which are characteristic of agricultural products uploaded via social media accounts.
Co-Authors Abdul Hamid A Yusra Abdul Hamid A. Yusra ABDUL HAMID A.YUSRA Aditya Nugraha Agustinus Agustinus Amran B Simbolon Ananda Rexi Prayogo Ani Muani Ani Muani Anita - Anita Suharyani arie aldi Ariyono Hutasoit Armansyah Armansyah Armansyah Artadewa, Azmi Benny, Marsianus CHARLES, FREDINATA Daniel Daniel Dewi Kurniati Diah Puspita Sari Didik Didik Dwi Handoko Darmadi Eka Wahyu Ningsih EPA, RUSWITA Erlida Yurisinthae Erlinda Yurisinthae Erlinda Yurisinthae ETI UTARI Eva Dolorosa Firman Firman Hadi Nugroho Hapzi Ali Heri Pitrianto Herudin Herudin Heryanti, Devi Hidayah Hidayah Idrus Idrus Ika Puji Utami Imelda . Imelda Imelda IRMAYADI, ADE Irwanto, Ignasius Ivan Kurniawan Jajat Sudarajat Jajat Sudrajat Jajat sudrajat Januarti Januarti Joni Iskandar, Joni Josua Parulian Hutajulu JUARSYAH, RENDRA Koko Aprianus Komariyati Komariyati Kurniati*, Dewi LAWAN, TEODORUS KARMEDI Lestari, Vivi Ayu Lu'lua, Lu'lua Mahrani Fiansyah Marisi Aritonang Maryana, Dina Maswadi Maswadi - Maswadi Maswadi maswadi maswadi maswadi maya tiara anggreini Mochammad Imron Awalludin Morteza Muthahhari Muhammad Faisal Muhammad Rizki Mulyadi Safwan Novira Kusrini Novira Kusrini Nur'aina Uswatun Khasanah Nurhasanah Nurhasanah Nurliza Nurliza nurul fatonah Nurul Huda Oktoriana  , Shenny Pamela Piki Andrian POPIDYLAH, POPIDYLAH Radian Radian Rakhmad Hidayat RANI MAIRANDA PUTRI Rano Sanjaya Retno Wulan Fitrianti Rini Astuti Rizky Noviyanti Rohid Rohidin Ruspitasari, Nanda Putri Sabirin Sabirin, Sabirin SARI JASMI Satriadi, Dery Shenny Oktoriana Slamet Hidayah Sulaiman Suharyani, Anita Surachman , TEODORUS KARMEDI LAWAN Triana Vicky Boru Nainggolan Trisno Miranda Veronika, Carla Wahyu Juniardi Wanti Fitrianti Yuhnes Ave Kana YUNI YUNI