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The Effect of Work Discipline, Work Competence, and Work Motivation on Employee Performance at PT. BPR Karuna Ramanda Sejahtera Denpasar Barat Putra, Kadek Dwi Udayana; Sapta, I Ketut Setia; Suryani, Ni Nyoman
EMAS Vol. 7 No. 1 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i1.13347

Abstract

Work discipline, competence, and work motivation are important factors that influence employee performance in supporting the achievement of company goals. PT. BPR Karuna Ramanda Sejahtera, as a financial institution, faces challenges in ensuring that employees are able to perform optimally. This study was conducted to analyze the influence of work discipline, competence, and work motivation on employee performance in the company. The results of this study are expected to provide strategic recommendations to improve overall employee performance. This study uses a quantitative method with a descriptive approach and multiple linear regression. The research sample consisted of 34 respondents, who were all employees of PT. BPR Karuna Ramanda Sejahtera, using a saturated sampling technique. Data were collected through a structured questionnaire that measured the variables of work discipline, competence, work motivation, and employee performance. Data processing was carried out using statistical analysis using the t-test and the coefficient of determination. The results show that work discipline, competence, and work motivation have a positive and significant effect on employee performance. Work motivation has the most dominant effect on employee performance. Based on these findings, it is recommended that companies increase employee rewards, provide additional training to improve competence, and improve discipline in terms of working hours. These efforts are expected to encourage increased productivity and more optimal performance in the future.
PELATIHAN SOCIAL MEDIA MARKETING SEBAGAI STRATEGI UNTUK PENINGKATAN BRAND BINTANG DEWATA SUKSES Ni Made Satya Utami; I Ketut Setia Sapta; Ni Luh Putu Melia Widya Pradewi
Jurnal Abdi Citra Vol. 3 No. 1 (2026): Jurnal Abdi Citra Volume 3 Nomor 1 Februari Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jac.v3i1.373

Abstract

This activity aims to enhance the digital branding capabilities of the business partner, BDS (Bintang Dewata Sukses), through a social media marketing training focused on utilizing Instagram. Based on initial observations, BDS did not yet have an official social media account and had not implemented an effective digital marketing strategy. The provided solutions included creating an official Instagram account, basic training in social media use, an introduction to Instagram features, and content guideline development. The results showed an increase in employees’ understanding of digital marketing and the establishment of an active Instagram account as a promotional tool. This activity serves as an initial step in establishing consistent digital branding that aligns with current technological developments.
Optimalisasi Strategi Promosi untuk Membangun dan Memperkuat Identitas Merek Cibo Pasta Lab Utami, Ni Made Satya; I Ketut Setia Sapta; I Gede Putu Eka Budiyasa; I Putu Yoga Pratama Putra
Babakti: Journal of Community Engangement Vol 2 No 1 (2025)
Publisher : Fakultas Teknik, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/babakti.v2i1.13197

Abstract

Penyebaran informasi begitu cepat di dunia bisnis, dan telah menyebabkan munculnya merek-merek baru dalam pertumbuhan selanjutnya, sehingga menghasilkan persaingan yang kuat di antara para penjual. Karena itu, pemilik bisnis harus memperhatikan citra merek mereka sendiri. Cibo Pasta Lab merupakan salah satu perusahaan industri makanan yang menghadapi beberapa tantangan utama, antara lain kurangnya kreativitas dalam mengembangkan ide konten, kurangnya optimalisasi promosi offline melalui personal selling dan tidak adanya brosur, serta kurangnya kesadaran akan pentingnya aktivitas dan interaksi di media sosial. PKM ini bertujuan untuk memberikan sosialisasi, edukasi, dan pelatihan kepada karyawan bagaimana cara mengoptimalkan strategi penjualan serta cara untuk membangun dan memperkuat identitas Cibo Pasta Lab melalui citra merek di industri makanan. Metode pelaksanaan melakukan observasi dan wawancara untuk menganalisis masalah, memberikan edukasi terkait fotografi produk, editing hasil foto yang akan digunakan untuk brosur, melakukan promosi dengan penyebaran brosur di jalan maupun ke cafe terdekat, pengawasan dan bimbingan tentang pentingnya aktivitas media sosial. Kesimpulan Hasil pengabdian menunjukkan bahwa implementasi dari fotografi produk membantu dalam meningkatkan kualitas ide konten, penyebaran brosur juga membantu agar memperkuat identitas merek di industri makanan, serta pengawasan media sosial membantu dalam memperluas jangkauan pasar.
Co-Authors Adiyasa, I Komang Indra admin unkriswina Agung Maheswari, Anak Agung Istri Agus Wahyudi Salasa Gama Anak Agung Dwi Widyani Aryani, Ni Ketut Yuni Astakoni, I Made Purba Chandra, Vony Surya Choirul Nikmah Dewa Ayu Putu Ratni Dewi Dewi, Ida Ayu Putri Ratna Dicriyani, Ni Luh Gede Mahayu Gede Bayu Surya Parwita I Dewa Gede Ngurah Saputrawan I Dewa Made Sanaputra I Gede Aditya Bahari I Gede Aria Kusuma Putra I Gede Putu Eka Budiyasa I Gede Rihayana I Gusti Ayu Candra Puspita Dewi I Gusti Ayu Sukma Dwi Gayatri I Gusti Bagus Rama Sanjay Putra I Gusti Made Oka Diara Putra I Kadek Ary Sedana I Kadek Dwi Nugraha I Ketut Franky Widiana I Komang Trisna I Made Artha Putra Duwipayana I Made Purba Astakoni I Made Purba Astakoni I Made Purba Astakoni I Nengah Aristana I Nengah Suardhika I Nengah Sudja I Nyoman Okta Parama Yoga I Putu Andika Adi Guna I Putu Yoga Pratama Putra I Putu Yoga Pratama Putra I Wayan Ananta Pramudya I Wayan Gunantra I Wayan Oka Sugarda I Wayan Pegi Andika I Wayan Sujana I Wayan Sujana I Wayan Widnyana Ida Ayu Gede Sinta Krisnayanti Ida Ayu Putri Ratna Dewi Intan Saputra Rini, I Gusti Ayu Kadek Ayu Cahya Ningsih Kadek Sri Damayanthi Komang Ayu Anggarani Trijati Luh Putu Krisma Yanti Made Dwiky Mahendra Kusuma Nengah Landra Nengah Sudja Ni Kadek Astuti Ni Kadek Ayu Asri Wulandari Ni Kadek Ika Gebi Gatsu Ni Ketut Yuni Aryani Ni Komang Sasmita Agustini Ni Luh Marlina Puspita Sari Ni Luh Putu Melia Widya Pradewi Ni Luh Yuni Wulandari Ni Made Ayu Kharisma Putri Ni Made Satya Utami Ni Nyoman Ari Novarini Ni Nyoman Suryani Ni Putu Nursiani Ni Wayan Rustiarini Ningsih, Kadek Ayu Cahya Pratama, I Komang Agus Edy Putra, Gede Cahyadi Putra, I Gusti Made Oka Diara Putra, Kadek Dwi Udayana Putrawan, I Gusti Ngurah Putri, Dewa Ayu Tri Padmi Putu Kepramareni Putu Rahajeng Sukma Dewi Santy Silawati Saramony Sari, Ni Komang Santi Yullia Srinita, Ni Wayan Sugarda, I Wayan Oka Sukmayanti, Nyoman Ayu Purnami Suliati, Ni Nyoman Surya, Ida Ayu Putu Clarantya Dyentari Suryantha, I Kadek Adi Virangga, Komang Widnyani, Anak Agung Dwi Yenny Verawati