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All Journal Cakrawala Pendidikan Medikora: Jurnal Ilmiah Kesehatan Olahraga Jurnal Kesehatan Masyarakat Abdimas Media Ilmu Keolahragaan Indonesia Sainteknol : Jurnal Sains dan Teknologi Karya Ilmiah S.1 Ilmu Keperawatan Journal of Physical Education Health and Sport The Journal of Educational Development Gelanggang Pendidikan Jasmani Indonesia Gelanggang Olahraga: Jurnal Pendidikan Jasmani dan Olahraga (JPJO) JOURNAL SPORT AREA JUARA : Jurnal Olahraga ACTIVE: Journal of Physical Education, Sport, Health and Recreation Journal of Physical Education and Sports JOURNAL OF SPORT EDUCATION (JOPE) Jurnal Abdi: Media Pengabdian Kepada Masyarakat Indonesian Journal of Sport Management Jurnal Pengabdian Olahraga Masyarakat Sepakbola Indonesian Journal for Physical Education and Sport Proceeding of International Conference on Science, Education, and Technology Journal of Physical Education and Sports ACPES Journal of Physical Education, Sport, and Health
Mugi Hartono
Jurusan Pendidikan Jasmani, Kesehatan, Dan Rekreasi, FIK, Universitas Negeri Semarang
Arts Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JOURNAL SPORT AREA

 1 
The role of committee attitude on company's decision for sponsoring sports events Billy Castyana; Zainudin Amali; Mugiyo Hartono; Agus Pujianto; Tandiyo Rahayu; Mohammad Arif Ali; Gustiana Mega Anggita
Journal Sport Area Vol 7 No 1 (2022): April
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/sportarea.2022.vol7(1).7969

Abstract

Partnerships with companies or sponsorships cannot be separated in the implementation of sporting events; even sponsorship is a significant investment given by companies in the sports industry. However, every company has considerations before sponsoring a sporting event, one of the influencing factors is the attitude of the organizing committee to the company that is a potential sponsor. The purpose of this study is to demonstrate the importance of the committee's attitude toward the company's decision to sponsor a sporting event. By using quantitative descriptive research and survey methods, this study collected data from 33 companies that met the criteria of having sponsored a sporting event and were willing to participate in the study by completing a willingness sheet. The data is taken from a questionnaire filled out by the Company Owner or the company's Marketing Department by first answering questions about the duration of work in the company. Then, respondents responded to statements that came from four indicators, namely the relationship between the committee and the company, the company's interest in the committee, the committee provided a sense of comfort for the company in working together, and the company felt benefited from working together, with the answer strongly agree, agree, disagree, and strongly disagree. After that, the data was analyzed using excel and shown in graph on percentages to explain that the indicator of comfort in working together plays the highest role with a total of 42.42% strongly agree and 48.48% agree. Indirectly, this facet provides information to future sports organizers to assist them in obtaining funding for sports events through a win-win situation or mutualistic relationship.
Co-Authors Achmad Rifai RC, Achmad Adi S Adi S Adityantoro, Prima Wisnu Afandi, Mahsus Agung Wahyudi Agus Pujianto Akmal, Ahmad Zhafri Alirman Sarpan Amran Amran Ana Fitriyani Andry Akhiruyanto Anggitasari, Bernadeta Yovina Annas, Mohammad Anny Nur Hidayati antono, muh yopan Ariko, Ariko Arini Ayuningtyas Aris Mulyono Billiandri, Bhayu Billy Castyana, Billy bintara, johan yudha Caro, Carolus Wasa Daipaha, Moh Tris Maulana Defita, Jeni Dewangga Yudhistira Dwi Casminto Ariawan Endang Sri Hanani, Endang Sri Fajar Awang Irawan Faqiha, Farah Yumna Fatona Suraya, Fatona Fendyka Novan Ulfiansyah, Fendyka Novan Gustiana Mega Anggita Hari Setijono, Hari Harmansyah, Harmansyah Harry Pramono, Harry Heny Setyawati Hermawan Pamot Raharjo Hermawan Pamot Raharjo, Hermawan Pamot Ipang Setiawan Januarto, Khoerul Rohman Kadju, Eusabius Agusto Molo Khoirudin Fathoni, Khoirudin Kurniawan, Wahyu Ragil Kurniawan, Yudhistira Ade Kusuma, Donny Wira Yudha Laksono, Rio Puja Lulu April Farida M. Alif Hamzah Maisal Nento Martin Sudarmono, Martin Mohamad Annas Mohamad Annas Mohamad Wahyudi, Mohamad Mohammad Arif Ali, Mohammad Arif Muhammad Fajar Arif Muhammad Sony Sugiharto Muhsin, Muhamad Nanny Dyah Zelianti Nasuka Nasuka, Nasuka Nurcahyani, Atip Nurharsono, Tri OETOMO, GANJAR PANJI Oktia Woro Kasmini Handayani Pijar Kuncoro Yudho Putra, Ponda Kusuma Rahmi Eka Putri Ranu Baskora Aji Putra Riko Adi Baskoro Rizqianti, Yulfani Silva Roas Irsyada, Roas Rumini - Saniatun Febriani, Saniatun Santi Wijayanti, Dwi Gansar Setiawan Jati Utomo Setya Rahayu Setyo, Erwin Budi Soegiyanto KS Soegiyanto Soegiyanto, Soegiyanto Soekardi, Soekardi Sri Sumartiningsih Suffa, Yunita Fella Sujarwo - Sulaiman Sulaiman Sulaiman Sulaiman Tandiyo Rahayu Taufik Hidayat Taufiq Hidayah Thomas, Angga Tommy Soenyoto Tri Rustiadi, Tri Wardani, Vera Eka Wasa, Carolus Wicahyani, Sri Wigiyanto, Wigiyanto Yambedoan, Thadius Yanuar, Adam Hafidh Yuda, , Luisiana Nosa Zainudin Amali