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All Journal Jurnal Keuangan dan Perbankan Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen International Research Journal of Business Studies (E-Journal) Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Journal of International Conference Proceedings International Research Journal of Business Studies
Mintarti Rahayu
Fakultas Ekonomi Universitas Brawijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Devotion: Journal of Research and Community Service

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The Effects of Experimental Marketing and Experiential Value on Customer Loyalty with the mediation of Customer Satisfaction Adha, Abdul Fuad Amirul; Puspaningrum, Astrid; Rahayu, Mintarti
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.561

Abstract

This research focuses on the role of Experiential Marketing and Experiential Value in increasing Customer Loyalty through Customer Satisfaction in consumers of Santri Farm Kudus. The purpose of this study is to explain and analyze the effect of Experiental Marketing and Experiential Value on Customer Loyalty both directly and indirectly through Customer Satisfaction mediation. This type of research is explanatory research with a quantitative approach. The population in this study were consumers who had enjoyed and purchases Santri Farm products. Data was collected by distributing questionnaires to 160 respondents who met the criteria. Data analysis used Structural Equation Modelling Partial Least Square (SEM-PLS) with Smart PLS Software. The results of this study show that Experiential Marketing has no significant effect on Customer Loyalty. Experiential Value has a significant effect on Customer Loyalty. Customer satisfaction memiliki pengaruh yang signifikan terhadap Customer Loyalty. The results also show that Customer Satisfaction partiallty mediates the effect of Experiential Marketing and Experiential Value on Customer Loyalty.
The Effect of Transformational and Transactional Leadership on Employee Performance Mediated by Innovative Work Behavior Sakti, Oktaviana Puteri; Kurniawati, Desi Tri; Rahayu, Mintarti
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.563

Abstract

The purpose of this research is to examine the effect of transformational and transactional leadership on the employee performance of chicken slaughterhouse with the mediation of innovative work behaviour. This study was conducted on Chicken Slaughterhouse PT. XYZ, from which 120 employees were selected as the respondents using purposive sampling. The data was harvested from questionnaires and was analyzed using Partial Least Squares in SmartPLS 3.2.9. The results of the study show that transformational leadership has no direct significant effect on employee performance, whereas transactional leadership has a direct positive and significant effect on employee performance. Furthermore, the research results also show a positive and significant effect of transformational and transactional leadership on innovative work behavior and innovative work behavior has a positive and significant effect on employee performance. Interestingly, innovative work behavior is able to mediate the influence of transformational and transactional leadership on employee performance.
Co-Authors A Fahmi, Moch Farid Abi Sopyan Febrianto Achmad Sudiro Achmad Zaki Adha, Abdul Fuad Amirul Afian Fuadi Afiea Freistika Sumarsono Ananda Sabil Hussein Andriani, Nova Annisa, Dhiya Nur Armanu Thoyib Armanu, Armanu Arry Pongtiku Astrid Puspaningrum Basuki, Dwi Tjahjono Boge Triatmanto Christin Susilowati Desi Tri Kurniawati Dewi Purwaningtyas Djumahir - Djumahir Djumahir Djumilah Hadiwidjojo Djumilah Hadiwijoyo Djumilah Zain Djumilah Zain Djumilah Zain Dodi Wirawan Irawanto Dwi H, Claudio Edo Cahya Edy Rahardja Eka Afnan Troena Ery Sulistyorini Fatikha, Cindera Hadi Siswanto Khair, Muthi' Abul Lily Hendrasti Novadjaja M.S. Idrus Made Subudi Made Widya Santhi Manansang, Rivo Margono Setiawan Martaleni - Miwa, Nina Deskartika Mugiono Mugiono, Mugiono Muhammad Idham Sofyan Munawar Ismail Noermijati, Noermijati Nur Khusniyah Indrawati Nurcahyanto, Didik Pertiwi, Ninda Annisa Mufida Pradana Nur Rahmanto Pramono, Aditya Prasetyo Hadi PRATIWI, ITA WAHYU Rilla Khoirunnisa Robiyati Podungge Rofiaty, Rofiaty Rohim, Yasin Nur Rosnawintang .. Sabihaini Sabihaini Sakti, Oktaviana Puteri Salamah Wahyuni Salim, Teresia Purnomo Soewarto Citro Taruno Solimun, Solimun Sri Palupi Prabandari Sudjatno, Sudjatno Sumiati Sumiati T, Armanu Thom W. A. Isliko Ubud Salim Ubud Salim Wahdiyat Moko Yuda Ramadani Yulia Efni