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Journal : JAM : Jurnal Aplikasi Manajemen

Aplikasi Manajemen Strategi dengan Pendekatan Balanced Scorecard (Studi pada Lembaga Penjaminan Mutu Pendidikan Provinsi Bali) Santhi, Made Widya; Rahayu, Mintarti; Noermijati, .
Jurnal Aplikasi Manajemen Vol. 11 No. 4 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The study aims to describes the members of the public sector organizations understanding, namely Lembaga Penjaminan Mutu Pendidikan (LPMP) Bali on strategic management framework with a balanced scorecard approach and identify challenges of the balanced scorecard implementation in LPMP Bali Province. The research method is descriptive qualitative case study approach, the informants all officials in the structural and functional LPMP Bali Province. The results showed that members of the organization LPMP understand framework strategy management with the balanced scorecard approach as a framework that can provide useful information and can help every member of the organization in making better decisions. By using a balanced scorecard approach, LPMP Bali is expected to improve the effectiveness and efficiency in providing services to stakeholders. The challenge in the application of the balanced scorecard in LPMP Bali, the members of the organization feel comfortable with the old habits that lack the motivation to make changes in work culture, mindset and habits that they have done so far.
Peran Kepemimpinan Puri sebagai Agent of Change Budaya Masyarakat Desa Adat Ubud Bali Subudi, Made; Thoyib, Armanu; -, Solimun; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 10 No. 1 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.915 KB) | DOI: 10.21776/

Abstract

Kepemimpinan Puri mempunyai arti penting bagi masyarakat Ubud, Bali. Studi ini ingin meneliti tentang peran kepemimpinan Puri bagi masyarakat khususnya dalam menciptakan artefak budaya yang mengglobal, dalam transformasi budaya dari masyarakat agraris ke masyarakat pariwisata dan dalam penanaman Falsafah hidup bagi masyarakat. Paradigma non positivist dengan metode etnografi digunakan dalam penelitian ini dengan informan utama adalah Tetua Puri Saren Ubud. Metode snowbowling digunakan untuk penentuan informan berikutnya sampai didapat informasi yang valid sehingga jumlah informan mencapai dua puluh tujuh orang. Penelitian ini menemukan bahwa kepemimpinan Puri melalui modal-modal, yaitu ekonomi, sosial, budaya dan simbolik, mampu berperan sebagai agent of change budaya masyarakat Desa Adat Ubud Bali.
Orientasi Pasar, Moderasi Dinamika Lingkungan pada Efek Strategi Bersaing terhadap Kinerja (Studi pada Industri Kecil Menengah Tenun di Sulawesi Tenggara) .., Rosnawintang; Salim, Ubud; Thoyib, Armanu; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.947 KB) | DOI: 10.21776/

Abstract

The objective of research is to measure and to analyze the effect of market orientation on competing strategy, competing strategy on performance, market orientation on performance, and environmental dynamic moderation in the competing strategy on performance at weaving small-middle industries at Southeast Sulawesi. Research object is that the weaving small-middle industries (SMI's) at Southeast Sulawesi. Data type is primary data. The population of the weaving SMI's is 219 units. Sampling technique is Saturation Sampling. There are 202 units of questionnaire but only 2 are unused. Therefore, the population to analyze is 200 units spread throughout five districts/towns at Southeast Sulawesi. The analysis tool is Structural Equation Model with Amos 16 Program. The findings of the study show that increasing performance of the SMIs in Southeast Sulawesi is done directly through market orientation effectiveness and indirectly done through proper competitive strategy application. The environment dynamics strengthens the appropriateness of competitive strategy to increase the performance of the weaving SMIs in Southeast Sulawesi. The market effectiveness of market orientation done through customers' orientation with competitive strategy through product differentiation has increased the performance of the weaving SMIs. The appropriate application of competitive strategy suitable with environment dynamic through the intensity of competition encourages the increase of performance at the market share extension of the weaving SMIs in Southeast Sulawesi.
Pengaruh Gaya Kepemimpinan terhadap Kinerja Dosen dengan Kepuasan Kerja dan Motivasi Kerja sebagai Mediator (Studi pada Perguruan Tinggi Swasta di Jayapura) Taruno, Soewarto Citro; Thoyib, Armanu; Zain, Djumilah; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.654 KB) | DOI: 10.21776/

Abstract

The research objective is to reveal and investigate the direct and indirect influence of leadership style on the work performance of private university lecturers in Jayapura. Quantitative approach was applied to achieve the research objective. The data are analyzed by applying a statistic technique PLS (Partial Least Square). The research findings are: (1) the biggest contribution of the influence of leadership style towards the lecturers'work performance in series are: (a) work motivation line as a mediator, (b) work satisfaction line as a mediator, (c) combination of work satisfaction and work motivation line as a mediator. (2) to create better lecturers'work performance, a leader should: (a) be more creative and initiative, help in problems solving, enhance the lecturers, and follow the surrounding movements, (b) be able to create comfortable feeling for the lecturers so that they have great interest to their jobs, and create joyful work environment, and (c) be able to improve lecturers'work motivation through the togetherness in work, pay attention to carrier promotion, and give achievement to the lecturers having good work performance.
Dampak Brand Extension terhadap Brand Personality (Studi Eksperimental pada Print Media Brand KOMPAS) Sofyan, Muhammad Idham; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.015 KB) | DOI: 10.21776/

Abstract

The aim of this research is to know the difference of perception on KOMPAS brand personality; free-post the brand extension introduction. This explanatory research utilities in descriptive writing and applied experimental approach. This research design is a-within-subjects experimental design, in which the researcher compares two or more different treatment conditions (or compares treatment and control) by observing or measuring the same group of individuals in all of the treatment conditions being compared.Personality model is an approach to determine brand personality refering to the big five dimensions by Geuens, et. al (responsibility, activity, aggresiveness, simplicity, and emotionality). As a printed mediabrand, KOMPAS executly the brand development strategies by extending its brand to Kompas.com and KOMPAS TV which assumed it can change the major brand personality. The findings are: the composit forming to be 7 (seven) newly factors standing for brand personality KOMPAS (reliable, relevant, involve, up to date, representative, trustworthy, and emotionally touch); and the provided treatments significantly result on different changed perception of participants to examine the factors on KOMPAS brand personality with 10% level of significance. For the result, by extending its brand, the personality of KOMPAS changes.