Claim Missing Document
Check
Articles

EDITORIAL PREFACE (Volume 6, Issue 2, November 2018) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 6 No. 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Journal of Business and Entrepreneurship, Volume 6, Issue 2, November 2018.
EDITORIAL PREFACE (Volume 7, Issue 1, May 2019) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 7 No. 1 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2019 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Journal of Business and Entrepreneurship, Volume 7, Issue 1, May 2019.
EDITORIAL PREFACE (Volume 7, Issue 2, November 2019) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 7 No. 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Journal of Business and Entrepreneurship, Volume 7, Issue 2, November 2019.
ANALYZING THE EFFECTS OF PRODUCT QUALITY, PACKAGING, PROMOTIONAL OFFER, AVAILABILITY, AND VARIETY TOWARD BRAND LOYALTY OF “MIE SEDAAP” Pangaribuan, Christian Haposan; Yandi, Muhammad; Ardiansyah, Muhril
Journal of Business And Entrepreneurship Vol. 6 No. 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was motivated by business rivalry in instant noodle segment in Indonesia. From time to time, the business in this sector is getting tight therefore the company needs to create a new marketing strategy in order to keep the market share steady if not higher. For the past several years, most of the market shares of instant noodle business in Indonesia is led by Indomie. The objective of this study is to see which factor would affect the brand loyalty of one of Indomie’s competitors, Mie Sedaap. The purpose of this study is to analyze whether or not product quality, packaging, promotional offer, availability, and variety affecting brand loyalty. The questionnaires were distributed online to 164 college students of Sampoerna University. The data were analyzed in the form of quantitative analysis using validity test, reliability test, multicollinearity test, multiple correlation test, multiple regression test F-test and t-test. The study found out that availability and variety significantly affect the dependent variable. Keywords: brand loyalty, product quality, packaging, promotional offer, availability, variety Penelitian ini dilatarbelakangi oleh persaingan bisnis di segmen mie instan di Indonesia. Dari waktu ke waktu, bisnis di sektor ini semakin ketat sehingga perusahaan perlu membuat strategi pemasaran baru agar pangsa pasar tetap stabil jika tidak lebih tinggi. Selama beberapa tahun terakhir, sebagian besar pangsa pasar bisnis mie instan di Indonesia dipimpin oleh Indomie. Tujuan dari penelitian ini adalah untuk melihat faktor mana yang akan mempengaruhi loyalitas merek dari salah satu pesaing Indomie, Mie Sedaap. Tujuan dari penelitian ini adalah untuk menganalisis apakah kualitas produk, kemasan, penawaran promosi, ketersediaan, dan variasi mempengaruhi loyalitas merek. Kuesioner dibagikan secara online kepada 164 mahasiswa Universitas Sampoerna. Data dianalisis dalam bentuk kuantitatif menggunakan uji validitas, uji reliabilitas, uji multikolinieritas, uji korelasi ganda, uji regresi berganda F-test dan uji-t. Studi ini menemukan bahwa ketersediaan dan variasi secara signifikan mempengaruhi variabel dependen. Kata Kunci: loyalitas merek, kualitas produk, pengemasan, penawaran promosi, ketersediaan, variasi
ANALYSIS OF CUSTOMER SATISFACTION ON INTERNET BANKING: A CASE STUDY ON BANK SAHABAT SAMPOERNA Pangaribuan, Christian Haposan; Effendi, Sahlan
Journal of Business And Entrepreneurship Vol. 6 No. 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

.
EDITORIAL PREFACE (Volume 6, Issue 1, November 2018) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 6 No. 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Journal of Business and Entrepreneurship, Volume 6, Issue 1, May 2018.
EDITORIAL PREFACE (Volume 8, Issue 2, November 2020) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 8 No. 2 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2020 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Journal of Business and Entrepreneurship, Volume 8, Issue 2, November 2020.
EDITORIAL PREFACE (Volume 9, Issue 1, May 2021) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 9 No. 1 (2021): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2021 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Journal of Business and Entrepreneurship, Volume 9, Issue 1, May 2021.
Mitigating Social Fatigue Luhur, Calista; Haqi Putri, Id'hayani Shavana; Pangaribuan, Christian Haposan
Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i1.15486

Abstract

With the increasing technology adoption across all ages throughout the population, number of social media users increases and shows no stopping. Positive benefits of social media are widely reported with increased in well-being and life satisfaction. On the other hand, many users have decided to take a social media detox or even discontinue to use social media as they feel fatigued by it. This research aims to study what factors that may lead users to social media fatigue as well as provide possible solutions to help users derived more positive benefits compared to negative ones. This study is conducted through an online survey with 115 samples with most coming from Gen- Z and millennials, the samples are then analyzed with the SMART PLS 4 software. The study findings are that the three variables: boredom proneness, information overload and depression have correlation to social media fatigue with information overload being the most significant as seen from p value (0,0000). The study concludes that these three variables have positive significance to social media fatigue.
Examining The Underlying Variables Between Price and Subscription Continuance of Netflix’s Subscribers in Jakarta Galingging, Jesusha Glory Anemone; Niha, Irma Shafika; Nurfaiza, Nazia; Pangaribuan, Christian Haposan
Eligible : Journal of Social Sciences Vol. 2 No. 2 (2023): ELIGIBLE : Journal of Social Sciences
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/eligible.v2i2.72

Abstract

Understanding the underlying variables that influence willingness to purchase certain products is crucial as it helps businesses to make better decisions to market their products. This study focuses on the Video on Demand industry and aims to explore the relationship between Netflix Subscription Continuance and Price that is mediated by two variables, namely Perceived Quality and Content. This research addresses the reason behind the phenomenon of customers’ decision to keep subscribing to Netflix despite the fact that there is an increasing price on the platform. The data for this paper is obtained from 111 Netflix subscribers in Jakarta who once and/or continue subscribing to Netflix, while the results are analyzed using SmartPLS. The findings of this research reveal that the direct relation between Price and Subscription Continuance is not significant. However, the indirect relationship that is mediated by Perceived Quality and Content both indicate significant relationships. This study discloses that improving Content and Perceived Quality will result in an increase in Subscription Continuance of Netflix.
Co-Authors Adele Valerry Aggraeni, Ella Intan Ali Akbar Fuadi Alicia Listiani Tenia Alif, Muhammad Gunawan Amini, Nuzulia Anggeliana, Dhea Antari, Ni Kadek Yuni Arief Perdana Kumaat Aurelia Venus Angelica Ayya Sofia Bambang Setiono Bambang Setiono Barlian, Erland Bernanda, Devi Yurisca Butar Butar, Ivan Destian Calista Luhur Christin, Lelly Citra, Baiq Sany Ayu Dairion Thahar DANIAL THAIB Desman Hidayat Doa, Fidelia Novena Effendi, Sahlan Furqan, Farhan Galingging, Jesusha Glory Anemone Getruda Filumena Yulius Glisina Dwinoor Rembulan Glory Aguzman Gularso, Kurnadi Hamidah, Rusyda Haqi Putri, Id'hayani Shavana Hong, Kristy Id'hayani Shavana Haqi Putri islam, sri susilawati Iwan Setiawan Jalu Kawiworo Kartika, Leni Ajeng Kawiworo, Jalu Kembau, Agung Stefanus Kurniawati, Regina Zaviera Anggi Laurinda, Cindy Lidhiah Lesthary Luhur, Calista Madeline Lydia Hiustra Maharani, Regita Maldini, Anak Agung Kompiyang Ratih Maria Francisca Lies Ambarwati Martinus Fieser Sitinjak Megawati, Yenli Meisya Nurahmasari Meliana Meliana Mona Chaterina Muhril Ardiansyah Nabiel Elhakim Al-Ahmad Bit Nabila Tafriza Nabilah Putri Justine Niha, Irma Shafika Nilam, Edric Budiman Novitasari, Evi Nurfaiza, Nazia Okta Prihatma Bayu Putra Pananda Pasaribu, Pananda Paulina, Putri Pratama, Mohammad Harry Prayataneswara Dwiputri Susanto Prayitno, Sentot Basuki Princes, Elfindah Puti Syifa Azzahra Putri Lathifah 'Afif Putri Paulina Ramadhanti, Jovita Rith Analin Osok Riyanto, Ricarhdus Rikky Roemawi, Nathania Ferinda Santo Tjhin Santo Tjhin Setiawan, Johan Sherisa, Livia Alma Sitinjak, Martinus Fieser Stephanie Stephanus Solaiman Syarifah Nur Silfiyah Thahar, Dairion Titanicko, Titanicko Tri Wismiarsi, Tri Wanda, Meisya Yandi, Muhammad