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Effect of Electronic Word Of Mouth, Product Quality, and Price on Purchase Intention Tasya Amanda; Hery Winoto Tj; Aini Kusniawati; Surachman Surjaatmadja
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2424

Abstract

This study was conducted to analyze the effect of Electronic Word Of Mouth, Product Quality, and Price on purchase intention. This research was conducted on the Imokey.Id Brand on the Instagram Platform with a sample of 100 respondents from imokey.id followers. This study uses a verification research model with an explanatory survey method, namely the research method for collecting sample data using slovin calculations. This study has the result that electronic word of mouth has an influence on purchase intention while product quality does not have a direct influence on purchase intention and price has an influence on purchase intention.
The Effect of Service Quality, Learning Quality, and Promotion Strategy on Parents' Decisions in Choosing ABC Primary Schools Soegeng Wahyoedi; Saparso Saparso; Melitina Tecoalu; Hery Winoto Tj
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1701

Abstract

To survive in the competition, educational institutions must maintain the quality both in terms of the teaching staff used and in terms of the learning provided to students. This study examines the effect of service quality, learning quality, and promotion strategies on parents' decisions in choosing primary schools for their children. Purposive sampling technique was used in the data collection process, where the respondents were the parents of students from ABC primary school as many as 100 respondents. The test results show that the quality of the teaching staff, the quality of the learning methods used, and the school's promotion strategies are essential aspects that parents consider in determining the primary school for their children. 
The Effects of Trust and Service Quality on Customer Loyalty of Islamic Banks Moderated By Religiosity (A Study of Islamic Bank Customers in Jakarta) Irma Rasita Gloria Barus; Hery Winoto Tj; Soegeng Wahyoedi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2370

Abstract

The objective of this study was to analyze the impact of trust and service quality on customer loyalty of Islamic Banks in which religiosity plays a role as moderator. This study identified how trust and service quality of Islamic banks in terms of their conformity with Sharia principles and their safe handling of deposits affect costumer loyalty towards them. The data for the study were collected through questionnaires from 120 individuals participated in the survey using accidental sampling method. The data were analyzed through structural equation modelling – partial least square (SEM-PLS) with WarpPLS 7.0 version of software. The results showed that trust had a positive impact on loyalty of Islamic banks customers. Moreover, it was confirmed that service quality had a positive relationship with customer loyalty of Islamic banks. However, the results could not identify any significant moderating role of religiosity on the relationship between trust on loyalty and service quality on loyalty.
The Effect of Organizational Culture, Work Stress, and Organizational Commitment on Organizational Citizenship Behavior Mediated by Job Satisfaction Hery Winoto Tj; Melitina Tecoalu
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5110

Abstract

Employee initiative is an important thing that every company or organization in all business industries wants to have. Initiatives play an essential role in improving company performance, which will add value to the company in the long run. The more employees in a company who have a high level of initiative towards their work, the better company performance will be. The goals of this research is to analyze the impact of organizational culture, works stress, organizational commitment mediated by job satisfaction on orga nizational citizenship behavior at PT GCM. We used non-probability sampling technique and SmartPLS tools to analyzing the data. Using the purposive sampling technique, we obtained 60 respondent data. Our results show that organizational culture, work stress, and organizational commitment directly influence organizational citizenship behavior, and job satisfaction also has a mediating role in the relationship between organizational culture, work stress, organizational commitment, and organizational citizenship behavior.
Co-Authors ., Fushen Aini Kusniawati Amelinda, Rita Andri Martinius Andrian Andrian Angelica, Marcella Angelina Lumintang, Sheren Apriliantari, Astuti Ardi Kurniaputra Tamzil Ariawan, Ariawan Aryana, Permata Aurora Oktabella Andini Bambang Siswanto Bambang Siswanto Catalya Christina Cantika Devi Kristina Dwiyanti Putri, Rosana Efendi Efendi Eka Desy Purnama Eka Desy Purnama Ellen Priskila Erwin Paulus Ester Rita Evelyn Maurencia Felicia Melinda, Thong Ferdian Ferdian Ferryday Ferryday Fushen Fushen Fushen Fushen Fushen Fushen Fushen, Fushen Guntur Novizal Hans Harischandra Tanuraharjo Hendra Hendra Hong, Joni Husain, Muhammad Najib I Gusti Bagus Mahendra Putra Ika Gunawan Indra Kertati Insani, Kristina Dian Irene Putri Jauri Irma Rasita Gloria Barus Irwan Josephine, Jodie Karlina Karlina Kelvin Yonathan Laurentia Cindy Gani Wijaya Liedapraja, Mediana Sutopo Lolinia Agustina Florensia Melinda Rambing Kong Melitina Tecoalu Melitina Tecoalu Melitina Tecoalu Melitina Tecualu Muhammad Basri Only Pricilia Paulus, Erwin Permata Aryana Pieter Andre Puteri, Teresa Kwantoro Rampi, Chintya Natalia Riruma, Olfien Rizki Aprilia Sanchez, Carlos Y.T. Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Sheila Clarisa Korayan Shierli Wijaya Sianipar, Sandri Siska Sjahruddin, Herman Soegeng Wahyoedi Sonny Hadi Wijaya Sri Nani Stefanie, Nadia Cecilia Steffe Lie Steven Surachman S.A Surachman SA Surachman Surjaatmadja Susy Susy Takim Andriono Tania Larasati Tarigan, Krisnawati Tasya Amanda Teresa Kwantoro Puteri Tria Monika Dewi Triasmani, Astuti Veronica Norman Adinda Maha Veronika Irawan Victorya, Jonathan Widjaja, Daniel Wijaya, Arry Yani Puji Mustika Sari Yanto Kurniawan Yohana, Elesia Santa Yuwanda, Tonny