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Pangaribuan, Christian Haposan

Sampoerna University

Author-ID : 2744721

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary Other

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The Influence of Service Quality on Public Satisfaction and Public Trust: A Study on Jakarta Public Health Services during COVID-19 Pandemic Citra, Baiq Sany Ayu; Setiono, Bambang; Pangaribuan, Christian Haposan; Ambarwati, Maria Francisca Lies
Journal of Business, Management, and Social Studies Vol. 1 No. 1 (2021): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Objective – The COVID-19 pandemic has challenged the government because of the uncertainty in public health services’ preparedness to provide patient-centered care that meets public needs. Hence, the necessity to evaluate service quality towards society’s satisfaction and trust during these difficult times. This study examines the influence of service quality towards public satisfaction and public trust on the public health services in Jakarta during the pandemic.Methodology – A quantitative method using regression data analysis with a total sample of 120 respondents.Findings – The result shows that two dimensions of public service quality (empathy and reliability) significantly influenced public satisfaction. However, the other three dimensions of public service quality (tangible, responsiveness, and assurance) did not influence public satisfaction. Only two dimensions of public service quality (reliability and responsiveness) significantly influenced public trust. The result found that public satisfaction positively influenced public trust. The relation was strongest compared to other correlations in the study.Novelty – This study examined public health services by the government of Jakarta during the COVID-19 pandemic.

The Effectiveness of Gojek’s Product Placement in Keluarga Cemara Movie towards Purchase Intention Anggeliana, Dhea; Alif, Muhammad Gunawan; Pangaribuan, Christian Haposan
Journal of Business, Management, and Social Studies Vol. 1 No. 1 (2021): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Objective – This study explores the influence of product placement towards purchase intention while assessing the effectiveness of the ad determined by aspects of prominence, celebrity endorsement, modality, attitude towards movie and attitude towards brand.Methodology – This type of research was a quantitative method using associative research approach and measured by regression method. The distribution of questionnaires was a non-probability with simple random sampling. The survey was conducted to 184 respondents in Jakarta, Indonesia, in May 2019.Findings – The research found that modality does have a direct and significant effect on attitude towards the movie, attitude towards the brand, and purchase intention. We also find that celebrity endorsement has an impact on attitude towards the brand and purchase intention, not on attitude towards the movie. Prominence does not seem to have any relationship with all dependent variables.Novelty – Although research has investigated product/brand placement, we extend the literature by investigating modality, prominence, and celebrity endorsement.

Executive Summary (Volume 1, Issue 1, May 2021) Pangaribuan, Christian Haposan
Journal of Business, Management, and Social Studies Vol. 1 No. 1 (2021): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Journal of Business, Management, and Social Studies, Vol. 1, No. 1, May 2021.

Analyzing the Factors Affecting Purchase Intention of Drugstore Beauty Products Maharani, Regita; Pangaribuan, Christian Haposan
Journal of Multidisciplinary Issues Vol 1 No 1 (2021): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Objective – The objective of this study is to identify the key elements of buying beauty products in drugstore chains, discuss the reasons and factors behind why these drugstore chains had become the customers’ preference to visit and purchase beauty products, and to find out the relation of store convenience of drugstore chains to purchase intention of their beauty products. Methodology – The method used in this research is quantitative using an online survey started in November 2020. From 132 distributed questionnaires using Google Form link, only 106 responses are valid. Findings – The results reveal that shopping enjoyment and competitive price to have a significant influence on intention to purchase. However, the relationship between convenience and purchase intention was not supported. Novelty – Previous studies have predominantly examined the main effect of shopping convenience on purchase intention. This study extends our understanding of this relationship by highlighting the non-significant result in the convenience–intention linkage.

Does Religiosity Matter in Switching from Conventional to Islamic Insurance? Novitasari, Evi; Pangaribuan, Christian Haposan
Journal of Multidisciplinary Issues Vol 1 No 1 (2021): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Objective – Despite the fact that Islamic insurance has grown significantly in Muslim countries; the number of market users was still very low compared to its market potential in Indonesia. The purpose of this research is to understand the factors that influence consumers to switch from conventional insurance to Islamic insurance.Methodology – The influential factors being studied in this quantitative research are religiosity and product awareness and employs Qualtrics online survey that was administered to 200 Muslim customers of major life insurance over a period of 3 months (from June until August 2018). The group of population being the object in this study is Muslims who are non-participants of Islamic insurance, the current customers of conventional insurance who has monthly fix income and located in the city of Jakarta and its surroundings.Findings – The results reveal religiosity to have a significant influence on switching attitudes and switching behavior. However, the other tests for the relationship between product awareness and switching attitudes as well as between product awareness and behavioral intention were not supported.Novelty – Although past studies have investigated religiosity and product awareness in the context of switching from conventional to Islamic insurance, none have examined this issue in Indonesia. The paper concludes with the practical implications of the research.

Analyzing the Millennials’ Intention towards Purchasing Reusable Shopping Bags (Evidence from Bali) Antari, Ni Kadek Yuni; Pangaribuan, Christian Haposan
Journal of Multidisciplinary Issues Vol 1 No 1 (2021): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Objective – This study aims to analyze the millennials intention in Bali towards purchasing reusable shopping bags, the study extends the Theory of Planned Behavior (TPB). Methodology – The data were collected by using online questionnaire in Bali. The total sample of this study is 227 respondents. Findings – The finding of this study shows that Environmental Knowledge, Personal Belief, and Social Influence significantly affect the attitude of customers to purchase reusable shopping bags. Personal Belief becomes the dominant variable affecting consumer’s attitude. Meanwhile, Government Regulation and Media Exposure have no significant influence on the attitude towards purchasing reusable shopping bags. Attitude significantly influences Intention to Purchase reusable shopping bags, while Intention to Purchase reusable shopping bags gives a significant effect on Pro-Environmental Behavior. Novelty – In this study, the researchers extend the existing Theory of Planned Behavior and add environmental knowledge to show the fact that everyone is aware of the environment degradation issue and admit that the issue is everyone’s responsibility.

Gojek and Brand Popularity: A Study of the Mediating Effect of Gojek’s Merger with Competitor Sherisa, Livia Alma; Pangaribuan, Christian Haposan; Setiawan, Johan
Journal of Multidisciplinary Issues Vol 1 No 1 (2021): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Objective – To investigate consumer attitudes towards accepting Gojek’s merger with competitor and the effects on Gojek’s brand popularity.Methodology – This research uses quantitative method distributed to Gojek’s active users (n=506) in Indonesia through an online survey platform. The data was analyzed using multiple linear regression.Findings – The variables attachment to Gojek, satisfaction with Gojek, and acceptance of Gojek’s merger with competitors were significant contributors to the dependent variable brand popularity of Gojek. Meanwhile, word-of-mouth about Gojek and perceived fairness of Gojek price do not have significant relationships with brand popularity of Gojek. For the dependent variable acceptance of Gojek’s merger with a competitor, word-of-mouth about Gojek and attachment to Gojek were significant contributors. At the same time, perceived fairness of Gojek price and satisfaction with Gojek were not significant contributors.Novelty – This research provides an insight into brand popularity of Gojek services in Indonesia and the influence of the acceptance of Gojek’s merger with competitor.

The Influence of Hedonic Motivation and Influencer Marketing on Purchasing Decisions with FOMO (Fear of Missing Out) as A Mediating Variable (Empirical Study: Cupika Online Store Customers) Stephanus Solaiman; Christian Haposan Pangaribuan
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1006

This study investigates the influence of hedonic motivation and influencer marketing on purchase decisions, with Fear of Missing Out (FOMO) as a mediating variable, in the context of Cupika online store customers. The research employs a quantitative approach using structural equation modeling (SEM) with a sample of 132 respondents who have purchased from Cupika's e-commerce platforms. The findings reveal significant direct effects of hedonic motivation (β = 0.206, p = 0.017) and influencer marketing (β = 0.317, p < 0.001) on purchase decisions. FOMO demonstrates a strong direct effect on purchase decisions (β = 0.470, p < 0.001). Furthermore, the study identifies significant indirect effects of hedonic motivation (β = 0.243, p = 0.001) and influencer marketing (β = 0.149, p = 0.006) on purchase decisions, mediated by FOMO. These results highlight the complex interplay between emotional factors, social influence, and psychological states in shaping online consumer behavior. The study contributes to the growing body of literature on digital consumer behavior and offers practical implications for e-commerce marketing strategies. It underscores the importance of leveraging hedonic appeals, influencer partnerships, and FOMO-inducing tactics to drive online sales. However, it also emphasizes the need for ethical considerations in implementing such strategies. Future research directions include exploring these relationships across various product categories and cultural contexts, and investigating the long-term impacts of FOMO-driven purchases on consumer satisfaction and brand loyalty.

EXPLORING THE FIVE-FACTOR PERSONALITY TRAITS ON THE USEFULNESS AND EASINESS PERCEPTIONS OF USING INSTAGRAM’S PAID PROMOTION Pangaribuan, Christian Haposan; Aggraeni, Ella Intan; Sitinjak, Martinus Fieser
Journal of Business And Entrepreneurship Vol. 6 No. 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Instagram has become a popular tools to promote online businesses. Despite all that, not all online shop owners are aware of the purpose of the paid promotion on Instagram. Thus, the objective of this research is to find out the relationship between personality and technology acceptance to understand paid promotion on Instagram story using Big Five Factor Personality model (openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism), perceived usefulness, and perceived ease of use. This research used quantitative method, while the questionnaires were distributed to 211 respondents in Jakarta, Bogor, Depok, Tangerang and Bekasi. The result of this research found that extraversion is the most influential factor towards perceived usefulness of Instagram story paid promotion. Moreover, the openness to experience is the most influential variable towards perceived ease of use. Also, perceived ease of use influences perceived usefulness.

EDITORIAL PREFACE (Volume 8, Issue 1, May 2020) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 8 No. 1 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2020 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Journal of Business and Entrepreneurship, Volume 8, Issue 1, May 2020.

Co-Authors Adele Valerry Aggraeni, Ella Intan Ali Akbar Fuadi Alicia Listiani Tenia Alif, Muhammad Gunawan Amini, Nuzulia Anggeliana, Dhea Antari, Ni Kadek Yuni Arief Perdana Kumaat Aurelia Venus Angelica Ayya Sofia Bambang Setiono Bambang Setiono Barlian, Erland Bernanda, Devi Yurisca Butar Butar, Ivan Destian Calista Luhur Christin, Lelly Citra, Baiq Sany Ayu Dairion Thahar DANIAL THAIB Desman Hidayat Doa, Fidelia Novena Effendi, Sahlan Furqan, Farhan Galingging, Jesusha Glory Anemone Getruda Filumena Yulius Glisina Dwinoor Rembulan Glory Aguzman Gularso, Kurnadi Hamidah, Rusyda Haqi Putri, Id'hayani Shavana Hong, Kristy Id'hayani Shavana Haqi Putri islam, sri susilawati Iwan Setiawan Jalu Kawiworo Kartika, Leni Ajeng Kawiworo, Jalu Kembau, Agung Stefanus Kurniawati, Regina Zaviera Anggi Laurinda, Cindy Lidhiah Lesthary Luhur, Calista Madeline Lydia Hiustra Maharani, Regita Maldini, Anak Agung Kompiyang Ratih Maria Francisca Lies Ambarwati Martinus Fieser Sitinjak Megawati, Yenli Meisya Nurahmasari Meliana Meliana Mona Chaterina Muhril Ardiansyah Nabiel Elhakim Al-Ahmad Bit Nabila Tafriza Nabilah Putri Justine Niha, Irma Shafika Nilam, Edric Budiman Novitasari, Evi Nurfaiza, Nazia Okta Prihatma Bayu Putra Pananda Pasaribu, Pananda Paulina, Putri Pratama, Mohammad Harry Prayataneswara Dwiputri Susanto Prayitno, Sentot Basuki Princes, Elfindah Puti Syifa Azzahra Putri Lathifah 'Afif Putri Paulina Ramadhanti, Jovita Rith Analin Osok Riyanto, Ricarhdus Rikky Roemawi, Nathania Ferinda Santo Tjhin Santo Tjhin Setiawan, Johan Sherisa, Livia Alma Sitinjak, Martinus Fieser Stephanie Stephanus Solaiman Syarifah Nur Silfiyah Thahar, Dairion Titanicko, Titanicko Tri Wismiarsi, Tri Wanda, Meisya Yandi, Muhammad

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