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Analysis of IKM Perceptions on The Role of Events to Moderate the Influence of Product Quality and Product Value on Brand Image (Study on Denpasar Festival) Ida Ayu Putri Ratna Dewi; I Ketut Setia Sapta; Putu Kepramareni
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1148

Abstract

The development of the Creative Economy sector in collaboration with the IKM Sector to maintain local culture so it continues to grow and be sustainable. The development of IKM creativity is facilitated by the Denpasar City Government through the Denpasar Festival which is expected to be able to build an ecosystem, brand image and creative economy networking. For this reason, event implementation as one of the promotional media, so that the IKM brand image can be known by the wider community, both domestically and abroad. The purpose of this study is to examine and analyze the effect of product quality and product value on the brand image of IKM and moderated by the event. Respondents in this study were IKM who participated in the Denpasar Festival event for 3 consecutive years (2017 to 2019). The number of respondents used was 154 IKM using a sampling technique called Proportionate Stratified Random Sampling. This research used SEM analysis with SmartPLS 3.0 program. The results showed that product quality has a positive and significant effect on brand image, product value has no effect on brand image, events can moderate the effect of product quality on brand image, and events are not able to moderate the effect of product value on brand image.
OPTIMALISASI MANAJEMEN SDM MELALUI PENATAAN STRUKTUR KERJA, MANAJEMEN WAKTU, DAN TRANSFORMASI DIGITAL MARKETING PADA SURYA GYM BALI I Ketut Setia Sapta; Ni Kadek Ayu Fitriyanti; I Gusti Ngurah Putrawan; Nyoman Dane
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 5 No 1 (2026): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Program pengabdian masyarakat ini bertujuan untuk mengoptimalkan manajemen sumber daya manusia (SDM) melalui penataan struktur kerja, manajemen waktu, dan transformasi digital marketing pada Surya Gym Bali. Kegiatan dilaksanakan melalui metode observasi, wawancara, analisis kebutuhan, pelatihan, pendampingan, dan evaluasi. Hasil analisis menunjukkan bahwa terdapat permasalahan pada struktur kerja yang belum jelas, pembagian tugas yang tidak terorganisir, pengaturan waktu kerja yang belum optimal, serta promosi digital yang belum merata pada seluruh unit usaha. Pelaksanaan program dilakukan melalui penyusunan struktur organisasi dan job description, pengaturan jadwal kerja dan waktu istirahat, serta pelatihan digital marketing yang mencakup pembuatan kalender konten dan strategi promosi media sosial. Hasil kegiatan menunjukkan peningkatan efektivitas kerja, kejelasan tanggung jawab karyawan, serta peningkatan disiplin dan produktivitas kerja. Selain itu, strategi promosi digital menjadi lebih terstruktur, konsisten, dan mencakup seluruh unit usaha seperti gym, MMA, dan cafe. Secara keseluruhan, program ini memberikan dampak positif terhadap peningkatan kualitas manajemen internal dan daya saing usaha di era digital.
The Effect Of Competence And Self-Efficacy On Employee Performance With Work Discipline As A Moderating Variable In Chocolate SMEs In Badung Regency Ni Nyoman Ari Novarini; I Ketut Setia Sapta; Liana Ayu Ananda Putri
International Journal of Applied Science and Sustainable Development (IJASSD) Vol. 8 No. 1 (2026): International Journal of Applied Science and Sustainable Development (IJASSD)
Publisher : Lembaga Penelitian dan `Pengabdian Kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/ijassd.v8i1.14167

Abstract

The present study investigates the influence of competence and self-efficacy on employee performance. Work discipline is examined as a moderating variable in a chocolate-based small and medium-sized enterprise in Badung Regency, Indonesia. The research employed a quantitative causal approach, involving all 58 employees of the Junglegold Chocolate Factory. The selection of these employees was conducted through a saturated sampling technique. Primary data were obtained using a structured questionnaire measured on a five-point Likert scale and analyzed through Partial Least Squares Structural Equation Modeling using SmartPLS 25. The findings indicate that competence exerts a positive and significant influence on employee performance. Self-efficacy has been demonstrated to have a significant impact on employee performance. Furthermore, the impact of work discipline on the relationship between competence and employee performance, as well as the relationship between self-efficacy and employee performance, is found to be significant. The findings suggest that employee competence and psychological confidence, when supported by disciplined work behaviors such as punctuality, responsibility, adherence to rules, and consistent task completion, are more effective in improving performance. This study makes a significant contribution to the field of human resource management by underscoring the strategic importance of work discipline in enhancing employee performance within the context of SMEs.
The Effect of Ethical Leadership and Work-Life Balance on Job Commitment, with Psychological Empowerment as a Mediating Variable, at Perumda Air Minum Tirta Tohlangkir in Karangasem Regency Kadek Rara Ragita Cahyani; I Ketut Setia Sapta; I Nengah Suardhika
Return : Study of Management, Economic and Bussines Vol. 5 No. 6 (2026): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v5i6.471

Abstract

This research aims to analyze the influence of ethical leadership and work-life balance on work engagement with psychological empowerment as a mediating variable at Perumda Air Minum Tirta Tohlangkir, Karangasem Regency. The background of this research is based on public service challenges and integrity issues that demand the strengthening of human resources through ethical leadership and work-life balance to increase employee dedication. This study used a quantitative explanatory approach. The population in this study were all employees of Perumda Air Minum Tirta Tohlangkir, Karangasem Regency, totaling 127 people. The sampling technique used was the saturated sampling method (census). Data were collected through questionnaires and analyzed using Structural Equation Modeling techniques based on Partial Least Squares (SEM-PLS) with SmartPLS 4.1 software. The results showed that: Ethical leadership has a positive and significant effect on psychological empowerment; Work-life balance has a positive and significant effect on psychological empowerment;  Psychological empowerment has a positive and significant effect on work engagement; Ethical leadership has a positive and significant effect on work engagement; Work-life balance has a positive and significant effect on work engagement; Psychological empowerment is able to partially mediate the influence of ethical leadership on work engagement; and Psychological empowerment is able to partially mediate the influence of work-life balance on work engagement. These findings confirm that to increase employee work engagement in the public service sector, organizations need to strengthen leadership integrity, support employee life balance, and build autonomy and work meaningfulness through psychological empowerment.
PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DENGAN KOMPENSASI SEBAGAI VARIABEL MEDIASI PADA CV. KABEL PIPA LISTRIK DENPASAR I Ketut Franky Widiana; I Ketut Setia Sapta; Ni Nyoman Ari Novarini
VALUES Vol. 6 No. 2 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Sumber daya manusia memegang peranan krusial untuk dinamika keseluruhan sebuah organisasi atau perusahaan. Pengkajian ini bertujuan guna mengidentifikasi pengaruh disiplin kerja terhadap kinerja karyawan yang dimediasikan kompensasi pada CV Kabel Pipa Listrik Denpasar. Sampel pengkajian ini sejumlah 34 karyawan yang ditetapkan dari metode sampel jenuh. Pengkajian ini bermetode alternatif dengan basis component-based SEM atau variance, yaitu Partial Least Square (PLS), memakai media SmartPLS versi 4.0. Pengkajian ini menghasilkan bila disiplin kerja berdampak signifikan positif pada kinerja karyawan, disiplin kerja berdampak signifikan positif pada kompensasi, kompensasi berdampak signifikan positif pada kinerja karyawan, serta disiplin kerja berdampak signifikan positif pada kinerja karyawan melalui kompensasi. Hasil ini mempunyai makna bahwa penting untuk perusahaan dalam menekankan budaya disiplin kerja, yang pada akhirnya akan dapat meningkatkan kinerja karyawan.
PENGARUH STRES KERJA, BEBAN KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM, PENATAAN RUANG, PERUMAHAN, DAN KAWASAN PERMUKIMAN PROVINSI BALI I Made Adi Sujendra; I Ketut Setia Sapta; Ni Made Satya Utami
VALUES Vol. 7 No. 1 (2026): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Kinerja pegawai adalah indikator yang penting dalam menilai keberhasilan instansi pemerintah dalam memberikan pelayanan publik dengan efektif dan berkualitas. Namun, pencapaian kinerja yang optimal sering sekali dihadapkan pada berbagai permasalahan internal organisasi, seperti tingginya tingkat stres kerja, beban kerja yang berlebihan, serta rendahnya disiplin kerja pegawai. Kondisi tersebut berpotensi menurunkan efektivitas kerja dan menghambat pencapaian target organisasi. Berdasarkan hasil observasi dan data kinerja pada Dinas Pekerjaan Umum, Penataan Ruang, Perumahan, dan Kawasan Permukiman Provinsi Bali, ditemukan bahwa capaian kinerja belum sepenuhnya mencapai target yang diharapkan, sehingga perlu dilakukan kajian lebih mendalam mengenai faktor-faktor yang memengaruhinya. Penelitian ini bertujuan untuk menganalisis pengaruh stres kerja, beban kerja, dan disiplin kerja terhadap kinerja pegawai pada Dinas Pekerjaan Umum, Penataan Ruang, Perumahan, dan Kawasan Permukiman Provinsi Bali. Populasi dalam penelitian ini adalah seluruh pegawai lapangan pada instansi tersebut yang berjumlah 78 orang. Teknik pengambilan sampel yang digunakan adalah sampling jenuh, sehingga seluruh anggota populasi dijadikan sebagai sampel penelitian. Data dikumpulkan melalui penyebaran kuesioner yang didukung dengan dokumentasi, kemudian dianalisis menggunakan analisis regresi linier berganda.
PELATIHAN SOCIAL MEDIA MARKETING SEBAGAI STRATEGI UNTUK PENINGKATAN BRAND BINTANG DEWATA SUKSES Ni Made Satya Utami; I Ketut Setia Sapta; Ni Luh Putu Melia Widya Pradewi
Jurnal Abdi Citra Vol. 3 No. 1 (2026): Jurnal Abdi Citra Volume 3 Nomor 1 Februari Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jac.v3i1.373

Abstract

This activity aims to enhance the digital branding capabilities of the business partner, BDS (Bintang Dewata Sukses), through a social media marketing training focused on utilizing Instagram. Based on initial observations, BDS did not yet have an official social media account and had not implemented an effective digital marketing strategy. The provided solutions included creating an official Instagram account, basic training in social media use, an introduction to Instagram features, and content guideline development. The results showed an increase in employees’ understanding of digital marketing and the establishment of an active Instagram account as a promotional tool. This activity serves as an initial step in establishing consistent digital branding that aligns with current technological developments.
ANALYSIS OF FACTORS THAT DETERMINE CUSTOMER DELIGHT AND THEIR IMPACT ON CUSTOMER LOYALTY I Wayan Oka Sugarda; I Nengah Suardhika; I Ketut Setia Sapta
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i1.1829

Abstract

Customers are the first asset that must be taken care of properly because each customer will bring profits that can keep the business running. Customers are kings who must be considered in every need and desire for the company's success in running its business. This study aimed to test and confirm the relationship between the variables of service quality, customer value, customer delight, and customer loyalty at Apotek Iwos Farma Badung. Respondents in this study were customers of Apotek Iwos Farma Badung. The number of respondents in this study was set at 80 respondents. This study uses structural equation modeling analysis with the help of the Smart-PLS 3 program. The results of this study indicate that the better the quality of existing services will be able to increase customer delight. Good customer value will be able to improve customer delight. The quality of existing services has not been able to increase customer loyalty. The higher the value of existing customers will be able to increase customer loyalty. However, customer delight has not been able to determine the increase in customer loyalty.
Influence of Climate and Justice on Commitment Organizational with Job Satisfaction as Intervening Variable at Regional Revenue Agency Denpasar City I Gusti Made Oka Diara Putra; I Ketut Setia Sapta; I Nengah Suardhika
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i3.1272

Abstract

Employee commitment is influenced by organizational climate and fairness to be able to grow and develop within an organization. The purpose of this study was to analyze and determine the effect of organizational climate and organizational justice on organizational commitment, with job satisfaction as an intervening variable at the Denpasar City Revenue Service. The hypotheses proposed based on existing theoretical studies and the existence of the phenomena summarized in the problem formulation are: organizational commitment is positively affected by organizational climate; organizational justice has an effect on organizational commitment as positively; organizational climate has an effect on job satisfaction as positively; job satisfaction is positively influenced by fairness organization; and organizational commitment is positively effected by job satisfaction. The design of this research system is oriented to the pattern of calculating quantitative data on the existence of questionnaires distributed to 83 respondents. The data used are primary and secondary data both qualitative and quantitative which are then analysed by PLS-based SEM, while the results found are as follows: organizational commitment is positively and significantly affected by organizational climate; organizational justice has an effect on organizational commitment is positively and significantly; job satisfaction is positively and significantly affected by organizational climate; organizational justice has an effect on organizational justice is positively and significantly; and organizational commitment is positively and significantly influenced by job satisfaction.
PENGARUH WORK ENGAGEMENT TERHADAP KINERJA KARYAWAN PADA PT. NIKKI PURI MEDIKA DENPASAR DENGAN KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL MEDIASI Kadek Ayu Cahya Ningsih; I Ketut Setia Sapta; Ni Nyoman Ari Novarini
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 6 No. 6 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i6.8286

Abstract

Latar belakang penelitian ini adalah pentingnya pengelolaan sumber daya manusia dalam meningkatkan kinerja karyawan, yang menjadi faktor kunci keberhasilan organisasi. Work engagement, yang mencerminkan keterlibatan karyawan terhadap pekerjaan, dinilai memiliki peran signifikan dalam menentukan kinerja serta loyalitas karyawan. Selain itu, komitmen organisasional dianggap mampu memperkuat pengaruh work engagement terhadap kinerja. Namun, fenomena tingkat absensi dan turnover yang tinggi di PT. Nikki Puri Medika Denpasar menunjukkan adanya tantangan dalam menciptakan keterlibatan kerja yang optimal dan komitmen organisasional yang kuat. Penelitian ini bertujuan untuk menganalisis pengaruh work engagement terhadap kinerja karyawan dengan komitmen organisasional sebagai variabel mediasi. Metode penelitian menggunakan teknik analisis jalur yang diolah menggunakan aplikasi SmartPLS. Data diperoleh melalui kuesioner yang disebarkan kepada karyawan PT. Nikki Puri Medika Denpasar. Hasil penelitian menunjukkan bahwa work engagement memiliki pengaruh positif signifikan terhadap kinerja karyawan. Work Engagement memiliki pengaruh positif signifikan terhadap komitmen organisasional, dan komitmen organisaisonal berpengaruh positif signifikan terhadap kinerja karyawan. Selain itu, komitmen organisasional ditemukan mampu memediasi hubungan antara work engagement dan kinerja karyawan secara signifikan. Temuan ini mengindikasikan bahwa karyawan yang terlibat secara emosional dan komit terhadap organisasi lebih cenderung memiliki kinerja yang optimal.
Co-Authors admin unkriswina Agus Wahyudi Salasa Gama Anak Agung Dwi Widyani Anak Agung Istri Agung Maheswari Aryani, Ni Ketut Yuni Astakoni, I Made Purba Chandra, Vony Surya Choirul Nikmah Dewa Ayu Putu Ratni Dewi Dewa Ayu Tri Padmi Putri Dewi, Ida Ayu Putri Ratna Dicriyani, Ni Luh Gede Mahayu Gede Bayu Surya Parwita I Dewa Gede Ngurah Saputrawan I Dewa Made Sanaputra I Gede Aditya Bahari I Gede Aria Kusuma Putra I Gede Putu Eka Budiyasa I Gede Rihayana I Gusti Ayu Candra Puspita Dewi I Gusti Ayu Sukma Dwi Gayatri I Gusti Bagus Rama Sanjay Putra I Gusti Made Oka Diara Putra I Gusti Ngurah Putrawan I Kadek Adi Suryantha I Kadek Ary Sedana I Kadek Dwi Nugraha I Ketut Franky Widiana I Ketut Somawangsa Sogata I Komang Adi Arya Tama I Komang Agus Edy Pratama I Komang Indra Adiyasa I Komang Trisna I Made Adi Sujendra I Made Artha Putra Duwipayana I Made Purba Astakoni I Made Purba Astakoni I Made Purba Astakoni I Nengah Aristana I Nengah Suardhika I Nengah Sudja I Nyoman Okta Parama Yoga I Putu Andika Adi Guna I Putu Yoga Pratama Putra I Putu Yoga Pratama Putra I Wayan Ananta Pramudya I Wayan Gunantra I Wayan Oka Sugarda I Wayan Pegi Andika I Wayan Sujana I Wayan Sujana I Wayan Widnyana I Wayan Widnyana Ida Ayu Gede Sinta Krisnayanti Ida Ayu Putri Ratna Dewi Intan Saputra Rini, I Gusti Ayu Kadek Ayu Cahya Ningsih Kadek Dwi Udayana Putra Kadek Rara Ragita Cahyani Kadek Sri Damayanthi Komang Ayu Anggarani Trijati Komang Virangga Liana Ayu Ananda Putri Luh Putu Krisma Yanti Made Dwiky Mahendra Kusuma Nengah Landra Nengah Sudja Ni Kadek Astuti Ni Kadek Ayu Asri Wulandari Ni Kadek Ayu Fitriyanti Ni Kadek Ika Gebi Gatsu Ni Ketut Yuni Aryani Ni Komang Sasmita Agustini Ni Luh Marlina Puspita Sari Ni Luh Putu Melia Widya Pradewi Ni Luh Yuni Wulandari Ni Made Ayu Kharisma Putri Ni Made Satya Utami Ni Nyoman Ari Novarini Ni Nyoman Suryani Ni Putu Nursiani Ni Wayan Rustiarini Nyoman Dane Putra, Gede Cahyadi Putra, I Gusti Made Oka Diara Putrawan, I Gusti Ngurah Putu Kepramareni Putu Rahajeng Sukma Dewi Santy Silawati Saramony Sari, Ni Komang Santi Yullia Srinita, Ni Wayan Sukmayanti, Nyoman Ayu Purnami Suliati, Ni Nyoman Surya, Ida Ayu Putu Clarantya Dyentari Widnyani, Anak Agung Dwi Yenny Verawati