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All Journal Jurnal Manajemen dan Bisnis (Performa) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Administrasi dan Manajemen Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Social Science and Religion (IJSSR) Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Locus Penelitian dan Pengabdian Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Conference on Community Engagement Project (Concept) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Intelek Insan Cendikia Asian Journal of Management, Entrepreneurship and Social Science Jurnal Pengabdian Masyarakat Mentari NuCSJo : Nusantara Community Service Journal
Asri, Dhita Hafizha
Universitas Internasional Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Social Engagement: Jurnal Pengabdian Kepada Masyarakat

 1 
Analisa Efektifitas Keberlangsungan Kegiatan Bisnis UMKM Ayam Geprek Dapur Cece Asri, Dhita Hafizha; Lim, Jesson; Ricky, Ricky; Andiko, Riki; Esfandiany, Shelby; Winston, Winston
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSME is one of the industrial sectors that contributes the most to the income of the Indonesian citizens. This is in line with the very rapid development of technology and information systems, which can provide opportunities and opportunities for MSME actors to develop and expand their business goals, both by increasing marketing and implementing promotional strategies to be able to increase market reach. One of the MSMEs that utilizes information technology and systems is the Ayam Geprek Dapur Cece MSME located in Batam City. This study aims to analyze the effectiveness of the business continuity of UMKM Ayam Geprek Dapur Cece, related to the marketing strategy that they carry out through sosial media, as well as related to key motivational techniques which are equally important for them to implement. The research method applied is in the form of a qualitative method, by carrying out observation activities, as well as literature review or literature review. The results showed that the implementation of marketing strategies through sosial media with the application of key motivational techniques had a significant and positive effect on the effectiveness of the business counter of UMKM Ayam Geprek Dapur Cece.
Pembuatan Analisa Sistem Penilaian Kinerja Karyawan pada PT. Winsen Kencana Perkasa Moderin; Asri, Dhita Hafizha
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2024): Juni 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i3.9335

Abstract

Permasalahan utama yang diangkat dari PKM (Pengabdian Kepada Masyarakat) ini adalah belum mepunyai sistem penilaian kinerja karyawan. Tujuan dari kegiatan ini adalah untuk merancang form penilaian kinerja yang berfungsi untuk mengetahui bagaimana kinerja / prestasi karyawan sehingga dapat ditingkatkan lagi jika mengalami kekurangan. Adapun hasil yang dicapai dalam kegiatan ini adalah adanya penerapan sistem penilaian kinerja yang dilakukan secara tercatat sehingga kinerja karyawan dinilai lebih akurat serta perbedaan kinerja masing-masing pegawai terlihat dengan jelas.
Penerapan Strategi Pemasaran Melalui Periklanan, Promosi Penjualan, dan Peningkatan Engagement Konsumen pada Tore Japanese Restaurant Batam Asri, Dhita Hafizha; Elisa, Nova
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v3i1.10050

Abstract

Periklanan dan promosi penjualan merupakan aspek yang sangat penting dalam strategi pemasaran. Kegiatan pengabdian kepada masyarakat ini dilakukan pada restaurant Tore yang berfokus membantu divisi marketing. Tujuan dari kegiatan pengabdian ini adalah untuk dapat mempermudah restaurant Tore dalam meningkatkan engagement konsumen, serta dapat membantu restaurant Tore agar dapat dikenal lebih banyak pelanggan. Teknik pengumpulan data yang digunakan pada kegiatan ini adalah dengan menggunakan observasi langsung ke tempat dan wawancara dengan pihak mitra. Proses implementasi pada kegiatan pengabdian kepada masyarakat yang dilakukan di Tore ini dilakukan dengan beberapa tahap. Hasilnya menunjukkan bahwa sebagian besar video-video tersebut telah berhasil menjangkau banyak penonton dengan tujuan agar Tore dapat lebih banyak dikenal masyakarat, sehingga dapat menaikkan penjualan Tore dan dapat mengatasi permasalahan yang sedang dihadapi oleh Tore
Analisa Efektifitas Keberlangsungan Kegiatan Bisnis UMKM Ayam Geprek Dapur Cece Asri, Dhita Hafizha; Lim, Jesson; Ricky, Ricky; Andiko, Riki; Esfandiany, Shelby; Winston, Winston
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8825

Abstract

MSME is one of the industrial sectors that contributes the most to the income of the Indonesian citizens. This is in line with the very rapid development of technology and information systems, which can provide opportunities and opportunities for MSME actors to develop and expand their business goals, both by increasing marketing and implementing promotional strategies to be able to increase market reach. One of the MSMEs that utilizes information technology and systems is the Ayam Geprek Dapur Cece MSME located in Batam City. This study aims to analyze the effectiveness of the business continuity of UMKM Ayam Geprek Dapur Cece, related to the marketing strategy that they carry out through sosial media, as well as related to key motivational techniques which are equally important for them to implement. The research method applied is in the form of a qualitative method, by carrying out observation activities, as well as literature review or literature review. The results showed that the implementation of marketing strategies through sosial media with the application of key motivational techniques had a significant and positive effect on the effectiveness of the business counter of UMKM Ayam Geprek Dapur Cece.
Co-Authors Agnes Fitrian Amanda, Xena Andiko, Riki Angelica Vivian Christy Angelica, Dessi Angelin, Venny Arini Alfa Mawatdah Dewi, Nanda Farah Diana, Serly Elisa, Nova Elzagi, Verliana Erika Erika Chanada Eriva Riesquita Esfandiany, Shelby Eviyani, Estin Rose Febiana, Anjela Rini Frento, Frento Immanuel Zai Jeffry Jeffry Jennifer Jennifer Jennifer Jennifer Jeny, Jeny Jeri Liani Joenes Anderson Johnson Hendry Joycelin Joycelin Juliyani Juliyani Junaidi Junaidi Juriana, Elvi Kenny Kenny Kho, Catherine Liani, Jeri Lim, Jesson Mariany, Riny Melissa Moderin Moderin, Moderin Natasha, Yessa Pranata, Alex Putra Ratih Anggraini Riana, Sheril Fitri Ricky Ricky Ridhayati Farid Rina Rina Risvi, Hellena Saputra, Osgood Feriady Darma Sarfilianty Anggiani, Sarfilianty Sebastian Sebastian Shelly Elida Tata Fransiska Putri Valentino, James Vitty Novita Widi Waisaka William Antoni Willson, Lia Winston, Winston Wu, Ellen Yeronica, Fernanda Yuddy Giovanna Priscilla Yuswardi yuswardi, Yuswardi Zesliyana, Lichi