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All Journal Jurnal Keuangan dan Perbankan Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen International Research Journal of Business Studies (E-Journal) Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Journal of International Conference Proceedings International Research Journal of Business Studies
Mintarti Rahayu
Fakultas Ekonomi Universitas Brawijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Interdisciplinary Social Studies

 1 
The Destination Attributes on the Revisit Intention Mediated by the Destination Image Rohim, Yasin Nur; Moko, Wahdiyat; Rahayu, Mintarti
Interdisciplinary Social Studies Vol. 1 No. 9 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i9.234

Abstract

Sharia hotels are an important accommodation needed by tourists in making Muslim travel. East Java has great potential for Muslim tourists with so many destinations available. Thus, the need for Sharia hotel management to be able to compete with conventional hotels and understand consumer satisfaction which in the end makes a re-visit to Sharia hotels. The purpose of this study is to analyze the factors influencing the intention of Muslim tourists to re-visit Sharia hotels in East Java. The destination attribute of a Sharia hotel becomes an exogenous variable that affects the intention to make a revisit with the image of the destination as a mediation variable.  This research is included in explanatory research. Respondents in this study were guests who were or had stayed at Sharia hotels in East Java. The number of samples in this study used purposive sampling techniques with a sample of 148 respondents. The results of the study concluded that the attributes of Islamic destinations have a significant influence on the intention to visit again at Sharia hotels in East Java. Destination image also plays a role in mediating the relationship between destination attributes and returning intentions.
Social Media Adoption and Innovation on Culinary MSMEs Performance Through Competitive Advantages During COVID-19 Pertiwi, Ninda Annisa Mufida; Setiawan, Margono; Rahayu, Mintarti
Interdisciplinary Social Studies Vol. 2 No. 1 (2022): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i1.301

Abstract

Background: During the COVID-19 pandemic, the business environment and competition for culinary MSMEs in Surabaya have been more active. Adopting social media is a crucial competitive instrument for Surabaya's MSMEs in the food industry to endure and adjust with the COVID-19 epidemic. Product innovation can also help the production of product value, which is essential to the performance of MSMEs. In order to be able to fully explain how the use of social media and innovation impacted the performance of culinary MSMEs in the city of Surabaya during the COVID-19 epidemic, a set of competitive advantage variables was chosen. Aim: Examining the effects that innovation and the use of social media may have on the Surabaya City culinary MSMEs' ability to compete. Method: Based on established culinary MSME sample criteria, researchers assessed the use of purposeful sampling. 120 respondents completed questionnaires for the purpose of gathering the study's primary data, which was then analyzed using the SEM-PLS analytic method and the Smart PLS 3.0 software. Findings: The adoption of social media by effective MSMEs can increase the competitive advantage of MSMEs so that from the competitive advantages possessed by MSMEs, it can result in the achievement of better MSME performance.
Co-Authors A Fahmi, Moch Farid Abi Sopyan Febrianto Achmad Sudiro Achmad Zaki Adha, Abdul Fuad Amirul Afian Fuadi Afiea Freistika Sumarsono Ananda Sabil Hussein Andriani, Nova Annisa, Dhiya Nur Armanu Thoyib Armanu, Armanu Arry Pongtiku Astrid Puspaningrum Basuki, Dwi Tjahjono Boge Triatmanto Christin Susilowati Desi Tri Kurniawati Dewi Purwaningtyas Djumahir - Djumahir Djumahir Djumilah Hadiwidjojo Djumilah Hadiwijoyo Djumilah Zain Djumilah Zain Djumilah Zain Dodi Wirawan Irawanto Dwi H, Claudio Edo Cahya Edy Rahardja Eka Afnan Troena Ery Sulistyorini Fatikha, Cindera Hadi Siswanto Khair, Muthi' Abul Lily Hendrasti Novadjaja M.S. Idrus Made Subudi Made Widya Santhi Manansang, Rivo Margono Setiawan Martaleni - Miwa, Nina Deskartika Mugiono Mugiono, Mugiono Muhammad Idham Sofyan Munawar Ismail Nadiyah Hirfiyana Rosita Noermijati, Noermijati Nur Khusniyah Indrawati Nurcahyanto, Didik Pertiwi, Ninda Annisa Mufida Pradana Nur Rahmanto Pramono, Aditya Prasetyo Hadi PRATIWI, ITA WAHYU Rilla Khoirunnisa Robiyati Podungge Rofiaty, Rofiaty Rohim, Yasin Nur Rosnawintang .. Sabihaini Sabihaini Sakti, Oktaviana Puteri Salamah Wahyuni Salim, Teresia Purnomo Soewarto Citro Taruno Solimun, Solimun Sri Palupi Prabandari Sudjatno, Sudjatno Sumiati Sumiati T, Armanu Thom W. A. Isliko Ubud Salim Ubud Salim Wahdiyat Moko Yuda Ramadani Yulia Efni